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1 brand
brand [brænd]1 noun∎ he always buys the same brand of cigars il achète toujours la même marque de cigares;∎ figurative he has his own brand of humour il a un sens de l'humour particulier;∎ brand X = terme désignant "votre marque habituelle" dans la publicité comparative(a) (with branding iron → person, animal, goods) marquer au fer rouge; History (→ criminal) flétrir, marquer au fer rouge; History (→ slave) marquer∎ she was branded (as) a thief on lui a collé une étiquette de voleuse∎ the experience was branded on his memory for life l'expérience resta à jamais gravée dans sa mémoire►► Marketing brand advertising publicité f de marque, publicité f sur la marque;Marketing brand awareness mémorisation f de la marque, notoriété f de la marque;Marketing brand image image f de marque;Marketing brand leader marque f dominante;Marketing brand loyalty fidélité f à la marque;Marketing brand name recall mémorisation f de la marque;Marketing brand recognition identification f de la marque -
2 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
3 brand-led
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4 brand-loyal
Un panorama unique de l'anglais et du français > brand-loyal
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5 brand-sensitive
Un panorama unique de l'anglais et du français > brand-sensitive
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6 brand-led
MARKETING conditionné(e) par la marque, piloté(e) par la marqueMerloni is hoping to adopt a more brand-led approach to its advertising in the white goods market, which is growing by about six per cent year on year.
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7 brand-loyal
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8 brand-sensitive
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9 own-brand
1 nounmarque f de distributeurown-brand label marque f de distributeur;own-brand product produit m à marque de distributeur -
10 convenience brand
marque f pratique -
11 family brand
marque f générale -
12 key brand
marque f clé -
13 power brand
marque f forte -
14 store brand
marque f de magasin -
15 value brand
marque f de valeur -
16 own-brand
∎ British the supermarket's own-brand jam is cheaper la confiture que le supermarché vend sous sa propre marque coûte moins cher►► Marketing own-brand label marque f de distributeur;own-brand product produit m à marque de distributeur -
17 private-label brand
Un panorama unique de l'anglais et du français > private-label brand
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18 dominant brand
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19 house brand
American MARKETINGmarque f de distributeur -
20 private-label brand
См. также в других словарях:
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