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21 sale
sale [seɪl]1 noun∎ to make a sale conclure une vente;∎ the sale of alcohol is forbidden la vente d'alcool est interdite;∎ sales of satellite TV dishes are growing les ventes d'antennes paraboliques sont en hausse;∎ the branch with the highest sales la succursale dont le chiffre d'affaires est le plus élevé;∎ I'm afraid that article is not for sale je regrette, cet article n'est pas à vendre;∎ to put sth up for sale mettre qch en vente;∎ our house is up for sale nous avons mis notre maison en vente;∎ on sale en vente;∎ on sale at a supermarket near you en vente dans tous les supermarchés;∎ we bought the goods on a sale or return basis nous avons acheté la marchandise à condition;∎ sale by private agreement vente f à l'amiable;∎ sale by sealed tender vente f par soumission cachetée;∎ sale with option of repurchase vente f avec faculté de rachat;∎ sale by auction vente f aux enchères∎ the January sales attract huge crowds les soldes de janvier attirent les foules;∎ the sales are on in London les soldes ont commencé à Londres;∎ I got it in a sale je l'ai acheté en solde;∎ closing-down sale liquidation f(goods) soldé(campaign, force, team) de vente; (promotion, forecasts) des ventes►► sales account compte m des ventes;sales acumen sens m du commerce;sales agent agent m commercial;sales assistant vendeur(euse) m,f;sales budget budget m commercial, budget m des ventes;American sales clerk vendeur(euse) m,f;sales conference conférence f du personnel des ventes;sales consultant conseiller(ère) m,f commercial(e);sales counter comptoir m de vente;sales department service m commercial, service m des ventes;sales director directeur(trice) m,f des ventes;sales drive campagne f de vente;sales engineer ingénieur m technico-commercial, ingénieur m commercial, ingénieur m des ventes;sales executive cadre m commercial;sales figures chiffre m de vente;sales literature brochures fpl publicitaires;sales manager directeur(trice) m,f commercial(e);sales and marketing vente-marketing f;sales and marketing director directeur(trice) m,f des ventes et du marketing;sales network réseau m de vente;sales objective objectif m de vente;sales outlet point m de vente;sales pitch arguments mpl de vente; (verbal) boniment m, argumentation f;sales policy politique f de vente;sales potential potentiel m de vente;sales projection prévision f des ventes;sales rep, sales representative représentant(e) m,f (de commerce);sales resistance réticence f de la part du consommateur;∎ our product met with some initial sales resistance le public n'a pas accepté notre produit tout de suite;American sales slip ticket m de caisse;sales staff personnel m de vente;sales support soutien m commercial;sales talk boniment m;sales target objectif m de vente;American sales tax TVA f;sales technique technique f de vente;sales tool instrument m de vente;sale of work vente f de charité -
22 Clymer, George E.
SUBJECT AREA: Paper and printing[br]b. 1754 Bucks County, Pennsylvania, USAd. 27 August 1834 London, England[br]American inventor of the Columbian printing press.[br]Clymer was born on his father's farm, of a family that emigrated from Switzerland in the early eighteenth century. He attended local schools, helping out on the farm in his spare time, and he showed a particular talent for maintaining farm machinery. At the age of 16 he learned the trade of carpenter and joiner, which he followed in the same district for over twenty-five years. During that time, he showed his talent for mechanical invention in many ways, including the invention of a plough specially adapted to the local soils. Around 1800, he moved to Philadelphia, where his interest was aroused by the erection of the first bridge over the Schuylkill River. He devised a pump to remove water from the cofferdams at a rate of 500 gallons per day, superior to any other pumps then in use. He obtained a US patent for this in 1801, and a British one soon after.Clymer then turned his attention to the improvement of the printing press. For three and a half centuries after its invention, the old wooden-framed press had remained virtually unchanged except in detail. The first real change came in 1800 with the introduction of the iron press by Earl Stanhope. Modified versions were developed by other inventors, notably George Clymer, who after more than ten years' effort achieved his Columbian press. With its new system of levers, it enabled perfect impressions to be obtained with far less effort by the pressman. The Columbian was also notable for its distinctive cast-iron ornamentation, including a Hermes on each pillar and alligators and other reptiles on the