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21 large-scale advertising
рекл., марк. крупномасштабная [массированная\] реклама (проведение рекламной кампании в течение длительного периода с использованием максимального количества средств распространения рекламы)See:Англо-русский экономический словарь > large-scale advertising
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22 burst advertising
марк. залповая [взрывная\] реклама (рекламная стратегия, при которой рекламная активность возрастает в определенный период: во время праздников, каникул и т. п.)See: -
23 copy strategy
Englisch-Deutsch Fachwörterbuch der Wirtschaft > copy strategy
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24 creative strategy
Englisch-Deutsch Fachwörterbuch der Wirtschaft > creative strategy
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25 harvesting strategy
Fina reduction in or cessation of marketing for a product prior to it being withdrawn from sale resulting in an increase in profits on the back of previous marketing and advertising campaigns -
26 estrategia publicitaria
• advertising strategyDiccionario Técnico Español-Inglés > estrategia publicitaria
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27 рекламная стратегия
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28 общий подход к рекламе
Advertising: advertising strategyУниверсальный русско-английский словарь > общий подход к рекламе
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29 рекламная стратегия
Advertising: advertising strategyУниверсальный русско-английский словарь > рекламная стратегия
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30 стратегия пульсирующей рекламы
Advertising: pulsing advertising strategy (чередование периодов повышенной рекламной активности с периодами частичного или полного отсутствия рекламы)Универсальный русско-английский словарь > стратегия пульсирующей рекламы
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31 стратегия рекламной деятельности
Advertising: advertising strategyУниверсальный русско-английский словарь > стратегия рекламной деятельности
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32 стратегия рекламы
Advertising: advertising strategy -
33 совет по вопросам стратегии
Advertising: strategy review boardУниверсальный русско-английский словарь > совет по вопросам стратегии
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34 Werbestrategie
Werbestrategie f V&M advertising strategy* * *f <V&M> advertising strategy* * *Werbestrategie
advertising strategy (tactics) -
35 Werbestrategie
f advertising strategy* * *Wer·be·stra·te·gief ÖKON advertising strategy* * *Werbestrategie f advertising strategy -
36 strategia
f strategy* * *strategia s.f. strategy: strategia aziendale, company strategy; strategia commerciale, business strategy; strategia di vendita, sales strategy; strategia pubblicitaria, advertising strategy // (econ.): strategia del maximin, maximin strategy; strategia di marketing diretta al consumatore, pull strategy; strategia di marketing rivolta alla distribuzione, push strategy.* * *[strate'dʒia]sostantivo femminile strategy* * *strategia/strate'dʒia/sostantivo f.strategy. -
37 Werbeserie
Werbeserie, ständig wiederholte
rotation;
• Werbesilhouette sky sign;
• Werbesketsch advertising sketch;
• Werbeslogan advertising slogan;
• Werbespezialist advertising specialist;
• Werbespot spot announcement, advertising spot, commercial, filmlet;
• eingeblendeter Werbespot tie-in advertising;
• kurzer Werbespot quicky, spotfilm;
• Werbespruch advertising slogan, catch-phrase;
• gesungener Werbespruch jingle;
• Werbespruchband banner, streamer;
• Werbesprüche im Rundfunk radio jingles;
• Werbestandpunkt advertising angle (approach);
• Werbestil brand image, graphic design;
• Werbestrategie advertising strategy (tactics);
• Werbestreifband advertising tape;
• Werbestreuung staggered schedule;
• Werbestudio advertising (commercial, art) studio;
• Werbetaktiken promotional tactics;
• Werbetarif advertising (advertisement, Br.) rates;
• Werbetätigkeit advertising activities, propaganda;
• Werbeteam media team;
• Werbetechnik mechanics of advertisement, publicity technique;
• Werbeteil (Zeitung) advertising side (page);
• motorisiert durchgeführter Werbetest caravan test. -
38 ständig wiederholte
Werbeserie, ständig wiederholte
rotation;
• Werbesilhouette sky sign;
• Werbesketsch advertising sketch;
• Werbeslogan advertising slogan;
• Werbespezialist advertising specialist;
• Werbespot spot announcement, advertising spot, commercial, filmlet;
• eingeblendeter Werbespot tie-in advertising;
• kurzer Werbespot quicky, spotfilm;
• Werbespruch advertising slogan, catch-phrase;
• gesungener Werbespruch jingle;
• Werbespruchband banner, streamer;
• Werbesprüche im Rundfunk radio jingles;
• Werbestandpunkt advertising angle (approach);
• Werbestil brand image, graphic design;
• Werbestrategie advertising strategy (tactics);
• Werbestreifband advertising tape;
• Werbestreuung staggered schedule;
• Werbestudio advertising (commercial, art) studio;
• Werbetaktiken promotional tactics;
• Werbetarif advertising (advertisement, Br.) rates;
• Werbetätigkeit advertising activities, propaganda;
• Werbeteam media team;
• Werbetechnik mechanics of advertisement, publicity technique;
• Werbeteil (Zeitung) advertising side (page);
• motorisiert durchgeführter Werbetest caravan test. -
39 tattica
f (pl -che) tactics pl* * *tattica s.f.1 (mil.) tactics [U]2 (fig.) tactic (spec. pl.): tattica dilatoria, delaying tactics // tattica di gioco, playing tactics3 ( strategia) strategy, ploy: tattica imprenditoriale, management ploy; tattica aziendale, corporate strategy; tattica pubblicitaria, advertising strategy.* * *1) mil. tactics + verbo sing.•* * *tatticapl. - che /'tattika, ke/sostantivo f.1 mil. tactics + verbo sing.tattica di gioco game plan. -
40 estrategia publicitaria
f.advertising strategy.* * *(n.) = sales pitchEx. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* * *(n.) = sales pitchEx: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.
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