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1 Advertising Association
орг.1) рекл., брит. Рекламная ассоциация [Ассоциация рекламы\] Великобритании (некоммерческое объединение представителей крупнейших медиа, профессиональных ассоциаций и агентств, занимающихся рекламой, маркетингом и сопутствующими сферами деятельности; основана в 1926 г.)See:2) рекл. рекламная ассоциация, ассоциация рекламы (часть названия профессиональных ассоциаций рекламных агентств, работающих в определенных сферах или регионах)See:Advertising Association of the West, Business/Professional Advertising Association, International Advertising Association, Outdoor Advertising Association of America, Outdoor Advertising Association of Great Britain, Premium Advertising Association of America, Public Utilities Advertising Association, Specialty Advertising Association International* * *организация, представляющая интересы рекламодателей, рекламных агентств и средств массовой информации; основана в 1926 г. abbr АААнгло-русский экономический словарь > Advertising Association
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2 Advertising Association
1) Общая лексика: Ассоциация рекламы2) Реклама: рекламная ассоциацияУниверсальный англо-русский словарь > Advertising Association
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3 Advertising Association of the West
орг.сокр. AAW рекл., амер. Рекламная ассоциация западных штатов, Рекламная ассоциация Западного побережья* (ассоциация рекламных клубов на западном побережье США, созданная для осуществления обмена информацией и идеями; в 1967 г. она объединилась с Рекламной федерацией Америки, в результате чего была образована Американская федерация рекламы)See:Англо-русский экономический словарь > Advertising Association of the West
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4 Advertising Association of the West
Реклама: Рекламная ассоциация Западного побережья (вошедшая в 1967 г. в состав Американской рекламной федерации)Универсальный англо-русский словарь > Advertising Association of the West
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5 Outdoor Advertising Association of America
орг.сокр. OAAA рекл., амер. Американская ассоциация наружной рекламы (профессиональная организация, объединяющая 1100 компаний, занятых в индустрии наружной рекламы; цель — продвижение и защита интересов данной отрасли в США)See:* * *Англо-русский экономический словарь > Outdoor Advertising Association of America
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6 Outdoor Advertising Association of Great Britain
орг.сокр. OAA рекл., брит. Ассоциация наружной рекламы Великобритании (профессиональная организация, объединяющая британские компании, предоставляющие средства наружной рекламы и рекламы на транспорте; цель — продвижение и защита интересов членов организации, содействие экономическому росту данной отрасли)See:Англо-русский экономический словарь > Outdoor Advertising Association of Great Britain
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7 Public Utilities Advertising Association
орг.гос. упр., рекл. Рекламная ассоциация коммунальных предприятий и предприятий общественного пользования*See:Англо-русский экономический словарь > Public Utilities Advertising Association
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8 Specialty Advertising Association International
орг.марк. Международная ассоциация сувенирной рекламыSee:Англо-русский экономический словарь > Specialty Advertising Association International
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9 Business/Professional Advertising Association
орг.сокр. B/PAA рекл., амер. Ассоциация деловой рекламы* (организация, созданная в 1922 г. в Нью-Джерси с целью повышения профессионализма во всех отраслях деловой коммуникации и дальнейшего развития деловой, промышленной и профессиональной рекламы)See:Англо-русский экономический словарь > Business/Professional Advertising Association
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10 International Advertising Association
орг.сокр. IAA рекл. Международная рекламная ассоциация (объединяет корпоративных и индивидуальных членов на местном, региональном и мировом уровне, связанных с созданием и продвижением брендов и расценивающих рекламные коммуникации как жизненную необходимость для достижения успеха в бизнесе)See:Англо-русский экономический словарь > International Advertising Association
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11 Premium Advertising Association of America
орг.рекл., амер. Американская ассоциация премиальной [первосортной, элитной\] рекламы* ( устаревшее название Американской ассоциации стимулирования сбыта)See:Англо-русский экономический словарь > Premium Advertising Association of America
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12 Diploma of the Advertising Association
Общая лексика: диплом ассоциации рекламыУниверсальный англо-русский словарь > Diploma of the Advertising Association
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13 International Advertising Association
Общая лексика: Международная ассоциация рекламыУниверсальный англо-русский словарь > International Advertising Association
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14 Outdoor Advertising Association of Great Britain, Ltd
Универсальный англо-русский словарь > Outdoor Advertising Association of Great Britain, Ltd
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15 Specialty Advertising Association
Реклама: Ассоциация сувенирной рекламыУниверсальный англо-русский словарь > Specialty Advertising Association
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16 diploma of the advertising association
Англо-русский экономический словарь > diploma of the advertising association
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17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 association
сущ.1) общ. объединение, союз, ассоциация, обществоSee:employer association, employers' association, land title association, professional association, shippers association, staff association, trade association, Webb-Pomerene association, association advertising, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staff, Association of Scientific, Technical and Managerial Staffб) эк., юр. (организация, занимающаяся предпринимательской деятельностью; в английском законодательстве объединяет такие понятия, как компания и партнерство; в остальных странах не является собственно формой организации бизнеса, и понятие ассоциации может быть применено к любой из них, за исключением единоличного предпринимательства)Syn:See:broker association, dealer association, dealers' association, articles of association, memorandum of association, mutual association, building and loan association, credit association, dealer association, company, partnership, sole proprietorship, company, partnership2)а) соц. общность (группа, основанная на личных контактах, эмоциональных отношениях между индивидами)Syn:б) соц. социальная ассоциация (процесс или результат взаимодействия и объединения людей, групп, организаций в различные социальные общества, союзы в целях достижения каких-л. целей)3) общ. сотрудничество; совместная работа; соавторствоin association with smb. — совместно [в соавторстве\] с кем-л.
4) псих. ассоциация (связь между отдельными психическими актами (представлениями, мыслями, чувствами), при которой один акт провоцируется другим)5) стат. зависимость ( между переменными)
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ассоциация: группа физических или юридических лиц, которые объединились для выполнения определенных функций (напр., для представления общих интересов или распространения профессиональных знаний).* * *. . Словарь экономических терминов .* * * -
19 advertising club
рекл. рекламный клуб (общественная организация, объединяющая людей, занятых в рекламной сфере, в целях общения, связанного с профессиональными интересами, обмена опытом между членами и т. д.; обычно предполагает членские взносы)See: -
20 Advertising Federation of America
орг.сокр. AFA рекл., ист., амер. Рекламная федерация Америки* (профессиональная ассоциация рекламных организаций, с 1967 г. известная как Американская рекламная федерация)See:Англо-русский экономический словарь > Advertising Federation of America
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