levers. Most spectacular, it was surmounted by an American spread eagle, usually covered in gilt, which also served as a counterweight to raise the platen. The earliest known Columbian, surviving only in an illustration, bears the inscription Columbian Press/No.25/invented by George Clymer/Anno Domini 1813/Made in Philadelphia 1816. Few American printers could afford the US$400 selling price, so in 1817 Clymer went to England, where it was taken up enthusiastically. He obtained a British patent for it the same year, and by the following March it was being manufactured by the engineering firm R.W.Cope, although Clymer was probably making it on his own account soon afterwards. The Columbian was widely used for many years and continued to be made even into the twentieth century. The King of the Netherlands awarded Clymer a gold medal for his invention and the Tsar of Russia gave him a present for installing the press in Russia. Doubtless for business reasons, Clymer spent most of his remaining years in England and Europe.[br]Further ReadingJ.Moran, 1973, Printing Presses, London: Faber \& Faber.—1969, contributed a thorough survey of the press in J. Printing Hist. Soc., no. 3.LRD -
23 sell
sell [sel](pt & pp sold [səʊld])1 noun∎ to sell sb sth or sth to sb vendre qch à qn;∎ he sold me his car for $1,000 il m'a vendu sa voiture (pour) 1000 dollars;∎ stamps are now also sold in some shops les timbres sont maintenant vendus aussi dans certains magasins;∎ he sells computers for a living il gagne sa vie en vendant des ordinateurs;∎ a shop that sells clothes/furniture un magasin de vêtements/meubles;∎ the book sold 50,000 copies, 50,000 copies of the book were sold le livre s'est vendu à 50 000 exemplaires;∎ to sell sth for cash vendre qch au comptant;∎ to sell sth on credit vendre qch à crédit;∎ to sell sth cheap vendre qch à bas prix;∎ to sell sth at a loss vendre qch à perte;∎ they sell the cassettes at £3 each ils vendent les cassettes 3 livres pièce;∎ she was sold into slavery/prostitution on l'a vendue comme esclave/prostituée;∎ she sold her body or herself to buy food elle s'est prostituée pour acheter à manger;∎ they sold classified information to our competitors ils ont vendu des renseignements confidentiels à nos concurrents;∎ he sold state secrets to the enemy il a vendu des secrets d'État à l'ennemi;∎ he'd sell his own grandmother for a pint of beer il vendrait son âme pour une bière;∎ to sell one's soul to the devil vendre son âme au diable;∎ humorous I'd sell my soul for a holiday in the Caribbean je ferais ou donnerais n'importe quoi pour passer des vacances aux Caraïbes;∎ to sell oneself short ne pas se montrer à sa juste valeur;∎ don't sell yourself short il faut vous mettre en valeur;∎ I'm often accused of selling the country short on m'accuse souvent de donner une mauvaise image du pays;∎ familiar we were sold a pup or a dud (cheated) on nous a roulés; (sold rubbish) on nous a vendu de la camelote;∎ to sell sb down the river trahir qn(b) (cause to be sold) faire vendre;∎ what really sells newspapers is scandal ce sont les scandales qui font vraiment vendre les journaux;∎ you need a star to sell the movie (to backers) il faut une star dans la distribution du film pour intéresser les investisseurs potentiels; (to the public) il faut une star dans la distribution du film pour attirer le public(c) (promote → idea, image, policy) faire accepter;∎ she sold the idea to the whole council elle a fait accepter l'idée à tout le conseil;∎ to sell an idea to the electorate faire passer une idée auprès des électeurs;∎ a campaign to sell the new party une campagne de publicité pour le nouveau parti;∎ as a politician, it is important to be able to sell yourself les hommes politiques doivent savoir se mettre en valeur∎ she tried to sell me some story or line about running out of petrol elle a essayé de me faire avaler une histoire de panne d'essence∎ we've been sold! on s'est fait avoir ou posséder!∎ the record is selling well le disque se vend bien;∎ the cakes sell for or at 70 pence each les gâteaux se vendent (à) ou valent 70 pence pièce;∎ shares in the company are selling at 109 pence les actions de cette compagnie s'échangent à 109 pence;∎ to sell like hot cakes se vendre comme des petits pains(b) (person, shop) vendre;∎ sorry, I'm not interested in selling désolé, je ne cherche pas à vendre;∎ Stock Exchange to sell short vendre à découvert►► American sell date date f limite de vente;Stock Exchange sell order injonction f à la vente;Stock Exchange sell price prix m (du) comptantrevendrevendre à terme∎ to sell sth forward vendre qch à terme∎ the house was sold off to pay debts la maison a été vendue pour régler