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1 brand image
Mktgthe perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor. -
2 brand image
образ марки (образ, закрепившийся за маркой в сознании потребителя)Англо-русский словарь промышленной и научной лексики > brand image
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3 brand image campaign
Англо-русский словарь промышленной и научной лексики > brand image campaign
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4 the extent to which the new product is consistent with the brand image.
General subject: brand fitУниверсальный русско-английский словарь > the extent to which the new product is consistent with the brand image.
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5 image
image [imaʒ]1. feminine nouna. picture• l'image est nette/floue the picture is clear/fuzzyb. ( = métaphore) image• s'exprimer par images to express o.s. in imagesd. ( = vision mentale) image2. compounds━━━━━━━━━━━━━━━━━Distinctive prints depicting a variety of scenes in a realistic but stereotypical manner were produced in the town of Épinal, in the Vosges, in the early nineteenth century. The prints became so popular that the term image d'Épinal has passed into the language, and is now used to refer to any form of stereotypical representation.* * *imaʒ1) ( reproduction) picture2) ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography3) ( reflet) reflection, image; Physique image4) ( représentation) pictureà l'image de ses prédécesseurs... — just like his/her predecessors...
5) Littérature image•Phrasal Verbs:* * *imaʒ nf1) (= dessin) picture2) fig (= représentation) pictureLes films donnent une fausse image de l'Amérique. — Films give a false picture of America.
3) (= réputation) image5) OPTIQUE image* * *image nf1 ( reproduction) picture; il ne sait pas lire mais il aime bien regarder les images he can't read but he likes looking at the pictures;2 Cin, TV ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography; 24 images par seconde 24 frames per second; l'image est trop sombre the picture is too dark; le scénario n'est pas formidable mais il y a de très belles image the storyline isn't great but there is some very beautiful photography; le film contient des images choquantes the film contains some shocking scenes; nous vous présenterons quelques images de ce film we'll show you an excerpt ou extract from the film; l'industrie de l'image Vidéo the video industry; Phot the photography industry;4 ( représentation) picture; leur livre donne une image totalement fausse de la situation/du pays their book gives a totally false picture of the situation/country; ils sont l'image même du bonheur parfait they are the picture of perfect happiness; à l'image de ses prédécesseurs, c'est un bureaucrate sans imagination just like his predecessors, he's an unimaginative bureaucrat;5 Littérat image; il s'exprime par images he expresses himself in images ou metaphors; étudier les images d'un poème to study the imagery of a poem;6 Scol reward given to pupils in the form of a small picture.image d'Épinal lit simplistic 19th century print of traditional French life; fig clichéd image; image latente Phot latent image; image de marque ( de produit) brand image; ( de société) corporate image; (de politicien, personnalité) (public) image; image pieuse holy picture; image réelle Phys real image; image virtuelle Phys virtual image.[imaʒ] nom féminin1. [représentation] pictureimage de la mère/du père mother/father figureimage d'Épinalpopular 19th-century print showing idealized scenes of French and foreign life, well-known characters or heroic eventsimage réelle/virtuelle real/virtual image3. TÉLÉVISION imagel'image est floue [télévision] the picture is fuzzy4. LITTÉRATURE imagedonner une fausse image de quelque chose to misrepresent something, to give a false impression of something7. INFORMATIQUE [imprimée] hard copy[sur l'écran] imageà l'image de locution prépositionnelleimage de marque nom féminin[d'un produit] brand image[d'une entreprise] corporate image[d'une personnalité, d'une institution] (public) image -
6 imagé
image [imaʒ]1. feminine nouna. picture• l'image est nette/floue the picture is clear/fuzzyb. ( = métaphore) image• s'exprimer par images to express o.s. in imagesd. ( = vision mentale) image2. compounds━━━━━━━━━━━━━━━━━Distinctive prints depicting a variety of scenes in a realistic but stereotypical manner were produced in the town of Épinal, in the Vosges, in the early nineteenth century. The prints became so popular that the term image d'Épinal has passed into the language, and is now used to refer to any form of stereotypical representation.* * *imaʒ1) ( reproduction) picture2) ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography3) ( reflet) reflection, image; Physique image4) ( représentation) pictureà l'image de ses prédécesseurs... — just like his/her predecessors...
5) Littérature image•Phrasal Verbs:* * *imaʒ nf1) (= dessin) picture2) fig (= représentation) pictureLes films donnent une fausse image de l'Amérique. — Films give a false picture of America.
