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1 take13
1) take smb., smth. by (in, between, with, etc.) smth. take a child by the hand (him by the sleeve, an axe by the handle, a pen in one's hand, a stick between one's finger and thumb, coal with a pair of tongs, a butterfly with one's fingers, etc.) взять ребенка за руку и т.д.; take a man by the throat схватить /взять/ человека за горло; take a baby in one's arms взять ребенка на руки; he took a girl (me, his son, etc.) in his arms он обнял девушку и т.д.; take the stick between one's knees зажать палку между колен; take one's head between one's hands обхватить голову руками; take the trunk on one's back взвалить сундук себе на спину; take the bit between one's teeth закусить удила; take smth. from (from under, out of, etc.) smth. take a book from the table (a corkscrew from the shelf, etc.) взять книгу со стола и т.д.; take some paper from /out of/ a drawer (the fruit out of a bag, a handkerchief out of /from/ one's pocket, the pins out of one's hair, a cigarette out of the box, one's hands out of one's pockets, etc.) вытаскивать /вынимать/ бумагу из ящика и т.д.: take a box from under a chair вытаскивать ящик из-под стула; the dog took the food from my hand собака ела /брала пищу/ у меня из рук; take your hand off my shoulder (your foot off my toe, etc.) уберите руку с моего плеча и т.д.; can you take the spot out of these pants? можно вывести это пятно с брюк?; it took all the fun out of the game это испортило все удовольствие от игры; take smth. from smb. take a bone from a dog (the knife from the baby, the record from him, etc.) отбирать /отнимать/ кость у собаки и т.д. || take smb. under one's wing взять кого-л. под свое крылышко /под свою защиту/2) || take smb. in marriage жениться на ком-л. или выйти замуж за кого-л.; take a widow in marriage жениться на вдове, взять в жены вдову3) take smb., smth. with smb. take one's son (an assistant, a doctor, some money, a book, an overnight bag, etc.) with one захватить /взять с собой/ своего сына и т.д.; take me with you возьмите меня с собой; take letters with one (one's lunch with one, provisions with one, etc.) взять /захватить/ эти письма с собой и т.д.; take an umbrella with you прихватите [с собой] зонтик; take smth. to some place take the dishes to the kitchen (these letters to the post, the parcel to his house, etc.) относить тарелки на кухню и т.д.; take smth. to smb. take flowers to sick friends (your message to her, a book to your teacher, etc.) относить цветы больным друзьям и т.д.; take the news to him сообщить ему эту новость; take the matter to a lawyer пойти с этим делом к юристу; take smb. to smth. take the children to the cinema (one's wife to the theatre, etc.) сводить детей в кино и т.д.; take a friend to lunch угостить друга завтраком; take a girl to a dance сводить девушку на танцы; take smb. for smth. take a dog for a walk вывести собаку на прогулку4) take smth. from smb., smth. take presents from boy-friends (flowers from them, assistance from the government, etc.) принимать подарки от поклонников и т.д.5) take smth. for smth. take the blame for his failure (for her mistake, etc.) принять на себя вину за его провал и т.д.; take smth. upon oneself he takes a great deal upon himself он очень много на себя берет; take smth. for (of) smth. upon oneself take the responsibility for his safety (the office of president, the duties of a teacher, etc.) upon oneself взять на себя ответственность за его безопасность и т.д.; take it upon oneself to do smth. take it upon oneself to speak to them (to give orders, to say that, to speak to him personally, etc.) взять на себя /согласиться/ поговорить с ними и т.д.; take smth. with smth. take his remark (their advice, a compliment, etc.) with a smile (with a frown, with a laugh, etc.) встречать /реагировать на/ его замечание и т.д. улыбкой и т.д. || take smth. in bad part /in the wrong way/ принимать /истолковывать/ что-л. превратно; take smth. in good part не обижаться на что-л.; take smb. into one's confidence довериться кому-л.; take smb. into the secret доверить /поверить/ кому-л. тайну6) || take smb.'s side /smb.'s part/ in smth. встать на чью-л. сторону в чем-л.; take smb.'s side /smb.'s part/ in an argument /in a controversy/ (in a quarrel, in a fight, etc.) встать на чью-л. сторону в споре и т.