des créances;∎ they're selling the plates off at bargain prices ils liquident les assiettes à des prix défiant toute concurrencerevendre (en faisant du bénéfice)➲ sell out∎ the tickets are sold out tous les billets ont été vendus(b) (betray → person, principles) trahir(c) Stock Exchange vendre, réaliser(a) Commerce (sell business) vendre son commerce; (sell stock) liquider (son stock); (run out) vendre ou écouler tout le stock;∎ my father sold out and retired mon père a vendu son affaire et a pris sa retraite;∎ he sold out to some Japanese investors il a vendu à des investisseurs japonais;∎ we've sold out of sugar nous n'avons plus de sucre, nous avons vendu ou écoulé tout notre stock de sucre∎ to sell out to sb vendre ses parts à qn(c) (betray one's principles) renier ses principes;∎ to sell out to the enemy passer à l'ennemi;∎ the government were accused of selling out to terrorism le gouvernement fut accusé d'avoir traité avec les terroristes;∎ critics accused the writer of selling out les critiques ont accusé l'écrivain d'avoir renié ses principes pour plaire au plus grand nombre(shopkeeper) vendre son fonds de commerce ou son affaire; (businessman) vendre son affaire;∎ he sold up and went to Canada il a tout vendu et est parti au Canada -
24 hot
hot [hɒt]chaud ⇒ 1 (a), 1 (b), 1 (d), 1 (k), 1 (l), 1 (t) qui tient chaud ⇒ 1 (c) épicé ⇒ 1 (e) tout frais ⇒ 1 (f) violent ⇒ 1 (h) intense ⇒ 1 (i) enthousiaste ⇒ 1 (j) sévère ⇒ 1 (m) recherché ⇒ 1 (o), 1 (r)(a) (high in temperature) chaud;∎ a hot, stuffy room une pièce où il fait une chaleur étouffante ou où l'on étouffe;∎ the engine/glass/oven is hot le moteur/verre/four est chaud;∎ I'm getting hot je commence à avoir chaud;∎ the water is getting hot l'eau devient chaude;∎ how hot should the oven be? le four doit être à quelle température?;∎ it was hot work le travail donnait chaud;∎ there's hot and cold running water il y a l'eau courante chaude et froide;∎ we sat in the hot sun nous étions assis sous un soleil brûlant;∎ I'd like a hot bath j'aimerais prendre un bain bien chaud;∎ the doctor said not to have any hot drinks le médecin m'a conseillé de ne pas boire chaud ou m'a déconseillé les boissons chaudes;∎ a hot meal un repas chaud;∎ keep the meat hot tenez la viande au chaud;∎ serve the soup while it's hot servez la soupe bien chaude;∎ the bread was hot from the oven le pain sortait tout chaud du four;∎ hot food always available (sign) plats chauds à toute heure;∎ figurative you're getting hot! (in guessing game) tu brûles!;∎ familiar to be or to get (all) hot and bothered (about sth) être dans tous ses états ou se faire du mauvais sang (au sujet de qch);∎ familiar to be or to get hot under the collar (about sth) être en colère ou en rogne (au sujet de qch);∎ the books were selling like hot cakes les livres se vendaient comme des petits pains;∎ familiar he's full of hot air c'est une grande gueule;∎ all her promises are just a lot of hot air toutes ses promesses ne sont que des paroles en l'air;∎ that's nothing but hot air! tout ça n'est que du vent!∎ it's hot il fait très chaud;∎ it's really hot! il fait vraiment très chaud!;∎ it's getting hotter il commence à faire très chaud;∎ I can't sleep when it's so hot je ne peux pas dormir par cette chaleur;∎ it was very hot that day il faisait très chaud ce jour-là, c'était un jour de grande ou forte chaleur;∎ one hot afternoon in August (par) une chaude après-midi d'août;∎ in (the) hot weather pendant les chaleurs;∎ we had a hot spell last week c'était la canicule la semaine dernière;∎ the hottest day of the year la journée la plus chaude de l'année(c) (clothing) qui tient chaud;∎ this jacket's too hot cette veste tient trop chaud∎ a hot curry un curry relevé ou épicé(f) (fresh, recent) tout(e) frais (fraîche);∎ the news is hot off the presses ce sont des informations de toute dernière minute;∎ this book is hot off the press ce livre vient juste de paraître(g) (close, following closely)∎ to be hot on the trail être sur la bonne piste;∎ the police were hot on their heels or on their trail la police les talonnait ou était à leurs trousses;∎ he fled with the police in hot pursuit il s'est enfui avec la police à ses trousses(h) (fiery, vehement) violent;∎ she has a hot temper elle s'emporte facilement, elle est très soupe au lait(i) (intense → anger, shame) intense, profond∎ they're very hot on formal qualifications (attach importance to) ils insistent beaucoup sur les diplômes;∎ they're not very hot on hygiene (fussy about) ils ne sont pas très portés sur l'hygiène∎ the reporter was onto a hot story le journaliste était sur un coup (fumant);∎ to have a hot date avoir un rendez-vous galant□ ;∎ this book is hot stuff