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1 advertising
• propagace• reklama• reklamní• inzerce• inzertní -
2 circular
['sə:kjulə] 1. adjective1) (having the form of a circle: a circular piece of paper.) kruhový, kruhovitý2) (leading back to the point from which it started: a circular road.) okružní2. noun(a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) oběžník* * *• kulatý• kruhový -
3 ballyhoo
[bæli'hu:, ]( American[) 'bælihu:](noisy or sensational advertising or publicity: a lot of ballyhoo about the filmstar's visit.) barnumská reklama, povyk* * *• zbytečný povyk -
4 bill
[bil] I noun(a bird's beak: a bird with a yellow bill.) zobákII 1. noun1) (an account of money owed for goods etc: an electricity bill.) účet2) ((American) a banknote: a five-dollar bill.) bankovka3) (a poster used for advertising.) plakát2. verb(to send an account (to someone): We'll bill you next month for your purchases.) vyúčtovat- billfold
- fill the bill* * *• účet• výkaz• zobák• plakát• návrh zákona• bankovka -
5 billboard
noun (a large board on which advertising posters are displayed: He stuck posters on the billboard.) plakátovací plocha/tabule* * *• bilboard -
6 crusade
[kru:'seid] 1. noun1) (Medieval wars against the Muslims in the Middle Ages, led by Christian kings.) křížová výprava2) (a campaign in support of a good cause: the crusade against cigarette advertising.) kampaň2. verb(to take part in a crusade.) účastnit se křížové výpravy- crusader* * *• podniknout křížovou výpravu• tažení• křížová výprava• křížová výprava -
7 display
[di'splei] 1. verb1) (to set out for show: The china was displayed in a special cabinet.) vystavit2) (to show: She displayed a talent for mimicry.) ukázat, prokázat2. noun1) ((an) act of showing or making clear: a display of military strength.) ukázka, předvedení2) (an entertainment etc intended to show the ability etc of those taking part: a dancing display.) předvedení3) (something which shows or sets out something else: an advertising display.) výstava, předvedení4) (the part of a video recorder, calculator, digital watch etc that shows numbers, the date, time, or other information.) displej* * *• vykládat• vyložit• zobrazovat• projev• projevovat• projevit• display -
8 flyer
1) (a person who flies an aeroplane etc or is in one.) letec2) (a sheet of paper advertising a product, event etc: handing out flyers to passers-by.) leták* * *• letec• leták -
9 gimmick
['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) trik, chyták, nápad- gimmicky* * *• nápad -
10 jingle
['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) cinkání2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) rýmovačka2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) cinkat* * *• zvonit• břinkat• cinkot -
11 neon
['ni:on](an element, a colourless gas used in certain forms of electric lighting, eg advertising signs.) neon* * *• neon -
12 poster
['pəustə](a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) plakát* * *• plakát -
13 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) první; nejdůležitější2) (best: in prime condition.) nejlepší2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) nejkrásnější doba- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) reklama v hlavním vysílacím časeII verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) nabít; nanést podklad- primer* * *• začátek• základní• podbarvit• první• prvočíslo• primární• prvotní• hlavní -
14 promotion
[-ʃən]1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) povýšení2) (encouragement (of a cause, charity etc): the promotion of world peace.) podpora3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) propagace* * *• povýšení• postup• propagace -
15 publicity
[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) propagace2) (the state of being widely known: Film stars usually like publicity.) veřejná známost* * *• reklama -
16 self-respect
[selfri'spekt](respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) sebeúcta* * *• sebeúcta -
17 slogan
['sləuɡən](an easily-remembered and frequently repeated phrase which is used in advertising etc.) reklamní heslo* * *• heslo -
18 splash
[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) pocákat2) (to (cause to) fly about in drops: Water splashed everywhere.) stříkat3) (to fall or move with splashes: The children were splashing in the sea.) šplouchat se, brouzdat se4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) vystavit2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) šplíchnutí2) (a mark made by splashing: There was a splash of mud on her dress.) stříkanec3) (a bright patch: a splash of colour.) skvrna* * *• pocákat• skvrna• skandál• šplíchanec• flek -
19 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) financovat2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) být sponzorem2. noun(a person, firm etc that acts in this way.) sponzor* * *• sponzor -
20 tool
[tu:l](an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) nástroj, nářadí* * *• nástroj
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См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus
