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1 alternative means of communication
Большой англо-русский и русско-английский словарь > alternative means of communication
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2 alternative means of communication
дублирующие средства( аэронавигационной) связиАнгло-русский словарь технических терминов > alternative means of communication
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3 alternative means of communication
1) Авиация: резервные средства связиУниверсальный англо-русский словарь > alternative means of communication
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4 alternative means of communication
Англо-русский словарь по авиации > alternative means of communication
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5 communication
communication nсвязьaerodrome control communicationаэродромная командная связьair communicationвоздушное сообщениеair communication centerцентр обеспечения воздушной связиaircraft communication equipmentбортовое связное оборудованиеair distress communicationаварийная связь с воздушным судномair-ground communicationсвязь воздух - земляair-ground communication channelканал связи воздух - земляair-initiated communicationсвязь по запросу с бортаairline operational communicationоперативная связь авиакомпанийairport communication systemсистема связи аэропортаair-to-ground communicationсвязь воздух - земляairways and air communications serviceслужба воздушных сообщенийalternative means of communicationрезервные средства связиcarry out communicationподдерживать связьcommunication antennaсвязная антеннаcommunication check pointконтрольный пункт связиcommunication facilitiesсредства связиcommunication failure procedureпорядок действий при отказе средств связиcommunication satelliteспутник связиCommunication SectionСекция связи(ИКАО) communication serviceслужба связиcommunications operationведение связиcontrol communicationсвязь для управления полетамиdata communication systemсистема передачи данныхdigital communicationцифровая связьdiscrete communication systemдискретная система связиdistress communicationаварийная связьen-route communicationсвязь на маршрутеestablish communicationустанавливать связьflight regularity communicationсвязь по обеспечению регулярности полетовinterarea communicationмежзональная связьmaintain communicationподдерживать связьmeans of communicationсредства связиone-way communicationсимплексная связьpulse radio communicationимпульсная связьradio communicationрадиосвязьradio communication equipmentрадиотехнические средства связиradio communication stationсвязная радиостанцияradiotelephony communicationрадиотелефонная связьrequest communicationсвязь типа запрос - ответsimplex communicationсимплексная связьsingle channel communicationодноканальная связьtwo-way communicationдуплексная связьvoice communication systemсистема речевой связиwire communicationпроводная связьwireless communicationбеспроводная связь -
6 means
alternative means of communication — резервные [дублирующие] средства (аэронавигационной) связи
to make available means — обеспечивать наличие средств (напр. технического обслуживания)
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7 alternative
alternative means of communicationрезервные средства связи -
8 means
aircraft evacuation meansсредства эвакуации воздушного суднаalternative means of communicationрезервные средства связиGreenwich mean timeсреднее гринвичское времяlocal mean timeсреднее местное времяmake available meansобеспечивать наличие средствmeans of communicationсредства связиmeans of identificationсредства опознаванияself-contained navigation meansавтономные аэронавигационные средстваvisual meansвизуальные средства -
9 дублирующие средства связи
Большой англо-русский и русско-английский словарь > дублирующие средства связи
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10 дублирующие средства связи
alternative means of communicationАнгло-русский словарь технических терминов > дублирующие средства связи
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11 mean
1) среднее ( значение); средняя величина || средний2) средний член ( пропорции)4) мн. ч. устройство; приспособление•-
advancement means
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aircraft evacuation means
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alternative means of communication
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annual mean
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aperture adjusting means
