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21 newspaper supplement
English-Russian big polytechnic dictionary > newspaper supplement
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22 advertisement supplement
English-Russian big medical dictionary > advertisement supplement
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23 рекламный приложение
Большой англо-русский и русско-английский словарь > рекламный приложение
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24 рекламное приложение
Русско-английский большой базовый словарь > рекламное приложение
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25 Werbebeilage
Werbebeilage f V&M advertising supplement, stuffer* * *f <V&M> advertising supplement, stuffer* * *Werbebeilage
advertising supplement, stuffer (US) -
26 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
27 бесплатное приложение
приложение, помещенное в книге — attached supplement
приложение, помещённое в книге — attached supplement
Русско-английский большой базовый словарь > бесплатное приложение
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28 специальное приложение
приложение, помещённое в книге — attached supplement
Бизнес, юриспруденция. Русско-английский словарь > специальное приложение
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29 Werbebeilage
Wer·be·bei·la·gef advertising supplement, magazine insert* * *f.advertising supplement n. -
30 advertisement column
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31 приложение
ср.
1) (о документе и т.д., с письмом) enclosure
2) (к газете и т.д.) supplement, appendix
3) (применение) application
4) грам. apposition
5) (о печати) affixture, affixing, appositionприлож|ение - с.
1. (к журналу, газете) supplement;
(к книге, докладу и т.п.) appendix ( pl. -ices) ;
addendum, enclosure;
~ к контракту addendum to a contract;
~ к железнодорожной накладной appendix to waybill;
~ к оферте appendix to an offer;
рекламное ~ advertising supplement;
номер ~ения appendix number;
отправить ~ письмом send* enclosure by post;
указать номенклатуру товара в ~ении indicate the list of goods in an appendix;
2. грам. apposition;
~ить сов. см. прикладывать и прилагать;
~иться сов. см. прикладываться.Большой англо-русский и русско-английский словарь > приложение
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32 рекламное приложение
1) General subject: advertiser (к газете)2) Cinema: advertising supplement3) Polygraphy: advertisement supplementУниверсальный русско-английский словарь > рекламное приложение
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33 advertiser
сущ.1) рекл. рекламодатель (человек или организация, оплачивающие создание и размещение рекламного объявления)advertiser index — индекс рекламодателей (перечень рекламодателей, объявления которых помещены в издании)
See:business advertiser, client advertiser, major advertiser, offending advertiser, advertising account 1), advertiser client2) рекл. рекламное издание ( журнал или газета с рекламой)Drawings done on half a page torn from a local newspaper or advertiser printed in Chester.
See:* * ** * *. Физическое, юридическое или виртуальное лицо, размещающее за плату свою рекламу (в нашем случае баннер) на web-сайте издателя. Рекламодатель имеет свой (или не совсем) web-сайт, на который ведет ссылка с размещаемого баннера. . Internet advertisement .* * *клиент рекламного агентства, непосредственно размещающий свои платные рекламные сообщения в средствах распространения рекламы -
34 Werbebeilage
Wer·be·bei·la·ge fadvertising supplement -
35 рекламный приложение
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36 Werbebeilage
fadvertising supplement -
37 воскресное приложение
Advertising: Sunday supplementУниверсальный русско-английский словарь > воскресное приложение
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38 купон в воскресном приложении
Advertising: Sunday supplement coupon (к газете)Универсальный русско-английский словарь > купон в воскресном приложении
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39 местное приложение
Advertising: local supplementУниверсальный русско-английский словарь > местное приложение
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40 синдицированное приложение
Advertising: syndicated supplement (к газете)Универсальный русско-английский словарь > синдицированное приложение
См. также в других словарях:
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colour supplement — / kʌlə ˌsʌplɪmənt/ noun a magazine which accompanies a newspaper, usually with the weekend issue, printed in colour on art paper, and containing a lot of advertising ● The spring colour supplements were mostly devoted to holiday advertising. ●… … Marketing dictionary in english
colour supplement — UK US noun [C] UK ► MARKETING a magazine printed in colour, which is given free with a newspaper, especially a weekend newspaper: »The business has grown a lot in recent years, largely as a result of advertising in the Sunday colour supplements … Financial and business terms
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