д.; take advantage of smth. воспользоваться чем-л.; take advantage of smb.'s offer (of his presence, of her position, etc.) воспользоваться чьим-л. предложением и т.д.; take advantage of smb.'s trust (of her love', etc.) злоупотреблять чьим-л. доверием и т.д.7) take smth. for smth., smb. take a hall for a meeting (this room for my cousin, this suite for my friend, this building for a hospital, etc.) снимать зал для собрания /под собрание/ и т.д.; take smth. in some place take a house in the country (rooms in the suburbs, etc.) снимать дом загородом и т.д.; take smth. for some time take a cottage (a room, a house, etc.) for the summer (for a year, etc.) снимать /арендовать/ дачу и т.д. на лето и т.д.8) take smb. into smth. take your brother into the business взять вашего брата компаньоном в наше дело; take her into service брать ее на службу; take them into our firm принять их [на службу] в нашу фирму9) take smth. in smth. take a job in the city (a job in an office, etc.) наняться на работу в городе и т.д.; take a post in the firm занять какую-л. должность в фирме10) take smth. to (at, in, etc.) some place take a car to the ferry (a freighter to Europe, a train to Boston, etc.) поехать машиной до переправы и т.д.; take a plane to the North полететь самолетом на север; take a train at (in) N сесть на поезд в N11) take smth. for smth. take 25 dollars for the use of his car брать двадцать пять долларов за пользование машиной; will you take a check for the bill? можно уплатить вам по счету чеком?; what will you take for it? сколько вы за это хотите?; the man won't take a cent less for the car он не согласен уступить за машину ни цента12) take smb. on (in, across, over, etc.) smth. the blow took him on the nose (across the face, over the head, in the stomach, etc.) удар пришелся ему по носу и т.д.13) take smth. by smth. take a fortress (a place, a town, etc.) by force (by storm, by a ruse, by a clever manoeveur, etc.) захватить крепость и т.д. силой и т.д. || take smb. by surprise захватить кого-л. врасплох; take smb. in the act поймать /застать/ кого-л. на месте преступления14) take smth. from (off, out of) smth. take two from seven (one number from another, a sum out of one's income, etc.) вычесть два из семи и т.д.; this make-up took ten years off her age благодаря косметике она выглядит на десять лет моложе; they took it out of his pay они удержали это из его зарплаты; take 20 per cent off the price снизить цену на двадцать процентов; take a turn off the programme снять выступление /номер/, исключить выступление /номер/ из программы; take the dead leaves and branches off a plant обобрать сухие листья и ветви с растения; take the lid off the saucepan (a saucepan off the fire, etc.) снимать крышку с кастрюли и т.д.; take smb. off smth. take him off his work отстранять его от работы; take her off the assignment отобрать у нее это поручение; take them off the list вычеркнуть их из списка || take smth., smb. off smb.'s hands избавлять кого-л. от чего-л., кого-л.; I'll take it off your hands at t 10 я куплю это у вас за десять фунтов15) take smth. in smth. take the first prize in a competition (the highest mark in a subject, the first prize in Latin, first class honours in the tripos examination, etc.) получить первый приз на соревнованиях и т.д.; take the first place in a chess tournament занять первое место в шахматном турнире; take smth. at some place take one's degree at Oxford получать степень в Оксфорде; take i 100 at Ascot выиграть сто фунтов на скачках в Аскете16) || take a liking /а fancy/ to smth., smb. проникнуться добрыми чувствами к кому-л., чему-л.; he took a liking to this house (to this village, to a picture, etc.) ему понравился этот дом и т.д.; he took a liking to my sister ему приглянулась моя сестра; take a dislike to smb., smth. невзлюбить кого-л., что-л.; she took a dislike to me я ей не понравился; take an interest in smb., smth. заинтересоваться кем-л., чем-л.; take an interest in politics (in one's work, in one's neighbours, etc.) интересоваться политикой и т.д., проявлять интерес к политике и т.д.17) || take time over smth. не спешить делать что-л.; take one's time over the job не спеша выполнять работу; he took an hour over his dinner он обедал целый час18) take smth. in smth. most nouns take-s in the plural большинство существительных образуют множественное число с помощью '-s'19) take a certain size in smth. take tens in boots (sixes in gloves, etc.) носить десятый размер обуви и т.