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arithmetic mean
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automated QC means
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automatic focusing means
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beam splitting means
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channel stop means
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control means
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detecting means
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diurnal mean
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exposure control means
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film driving means
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film loop forming means
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fire-extinguishing means
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flexible measuring means
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geometric mean
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harmonic mean
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imaging means
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logarithmic mean
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measuring means
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monthly mean
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motor means
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packaging means
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population mean
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programmed compensating means
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programmed-controlled means
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protecting means
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quadratic mean
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shaping means
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stand displacement mean
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ten-day mean -
12 of
acknowledgement of receiptподтверждение приемаactual time of arrivalфактическое время прибытияaerodrome of callаэродром выхода на радиосвязьaerodrome of departureаэродром вылетаaerodrome of intended landingаэродром предполагаемой посадкиaerodrome of originаэродром припискиaircraft center - of - gravityцентровка воздушного суднаairport of departureаэропорт вылетаairport of destinationаэропорт назначенияairport of entryаэропорт прилетаallocation of dutiesраспределение обязанностейallocation of frequenciesраспределение частотallotment of frequenciesвыделение частотalternative means of communicationрезервные средства связиamount of controlsстепень использованияamount of feedbackстепень обратной связиamount of precipitationколичество осадковangle of allowanceугол упрежденияangle of approachугол захода на посадкуangle of approach lightугол набора высотыangle of ascentугол набора высотыangle of attackугол атакиangle of climbугол набора высотыangle of coverageугол действияangle of crabугол сносаangle of descentугол сниженияangle of deviationугол отклоненияangle of dipугол магнитного склоненияangle of diveугол пикированияangle of downwashугол скоса потока внизangle of elevationугол местаangle of exitугол сходаangle of glideугол планированияangle of incidenceугол атакиangle of indraftугол входа воздушной массыangle of lagугол отставанияangle of landingпосадочный уголangle of pitchугол тангажаangle of rollугол кренаangle - of - sideslip transmitterдатчик угла скольженияangle of sightугол прицеливанияangle of slopeугол наклона глиссадыangle of stallугол сваливанияangle of turnугол разворотаangle of upwashугол скоса потока вверхangle of visibilityугол обзораangle of yawугол рысканияantimeridian of Greenwichмеридиан, противоположный Гринвичскомуapparent drift of the gyroкажущийся уход гироскопаapplication of tariffsприменение тарифовapproach rate of descentскорость снижения при заходе на посадкуarc of a pathдуга траекторииarc of equal bearingsдуга равных азимутовarea of coverageзона действияarea of coverage of the forecastsрайон обеспечения прогнозамиarea of occurenceрайон происшествияarea of responsibilityзона ответственностиarrest the development of the stallпрепятствовать сваливаниюassessment of costsустановление размеров расходовassignment of dutiesраспределение обязанностейAssociation of European AirlinesАссоциация европейских авиакомпанийAssociation of South Pacific AirlinesАссоциация авиакомпаний южной части Тихого океанаassumption of control messageприем экипажем диспетчерского