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1 броская реклама
1) General subject: hard sell2) Cinema: catchphrase3) Jargon: razzle-dazzle4) Advertising: catchline, eye-catching advertising, teaser -
2 броская фраза
1) General subject: catchline3) Derogatory: catchphrase (обыкн. используемая как демагогический лозунг, реклама и т.п.) -
3 броская фраза, используемая как лозунг
Scornful: catchphrase (демагогический)Универсальный русско-английский словарь > броская фраза, используемая как лозунг
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4 используемая как лозунг броская фраза
General subject: catchphraseУниверсальный русско-английский словарь > используемая как лозунг броская фраза
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5 опиум для народа
1) General subject: opiate of the masses (крылатое выражение) -
6 реклама
1) General subject: advertisement, advertising, advertisment, bill, blurb (обыкн. на обложке или суперобложке книги), circular, flack, promotional material, public relations, publicity, window dressing, show-card2) Colloquial: ad3) American: plug4) Engineering: commercial (и объявления), flier (на одну газетную полосу)5) Railway term: boom6) Law: copy (текстовая)7) Economy: posting8) Accounting: buildup9) Diplomatic term: boost10) Cinema: flyer, playing up, promotion11) Polygraphy: dodger12) Scornful: catchphrase13) TV: break (напр. Stay with us, and after the break we'll show you more pictures of.....)14) Jargon: raspberry, razz-ma-tazz, razzamatazz, razzberry, razzmatazz, flak15) Simple: flackery (особ. создаваемая какому-л. деятелю)16) Perfume: advertizing18) Patents: promo19) Mass media: postering20) Business: advert, building up21) Makarov: circular (рассылаемая по домам), reclame (кого-л.) -
7 слоган
1) General subject: tag line2) British English: strapline (http://www.answers.com/strapline)3) Advertising: slogan; catchphrase (броская реклама, лозунг), challenge (в рекламе), advertising slogan, catch phrase4) Patents: slogan (фраза рекламного характера, употребляющаяся в качестве лозунга, девиза или товарного знака)5) Show business: tagline -
8 творческий беспорядок
General subject: creative mess (напр. A creative mess is better than an idle tidiness), organized chaos (услышано от одного английского инженера; возможно, catchphrase. tbc.), creative chaos, creative clutterУниверсальный русско-английский словарь > творческий беспорядок
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9 прибаутка
byword, humorous saying; мн. nursery rhymes (детские стишки)* * ** * *byword, humorous saying; nursery rhymes -
10 крылатый
(прям. и перен.) winged••крыла́тая раке́та — cruise [kruːz] missile
крыла́тые слова́ — popular quotation(s); ≈ catchword(s), catchphrase(s); buzzword(s)
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11 прибаутка
ж. разг.facetious saying, humorous catchphrase
См. также в других словарях:
catchphrase — UK US /ˈkætʃfreɪz/ noun [C] ► MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.: »What we need now is a catchphrase for the marketing campaign. »His catchphrase, Make my day ,… … Financial and business terms
catchphrase — [kach′frāz΄] n. a phrase that catches or is meant to catch the popular attention: also written catch phrase * * * catch phrase n. A phrase in wide or popular use, especially one serving as a slogan for a group or movement. * * * … Universalium
catchphrase — (n.) c.1850, from CATCH (Cf. catch) (v.) + PHRASE (Cf. phrase). The notion is of words that will catch in the mind (Cf. CATCHWORD (Cf. catchword)) … Etymology dictionary
catchphrase — is a term (mid 19c) for a phrase that catches on quickly and that is often used without direct allusion to its first occurrence (when this is known). Examples are: Not tonight, Josephine (associated with Napoleon but more likely a Victorian music … Modern English usage
catchphrase — ► NOUN ▪ a well known sentence or phrase … English terms dictionary
catchphrase — [kach′frāz΄] n. a phrase that catches or is meant to catch the popular attention: also written catch phrase … English World dictionary
catchphrase — UK [ˈkætʃˌfreɪz] / US noun [countable] Word forms catchphrase : singular catchphrase plural catchphrases a short phrase that many people know because a famous person often says it … English dictionary
Catchphrase (BBC Wales) — Catchphrase is the name for BBC Wales popular Learn Welsh courses. One may embark upon the Original Catchphrase series or the Ysbyty Brynaber soap for learners. There are many courses suitable for learners of all levels.They are online are… … Wikipedia
Catchphrase (game show) — Infobox Television show name = Catchphrase size = 100px caption = format = Game show picture format = 4:3 (1986 2000) 16:9 (2001 2002) runtime = 30mins (inc. comms) creator = Stephen Radosh presenter = Roy Walker (1986 1999) Andrew O Connor… … Wikipedia
catchphrase — noun Date: 1842 1. a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view 2. slogan 2 … New Collegiate Dictionary
catchphrase — noun a) A group of words, often originating in popular culture, that is spontaneously popularized after widespread repeated use b) A signature phrase of a particular person or group. Syn: sig … Wiktionary
