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1 affinity
affinity (credit) card British = carte de crédit émise par un organisme de crédit en collaboration avec une association caritative ou à but non lucratif, de façon à ce qu'une part de chaque transaction revienne à ladite association; American = carte de crédit résultant de la collaboration entre un organisme de crédit et une entreprise commerciale;affinity marketing marketing m par affinité;affinity partner partenaire m au sein d'un groupe d'affinitéCountless other charitable deals exist. Among the most common are affinity credit card deals, where a charity gets a certain amount, usually 25p for every £100 spent....cause-related marketing, as it is known in the industry, is moving away from just being affinity marketing of credit cards and taking on several other guises.
См. также в других словарях:
Cause-Related Marketing — (CrM) beschreibt eine Art des Marketing, die die kooperativen Bemühungen eines Unternehmens und einer Non Profit Organisation zum gegenseitigen Nutzen in den Mittelpunkt stellt. Der Begriff wird teilweise sehr breit und allgemein auf jede Art von … Deutsch Wikipedia
cause-related marketing — USA cause marketing, Also known as cause related marketing. A marketing relationship between a for profit business and a non profit charity for the purpose of promoting both the business goods or services and the charitable cause. In a cause… … Law dictionary
cause related marketing — UK US noun [U] (also cause marketing) ► MARKETING a method of marketing products or services in which a company aims not only to make a profit but also to help an organization such as a charity: »Unlike previous cause related marketing, where a… … Financial and business terms
Cause marketing — or cause related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of… … Wikipedia
Cause Marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une d un organisation à but lucratif et d une autre à but non lucratif afin d … Wikipédia en Français
cause marketing — USA cause marketing, Also known as cause related marketing. A marketing relationship between a for profit business and a non profit charity for the purpose of promoting both the business goods or services and the charitable cause. In a cause… … Law dictionary
Cause marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une organisation à but lucratif et d une autre à but non lucratif afin d en… … Wikipédia en Français
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Civic marketing — is a type of image marketing where employees of a business provide service within their community, and then the business benefits from the favorable publicity that follows. The volunteer effort generates publicity that creates an unselfish, less… … Wikipedia
Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Social Marketing — Unter Social Marketing wird die Konzeption, Umsetzung und Evaluation von Strategien verstanden, die darauf abzielen, einen gesellschaftlichen Bewusstseinswandel herbeizuführen und gesellschaftlich relevante Werte, Einstellungen und… … Deutsch Wikipedia