указанияat a speed ofна скоростиat the end ofв конце циклаat the end of segmentв конце участка(полета) at the end of strokeв конце хода(поршня) at the start of cycleв начале циклаat the start of segmentв начале участка(полета) aviation-to-aviation type of interferenceпомехи от авиационных объектовavoidance of collisionsпредотвращение столкновенийavoidance of hazardous conditionsпредупреждение опасных условий полетаaxial of bankпродольная осьaxis of precessionось прецессии гироскопаaxis of rollпродольная осьaxis of rotationось вращенияaxis of yawвертикальная осьbackward movement of the stickвзятие ручки на себяbe out of trimбыть разбалансированнымbest rate of climbнаибольшая скороподъемностьbias out of viewвыходить из поля зренияbill of entryтаможенная декларацияbill of ladingгрузовая накладнаяblanketing of controlsзатенение рулейbody of compass cardдиск картушки компасаboundary of the areaграница зоныBureau of Administration and ServicesАдминистративно-хозяйственное управлениеcamber of a profileкривизна профиляcare of passengersобслуживание пассажировcarriage of passengersперевозка пассажировcarry out a circuit of the aerodromeвыполнять круг полета над аэродромомcause of aircraft troubleпричина неисправности воздушного суднаcenter of air pressureцентр аэродинамического давленияcenter of depressionцентр низкого давленияcenter of forceцентр приложения силыcenter of gravityцентр тяжестиcenter of massцентр массcenter of pressureцентр давленияCentral Agency of Air ServiceГлавное агентство воздушных сообщенийcertificate of revaccinationсертификат ревакцинацииcertificate of safety for flightсвидетельство о допуске к полетамcertificate of vaccinationсертификат вакцинацииchoice of fieldвыбор посадочной площадкиclass of liftкласс посадкиclearance of goodsтаможенное разрешение на провозclearance of obstaclesбезопасная высота пролета препятствийclearance of the aircraftразрешение воздушному суднуcoefficient of heat transferкоэффициент теплопередачиcome clear of the groundотрываться от землиcomplex type of aircraftкомбинированный тип воздушного суднаcomposition of a crewсостав экипажаconcept of separationэшелонированиеconditions of carriageусловия перевозокcone of raysпучок лучейcongestion of informationнасыщенность информацииcontinuity of guidanceнепрерывность наведенияcontour of perceived noiseконтур воспринимаемого шумаcontrol of an investigationконтроль за ходом расследованияcorrelation of levelsприведение эшелонов в соответствиеcountry of arrivalстрана прилетаcountry of originстрана вылетаcourse of trainingкурс подготовкиcoverage of the chartкартографируемый районcurve of equal bearingsлиния равных азимутовdanger of collisionsопасность столкновенияdegree of accuracyстепень точностиdegree of freedomстепень свободыdegree of skillуровень квалификацииdegree of stabilityстепень устойчивостиdenial of carriageотказ в перевозкеDepartment of TransportationМинистерство транспортаderivation of operating dataрасчет эксплуатационных параметровdetermination of causeустановление причиныdetermine amount of the errorопределять величину девиацииdetermine the extent of damageопределять степень поврежденияdetermine the sign of deviationопределять знак девиацииdevelopment of the stallпроцесс сваливанияdirection of approachнаправление захода на посадкуdirection of rotationнаправление вращенияdirection of turnнаправление разворотаduration of noise effectпродолжительность воздействия шумаelevation of the stripпревышение летной полосыelevation setting of light unitsустановка углов возвышения глиссадных огнейeliminate the cause ofустранять причинуeliminate the source of dangerустранять источник опасности(для воздушного движения) end of runwayначало ВППenforce rules of the airобеспечивать соблюдение правил полетовen-route change of levelизменение эшелона на маршрутеerection of the gyroвосстановление гироскопаestimated position of aircraftрасчетное положение воздушного суднаestimated time of arrivalрасчетное время прибытияestimated time of departureрасчетное время вылетаestimated time of flightрасчетное время полетаeven use of fuelравномерная выработка топливаextension of ticket validityпродление срока годности билетаextent of damageстепень поврежденияfacilitate rapid clearance ofобеспечивать быстрое освобождениеfactor of safetyуровень безопасностиfiling of statistical dataпредставление статистических данныхfirst freedom of the airпервая степень свободы воздухаfirst type of occurenceпервый тип событияflow of air trafficпоток воздушного движенияfly under the supervision ofлетать под контролемfor reasons of safetyв