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1 benefit segment
марк. сегмент на основе (искомой) выгоды*; сегмент, выделяемый на основе (искомой) выгоды*See: -
2 benefit segment
Реклама: сегмент на основе искомой выгоды -
3 benefit
1. сущ.1) общ. выгода, прибыль, польза, благо; полезность; преимущество; привилегия, льготаATTRIBUTES:
nonmaterial benefits — нематериальные [духовные\] блага
distinct benefit — явная [ясная\] выгода
COMBS:
1to mutual benefit — с выгодой для обеих сторон, к взаимной выгоде
1for the benefit of smb., for smb.'s benefit — на благо кого-л., с выгодой для кого-л., в пользу кого-л.
1to get [to derive\] benefit from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
to reap the benefit of smth. — пожинать плоды чего-л., извлекать выгоду из чего-л.
to be of benefit to (smth./smb.) — быть полезным [выгодным\] для (чего-л./кого-л.)
Organisations that exist primarily to provide a benefit to owners or members are not regarded as charitable. — Организации которые существует прежде всего для того, чтобы приносить выгоду своим владельцам или членам, не считаются благотворительными.
In the long term, a competitive market can provide benefits to customers. — В долгосрочном периоде конкурентный рынок может принести пользу [выгоды\] потребителям.
Syn:See:after-tax benefit, consumer benefit, customer benefit, external benefit, fringe benefits 2), health benefit 1), product benefit, public benefit 1), social benefit 1), tax benefit, benefit segment, benefit segmentation, cost-benefit analysis2)а) страх. пособие, выплата (сумма, выплачиваемая государством, страховым фондом или работодателем в качестве финансовой поддержки или компенсации лицам определенной категории, напр., пособие по безработице, по болезни и т. п.)ATTRIBUTES:
insurance benefit — страховая выплата, страховое пособие
COMBS:
to be on benefit — жить на пособие, получать пособие
to be entitled to [to be eligible for, to be qualify for\] a benefit — иметь право на пособие, иметь право на получение пособия
This insurance will provide a benefit to your beneficiary( ies) upon your death. — Это страхование предоставит пособие вашему бенефициару/бенефициарам после вашей смерти.
See:accelerated benefits, accident benefit, accident death benefit, accidental death benefit, additional benefit, annuity benefit, apprenticeship benefits, bed reservation benefit, benefit in cash, benefit in kind, bereavement benefit, burial benefit, cafeteria benefit, cafeteria-style benefit, Canada Child Tax Benefit, car benefit, car fuel benefit, carer's benefit, cash benefit, child benefit, child care benefit, child disability benefit, company car benefit, compassionate care benefit, contribution-based benefit, cost-of-living benefit, covered benefit, critical illness benefit, death benefit, death-in-service benefit, disability benefit, disablement benefit, dismemberment benefit, domestic purposes benefit, dread disease benefit, drug benefit, educational benefit, elective benefits, employee benefits, employment benefits, employment insurance benefit, fringe benefits 1), fuel benefit, funeral benefit, health benefit 2), health care benefit, hospice benefit, housing benefit, incapacity benefit, income-related benefit, income-tested benefit, independent youth benefit, industrial death benefit, injury benefit, in-kind benefit, in-network benefits, in-plan benefits, insurance benefit, invalidity benefit, invalids benefit, lifetime benefit, lifetime maximum benefit, living benefits, long-term care benefit, loss of income benefit, loss of time benefit, lump sum benefit, maternity benefit, maternity leave benefit, means-tested benefit, medical benefits, medical expense benefits, medical expenses benefits, Medicare benefits, national insurance benefit, network benefits, noncash benefit, non-contributory benefit, nonforfeiture benefit, non-means-tested benefit, non-network benefits, non-wage benefits, occupational death benefit, optional benefits, out-of-area benefits, out-of-network benefits, out-of-plan benefits, parental benefit, parental leave benefit, pension benefit, periodic benefit, pharmaceutical benefit, pharmacy benefit, post-retirement death benefit, pre-retirement death benefit, public assistance benefit, public benefit 2), rehabilitation benefit, repatriation benefit, retirement benefit, serious illness benefit, sick benefit, sick leave benefit, sickness benefit, social benefit 2), Social Security benefit, social service benefits, strike benefit, supplementary benefit, survivor benefit, survivor's benefit, survivors' benefit, survivorship benefit, terminal illness benefit, termination benefit, trauma benefit, underinsured motorist benefit, unemployment benefits, unemployment insurance benefits, uninsured motorist benefit, universal child care benefit, vacation benefit, welfare benefit, widows benefit, benefit consultant, benefit recipient, benefits advisor, benefits consultant, benefits manager, lifetime benefit maximum, Employee Benefits Security Administration, aid 1. 1), employee benefit planб) страх., эк. тр. пенсия, пенсионное пособиеSyn:See:55-plus benefit, accrued benefits, deferred retirement benefit, disability retirement benefit, early retirement benefit, fifty-five plus benefit, future service benefit, late retirement benefit, nonforfeitable benefits, non-vested benefits, normal retirement benefit, old age benefit, past service benefit, prior service benefit, projected benefits, service retirement benefit, unvested benefits, vested benefits, veterans benefits, defined benefit pension plan, vesting 2), accumulated benefit obligation, Pension Benefit Guaranty Corporation3) театр. бенефис (представление, сборы с которого поступают в пользу одного из актеров либо направляются на определенную цель, напр., на благотворительное мероприятие)2. гл.1) общ. помогать, приносить пользу оказывать благотворное воздействиеExtra few minutes of sleep won’t benefit you as much as a good breakfast. — Лишняя пара минут сна не принесет вам столько пользы, как полноценный завтрак.
