-
1 media
s mitjans de comunicació -
2 media brief
s brífing de mitjansDef. del Termcat: Document que l'anunciant presenta a l'agència de publicitat o a la central de mitjans perquè l'utilitzi com a guia per elaborar l'estratègia de mitjans. -
3 media event
s muntatge dels mitjans de comunicació -
4 media library
s mediatecaComunicació. InformacióDef. del Termcat: Centre que recull, guarda i difon documents en qualsevol mena de suport, ja sigui paper, vídeo, enregistrament fonogràfic, etc. -
5 mass media
s mitjà de comunicació de massaComunicació. InformacióDef. del Termcat: Mitjà a través del qual es realitza una transmissió de significats culturals dirigida a un gran públic, com ara la premsa, la ràdio i la cinematografia. -
6 GPMU
sigles Graphical, Paper and Media Union sindicat britànic de treballadors de la indústria del llibre
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