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Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Business logic — Business logic, or domain logic, is a non technical term generally used to describe the functional algorithms that handle information exchange between a database and a user interface. Contents 1 Scope of business logic 2 Business logic 3 T … Wikipedia
Database activity monitoring — (DAM) is a database security technology for monitoring and analyzing database activity that operates independently of the database management system (DBMS) and does not rely on any form of native (DBMS resident) auditing or native logs such as… … Wikipedia
Business rule — Business rules or business rulesets describe the operations, definitions and constraints that apply to an organization in achieving its goals. For example a business rule might state that no credit check is to be performed on return customers .… … Wikipedia
Business rules approach — Business rules are abstractions of the policies and practices of a business organization. The Business Rules Approach is a development methodology where rules are in a form that is used by, but does not have to be embedded in business process… … Wikipedia
Business continuity — is the activity performed by an organization to ensure that critical business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions. These activities include many daily chores … Wikipedia
Business ecosystem — is a strategic planning concept originated by James F. Moore and widely adopted in the high tech community, starting in the early 1990s. The basic definition comes from Moore s book, The Death of Competition: Leadership and Strategy in the Age of … Wikipedia
Business process interoperability — (BPI) is a state that exists when a business process can meet a specific objective automatically utilizing essential human labor only. Typically, BPI is present when a process conforms to standards that enable it to achieve its objective… … Wikipedia
Database-centric architecture — or data centric architecture has several distinct meanings, generally relating to software architectures in which databases play a crucial role. Often this description is meant to contrast the design to an alternative approach. For example, the… … Wikipedia
Database Marketing Agency — Type Private Industry Financial Services Founded Beaverton, Oregon (1996 (1996)) Founder(s) Rich Weissman … Wikipedia
Database audit — Database auditing involves observing a database so as to be aware of the actions of database users. Database administrators and consultants often set up auditing for security purposes, for example, to ensure that those without the permission to… … Wikipedia
