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1 advertising concept
concept m publicitaire -
2 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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3 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
4 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
5 corporate
corporatif(ive), d'entreprisecorporate advertising publicité f institutionnelle, publicité d'entreprise;corporate assets biens m pl sociaux;corporate banking banque f d'entreprise;corporate body personne f morale;corporate bond obligation f de société;corporate budget budget m de la société;corporate buy-out rachat m d'entreprise par les salariés;corporate card carte f de crédit professionnelle;corporate culture culture f d'entreprise;∎ their corporate culture emphasizes the need for continuous improvement in customer service leur culture d'entreprise insiste sur la nécessité d'améliorer constamment le service clientèle;corporate entertainment divertissement m fourni par la société;corporate environment environnement m institutionnel;corporate film film m d'entreprise ou institutionnel;corporate finance finance f d'entreprise;corporate finance manager financier(ère) m, f d'entreprise;corporate governance committee groupe m de travail interne au Conseil, comité m de gouvernement d'entreprise;corporate hospitality = réceptions, déjeuners, billets de spectacle etc offerts par une entreprise à ses clients;corporate identity, corporate image image f de marque;∎ the company cares about its corporate image la société se préoccupe de son image;corporate income revenu m de société;corporate income tax impôt m sur les bénéfices des sociétés;corporate institution personne morale;corporate law droit m des entreprises;corporate lawyer juriste m f spécialisé(e) en droit des entreprises;American corporate licensing cession f de licence de marque;corporate literature brochures f pl décrivant une société;corporate member (of association) société-membre f;corporate misery index = indice de mesure de l'évolution des marges bénéficiaires;corporate model modèle m d'entreprise;corporate name raison f sociale;corporate planning planification f de l'entreprise;corporate raider attaquant(e) m, f;corporate responsibility responsabilité f de l'entreprise;∎ the idea of corporate responsibility is now taken seriously by an increasing number of companies de plus en plus de sociétés prennent très au sérieux le concept de responsabilité de l'entreprise;corporate restructuring restructuration f;∎ two subsidiary companies will be sold off as part of the corporate restructuring plan deux des filiales seront vendues dans le cadre du plan de restructuration de la société;corporate sector secteur m des grandes entreprises;corporate sponsorship mécénat m d'entreprise, parrainage m d'entreprises, sponsoring m;corporate strategy stratégie f de l'entreprise;corporate structure structure f de l'entreprise;corporate tax impôt sur les sociétés;corporate video film d'entreprise ou institutionnel;American corporate welfare = aide financière apportée par l'État à des entreprises privéesAs if investors didn't have enough to worry about, a brokerage house has invented a new measure to show that the corporate profit recovery could take longer than the market and some analysts think. A key economic measure in the last decades of the 20th century was the "misery index," which combined inflation and unemployment to show how badly consumers were hurting. But the key gauge for the first decade of the new century could be something called the " corporate misery index."
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