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advertising+industry

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  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… …   The Collaborative International Dictionary of English

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • Industry trade group — An industry trade group, also known as a trade association, is an organization founded and funded by businesses that operate in a specific industry. An industry association participates in public relations activities such as advertising,… …   Wikipedia

  • ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …   Encyclopedia of Judaism

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Advertising Standards Authority — ASA An independent body set up and paid for by the advertising industry to ensure that its system of self regulation works in the public interest. The ASA must have an independent chairman, who appoints individuals to serve on the council, two… …   Big dictionary of business and management

  • industry — / ɪndəstri/ noun 1. all factories, companies or processes involved in the manufacturing of products ● All sectors of industry have shown rises in output. 2. a group of companies making the same type of product or offering the same type of service …   Marketing dictionary in english

  • industry — / ɪndəstri/ noun 1. all factories, companies or processes involved in the manufacturing of products ● All sectors of industry have shown rises in output. 2. a group of companies making the same type of product or offering the same type of service …   Dictionary of banking and finance

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