c'est un livre très audacieux□ ;∎ this issue is hot stuff, I wouldn't touch it c'est un sujet brûlant, je n'y toucherais pas∎ we could make it or things very hot for you if you don't cooperate nous pourrions vous mener la vie dure ou vous en faire voir de toutes les couleurs si vous ne vous montrez pas coopératif;∎ the presence of the army made things hot for the smugglers la présence de l'armée a rendu les choses très difficiles pour les contrebandiers□ ;∎ the town had got too hot for the drug dealers l'atmosphère de la ville était devenue irrespirable pour les trafiquants de drogue;∎ the situation was too hot to handle la situation était trop délicate pour qu'on s'en mêle□∎ the police are really hot on drunk driving la police ne badine vraiment pas avec la conduite en état d'ivresse∎ how is he? - not so hot (unwell) comment va-t-il? - pas trop bien□ ;∎ I don't feel so hot je ne suis pas dans mon assiette;∎ I'm not so hot at maths je ne suis pas très calé en maths;∎ she's hot stuff at golf c'est un as ou un crack au golf;∎ his latest book isn't so hot son dernier livre n'est pas terrible ou fameux;∎ that isn't such a hot idea ce n'est pas terrible ou fameux comme idée;∎ that's hot! c'est super!;∎ a hot tip un tuyau sûr ou increvable∎ she's really hot just now elle a vraiment beaucoup de succès en ce moment□ ;∎ to be hot property être très demandé□ ;∎ windsurfing is hot stuff in this area la planche à voile est très en vogue dans cette région□∎ to be hot (stuff) être sexy (inv);∎ he's hot (sexually aroused) il a le feu au derrière;∎ to be hot to trot avoir le feu aux fesses2 adverb∎ to go hot and cold at the thought of sth avoir des sueurs froides à l'idée de qch∎ familiar to have the hots for sb craquer pour qnhot desking = pratique qui consiste à ne pas assigner de bureaux individuels aux employés, ces derniers étant libres de s'installer à n'importe quel poste de travail inoccupé;1 noun(sausage) hot-dog m, frankfurter m; Skiing ski m acrobatique; (in surfing) surf m acrobatique; American familiar (show-off) m'as-tu-vu mf invhot dog stand stand m de hot-dogs;∎ we met in front of the hot dog stand nous nous sommes retrouvés devant le vendeur de hot-dogs;Metallurgy hot drawing tirage m à chaud;hot gospeller = prêcheur évangéliste qui harangue les foules;British hot gossip les tous derniers cancans mpl;familiar hot jazz (jazz m) hot m inv;Computing hot key touche f personnalisée;Telecommunications hot line numéro m d'urgence; Politics (between US and Kremlin) téléphone m rouge;hot line support assistance f technique téléphonique, hot line f;∎ he has a hot line to the president il a une ligne directe avec le président;∎ she's on the hot line to the director elle téléphone au directeur;∎ the hot line to the Kremlin la téléphone rouge avec le Kremlin;Computing hot link lien m hypertexte;familiar hot money (UNCOUNT) (stolen) argent m volé□ ; Finance capitaux mpl flottants ou fébriles□ ;British hot news les toutes dernières nouvelles fpl;American hot pad dessous-de-plat m inv;hot pants mini-short m (très court et moulant);familiar figurative hot potato sujet m brûlant et délicat;∎ a political hot potato un sujet brûlant ou une question brûlante de politique;∎ to drop sb like a hot potato laisser tomber qn comme une vieille chaussette ou savate;Irish hot press (airing cupboard) = placard chauffé où l'on fait sécher le linge;Metallurgy hot rolling laminage m à chaud;American familiar hot seat (electric chair) chaise f électrique□ ;∎ figurative to be in the hot seat (difficult situation) être sur la sellette;Photography hot shoe griffe f du flash, pied-sabot m;hot spot (dangerous area) point m chaud ou névralgique; familiar (night club) boîte f de nuit□ ; Technology point m chaud;∎ let's hit the town's hot spots si on faisait la tournée des boîtes?;hot spring source f chaude;British Computing hot swap (of devices) remplacement m à chaud;American familiar hot ticket: to be a hot ticket faire fureur;∎ the play is the hottest ticket in town c'est la pièce qui a le plus de succès actuellement□ ;hot tub = sorte de Jacuzzi ® qu'on installe dehors;hot war guerre f chaude ou ouverte;hot water eau f chaude;∎ figurative their latest prank got them into or landed them in hot water leur dernière farce leur a attiré des ennuis;∎ you'll be in hot water when she finds out tu passeras un mauvais quart d'heure quand elle s'en apercevra;hot wire fil m sous tension(a) (intensify → argument, contest) échauffer□ ; (→ bombing, fighting) intensifier□ ; (→ party) mettre de l'animation dans□ ; (→ music) faire balancer, faire chauffer;∎ they hotted up the pace ils ont forcé l'allure∎ to hot up a car gonfler le moteur d'une voiture(intensify → discussion, campaign) s'échauffer□ ; (→ fighting, situation) chauffer□, s'intensifier□ ;∎ the price war has hotted up la guerre des prix s'intensifie;∎ things are beginning to hot up ça se corse -