2) общ. извлекать пользу, выгоду1to benefit by/from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
I think the student will benefit by further study. — Я думаю, что дальнейшие занятия благотворно скажутся на этом студенте.
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право, привилегия, польза, преимущество: 1) право, которое дает владельцу акция (права на дивиденд, на участие в новом займе, на получение бесплатных акций); 2) налоговые скидка, исключение, зачет; 3) дополнительное - обычно неденежное - вознаграждение при найме сотрудника (медицинская страховка, пенсионная схема, транспорт, обучение детей, компенсация в случае смерти); см. compensation;fringe benefit;4) преимущество, которое получит клиент при покупке данного товара (на это обращается внимание в рекламе).* * *Выгода, польза, выплата. . Словарь экономических терминов .* * *страховое пособие по безработице, по болезни и т. д. -
4 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
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сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
5 benefit segmentation
марк. сегментирование на основе (искомых) выгод (разделение покупателей на группы исходя из того, какие выгоды потребители рассчитывают получить от товара, напр., одни покупатели при покупке зубной пасты прежде всего рассчитывают на защиту от кариеса, другие — на отбеливание зубов, третьи — на освежение дыхания)See:* * *сегментация по получаемой выгоде/ польземетод, при котором, например, рынок зубной пасты может быть разделен на рынок, потребители которого в основном заинтересованы в сохранении своих зубов, и на рынок, где основным мотивом потребления является вкус и аромат свежести зубной пасты -
6 income
сущ.эк. доход, поступления; заработокATTRIBUTES:
monthly income — месячный доход [заработок\]
annual income — годовой доход [заработок\]
COMBS:
per capita [per head\] income — доход на душу населения
to live within [beyond\] one's income — жить по [не по\] средствам
The IDS is a relatively recent addition to the income securities market in Canada.
See:accrued income, active income, adjusted gross income, comprehensive income, consolidated taxable income, consumer income, deferred income, disability income, disposable income, dividend income, foreign income, gross income, gross national income, gross national disposable income, national income, net income, net national income, imputed income, investment income, labour income, net income, pension income, premium income, psychic income, retirement income, self-employment income, supplemental security income, income bond, income drawdown, income elasticity, income segment, income segmentation, income shares, income smoothing, income statement, income support, income tax, income terms of trade, income generating unit, income protection insurance, loss of income, business income insurance, disability income insurance, family income benefit insurance, income replacement ratio, income-related benefit, life income fund, income limited partnership, low-income housing limited partnership, annuity income shares, contribution income statement, investment income balance, debt-to-income ratio, fixed income security, high-income countries, lower middle-income countries, low-income countries, low-income country under stress, upper middle-income countries, Employee Retirement Income Security Act, Department of Work and Income
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доход, прибыль, заработок.* * *Доход, прибыль. . Словарь экономических терминов .* * *сумма, которую лицо или организация получили в качестве награды за усилия (например, заработок или торговая прибыль) или в качестве дохода на капиталовложения (например, рента или процент)-----Банки/Банковские операциипревышение поступлений и прочих случайных и экстраординарных доходов над издержками и убытками периода; также чистая прибыль; иногда используется в отношении поступлений (приход) -
7 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
8 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
9 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
10 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
* * *
сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
11 people
n1) народ, нация; племя2) люди; население, жители•to bring people freedom — освобождать народы; приносить свободу народам
to lead people — руководить людьми / народом
- Arab peoplesto take an issue directly to the people — обращаться по какому-л. вопросу непосредственно к народу
- backward peoples
- border people
- common people
- country people
- dependent peoples
- disabled people
- displaced people
- distinguished people
- enslaved peoples
- exodus of people on ethic grounds
- for the benefit of the people
- fraternal peoples
- freedom-loving people
- heroic people
- indigenous people
- jobless people
- lagging peoples
- long-suffering people
- low-income people
- national security people
- oppressed peoples
- peace-loving people
- people eligible to vote
- people from all walks of life
- people hungry for power
- people in the middle
- people in work
- people of a special mould
- people of divergent views
- people of good will
- people of voting age
- people on the left
- people on the right
- people out of work
- people regarded as security risks
- personnel people
- plain-clothes security people
- plight of the people
- poverty-stricken people
- professional people
- progressive-minded people
- rebellious people
- segment of the people
- sitting on the fence people
- socially deprived people
- sovereign peoples
- strata of the people
- tainted people
- trained people
- tribal people
- working people
- young people
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