д.20) take smth. in (at) some place take one's meals in a hotel (at a restaurant, etc.) питаться в гостинице и т.д.; take the waters at a spa лечиться водами на курорте; take smth. with (in) smth. take cream with one's coffee (sugar in one's tea, etc.) пить кофе со сливками и т.д.; take smth. for smth. take an aspirin for a headache (some new medicine for one's liver, pills for insomnia, etc.) принимать аспирин от головной боли и т.д.; take smth. after (before, with) smth. take one tablet after each meal (a spoonful before dinner, a pill with milk, etc.) принимать по одной таблетке после каждой еды и т.д.21) take smth. to (at, for, etc.) smth. take tickets to the theatre (a box at the opera, seats for Hamlet, etc.) брать /покупать/ билеты в театр и т.д.22) take smb. in smth. take smb. in a new dress (in cap and gown, in a swim-suit, etc.) сфотографировать /снять/ кого-л. /, сделать чей-л. снимок/ в новом платье и т.д.; take smth. from smth. take a print from a negative отпечатать фотографию с негатива23) take smb., smth. for smb., smth. take you for someone else (him for an Englishman, the painting for a genuine Rembrandt, everything for truth, etc.) принимать вас за кого-то другого и т.д.; what do you take me for? за кого вы меня принимаете?; do you take me for a fool? вы что, меня дураком считаете?; take smb., smth. at (on) smth. they take the total population of the country at two and a half million они считают /полагают/, что население страны равно двум с половиной миллионам человек; I suppose we must take it at that я полагаю, мы должны поставить на этом точку; I take it on your say-so я соглашаюсь с этим, потому что вы так говорите /доверяю вам/24) take some subject's) in (at) smth. take as many subjects as possible in one's university days в студенческие годы изучать как можно больше дисциплин; she took four courses in her freshman year на первом курсе она изучала четыре предмета; she took French at school французский язык она изучала в школе; take smth. for (as) smth. I shall take this topic for my composition я возьму эту тему для сочинения; he took China as his subject oil выбрал Китай в качестве темы || take smth. in the examination сдавать экзамен по какому-л. предмету; take French in the exam держать экзамен по французскому языку25) take smb. in smth. take children in German давать детям уроки немецкого языка; take him in Latin заниматься с ним по латыни /латынью/26) take smth. during /at/ smth. take notes during /at/ a lecture вести конспект во время лекции, записывать лекцию; take smth. of smth. take notes of all he says (of all that passes, etc.) записывать все, что он говорит и т.д.; take minutes of the proceedings веста протокол заседания; take smth. on (in, by, from) smth. take a broadcast on tape (an film, etc.) записывать передачу на магнитную ленту и т.д.; take the minutes of a meeting in /by/ shorthand стенографировать протокол; take smth. from dictation писать что-л. под диктовку; take a letter from dictation писать письмо под диктовку27) take smth. from smth., smb. take its title from the name of the hero (a name from the place of battle, its name from the inventor, etc.) называться /получить название/ по имени героя и т.д.; take a passage from a book (a whole passage straight from Dickens, a quotation from his novel, etc.) взять отрывок из книги и т.д.; we take our numbers from the Arabs (our letters from the Romans, etc.) наша система цифр идет от /заимствована у/ арабов и т.д.28) take smb. in smth. the cold took me in the chest у меня [от простуды] заложило грудь29) take smth. to smth. take the next turning (road, street, etc.) to the left (to the right) свернуть налево (направо) у следующего поворота и т.д.; take the road to London (to the North, etc.) поехать по дороге [, ведущей] в Лондон и т.д.30) take smb. (in)to (through, across, etc.) some place take the man to the hospital (your friend to the station, the box to the hotel, her into the country, etc.) отправить /отвезти/ человека в больницу и т.д. ; they took him into a small room (into prison, into a cell, etc.) ere отвели или поместили в маленькую комнату и т.д.; the road (this path, the street, etc.) will take you to the river (to the village, through the centre of the town, etc.) эта дорога и т.