25 sell
[sel]past tense, past participle - sold; verb1) (to give something in exchange for money: He sold her a car; I've got some books to sell.) prodati2) (to have for sale: The farmer sells milk and eggs.) prodajati3) (to be sold: His book sold well.) prodajati se4) (to cause to be sold: Packaging sells a product.) prodajati•- sell-out- be sold on
- be sold out
- sell down the river
- sell off
- sell out
- sell up* * *I [sel]nounslang prevara, goljufija, sleparijawhat a sell! — kakšna sleparija!II [sel]1.transitive verbprodati, prodajati (at po, to s.o. komu), trgovati s čim; izdati koga (za denar ali za kaj drugega); slang speljati koga na led, prevarati, opehariti, ukaniti, prelisičiti, ogoljufati koga; American zvabiti koga k nakupusold again! slang spet prevaran (ogoljufan, opeharjen)!sold on colloquially navdušen zato sell, to be sold — na prodajto sell goods retail (wholesale, for cash, on credit) — proda(ja)ti blago na drobno (na debelo, za gotovino, na kredit)to sell the grass figuratively izneveriti se zavezniku ali idejito sell s.o. a gold brick figuratively prevarati, ogoljufati, opehariti kogato sell the public on s.th. American slang javnosti nekaj (največkrat nevrednega) hvalisatito be sold slang figuratively nasesti, biti opeharjen, prevaranto sell against a purchaser American prodajati delnice pri manjših kolebanjih tečaja;2.intransitive verbproda(ja)ti se, iti v prodajohis book is selling like hot cakes (like a wildfire) — njegova knjiga gre za med, trgajo se za njegovo knjigogoods that do not sell — blago, ki ne gre v prodajo, nekurantno blago; -
26 premium
premium ['pri:mɪəm](a) (insurance payment) prime f (d'assurance);∎ to pay an additional premium payer une surprime∎ Stock Exchange to pay a premium verser ou acquitter un premium;∎ to issue shares at a premium émettre des actions au-dessus du pair ou de leur valeur nominale;∎ to sell sth at a premium vendre qch à prime ou à bénéfice;∎ antiques are at a premium (are sought after) les antiquités sont très recherchées; (sell at high prices) les antiquités se vendent à prix d'or;∎ time is at a premium le temps presse;∎ her time is at a premium son temps est précieux;∎ good translators are at a premium les bons traducteurs ne courent pas les rues ou sont rares;∎ figurative to put or place a premium on sth (of people, government etc) accorder beaucoup d'importance à qch; (of circumstances, nature of work etc) mettre l'accent sur qch►► premium bonds obligations fpl à lots;Commerce premium discount ristourne f de prime;Commerce premium price prix m de prestige;Marketing premium product produit m de prestige;premium quality qualité f extra;Commerce premium rebate ristourne f de prime;Finance premium on redemption prime f de remboursement;Marketing premium selling vente f avec prime;Marketing premium service service m premier -
27 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
28 association
nобъединение, ассоциация
- American Arbitration Association
- arbitration association
- bankers' association
- banking association
- bar association
- barrier association
- benefit association
- building and loan association
- business association
- central association
- clearing house association
- cooperative association
- cooperative buying association
- cooperative marketing association
- cooperative purchasing association
- cooperative selling association
- economic association
- employees' association
- employers' association
- free association
- free trade association
- industrial association
- joint association
- marketing association
- miners' association
- monopoly association
- mutual guarantee association
- nonprofit association
- open price association
- partnership association
- producers association
- production association
- professional association
- purchasing association
- savings and loan association
- Securities Association
- standards association
- trade association
- vocational association
- voluntary association
- association of banks
- Association of British Factors
- association of cartels
- association of employers
- association of enterprises
- association of entrepreneurs
- association of exchange dealers
- Association of Futures Brokers and Dealers
- association of industrialists
- association of international bond dealers
- in association
- form an association
- join an association
- withdraw from an associationEnglish-russian dctionary of contemporary Economics > association
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