3) (= réputation) image5) OPTIQUE image* * *image nf1 ( reproduction) picture; il ne sait pas lire mais il aime bien regarder les images he can't read but he likes looking at the pictures;2 Cin, TV ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography; 24 images par seconde 24 frames per second; l'image est trop sombre the picture is too dark; le scénario n'est pas formidable mais il y a de très belles image the storyline isn't great but there is some very beautiful photography; le film contient des images choquantes the film contains some shocking scenes; nous vous présenterons quelques images de ce film we'll show you an excerpt ou extract from the film; l'industrie de l'image Vidéo the video industry; Phot the photography industry;4 ( représentation) picture; leur livre donne une image totalement fausse de la situation/du pays their book gives a totally false picture of the situation/country; ils sont l'image même du bonheur parfait they are the picture of perfect happiness; à l'image de ses prédécesseurs, c'est un bureaucrate sans imagination just like his predecessors, he's an unimaginative bureaucrat;5 Littérat image; il s'exprime par images he expresses himself in images ou metaphors; étudier les images d'un poème to study the imagery of a poem;6 Scol reward given to pupils in the form of a small picture.image d'Épinal lit simplistic 19th century print of traditional French life; fig clichéd image; image latente Phot latent image; image de marque ( de produit) brand image; ( de société) corporate image; (de politicien, personnalité) (public) image; image pieuse holy picture; image réelle Phys real image; image virtuelle Phys virtual image. -
7 image de marque
( de produit) brand image; ( de société) corporate image; (de politicien, personnalité) (public) image* * *nm[produit, société] brand image, [politicien] public image -
8 brand loyalty
Mktga long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising. -
9 brand life cycle
Mktgthe three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are: the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the maturity period can lead to decline and result in the brand being withdrawn. Similar stages can be observed in the product life cycle. -
10 image advertising
Mktga form of advertising that attempts to create a positive attitude to a product, brand, or company -
11 corporate brand
Gen Mgtthe coherent outward expression projected by an organization. A corporate brand is a product of an organization’s corporate strategy, mission, image, and activities. Corporate brands distinguish organizations from their competitors, orient the organization in the minds of customers and employees, and create a perception of what an organization stands for. There is much debate about the precise nature of corporate brands, and about their depth. Corporate branding has been seen as a superficial quick fix to restore a company’s tarnished image or revitalize an ailing company. It requires board level coordination, however, and rather than being arbitrarily imposed on an organization, it is actually a product of the sum of its activities. Changing a corporate brand, or rebranding a company, can only be accomplished by changing strategy and activity within the company. -
12 imagen de marca
• brand image -
13 merkenimage
• brand image -
14 obraz firmowy kompozycja powodująca skojarzenia z firmą
• brand imageSłownik polsko-angielski dla inżynierów > obraz firmowy kompozycja powodująca skojarzenia z firmą
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15 образ товара
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16 престиж марки
Русско-Английский новый экономический словарь > престиж марки
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17 profil
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18 Imidž marke
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19 имидж бренда
имидж бренда
Термин, предложенный в 50-х годах классиком рекламного жанра Дэвидом Огилви. Работа по созданию имиджа бренда, как правило, сориентирована на конкретную рыночную ситуацию. Например, исследователи объявили о появлении нового, активно развивающегося сегмента рынка - потребителей, увлекающихся туризмом. И вот некий производитель автомобилей создает своему автомобилю имидж «туриста-внедорожника», ориентированного на этот сектор. Однако в случае, если увлечение потребителя пройдет, компания может сменить имидж машины на «дачника», оставив основные характеристики бренда (такие, как экономичность и надежность) без изменения. Имидж, сиюминутное впечатление о бренде, которое при правильном использовании может превратиться в его суть. Так, например, за автомобилями Volvo закрепился имидж безопасной машины, BMW – «машина для водителя», VW – «народный автомобиль».
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Русско-английский словарь нормативно-технической терминологии > имидж бренда
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20 tuotekuva
• brand image• product image
См. также в других словарях:
brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… … Financial and business terms
brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s … English dictionary
Brand-image — визуальный образ марки, формируемый рекламой в восприятии покупателя. См. также: Бренды Финансовый словарь Финам … Финансовый словарь
brand-image — brandˈ image noun The impression that the public has of a product or (figurative) a person • • • Main Entry: ↑brand … Useful english dictionary
brand image — noun a) (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of … Wiktionary
brand image — brand i·ma·ge loc.s.f.inv. ES ingl. {{wmetafile0}} l idea che il consumatore si fa di un prodotto attraverso la campagna pubblicitaria {{line}} {{/line}} DATA: sec. XX. ETIMO: comp. di brand marchio di fabbrica e image immagine … Dizionario italiano
brand image — /brænd ˈɪmɪdʒ/ (say brand imij) noun the image associated with a brand, as of a product, business, etc., determined by a marketing strategy linked with a perceived desirable set of qualities …
Brand image — The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity. See also Licensing; Megabrand … Historical Dictionary of the Fashion Industry
brand image — See brand … Big dictionary of business and management
brand image — /brænd ɪmɪdʒ/ noun an opinion of a product which people associate in their minds with the brand name … Marketing dictionary in english
Brand Image — ⇡ Markenimage … Lexikon der Economics