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21 publicity
[pʌb'lɪsɪtɪ]n( information) reklama f; ( attention) rozgłos m* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) reklama2) (the state of being widely known: Film stars usually like publicity.) rozgłos -
22 self-respect
[sɛlfrɪs'pɛkt]nszacunek m dla samego siebie* * *[selfri'spekt](respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) szacunek dla siebie, ambicja -
23 slogan
['sləugən]nhasło nt, slogan m* * *['sləuɡən](an easily-remembered and frequently repeated phrase which is used in advertising etc.) slogan -
24 splash
[splæʃ] 1. n 2. exclplusk, chlup3. vt 4. vi(also: splash about) pluskać się; water chlapaćto splash paint on the floor — chlapać (pochlapać perf) podłogę farbą
* * *[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) chlapać2) (to (cause to) fly about in drops: Water splashed everywhere.) pryskać3) (to fall or move with splashes: The children were splashing in the sea.) pluskać się4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) rozwiesić, rozkleić2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) plusk, chlapnięcie2) (a mark made by splashing: There was a splash of mud on her dress.) plama3) (a bright patch: a splash of colour.) plama -
25 sponsor
['spɔnsə(r)] 1. n(of player, programme, event) sponsor(ka) m(f); ( for application) poręczyciel(ka) m(f); ( for bill in parliament) inicjator(ka) m(f)2. vtI sponsored him at 3p a mile — ( in fund-raising race) sponsorowałem go w kwocie 3 pensów za milę
* * *['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) popierać finansowo2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) popierać finansowo2. noun(a person, firm etc that acts in this way.) sponsor, fundator -
26 tool
[tuːl]nnarzędzie nt* * *[tu:l](an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) narzędzie -
27 trailer
['treɪlə(r)]n ( AUT)* * *1) (a vehicle pulled behind a motor car: We carry our luggage in a trailer.) przyczepka2) ((American) a caravan.) przyczepa kempingowa3) (a short film advertising a complete film.) zwiastun filmu
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См. также в других словарях:
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advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising, television and video — Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… … Encyclopedia of contemporary British culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
