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1 рекламная этика
Advertising: advertising ethics -
2 этика рекламы
Advertising: advertising ethics -
3 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
4 lautere Werbung
lautere Werbung f V&M ethical advertising* * *f <V&M> ethical advertising* * *lautere Werbung
advertising ethics -
5 моральные принципы
1) General subject: moral principles, scruples, moral compass2) Psychology: moral standards, morals3) Advertising: ethics4) Phraseological unit: moral stand (to take (a) moral stand (on / against) - занять нравственную позицию (по [отношению к] / против))Универсальный русско-английский словарь > моральные принципы
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6 моральные принципы маркетинга
Advertising: marketing ethicsУниверсальный русско-английский словарь > моральные принципы маркетинга
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7 рабочая этика
Advertising: work ethics -
8 экономическая этика
Advertising: economic ethicsУниверсальный русско-английский словарь > экономическая этика
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9 этика бизнеса
Advertising: business ethics -
10 этика маркетинга
Advertising: marketing ethics -
11 этика предпринимательства
Advertising: business ethicsУниверсальный русско-английский словарь > этика предпринимательства
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12 этика рабочих отношений
Advertising: work ethicsУниверсальный русско-английский словарь > этика рабочих отношений
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13 Standesgenosse
Standesgenosse
[co]equal, compeer;
• Standeskennzeichen status symbol;
• Standesordnung des Anzeigengewerbes Code of Advertising Practice;
• Standespflichten (Anwalt) legal ethics;
• Standespflichten eines Berufs professional duties (ethics), ethics of a profession, etiquette of the bar;
• Standespflichten eines Prüfers accountant’s responsibility;
• Standesregeln etiquette of the profession, professional etiquette, canons of professional ethics;
• Standesvereinigung professional association;
• Standesvorurteil class prejudice. -
14 этика
1) General subject: deontology, ethics (употр. как sing), (профессиональная) etiquette, moral philosophy, moralities, morality, morals2) Religion: ethics (A discipline dealing with what is good and bad and with moral duty and obligation)3) Accounting: ethics (профессиональная)4) Psychology: ethic, philosophy5) Advertising: moral science6) Makarov: etiquette -
15 мораль
1) General subject: dharma (в индийской философии), ethic, human decency, lecture, lecturing, moral, morality, morals, preachify, tag (басни и т. п.)2) Colloquial: morality tale3) Religion: ethics( A set of moral principles or values)4) Psychology: virtue5) Jargon: rub (истории, разговора), the light (извлеченная из истории, шутки или опыта)6) Advertising: moral philosophy, moral system7) Business: ethics -
16 сомнительная этичность
1) General subject: doubtful ethic (поступка), doubtful ethics (поступка и т. п.)2) Advertising: doubtful ethics (мероприятия)Универсальный русско-английский словарь > сомнительная этичность
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17 врачебная этика
1) General subject: medical ethic, deontology2) Advertising: medical ethics -
18 добросовестность
1) General subject: bona fides, conscientiousness, scrupulosity, scrupulousness, due care, work ethics (по отношению к работе)2) Law: fair practice, fair practices, fairness, fidelity, good conscience, good faith3) Accounting: integrity4) Advertising: trustworthiness5) Patents: clean hands6) leg.N.P. honesty7) Makarov: just dealing, just dealings -
19 трудовая этика
1) Economy: work ethic2) Advertising: work ethics -
20 Lauterkeit der Werbung
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