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1 concept board
Mktga board used for presenting creative advertising ideas -
2 concept testing
Mktgresearch carried out to test the effectiveness of a creative advertising idea -
3 замысел рекламы
Advertising: advertising concept -
4 концепция рекламы
Advertising: advertising concept -
5 реклама замысла
Advertising: concept advertising -
6 реклама идеи
Advertising: concept advertising -
7 рекламный замысел
Advertising: advertising concept -
8 суть решения
Advertising: advertising concept -
9 изучение замысла
Advertising: concept research -
10 концептуальный стенд
Advertising: concept boardУниверсальный русско-английский словарь > концептуальный стенд
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11 понятие равенства
Advertising: concept of equality -
12 понятие тождества
Advertising: concept of identity -
13 разработка идеи
Advertising: concept formation -
14 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
15 Werbekonzept
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16 рекламная идея
1) Economy: publicity idea2) Advertising: advertising concept, advertising idea -
17 рекламная концепция
1) Economy: advertising appeal2) Advertising: advertising conceptУниверсальный русско-английский словарь > рекламная концепция
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18 проверка замысла
1) General subject: concept testing2) Advertising: concept test -
19 разработка замысла
1) Military: conceptual development2) Advertising: concept design, concept development, conceptualizationУниверсальный русско-английский словарь > разработка замысла
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20 разработка технических требований
1) Advertising: concept design2) Programming: requirements development3) Quality control: concept formationУниверсальный русско-английский словарь > разработка технических требований
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