д. приведет вас к реке и т.д.; the bus will take you into town (to London, etc.) этот автобус привезет /доставит/ вас в город и т.д.; only a tram will take you across the bridge через мост можно проехать только трамваем; take him over the house (the visitors round a museum, etc.) водить его по дому /показывать ему дом/ и т.д.; the work (business, etc.) took us to Paris эта работа и т.д. привела нас в Париж; take smb. into custody взять кого-л. под стражу; take smb. to smb. take a son to his mother отвести сына к матери; take smb. out of smth. take her out of the room выведите ее из комнаты; take him out of my way уберите его с моей дороги; take smth. from (out of, etc.) smth. take the case from court to court передавать дело из одного суда в другой; take the case out of court забрать дело из суда31) take smb. through smth. take the boy through a book (through the first two chapters, through his first job, etc.) помочь мальчику прочесть книгу и т.д.; take smb. through college помочь кому-л. [деньгами] окончить колледж; save enough money to take you through college скопить достаточную сумму [денег], чтобы заплатить за обучение в колледже32) aux || take pride in smth. гордиться чем-л.; take pride in his schoolwork (in one's appearance, in one's house and garden, etc.) гордиться своей работой или своими успехами в школе и т.д.; take credit for smth. приписывать себе /ставить себе в заслугу/ что-л.; he took credit for my work он приписал себе мои достижения; take offence at smth. обижаться /сердиться/ на что-л.; take offence at his remarks /at what he said/ сердиться на его замечания; take part in smth. принимать участие в чем-л.; take part in an enterprise (in the demonstration, in smb.'s sorrows, etc.) принимать участие в предприятии и т.д.; take pity on smb. пожалеть кого-л.; сжалиться над кем-л.; take pity on the poor man (on the losers, on the boy, etc.) пожалеть несчастного человека и т.д.; take notice of smb., smth. обратить внимание на кого-л., что-л.; don't take notice of him не обращайте на него внимания; take charge of smth., smb. принимать на себя ответственность за что-л., кого-л., take charge of the luggage (of the house, of the children, etc.) заняться багажом и т.д.; who is taking charge of the work while you are away? кто руководит работой в ваше отсутствие?; take care of smth., smb. (по)заботиться о чем-л., ком-л.; he will take care of that matter (of the account, etc.) он займется этим вопросом и т.д.; she will take саге of the baby она присмотрит за ребенком; take possession of smth. завладеть чем-л.; take hold of smth., smb. ухватиться за что-л., кого-л.; take hold of the rope (of the rail, of her arm, of the man, etc.) ухватиться за веревку и т.д.; take smb., smth. in hand взять кого-л., что-л. в руки; he took himself firmly in hand он взял себя в руки, он овладел собой; take smth., smb. into consideration /into account/ принимать что-л., кого-л. во внимание; take all these facts (the circumstances, her request, etc.) into consideration /into account/ принять во внимание /учесть/ все эти факты и т.д.; take it into one's head to do smth. (that...) coll. забрать себе в голову сделать что-л. (, что...)33) aux take smth. in (at, after, on, etc.) smth. take a seat in the rear сесть /занять место/ позади /сзади/; take a swing at the ball замахнуться для удара по мячу; take a nap after dinner вздремнуть после обеда; take an oath on smth. поклясться в чем-л. || take a glance round one бросить взгляд вокруг, оглядеться; take leave of smb. попрощаться с кем-л. -
2 commentary
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
5 net
(радио)сеть ( связи) ; сетка; маскировочное покрытие [сеть]; сетевое заграждение; входить в сеть ( связи) ; ставить сетевые заграждения; см. тж. circuit, networkfixer. net — сеть радиопеленгаторных станций
naval gunfire air/ground spot(ting) control net — сеть (связи) управления огнем корабельной артиллерии посредством воздушных и наземных корректировщиков
— alerting net— deembarkation net— dry net— free net— HQ net— logistical net— OP net— radio teletypewriter net— spot report net— wet net -
6 news
nновость, известие, сообщение; новости, информацияto broadcast the news — передавать новости (по радио и т.п.)
to cover news — освещать новости (в газете и т.п.)
