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1 advertising services
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2 advertising services
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3 advertising services
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4 advertising services
Большой англо-русский и русско-английский словарь > advertising services
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5 advertising services
Деловая лексика: рекламные услуги -
6 advertising services
рекламные услугиEnglish-Russian dictionary of technical terms > advertising services
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7 advertising services director
Реклама: директор по рекламным услугамУниверсальный англо-русский словарь > advertising services director
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8 Revenue — Barter Transactions Involving Advertising Services
Аудит: Выручка: бартерные операции, включающие рекламные услугиУниверсальный англо-русский словарь > Revenue — Barter Transactions Involving Advertising Services
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9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 Advertising and Related Services
эк., стат., амер. рекламная деятельность (по NAICS 2002: отраслевая группа, в которую включены организации, напр., рекламные агентства, занимающиеся различного рода рекламной деятельностью (продажа и перепродажа мест для рекламных объявлений в СМИ, рекламные рассылки, установка рекламных стендов, вывесок и др.), а также организации, устраивающие PR-кампании, напр., политические и др.)See:Англо-русский экономический словарь > Advertising and Related Services
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11 advertising information services
Реклама: рекламно-информационные услуги (термин взят на сайте компании Nielsen Media Research, Новая Зеландия)Универсальный англо-русский словарь > advertising information services
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12 services in advertising
Экономика: услуги в сфере рекламыУниверсальный англо-русский словарь > services in advertising
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13 services in advertising
English-russian dctionary of contemporary Economics > services in advertising
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14 insurance services
страховые услуги, услуги по страхованию, услуги страхованияа) страх. (различные услуги, связанные с продажей страховых полисов, консультированием по поводу приобретения страховых полисов и содействием в выборе страховых полисов)See:insurance market, insurance intermediary, insurance advertising, insurance consulting, insurance product, Associate in Insurance Servicesб) стат. (в статистике международных операций: услуги, связанные со страхованием лиц, являющихся резидентами одной страны, страховыми компаниями, являющимися резидентами другой страны; по EBOPS делятся на пять групп: "страхование жизни и пенсионное финансирование" (life insurance and pension funding), "страхование фрахта" (freight insurance), "другое прямое страхование" (other direct insurance), "перестрахование" (reinsurance) и "вспомогательные страховые услуги" (auxiliary services to insurance))See: -
15 postmark advertising
марк. реклама на почтовом штемпеле (реклама, наносимая на конверт почтовой маркировочной машиной как часть почтового штемпеля или почтовой марки; возможность использования такой рекламы была обнаружена и задействована почтовыми маркировочными компаниями; реклама могла представлять собой небольшой слоган или логотип компании, помещенный где-нибудь на краю штемпеля или марки; иногда почтовая марка могла иметь полностью рекламное содержание; иногда такая марка давала право на скидку в магазине или ресторане)It traces the history of postmark advertising, gives five pages of exhibits, a section on "How to Prepare Postmark Ads," and other useful information.
Postmark advertising constituted an additional advantage as did special parcel post features.
Postmark advertising is a very popular aspect of meter stamp collecting.
Postmark advertisements are the small, posterlike ads that appear on envelopes alongside postage meter stamps. The ads promote commercial products and services, special events and purposes, and worthy public causes.
There are two types of postmark advertisements, slogan and pictorial.
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16 partner/sponsor recognition services
- услуги по признанию партнеров/спонсоров
услуги по признанию партнеров/спонсоров
Услуги, предназначенные для представления широкой публике маркетинг-партнеров, которые должны ассоциироваться с Олимпийскими и Паралимпийскими играми, и для выражения им благодарности за их вклад в организацию Игр. В состав услуг по признанию партнеров/спонсоров входят такие услуги, как PR, реклама, внешние и внутренние коммуникации.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
partner/sponsor recognition services
Services designed to publicly promote marketing partners' Olympic and Paralympic association and to thank them for the contributions to the Games. Partner/sponsor recognition services comprise multiple services including PR, advertising, external and internal communications.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- partner/sponsor recognition services
Англо-русский словарь нормативно-технической терминологии > partner/sponsor recognition services
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17 congratulatory advertising
поздравительная реклама
«Поздравительные» рекламные объявления должны преследовать исключительно цель поздравления спортсменов с их успехами выступления и не должны подтверждать или подразумевать какую-либо поддержку маркетинг-партнера Игр, его продукции и услуг со стороны спортсменов.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
congratulatory advertising
Congratulatory advertisements shall be solely for the purpose of congratulating the athletes on their performance, and should not contain or imply any endorsement by the athlete of the Olympic marketing partner or the Olympic partner's products or services.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > congratulatory advertising
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18 product advertising
реклама товаров
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
product advertising
The creation and dissemination of paid announcements or public notices to draw attention to goods, services or events offered by some entity, usually for purchase. (Source: RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > product advertising
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19 sales representatives, services
эк. тр., амер. торговые представители в сфере услуг* (по SOC включают следующие группы профессий: "рекламные агенты", "страховые агенты", "агенты по продаже ценных бумаг, товаров и финансовых услуг", "агенты по продаже туристических услуг"; входят в раздел "торговые профессии")See:Англо-русский экономический словарь > sales representatives, services
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20 insurance advertising
рекл., страх. страховая реклама ( реклама страховых организаций и предлагаемых ими страховых услуг)See:
См. также в других словарях:
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
services — ► [plural] FORMAL the particular skills that someone can offer to others: »You need the services of a lawyer. offer your services (as sth) »He has offered his services as a mediator in the dispute. »Until fairly recently the Law Society frowned… … Financial and business terms
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising mix — UK US noun [S] MARKETING ► the combination of methods that a company or organization uses to advertise its products or services, for example, on television or radio, in newspapers, or on the internet: »When starting an online company, it is… … Financial and business terms