целях безопасностиfreedom of actionсвобода действийfreedom of the airстепень свободы воздухаfrequency of operationsчастота полетовgathering of informationсбор информацииgeneral conditions of carriageосновные условия перевозкиGeneral Conference of Weights and MeasureГенеральная конференция по мерам и весамGeneral Department of International Air Services of AeroflotЦентральное управление международных воздушных сообщений гражданской авиацииget out of controlтерять управлениеgiven conditions of flightзаданные условия полетаgo out of controlстановиться неуправляемымgo out of the spinвыходить из штопораgrade of serviceкатегория обслуживанияgrade of the pilot licenceкласс пилотского свидетельстваgrading of runwayнивелирование ВППheight at start of retractionвысота начала уборкиhover at the height ofзависать на высотеidentification of signalsопознавание сигналовinconventional type of aircraftнестандартный тип воздушного суднаincrease a camber of the profileувеличивать кривизну профиляindication of a requestобозначение запросаin interests of safetyв интересах безопасностиinitial rate of climbначальная скороподъемностьinitial stage of go-aroundначальный участок ухода на второй кругinlet angle of attackугол атаки заборного устройстваintake angle of attackугол атаки воздухозаборникаintegrated system of airspace controlкомплексная система контроля воздушного пространстваinterception of civil aircraftперехват гражданского воздушного суднаInternational Co-ordinating Council of Aerospace Industries AssociationМеждународный координационный совет ассоциаций авиакосмической промышленностиInternational Council of Aircraft Owner and Pilot AssociationsМеждународный совет ассоциаций владельцев воздушных судов и пилотовInternational Federation of Air Line Pilots' AssociationsМеждународная федерация ассоциаций линейных пилотовInternational Federation of Air Traffic Controllers' AssociationsМеждународная федерация ассоциаций авиадиспетчеровInternational Relations Department of the Ministry of Civil AviationУправление внешних сношений Министерства гражданской авиацииinterpretation of the signalрасшифровка сигналаinterpretation of weather chartчтение метеорологической картыintersection of air routesпересечение воздушных трассin the case of delayв случае задержкиin the event of a mishapв случае происшествияin the event of malfunctionв случая отказаintroduction of the correctionsввод поправокkeep clear of rotor bladesостерегаться лопастей несущего винтаkeep clear of the aircraftдержаться на безопасном расстоянии от воздушного суднаkeep out of the wayне занимать трассуlayout of aerodrome markingsмаркировка аэродромаlayout of controlsрасположение органов управленияlessee of an aircraftарендатор воздушного суднаlevel of airworthinessуровень летной годностиlevel of safetyуровень безопасностиlevel of speech interferenceуровень помех речевой связиlimiting range of massпредел ограничения массыline of flightлиния полетаline of positionлиния положенияline of sightлиния визированияlocation of distressрайон бедствияloss of controlпотеря управленияloss of pressurizationразгерметизацияloss of strengthпотеря прочностиmagnetic orientation of runwayориентировка ВПП по магнитному меридиануmargin of errorдопуск на погрешностьmargin of liftзапас подъемной силыmargin of safetyдопустимый уровень безопасностиmargin of stabilityзапас устойчивостиmarking of pavementsмаркировка покрытияmean scale of the chartсредний масштаб картыmeans of communicationсредства связиmeans of identificationсредства опознаванияmeridian of Greenwichгринвичский меридианmethod of steepest descentспособ резкого сниженияmode of flightрежим полетаmoment of inertiaмомент инерцииmoment of momentumмомент количества движенияname-code of the routeкодирование названия маршрутаonset of windрезкий порыв ветраoperation of aircraftэксплуатация воздушного суднаout of ground effectвне зоны влияния землиout of serviceизъятый из эксплуатацииovershoot capture of the glide slopeпоздний захват глиссадного лучаperiod of rating currencyпериод действия квалифицированной отметкиpersonal property of passengersличные вещи пассажировpilot's field of viewполе зрения пилотаplane of rotationплоскость вращенияplane of symmetry of the aeroplaneплоскость симметрии самолетаpoint of arrivalпункт прилетаpoint of callпункт выхода на связьpoint of departureпункт вылетаpoint of destinationпункт назначенияpoint of discontinuityточка разрываpoint of intersectionточка пересеченияpoint of loadingпункт погрузкиpoint of no returnрубеж возвратаpoint of originпункт вылетаpoint of turn-aroundрубеж