См. также в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
coverage — /kuv euhr ij, kuv rij/, n. 1. Insurance. protection provided against risks or a risk, often as specified: Does the coverage include flood damage? 2. Journalism. the reporting and subsequent publishing or broadcasting of news: The World Series… … Universalium
coverage — n. 1 an area or an amount covered. 2 Journalism the amount of press etc. publicity received by a particular story, person, etc. 3 a risk covered by an insurance policy. 4 an area reached by a particular broadcasting station or advertising medium … Useful english dictionary
Gambling advertising — is the promotion of gambling by casinos, lotteries, bookmakers or other organisations that provide the opportunity to make bets. It is usually conducted through a variety of media or through sponsorship deals, particularly with sporting events or … Wikipedia
Tobacco advertising — Part of a series on Tobacco … Wikipedia
Crowell Advertising — Type Independent Industry Advertising, Marketing Founded 1987 Headquarters Salt Lake City, Utah, USA Number of locations … Wikipedia
Bus advertising — Buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually this takes the form of promoting commercial brands, but can also be used for public campain messages. Buses may also… … Wikipedia
Monkey (advertising character) — Monkey and Al (portrayed by Johnny Vegas), as shown on one of ITV Digital s adverts Monkey (also known as ITV Digital Monkey or PG Tips Monkey, and often pronounced Monkeh in imitation of Johnny Vegas Lancashire accent), is an animated puppet… … Wikipedia
