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1 advertising research
рекл. рекламное исследование (исследование, проводимое с целью разработки эффективной рекламной кампании, а также для оценки качества проведенной рекламной кампании; включает определение и изучение целевой аудитории, определение целесообразности затрат на рекламу, предтестирование рекламы, посттестирование рекламы и т. д.)See:copy research, recall research, Advertising Research Foundation, marketing research, Advertising Research Foundation, copy testing, advertising pretest, advertising posttest* * * -
2 advertising research
Большой англо-русский и русско-английский словарь > advertising research
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3 advertising research
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4 advertising research
English-russian dctionary of contemporary Economics > advertising research
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5 advertising research
English-russian dctionary of diplomacy > advertising research
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6 Advertising Research Foundation
орг.сокр. ARF рекл., амер. Фонд рекламных исследований [исследований рекламы\] (некоммерческое объединение рекламодателей, рекламных агентств, средств рекламы и университетов США, занимающееся контролем за исследованиями в области средств массовой информации и научными работами по рекламе и маркетингу)Англо-русский экономический словарь > Advertising Research Foundation
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7 Advertising Research Foundation
1) Общая лексика: Фонд исследований в области рекламы, Фонд исследований рекламы2) Кино: Фонд рекламных исследований3) Реклама: Фонд рекламных исследований (некоммерческое объединение рекламодателей, рекламных агентств, средств рекламы и университетов США), Фонд рекламных исследований США4) Майкрософт: Ассоциация рекламных исследований (ARF)Универсальный англо-русский словарь > Advertising Research Foundation
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8 Advertising Research Foundation
English-Russian media dictionary > Advertising Research Foundation
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9 Canadian Advertising Research Foundation
Универсальный англо-русский словарь > Canadian Advertising Research Foundation
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10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 research
1. сущ.общ. исследование, научное исследование, изучениеATTRIBUTES: continuous research, point-in-time, descriptive, duplicable, experimental, leading edge, one-off, quantitative, qualitative
to conduct [do, pursue, carry out\] research — проводить исследования
Syn:See:action research, ad hoc research, audience research, advertising research, anamnestic research, applied research, armchair research, attitude research, attitudinal research, background research, causal research, causal research, confirmative research, consumer research, development research, disaster research, field research, frame research, Hawthorne research, in-house research, investment research, jury research, leading edge research, market research, marketing research, media research, observation research, omnibus research, operations research, primary research, product research, public opinion research, research and development, segmentation research, strategic research, syndicated research, director of research, research analyst, research director, research management, research manager, research officer2. гл.общ. исследовать, заниматься (научными) исследованиями3. прил.I'm researching marketing strategies in medicine. — Я занимаюсь исследованием маркетинговых стратегий в медицине.
общ. исследовательский, научно-исследовательский
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исследования, анализ, изучение (положения компании или отрасли).* * *. . Словарь экономических терминов . -
12 research
1. nизучение, исследование; научно-исследовательская работа
- advanced research
- advertising research
- agricultural research
- applied research
- basic research
- business cycle research
- consumer research
- demand research
- developmental research
- distribution research
- economic research
- engineering research
- exploratory research
- fundamental research
- human factors research
- in-depth research
- industrial research
- joint research
- laboratory research
- market research
- marketing research
- marketing operations research
- media research
- merchandising research
- motivation research
- operational research
- operations research
- overseas market research
- primary research
- prior research
- product research
- public opinion research
- pure research
- quality research
- sales research
- scientific research
- territorial research
- conduct research2. vисследовать, заниматься исследованиями; проводить научно-исследовательскую работуEnglish-russian dctionary of contemporary Economics > research
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13 research
1.2.изучение, исследование• -
14 advertising information services
Реклама: рекламно-информационные услуги (термин взят на сайте компании Nielsen Media Research, Новая Зеландия)Универсальный англо-русский словарь > advertising information services
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15 advertising agency
Специализированное учреждение, профессионально готовящее рекламу фирмы, конкретного товара [ product] или услуги [service]; часто готовит рекламу на систематической основе по долгосрочному контракту. В стране свыше 5 тыс. рекламных агентств. Наиболее крупные из них не только делают рекламную кампанию клиента и покупают для него время в эфире, место в печатном органе, но и производят специализированные маркетинговые исследования. Большинство агентств имеют основную прибыль от комиссионных [ agency commission] за продажу рекламного времени или места. Обычно агентство состоит из шефа, ответственных сотрудников [ account executive], авторов текста рекламы [ copy writer], агента по покупке газетно-журнальной площади [space-buyer], имеет отделы маркетинговых исследований [research department] и текущей работы [traffic department].English-Russian dictionary of regional studies > advertising agency
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16 marketing research
марк. маркетинговое исследование, маркетинговый анализ (сбор данных о нуждах потребителей, о конкурентах, о характере товара на рынке для разработки новых идей и стратегий маркетинга)Syn:See:business-to-business marketing research, industrial marketing research, consumer research, customer research, marketing research department, marketing research director, marketing research manager, qualitative marketing research, quantitative marketing research, consumer behaviour survey, advertising research, market build-up, European Society for Opinion and Marketing Research, Life Insurance Marketing Research Association, World Association of Opinion and Marketing Research Professionals
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маркетинговые исследования: сбор данных о нуждах потребителей с помощью анализа этих потребностей, экономических прогнозов и др. методов для разработки новых идей и стратегий маркетинга; см. market research.* * *систематический сбор и анализ данных, проводимый в целях решения проблем маркетинга, задачей которых является уменьшение риска неадекватного поведения в этой области -
17 ICC International Codes of Marketing and Advertising Practices
док.марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)See:ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of CommerceАнгло-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
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18 business-to-business research
марк. маркетинговое исследование корпоративных клиентов*, промышленное маркетинговое исследование* (маркетингового исследование рынка промышленных потребителей, которые покупают товары и услуги для производственного/профессионального использования, а не для удовлетворения личных потребностей)Syn:See:Англо-русский экономический словарь > business-to-business research
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19 ICC / ESOMAR International Code of Marketing and Social Research Practice
док.марк. Международный кодекс Международной торговой палаты и Европейского общества по изучению общественного мнения и маркетингу* (регулирует маркетинговые исследования, направленные на изучение рынков товаров и услуг, включающие систематическое изучение поведения, ожиданий и мнений отдельных людей и организаций, оценку общественного мнения относительно социальных, политических и других процессов; в первоначальном виде разработан в 1948 г.)See:Англо-русский экономический словарь > ICC / ESOMAR International Code of Marketing and Social Research Practice
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20 qualitative research techniques
мет. качественные методы исследований (без использования количественного анализа; напр., включенное наблюдение, глубинное интервью и др.)Qualitative research techniques can be used to ascertain consumers' attitudes to a new advertising campaign. — Качественные методы исследований могут быть применены для выяснения отношения покупателей к новой рекламной кампании.
See:Англо-русский экономический словарь > qualitative research techniques
См. также в других словарях:
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Research — This article is about the search for knowledge. For the suburb of Melbourne, Australia, see Research, Victoria. For the Wikipedia policy, see Wikipedia:Original research. For information on using Wikipedia for research, see Wikipedia:Researching… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Research In Motion Ltd. — Research In Motion Pour les articles homonymes, voir RIM. Logo de Research In Motion … Wikipédia en Français
Research in Motion — Pour les articles homonymes, voir RIM. Logo de Research In Motion … Wikipédia en Français