разворотаpoint of unloadingпункт выгрузкиportion of a flightотрезок полетаportion of a runwayучасток ВППprevention of collisionsпредотвращение столкновенийprimary element of structureосновной элемент конструкцииprohibition of landingзапрещение посадкиprolongation of the ratingпродление срока действия квалификационной отметкиpromotion of safetyобеспечение безопасности полетовproof of complianceдоказательство соответствияpropagation of soundраспространение шумаprotection of evidenceсохранение вещественных доказательствpull out of the spinвыводить из штопораpull the aircraft out ofбрать штурвал на себяradar transfer of controlпередача радиолокационного диспетчерского управленияradius of curvatureрадиус кривизныrange of coverageрадиус действияrange of motionдиапазон отклоненияrange of revolutionsдиапазон оборотовrange of visibilityдальность видимостиrange of visionдальность обзораrate of climbскороподъемностьrate of closureскорость сближенияrate of descentскорость сниженияrate of disagreementскорость рассогласованияrate of dutyскорость таможенной пошлиныrate of exchangeкурс обмена валютыrate of flaps motionскорость отклонения закрылковrate of growthтемп ростаrate of pitchскорость по тангажуrate of rollскорость кренаrate of sideslipскорость бокового скольженияrate of trimскорость балансировкиrate of turnскорость разворотаrate of yawскорость рысканияreception of telephonyприем телефонных сообщенийrecord of amendmentsлист учета поправокrecord of revisionsвнесение поправокregularity of operationsрегулярность полетовrelay of messagesпередача сообщенийrelease of controlпередача управленияremoval of aircraftудаление воздушного суднаremoval of limitationsотмена ограниченийreplacement of partsзамена деталейrepresentative of a carrierпредставитель перевозчикаreservation of a seatбронирование местаretirement of aircraftсписание воздушного суднаright - of - entryпреимущественное право входаroll out of the turnвыходить из разворотаrules of the airправила полетовsafe handling of an aircraftбезопасное управление воздушным судномsecond freedom of the airвторая степень свободы воздухаsecond type of occurenceвторой тип событияselection of engine modeвыбор режима работы двигателяsequence of fuel usageочередность выработки топлива(по группам баков) sequence of operationпоследовательность выполнения операцийshowers of rain and snowливневый дождь со снегомsimultaneous use of runwaysодновременная эксплуатация нескольких ВППsite of occurrenceместо происшествияslope of levelнаклон кривой уровня(шумов) source of dangerисточник опасностиStanding Committee of PerformanceПостоянный комитет по летно-техническим характеристикамstart of leveloffначало выравниванияstart of takeoffначало разбега при взлетеstate of aircraft manufactureгосударство - изготовитель воздушного суднаstate of dischargeстепень разряженности(аккумулятора) state of emergencyаварийное состояниеstate of occurenceгосударство места событияstate of transitгосударство транзитаsteadiness of approachустойчивость при заходе на посадкуsteady rate of climbустановившаяся скорость набора высотыstructure of frontsструктура атмосферных фронтовsubmission of a flight planпредставление плана полетаsystem of monitoring visual aidsсистема контроля за работой визуальных средств(на аэродроме) system of unitsсистема единиц(измерения) table of cruising levelsтаблица крейсерских эшелоновtable of intensity settingsтаблица регулировки интенсивностиtable of limitsтаблица ограниченийtable of toleranceтаблица допусковtake out of serviceснимать с эксплуатацииtarget level of safetyзаданный уровень безопасности полетовtemporary loss of controlвременная потеря управляемостиtermination of controlпрекращение диспетчерского обслуживанияtheory of flightтеория полетаtime of lagвремя запаздыванияtime of originвремя отправленияtitl of the gyroзавал гироскопаtop of climbконечный участок набора высотыtransfer of controlпередача диспетчерского управленияtransmission of telephonyпередача радиотелефонных сообщенийtransmit on frequency ofвести передачу на частотеtriangle of velocitiesтреугольник скоростейunder any kind of engine failureпри любом отказе двигателяuneven use of fuelнеравномерная выработка топливаunit of measurementединица измеренияvelocity of soundскорость звукаwall of overpressureфронт избыточного давленияwarn of dangerпредупреждать об опасностиwithin the frame ofв пределахworking language of ICAOрабочий язык ИКАОzone of intersectionзона пересеченияzone of silenceзона молчания -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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