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1 advertising standards
рекл. рекламные стандарты, стандарты рекламы ( стандарты в области создания и распространения рекламы)See: -
2 advertising standards
1) Реклама: нормы рекламной практики2) Деловая лексика: стандарты в области рекламы -
3 Advertising Standards Authority
брит. Advertising Standards Authority (ASA)Комитет рекламных стандартов (Великобритании)Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > Advertising Standards Authority
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4 Advertising Standards Authority
орг.сокр. ASA рекл., брит. Комиссия [Управление, Совет\] по рекламным стандартам, Комитет [Управление\] рекламных стандартов (орган, финансируемый сферой рекламного бизнеса и призванный следить за соблюдением норм Британских кодексов рекламы и стимулирования сбыта в сфере печатной рекламы)See:* * ** * *независимая организация, созданная и финансируемая рекламной индустрией, в задачу которой входит наблюдение за тем, чтобы система саморегулирования рекламного бизнеса работала на благо общества abbr ASAАнгло-русский экономический словарь > Advertising Standards Authority
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5 Advertising Standards Authority
Реклама: Комитет рекламных стандартов (финансируемый сферой рекламного бизнеса и призванный следить за соблюдением норм "Британского кодекса рекламной практики")Универсальный англо-русский словарь > Advertising Standards Authority
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6 Advertising Standards Board of Finance
Сокращение: ASBOFУниверсальный англо-русский словарь > Advertising Standards Board of Finance
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7 Advertising Standards Council
Универсальный англо-русский словарь > Advertising Standards Council
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8 advertising standards authority
Реклама: Комитет рекламных стандартов (финансируемый сферой рекламного бизнеса и призванный следить за соблюдением норм "Британского кодекса рекламной практики")Универсальный англо-русский словарь > advertising standards authority
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9 Advertising Standards Authority
[,ædvətaɪzɪŋ'stændədzɔː,θɔrɪtɪ]Управле́ние по рекла́мным но́рмам (частная организация; контролирует стандарты рекламных объявлений с целью урегулирования их правдивости, легальности и приличия)English-Russian Great Britain dictionary (Великобритания. Лингвострановедческий словарь) > Advertising Standards Authority
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10 ADVERTISING STANDARDS AUTHORITY (ASA)
Управление рекламных стандартов
Организация, регулирующая деятельность рекламных агенств в Великобритании с целью обеспечения четкости и беспристрастности представления рекламного материала.Новый англо-русский словарь-справочник. Экономика. > ADVERTISING STANDARDS AUTHORITY (ASA)
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11 Advertising Standards Council
English-Russian media dictionary > Advertising Standards Council
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12 Canadian Code of Advertising Standards
рекл., юр. Канадский кодекс рекламной практики (занимается установлением профессиональных стандартов в рекламе, согласно которым реклама должна быть правдивой, справедливой и качественной)Англо-русский экономический словарь > Canadian Code of Advertising Standards
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13 Broadcast Advertising Standards Board of Finance
Сокращение: BASBOF, Комитет по финансированию рекламных стандартов вещания (Организация Великобритании, занимающаяся регулированием рекламных стандартов вещательных СМИ)Универсальный англо-русский словарь > Broadcast Advertising Standards Board of Finance
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14 Canadian Code of Advertising Standards
Реклама: Канадский кодекс рекламной практикиУниверсальный англо-русский словарь > Canadian Code of Advertising Standards
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15 European Advertising Standards Alliance
Универсальный англо-русский словарь > European Advertising Standards Alliance
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16 standards
standards: advertising standards стандарты в области рекламы environmental quality standards нормы качества окружающей среды harmonized standards согласованные стандарты standards: advertising standards стандарты в области рекламы -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 advertising code
рекл. рекламный кодекс (систематический свод законов, регулирующий этические и эстетические стороны рекламной деятельности)See: -
19 advertising acceptance policy
рекл. политика в отношении приемлемости рекламы* (совокупность официально установленных норм в отношении содержания и формы составления рекламы, принимаемой к размещению в печати или на телевидении; напр., может включать требование отсутствия в рекламном объявлении оскорбляющих заявлений или требование определенного размера шрифта)See:Англо-русский экономический словарь > advertising acceptance policy
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20 standards
нормы be in conformity with standards ≈ отвечать стандартам - current standards - intercompare standards - transmission standards Стандарты standards: advertising ~ стандарты в области рекламы environmental quality ~ нормы качества окружающей среды harmonized ~ согласованные стандарты standards: advertising ~ стандарты в области рекламыБольшой англо-русский и русско-английский словарь > standards
См. также в других словарях:
Advertising Standards Authority — may refer to:*Advertising Standards Authority (Ireland) *Advertising Standards Authority (New Zealand) *Advertising Standards Authority (South Africa) *Advertising Standards Authority (United Kingdom) … Wikipedia
Advertising Standards Authority — ˌAdvertising ˈStandards Auˌthority abbreviation ASA noun MARKETING ORGANIZATIONS a British organization that makes sure that advertising is honest, truthful, and acceptable: • Advertisements with flight prices must include all taxes and other… … Financial and business terms
Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
Advertising Standards Authority — An independent group established in the UK in 1962 to ensure that the self regulating system of advertising works effectively in the public interest (abbrev ASA) • • • Main Entry: ↑advertise … Useful english dictionary
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising Standards Authority (New Zealand) — Infobox Organization name = Advertising Standards Authority image border = size = caption = abbreviation = ASA motto = formation = extinction = type = status = purpose = headquarters = location = Wellington region served = New Zealand leader… … Wikipedia
Advertising Standards Board Of Finance — The Advertising Standards Board Of Finance (ASBOF) collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). Typically, the levy is 0.1% on non broadcast costs (e.g. 0.1% of the cost of placing a newspaper… … Wikipedia
Advertising Standards Authority — (abbr ASA) an independent organization which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the… … Universalium
Advertising Standards Authority — ASA An independent body set up and paid for by the advertising industry to ensure that its system of self regulation works in the public interest. The ASA must have an independent chairman, who appoints individuals to serve on the council, two… … Big dictionary of business and management
Advertising Standards Authority — /ˌædvətaɪzɪŋ stændədz ɔ:ˌθɒrəti/ noun the independent body which oversees the system of self regulation in the British advertising industry. Abbr ASA … Marketing dictionary in english
(the) Advertising Standards Authority — the Advertising Standards Authority [the Advertising Standards Authority] (abbr ASA) an independent organization which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority… … Useful english dictionary