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1 aspirational group
соц. = aspiration group -
2 aspirational group
Реклама: желательное окружение (в которое индивид желает попасть), желательный коллектив, положительный коллектив -
3 aspirational group
groupe m de référence -
4 aspirational
aspirational [‚æspɪ'reɪʃənəl]Marketing (product) qui fait chic; (consumer) qui achète des produits de prestige; (advertising) qui joue sur le prestige d'un produit►► aspirational group groupe m de référenceUn panorama unique de l'anglais et du français > aspirational
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5 aspirational
(product) qui fait chic; (consumer) qui achète des produits de prestige; (advertising) qui joue sur le prestige d'un produitaspirational group groupe m de référenceThe Fosters Trading Company name is to be dropped and the clothing chain rebranded as a unisex store … The new stores, called d2, will stock male and female clothing and accessories and will be designed to appeal to the aspirational consumer.
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6 aspirational reference group
желанная референтная группа; группа, членом которой индивид стремится быть.Англо-русский словарь по социологии > aspirational reference group
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7 aspiration group
соц. желаемый [положительный\] коллектив, желаемое окружение (в котором индивид хотел бы работать, общаться и т. д.)Syn:See:group 3) -
8 reference group
референтная группа; группа, типичная для определенной социокультурной системы, выступающая эталоном для индивидов.* * *референтная группа; группа, которая является образцом для индивида.референтная группа; группа, типичная для определенной социокультурной системы, выступающая эталоном для индивидов. -
9 reference group, aspirational
желанная референтная группа; группа, членом которой индивид стремится быть.Англо-русский словарь по социологии > reference group, aspirational
См. также в других словарях:
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