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1 advertising coverage
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising coverage
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2 advertising coverage
рекл. = ad reach -
3 advertising coverage
Реклама: охват рекламой, рекламный охват -
4 advertising coverage
s.cobertura publicitaria. -
5 coverage
сущ.1)а) общ. сфера действия; рамки; границы; масштаб; охватб) стат. охват; зона переписи, область обследованияв) рекл. охват (целевой группы) (выраженное в процентах отношение представителей целевой группы, охваченной рекламной кампанией, к общей численности целевой группы в генеральной совокупности)See:2) СМИ освещение события (в печати, по радио и т. п.)newspaper coverage (of smth.) — газетное освещение (чего-л.), освещение (чего-л.) в газетах/газете
news coverage of (smth.) — освещение (чего-л.) в новостях
television news coverage of the Israeli-Palestinian conflict — освещение в телевизионных новостях израильско-палестинского конфликта
3) страх. страховое покрытие, страховая защита (границы страховой защиты, определенные договором страхования; может применяться как для обозначения суммы обеспечиваемого возмещения, так и для обозначения рисков, от которых обеспечивается страхование)Medicare coverage — (страховое) покрытие по программе "Медикэр"
insurance coverage commences, insurance coverage begins — страховое покрытие начинает действовать
Basic coverage commences upon the first day of employment. — Базовое (страховое) покрытие начинает действовать с первого дня начала работы.
Such welfare plans typically commence coverage immediately, on the first day of the next following month, or after a 30, 60, or 90 day waiting period. — Такие планы социального обеспечения обычно предусматривают немедленное начало действия страхового покрытия, начало действия страхового покрытия с первого дня ближайшего нового месяца или по истечении периода ожидания продолжительностью 30, 60 или 90 дней.
The employee shall be entitled to commence coverage under the health insurance plan on the first day of the month following the month in which the board is satisfied that the employee is so eligible. — Работник должен быть наделен правом на начало использования страхового покрытия по плану страхования здоровья с первого дня месяца, следующего за месяцем, когда совет убедиться в том, что работник соответствует требованиям для получения права на такое страховое покрытие.
Coverage ends upon the earliest of: your termination of employment; the date you begin to receive your pension; December 1 of the year in which you attain age 69; and the cancellation of coverage. — Действие страхового покрытия прекращается на наиболее раннюю из дат: дату прекращения работы; дату начала получения пенсии; 1 декабря того года, когда вам исполниться 69 лет; дату аннулирования страховки.
to provide [to give\] coverage — предоставлять [обеспечивать\] страховое покрытие [страховую защиту\]
Does this policy provide coverage for acts of war or terrorism? — Предоставляет ли этот полис страховое покрытие на случай военных действий или терроризма?
Make sure the policy gives adequate coverage against burglary. — Убедитесь, что полис предоставляет адекватную страховую защиту от кражи со взломом.
to issue coverage — предоставлять страховое покрытие [страховую защиту\]*
Once they decide to issue coverage, they will send you a notification and a copy of the policy for your review. — Как только они решат предоставить страховое покрытие, они вышлют вам уведомление и копию полиса для рассмотрения.
coverage issued as a supplement to liability insurance — страховое покрытие, предоставленное в качестве дополнения к полису страхования ответственности
coverage against smth. — страховое покрытие [страховая защита\] от (чего-л.)
to take out coverage — приобрести страховку [страховое покрытие\], застраховаться
We strongly recommend that you take out travel insurance coverage, including coverage for trip cancellations. — Мы настоятельно рекомендуем вам приобрести наше туристическое страховое покрытие [нашу туристическую страховку\], включая страховое покрытие на случай отмены поездки.
to carry coverage — иметь страховое покрытие, иметь страховку
to purchase [to buy\] insurance coverage — приобрести страховое покрытие, купить [приобрести\] страховку
to obtain [to get\] insurance coverage — приобрести страховое покрытие, приобрести страховку
to cancel insurance coverage — аннулировать страховку [страховое покрытие\]
to terminate insurance coverage — аннулировать страховку [страховое покрытие\], прекратить действие страховки [страхового покрытия\]
to void insurance coverage — признавать страховое покрытие недействительным, аннулировать страховку [страховое покрытие\]
to sell [to write, to underwrite\] insurance coverage — продавать страховку [страховое покрытие\]
to apply for insurance coverage — подавать заявление на приобретение страховки [страхового покрытия\]
insurance coverage expires [lapses\] on June 30 — срок действия страховки [страхового покрытия\] истекает 30 июля
The coverage remains in force for the life of the insured and premiums are paid for a period of time selected by the policy owner. — Страховое покрытие остается в силе в течение всей жизни застрахованного, а (страховые) премии уплачиваются на протяжении периода, выбранного владельцем полиса.
If you choose to reject UM/UIM coverage, you are required by law to sign a special insurance form acknowledging your decision to do so. — Если вы решите отказаться от страховой защиты от незастрахованных/недостаточно застрахованных водителей, вам в соответствии с требованиями закона придется подписать специальный страховой бланк, уведомляющий о вашем решении отказаться от страхового покрытия.
Employees may enroll in dental coverage during their initial 30 days of eligibility or during the annual Summer Enrollment period. — Работники могут присоединиться к программе зубного страхования в течение первых 30 дней с момента получения такого права или в течение периода ежегодного летнего приема на страхование.
to deny insurance coverage — 1) отказываться от страхового покрытия, 2) отказывать в предоставлении страхового покрытия
insurance coverage amount, amount of insurance coverage — сумма страхового покрытия
insurance coverage in the amount of— страховое покрытие в сумме
Syn:See:all risk coverage, blanket coverage 2), claims-made coverage, dependent coverage, electronic and computer crime coverage, employee dishonesty coverage, extended coverage, individual coverage, occurrence coverage, workers' coverage, commencement of coverage, coverage part, evidence of coverage, limit of coverage, covered risk, insurance, assurance4) фин. покрытие, обеспечение; степень покрытия (напр., расходов доходами)See:coverage ratio, asset coverage, cash debt coverage ratio, cash flow interest coverage ratio, current cash debt coverage ratio, debt coverage ratio, interest coverage ratio
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coverage workers' compensation компенсация работников: страховое покрытие потерянной зарплаты и медицинских расходов в случае болезни или несчастных случаев на работе при исполнении служебных обязанностей.* * *охват; покрытие рисков; покрытие капитала; зона действия сети (в подвижной телефонии); зона действия; покрытие. . Словарь экономических терминов .* * * -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 coverage
newspaper/broadcast coverage — Berichterstattung in der Presse/in Funk und Fernsehen
give something [full/limited] coverage — [ausführlich/kurz] über etwas (Akk.) berichten
2) (Advertising) Abdeckung des Marktes* * *[-ri‹]1) (the amount of protection given by insurance: insurance coverage.) die Deckung2) (the extent of the inclusion of items in a news report etc: The TV coverage of the Olympic Games was extensive.) die Berichterstattung* * *cov·er·age[ˈkʌvərɪʤ]n no plelection/sports \coverage Wahl-/Sportberichterstattung fto receive a lot of media \coverage ein großes Medienecho erhaltentelevision \coverage of an event TV-Berichterstattung f über ein Ereignisto give comprehensive \coverage of sth etw ausführlich behandeln* * *['kʌvərɪdZ]n no pl1) (in media) Berichterstattung f (of über +acc)the games got excellent TV coverage — die Spiele wurden ausführlich im Fernsehen gebracht
this policy gives you full coverage for... — diese Versicherung bietet Ihnen volle Deckung bei...
* * *coverage [ˈkʌvərıdʒ] s1. (statistische etc) Erfassung2. erschöpfende Behandlung (eines Themas)3. a) erfasstes Gebiet, erfasste Mengeb) Streuungsdichte fc) Geltungsbereich m, Verbreitung fd) erfasster Personenkreis (einer Werbung)4. Ausstrahlung f, Reichweite f (eines Senders, einer Werbung etc)6. WIRTSCH Umfang m (einer Versicherung), Versicherungsschutz m, Abdeckung f7. WIRTSCH Deckung f (einer Währung):9. MIL Luftunterstützung f10. TECH Ergiebigkeit f (eines Lacks etc)11. Pflanzendecke f* * *noun, no pl.newspaper/broadcast coverage — Berichterstattung in der Presse/in Funk und Fernsehen
give something [full/limited] coverage — [ausführlich/kurz] über etwas (Akk.) berichten
2) (Advertising) Abdeckung des Marktes* * *(journalism) n.Reportage f. (press) n.Berichterstattung f. -
8 coverage
зона охватаAdvertising in newspapers has problems with coverage. — Реклама в газетах имеет проблемы с зоной охвата.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > coverage
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9 advertising injury coverage
Универсальный англо-русский словарь > advertising injury coverage
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10 cobertura publicitaria
• advertising coverage -
11 охват рекламой
Advertising: advertising coverage -
12 рекламный охват
Advertising: advertising coverage -
13 карта охвата
Advertising: coverage map (вещанием, органом печати или иным средством рекламы) -
14 территория охвата
Advertising: coverage area -
15 Werbungsdeckung
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16 освещение событий
1) Diplomatic term: coverage (в печати, по радио и т.п.)3) Mass media: coverage of events -
17 ad reach
рекл. рекламный охват (количество потенциальных потребителей, которым была показана реклама в заданный промежуток времени; в том числе, количество пользователей интернета, которые увидели рекламу на какой-л. странице)Syn:See: -
18 tudósítás
(DE) Ankündigung {e}; Berichterstattung {e}; Information {e}; Memo {s}; (EN) advertisement; advertising; coverage; dispatch; message; report; story; tidings -
19 cobertura publicitaria
f.advertising coverage. -
20 tudósítás
tidings, story, advertising, coverage, report
См. также в других словарях:
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Monkey (advertising character) — Monkey and Al (portrayed by Johnny Vegas), as shown on one of ITV Digital s adverts Monkey (also known as ITV Digital Monkey or PG Tips Monkey, and often pronounced Monkeh in imitation of Johnny Vegas Lancashire accent), is an animated puppet… … Wikipedia