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1 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
2 poach
(employee) débaucher;∎ several of our staff have been poached by a rival company plusieurs de nos employés ont été débauchés par un de nos concurrentsHighly trained staff are being poached from Gateway's Republic of Ireland operation by Internet start-up companies offering inflated salaries, says Gateway's local MD Mike Maloney. The problem is creating shortages in key skill areas, which Maloney has raised with IDA Ireland, the state agency responsible for attracting multinational investment.
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3 pull
[pul] 1. verb1) (to (try to) move something especially towards oneself usually by using force: He pulled the chair towards the fire; She pulled at the door but couldn't open it; He kept pulling the girls' hair for fun; Help me to pull my boots off; This railway engine can pull twelve carriages.) (re)tirer (sur)2) ((with at or on) in eg smoking, to suck at: He pulled at his cigarette.) tirer sur3) (to row: He pulled towards the shore.) ramer4) ((of a driver or vehicle) to steer or move in a certain direction: The car pulled in at the garage; I pulled into the side of the road; The train pulled out of the station; The motorbike pulled out to overtake; He pulled off the road.) entrer dans2. noun1) (an act of pulling: I felt a pull at my sleeve; He took a pull at his beer/pipe.) traction; gorgée; bouffée2) (a pulling or attracting force: magnetic pull; the pull (=attraction) of the sea.) attraction3) (influence: He thinks he has some pull with the headmaster.) influence•- pull down - pull a face / faces at - pull a face / faces - pull a gun on - pull off - pull on - pull oneself together - pull through - pull up - pull one's weight - pull someone's leg
См. также в других словарях:
lie low — verb 1. keep a low profile, try to be inconspicuous (Freq. 1) • Hypernyms: ↑hide, ↑hide out • Verb Frames: Something s Somebody s 2. to try to avoid detection especially by police … Useful english dictionary
congratulate — verb ADVERB ▪ heartily, warmly ▪ personally, publicly ▪ The President himself is here to personally congratulate the winner. VERB + CONGRATULATE ▪ … Collocations dictionary
put by — verb a) To preserve food by canning, freezing, drying, etc. Our family has been putting food by for generations. b) To perform an action without attracting attention. I managed to put that transaction by accounts payable … Wiktionary
tubthumping — verb In politics or commercial promotion, aggressively attracting attention for something […] the general public, who imagine poor fools that all the fury and tubthumping at Westminster is honest emotion, […]. See Also: tubthumper … Wiktionary
pull — verb 1》 exert force on so as to cause movement towards oneself or the origin of the force. ↘be attached to the front and be the source of forward movement of (a vehicle). ↘remove by pulling. ↘(pull at/on) inhale deeply while drawing… … English new terms dictionary
attract — [[t]ətræ̱kt[/t]] ♦♦ attracts, attracting, attracted 1) VERB If something attracts people or animals, it has features that cause them to come to it. [V n] The Cardiff Bay project is attracting many visitors... [V n adv/prep] Warm weather has… … English dictionary
List of commonly misused English words — This is a list of English words which are commonly misused. It is meant to include only words whose misuse is deprecated by most usage writers, editors, and other professional linguists of Standard English. It is possible that some of the… … Wikipedia
Pub crawl — A bar in the USA A pub crawl (sometimes called a bar tour, bar crawl or bar hopping) is the act of one or more people drinking in multiple pubs or bars in a single night, normally walking or busing to each one between drinking … Wikipedia
attract — at‧tract [əˈtrækt] verb [transitive] 1. to make someone want to buy something, do something, or take part in something: • Advertisements for a new headmaster attracted 120 candidates. attract somebody to something • What attracted me most to the… … Financial and business terms
pull — pull1 [ pul ] verb *** ▸ 1 move someone/something toward you ▸ 2 remove something attached ▸ 3 move body with force ▸ 4 injure muscle ▸ 5 take gun/knife out ▸ 6 move window cover ▸ 7 make someone want to do something ▸ 8 get votes ▸ 9 suck smoke… … Usage of the words and phrases in modern English
pull — [[t]p ʊl[/t]] ♦♦ pulls, pulling, pulled 1) VERB When you pull something, you hold it firmly and use force in order to move it towards you or away from its previous position. [V n with adv] They have pulled out patients teeth unnecessarily... [V n … English dictionary