-
1 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
2 advertising
['ædvətaɪzɪŋ]Abbreviation: adv (рекламирование, реклама; публикация объявлений; оплаченное объявление, рекламный анонс; рекламное дело), advg (рекламное дело; рекламирование) -
3 advertising
реклама, рекламирование (оплачиваемое рекламодателем, рекламирование в средствах массовой информации товаров, услуг или идей); см. также promotionАнгло-русский словарь промышленной и научной лексики > advertising
-
4 advertising expenditure
Mktgthe amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie theaters, and outdoor advertising. Expenditure can show the total spending nationally, by sector, by type and size of company, or may relate to one company’s spend on advertising, including the proportion spent on its specific brands. -
5 advertising department
Mktgthe department within an organization that is responsible for advertising its products or services. The advertising department is also the name given to the section of a publishing house that coordinates the placing of advertisements in its magazines, newspapers, or other publications. It is involved in the sale of advertising space to clients. -
6 advertising agency
Mktgan organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consultancy. -
7 advertising media
Mktgthe communication channels used for advertising, including television, radio, the printed press, and outdoor advertising -
8 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
9 advertising manager
Mktgan employee of a business who is responsible for planning and controlling its advertising activities and budgets -
10 advertising research
Mktgresearch carried out before or after advertising to ensure or test its effectiveness -
11 Advertising Agencies’ Association of India
Abbreviation: A.A.A. of I. (Индийская ассоциация рекламных агентств)Универсальный русско-английский словарь > Advertising Agencies’ Association of India
-
12 Advertising And Selling Association
Trademark term: ASAУниверсальный русско-английский словарь > Advertising And Selling Association
-
13 Advertising Association
Abbreviation: AAУниверсальный русско-английский словарь > Advertising Association
-
14 Advertising Association of the West
General subject: AAWУниверсальный русско-английский словарь > Advertising Association of the West
-
15 Advertising Development and Research Fund
Business: ADRFУниверсальный русско-английский словарь > Advertising Development and Research Fund
-
16 Advertising Educational Foundation (сокр.)
General subject: AEF (Организация специалистов по обучению рекламированию товаров и их сбыту (США))Универсальный русско-английский словарь > Advertising Educational Foundation (сокр.)
-
17 Advertising Expenditure Measurement
Programming: AEMУниверсальный русско-английский словарь > Advertising Expenditure Measurement
-
18 Advertising Federation of America
Универсальный русско-английский словарь > Advertising Federation of America
-
19 Advertising Institutions And Operations
Business: AIOУниверсальный русско-английский словарь > Advertising Institutions And Operations
-
20 Advertising Research Foundation
Abbreviation: ARFУниверсальный русско-английский словарь > Advertising Research Foundation
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus