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brand development index

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  • Brand Development Index — or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 50 year old s). It is a measure of the relative sales strength of a given brand in a specific market area.Brand Development Index or (BDI)… …   Wikipedia

  • brand development index — ➔ index1 * * * Brand Development Index UK US noun [S] ► MARKETING BDI(Cf. ↑BDI) …   Financial and business terms

  • brand development index — /ˌbrænd dɪ veləpmənt ɪnˌdeks/ noun an index that compares the percentage of a brand’s total sales in a given market to the percentage of the total population in the market. Abbr BDI …   Marketing dictionary in english

  • Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… …   Investment dictionary

  • Category Development Index — or (CDI) measures the sales strength of a particular category of product, within a specific market (e.g. Soft drinks in 10 50 year old s). Calculate To calculate the CDI:A%/X%*100Simply divide product A s total sales in the specific market, then… …   Wikipedia

  • index — A specialized average. Stock indexes may be calculated by establishing a base against which the current value of the stocks, commodities, bonds, etc., will change; for example, the S&P 500 index uses the 1941 1943 market value of the 500 stocks… …   Financial and business terms

  • Development of The Elder Scrolls IV: Oblivion — An in game screenshot showing Oblivion s user interface, HDR lighting and long draw distance, improvements made as part of a goal to create advanced graphics. The development of video game The Elder Scrolls IV: Oblivion began in 2002, immediately …   Wikipedia

  • Development of Duke Nukem Forever — The video game Duke Nukem Forever spent fifteen years in development, from 1996 to 2011. It is a first person shooter for PC, PlayStation 3 and Xbox 360,[1] developed by 3D Realms, Triptych Games, Gearbox Software and Piranha Games. It is a… …   Wikipedia

  • Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… …   Wikipedia

  • List of development hell projects — This is a list of non movie projects considered to be in Development hell.AlbumsLimp Bizkit The Unquestionable Truth (Part 2)Originally, the band began working on the album directly after finishing The Unquestionable Truth (Part 1), with Fred… …   Wikipedia

  • Discovery and development of proton pump inhibitors — Proton pump inhibitors (PPIs) block the gastric Hydrogen potassium ATPase (H+,K+ ATPase) and inhibit gastric acid secretion. These drugs have emerged as the treatment of choice for acid related diseases, including gastroesophageal reflux disease… …   Wikipedia


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