to fabricate news — фабриковать новости / информацию
to gain news — получать новости / известия
to get into the news — попадать в газеты, в радиопередачи и т.п.
to give prominence to the news that... — выделять сообщения о том, что...
to link the news of smth to smth — связать сообщение о чем-л. с чем-л.
to present news — сообщать / преподносить известие
to proclaim news — сообщать новости; обнародовать сообщение
to put a good face on bad news — делать хорошую мину при плохих новостях; делать вид, что все обстоит благополучно
to suppress news — замалчивать сообщение; мешать распространению сообщения
to transmit radio news — передавать новости по радио, передавать радиосообщения / радионовости
- authentic newsto twist news — искажать / извращать информацию
- bit of news
- bleak news
- breaking news
- contradictory news
- current news
- domestic news
- dramatic news
- economic news
- flashy news
- foreign news
- front-page news
- grave news
- harmful news
- he is much in the news
- heavy news
- home news
- international news
- item of news
- late news
- managed news
- momentous news
- national news
- news comes as a blow to smb
- news did not emerge until Monday
- news has leaked out
- news in brief
- news in the making
- news is coming out of the country that...
- news is widely carried
- news makes some front-pages
- news presentation
- on to other news
- papers give prominence to the news that...
- piece of news
- political news
- political slant in the news
- radio news
- regional news
- reliable news
- scant news
- spot news
- stale news
- the latest news
- the main foreign news
- this is good news for smb
- timing for the news
- unbiased news
- world news -
7 connection
1. n связь, соединениеtandem connection — парное соединение; тандемное соединение
plug-in connection — вставное соединение; штыковой разъём
2. n присоединение; подключение3. n средство связи или сообщенияthe steamer is the only connection between the island and the mainland — пароход — единственное средство связи между островом и материком
4. n согласованность расписания5. n пересадка6. n обыкн. связи, знакомства7. n родственник, свойственник8. n родство; свойство9. n клиентура, покупатели10. n половая связь11. n объединение12. n тех. ниппель13. n посредник при продаже наркотиков, продавец наркотиков14. n связнойСинонимический ряд:1. affiliation (noun) affiliation; affinity; interdependence; kinship; marriage; reciprocity; relationship; respect2. amalgamation (noun) acquaintanceship; amalgamation; circle; consolidation; federation; incorporation; merger; network3. association (noun) alliance; application; association; bearing; cahoots; coherence; combination; conjointment; conjunction; co-operation; dependence; hookup; partnership; pertinence; relevance; tie-up; togetherness4. coupling (noun) coupling; joint; junction; juncture; seam; union5. job (noun) appointment; berth; billet; job; office; place; position; post; situation; spot6. link (noun) attachment; connective; correlation; coupling; fastening; interconnection; interrelation; interrelationship; joining; joint; junction; juncture; link; seam; tie-in; union7. relative (noun) kin; kinfolk; kinsman; kith; relation; relative; sibling8. religion (noun) church; communion; creed; cult; denomination; faith; persuasion; religion; sect9. suggestion (noun) connotation; suggestion10. tie (noun) bond; knot; ligament; ligature; linkage; nexus; tie; yokeАнтонимический ряд:disjunction; disunion; independence -
8 beam
1. n разг. лучезарная улыбка,2. n физ. луч; пучок лучей3. n ав. точный курс, указанный радиолучом4. n мор. траверз5. v испускать лучи, светить; сиять6. v сиять, улыбаться лучезарной улыбкой7. v физ. излучать8. v физ. концентрировать в пучок9. v физ. радио направлять10. v физ. радио обнаруживать радиолокационным методом11. v физ. ав. наводить по лучуblue beam — " синий " луч
red beam — "красный " луч
Синонимический ряд:1. brace (noun) balk; board; brace; joist; prop; rafter; stay; strut; stud; support; timber2. buttocks (noun) backside; behind; bottom; breech; buttocks; cheeks; derriere; fanny; fundament; hams; haunches; heinie; hind end; hiney; hunkers; nates; podex; posterior; rear; rear end; rump; seat; tail; tail end3. crossbar (noun) crossbar; crosspiece; girder; trestle4. ray (noun) beacon; carrier wave; emission; glimmer; hint; ray; shaft; shoot; spark; stream5. send (verb) aim; broadcast; emit; focus; give out; relay; send; transmit6. shine (verb) blaze; burn; glare; gleam; glisten; glitter; glow; illuminate; irradiate; radiate; shine7. smile (verb) be gleeful; be radiant; glow; grin; laugh; smileАнтонимический ряд:frown; glower; receive -
