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advertising

  • 1 advertising

    διαφημιστικός

    English-Greek new dictionary > advertising

  • 2 circular

    ['sə:kjulə] 1. adjective
    1) (having the form of a circle: a circular piece of paper.) στρογγυλός, κυκλικός
    2) (leading back to the point from which it started: a circular road.) κυκλικός
    2. noun
    (a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) διαφημιστικό φυλλάδιο

    English-Greek dictionary > circular

  • 3 ballyhoo

    [bæli'hu:, ]( American[) 'bælihu:]
    (noisy or sensational advertising or publicity: a lot of ballyhoo about the filmstar's visit.) θόρυβος, σάλος

    English-Greek dictionary > ballyhoo

  • 4 bill

    [bil] I noun
    (a bird's beak: a bird with a yellow bill.) ράμφος
    II 1. noun
    1) (an account of money owed for goods etc: an electricity bill.) λογαριασμός
    2) ((American) a banknote: a five-dollar bill.) χαρτονόμισμα
    3) (a poster used for advertising.) αφίσα
    2. verb
    (to send an account (to someone): We'll bill you next month for your purchases.) στέλνω λογαριασμό
    - billfold
    - fill the bill

    English-Greek dictionary > bill

  • 5 billboard

    noun (a large board on which advertising posters are displayed: He stuck posters on the billboard.) πίνακας ανακοινώσεων

    English-Greek dictionary > billboard

  • 6 crusade

    [kru:'seid] 1. noun
    1) (Medieval wars against the Muslims in the Middle Ages, led by Christian kings.) σταυροφορία
    2) (a campaign in support of a good cause: the crusade against cigarette advertising.) εκστρατεία
    2. verb
    (to take part in a crusade.) εκστρατεύω

    English-Greek dictionary > crusade

  • 7 display

    [di'splei] 1. verb
    1) (to set out for show: The china was displayed in a special cabinet.) εκθέτω
    2) (to show: She displayed a talent for mimicry.) δείχνω
    2. noun
    1) ((an) act of showing or making clear: a display of military strength.) επίδειξη
    2) (an entertainment etc intended to show the ability etc of those taking part: a dancing display.) επίδειξη
    3) (something which shows or sets out something else: an advertising display.) διάταξη
    4) (the part of a video recorder, calculator, digital watch etc that shows numbers, the date, time, or other information.) οθόνη

    English-Greek dictionary > display

  • 8 flyer

    1) (a person who flies an aeroplane etc or is in one.) αεροπόρος
    2) (a sheet of paper advertising a product, event etc: handing out flyers to passers-by.) διαφημιστικό φυλλάδιο,φείγ-βολάν

    English-Greek dictionary > flyer

  • 9 gimmick

    ['ɡimik]
    (something used to attract attention to something or someone: an advertising gimmick.) τέχνασμα

    English-Greek dictionary > gimmick

  • 10 jingle

    ['‹iŋɡl] 1. noun
    1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) κουδούνισμα
    2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) απλή μελωδία
    2. verb
    (to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.)

    English-Greek dictionary > jingle

  • 11 neon

    ['ni:on]
    (an element, a colourless gas used in certain forms of electric lighting, eg advertising signs.) νέον

    English-Greek dictionary > neon

  • 12 poster

    ['pəustə]
    (a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) αφίσα

    English-Greek dictionary > poster

  • 13 prime

    I 1. adjective
    1) (first or most important: the prime minister; a matter of prime importance.) πρώτος,πρώτιστος,πρωταρχικός
    2) (best: in prime condition.) άριστος
    2. noun
    (the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) ακμή,άνθος
    - primarily
    - primary colours
    - prime minister
    - prime number
    - prime time     3. adjective
    prime-time advertising.) διαφήμιση κατά τις ώρες υψηλής τηλεθέασης
    II verb
    (to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) γεμίζω(όπλο)/ασταρώνω(επιφάνεια)

    English-Greek dictionary > prime

  • 14 promotion

    [-ʃən]
    1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) προαγωγή
    2) (encouragement (of a cause, charity etc): the promotion of world peace.) προώθηση
    3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) διαφήμιση,προώθηση,προβολή

    English-Greek dictionary > promotion

  • 15 publicity

    [-'blisə-]
    1) (advertising: There is a lot of publicity about the dangers of smoking.) δημοσιότητα
    2) (the state of being widely known: Film stars usually like publicity.) δημοσιότητα

    English-Greek dictionary > publicity

  • 16 self-respect

    [selfri'spekt]
    (respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) αυτοσεβασμός

    English-Greek dictionary > self-respect

  • 17 slogan

    ['sləuɡən]
    (an easily-remembered and frequently repeated phrase which is used in advertising etc.) σύνθημα,διαφημιστικό μήνυμα

    English-Greek dictionary > slogan

  • 18 splash

    [splæʃ] 1. verb
    1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) πιτσιλίζω
    2) (to (cause to) fly about in drops: Water splashed everywhere.) πετώ νερά,σκορπώ
    3) (to fall or move with splashes: The children were splashing in the sea.) πλατσουρίζω
    4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) παρουσιάζω σε περίοπτη θέση
    2. noun
    1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) παφλασμός,πλαφ
    2) (a mark made by splashing: There was a splash of mud on her dress.) πιτσιλιά
    3) (a bright patch: a splash of colour.) ξεχωριστό κομμάτι

    English-Greek dictionary > splash

  • 19 sponsor

    ['sponsə] 1. verb
    1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) χρηματοδοτώ
    2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) πατρονάρω
    2. noun
    (a person, firm etc that acts in this way.) ανάδοχος, χρηματοδότης, σπόνσορας

    English-Greek dictionary > sponsor

  • 20 tool

    [tu:l]
    (an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) εργαλείο

    English-Greek dictionary > tool

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См. также в других словарях:

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… …   The Collaborative International Dictionary of English

  • advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2  ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… …   Dicționar Român

  • advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising …   Law dictionary

  • Advertising — Advertising,das:⇨Werbung(1) …   Das Wörterbuch der Synonyme

  • advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… …   English contemporary dictionary

  • advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità …   Sinonimi e Contrari. Terza edizione

  • advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… …   Modern English usage

  • advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… …   New thesaurus

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