9 station
1. n место, местоположение2. n станция; центр, пункт3. n радиостанция4. n амер. почтовое отделение5. n вокзалrailroad station — железнодорожная станция, вокзал
6. n железнодорожная станция7. n стоянка8. n воен. пост9. n воен. пункт расквартирования10. n воен. гарнизон11. n воен. авиационная база, авиабаза12. n воен. военно-морская базаservice station — станция технического обслуживания; ремонтная база
13. n воен. остановка14. n воен. место прохождения службы; страна или город пребывания15. n воен. общественное положение16. n воен. спорт. место на старте17. n тех. узел18. n тех. этап19. n тех. спец. ареал, место распространения, станция, участок местообитанияpirate radio station — " пиратская " станция
20. n тех. австрал. овечье пастбище21. n тех. редк. стоячее положение; постановка, постанов22. n тех. участок23. n тех. пожарное депо24. n тех. амер. добавочный номер25. v ставить на предусмотренное место26. v направлять на место работыthe consul is stationed at … — консул работает в …; консульство находится в …
27. v помещать, размещать; определять позициюpunch station — позиция пробивки; пункт перфорации
28. v размещать по спискуСинонимический ряд:1. base (noun) base; complex; installation2. bureau (noun) bureau; headquarters; office3. calling (noun) business; calling; employment; metier; occupation; trade4. depot (noun) depot; terminal; way-station; whistle-stop5. place (noun) base; caste; dignity; level; location; locus; order; place; point; position; post; rank; seat; site; situation; spot; standing; where6. post (noun) post; posting7. railroad station (noun) railroad station; station house8. status (noun) capacity; character; footing; quality; state; status9. establish (verb) assign; camp; commission; establish; fix; install; locate; place; position; post; set; situateАнтонимический ряд: -
10 radio advertising
рекл. радиореклама, реклама на радио (рекламные объявления, транслируемые по радио)approximately 75% of radio advertising is purchased at the local level — примерно 75% всей радиорекламы покупается на местном уровне
See:Radio Advertising Bureau, American Television and Radio Commercials Festival, media advertising, television advertising, commercial 1), radio advertisement, radio commercial, radio copywriter, broadcast advertising, cume rating, Radio Advertising Bureau, spot radio* * ** * *
См. также в других словарях:
on-the-spot broadcast — A broadcast directly from the event to the listener, not one from a tape or record previously made … Ballentine's law dictionary
On the Spot! (game show) — On The Spot! Format Game Show Created by Douglas K. Vernon Directed by Jeff Shrum (1984 1986) Patrick Freeman (1987) Presented by Larry Blackmar Narrated by … Wikipedia
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on the spot — {adv.} or {adj. phr.} 1. or[upon the spot] At that exact time and at the same time or place; without waiting or leaving. * /The news of important events is often broadcast on the spot over television./ * /When Tom ruined an expensive machine, his … Dictionary of American idioms
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upon\ the\ spot — adv or adj. phr. 1. • (up)on the spot At that exact time and at the same time or place; without waiting or leaving. The news of important events is often broadcast on the spot over television. When Tom ruined an expensive machine, his boss fired… … Словарь американских идиом
On the Spot (TV series) — On the Spot Also known as Untitled Jeff Davis Project Genre Comedy Created by Robert Cohen Written by Robert Cohen and others Directed by … Wikipedia
X Marks the Spot — was a quiz and panel game that was broadcast on BBC Radio 4 between 1998 and 2006. It could be likened to be a more light hearted version of Round Britain Quiz . It was presented by the comedian and author Pete McCarthy until his death in October … Wikipedia
The NFL Today — is also the name of the radio show that corresponds with the television show. The NFL Today Logo used since 2006 Format National Football League Created by CBS Sport … Wikipedia