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1 advertising label
рекл. рекламный ярлык, рекламная этикетка (наклейка с рекламой товара, прикрепляемая как к самому товару, так и к средствам распространения информации, напр., к печатным изданиям, к почтовым отправлениям, к рекламным сувенирам, к транспортным средствам и т. д.)Syn: -
2 advertising label
Реклама: рекламная этикетка, рекламный ярлык -
3 advertising label
English-russian dctionary of contemporary Economics > advertising label
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4 label
1. сущ.1) торг. ярлык, этикетка, бирка, наклейкаSee:advertising label, mercantile label, social label, fairtrade label, bar code label, identification label, quality label, private label, body label, brand label, grade label, gummed label, tie-on label, descriptive label, approved label, recognizable label, recipe label, price label, mailing label, label copy, label printer2) торг., пат. (фирменная) марка (фирменное название розничного торговца, модельера, производителя одежды и т. п.); разг. лейблSyn:3) соц. ярлык, клеймо, категория (термин, обозначающий классификацию людей, напр., домохозяйка, мать-одиночка, законодатель моды и т. п.)See:4) т. граф. метка (число, символ, слово и т. п., приписанные вершине, ребру или дуге графа и играющие идентифицирующую роль)2. гл.1) торг. прикреплять ярлык [этикетку\]; навешивать бирку; маркировать (ставить марку/клеймо на каком-л. товаре, изделии)The Fair Trading Act does not require all products to be labelled with a place of origin. — Закон "О честной торговле" не требует, чтобы на все товары была прикреплена этикетка с указанием места их производства.
See:Fair Packaging and Labeling Act, Federal Cigarette Labeling and Advertising Act, Fur Products Labeling Act, labelling machine, ingredient labeling2) общ. относить к какой-л. категории; навешивать ярлык ( в переносном смысле)to label smb. as dumb/as smart — считать кого-л. глупым/умным, относить кого-л. к глупым/умным
One instance of negative behavior is not enough evidence to label an employee as negative. — Одного примера негативного поведения недостаточно, чтобы отнести работника к категории отрицательных.
See:
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ярлык: наклейка, этикетка или другая форма маркировки товара, указывающая его содержание (состав), имя и страну производителя, дату производства и др. информацию, которая обычно установлена законом или решением правительства.* * *товарная этикетка, наклейка -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 label
1. nярлык; этикетка; бирка; наклейка
- address label
- advertising label
- baggage label
- bar-code label
- cargo label
- customs label
- forwarding label
- goods label
- luggage label
- machine label
- package label
- paper label
- price label
- recipe label
- red label
- registration label
- with labels
- without labels
- apply a label
- attach a label
- fix a label2. vмаркировать; наклеивать этикетку -
7 promotional label
рекл. = advertising label -
8 environmental label
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
8.2.1 экологический знак (environmental label); экологическая декларация (environmental declaration): Заявление, указывающее на экологические аспекты (3.2) продукции (6.2) или услуги.
Примечание - Экологический знак или декларация могут быть приведены в форме высказывания, символа или графического изображения на этикетке продукции или на упаковке, а также быть указаны в сопроводительной документации на продукцию, в технических бюллетенях, в рекламе или публичных заявлениях.
[ИСО 14020:2000]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental label
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9 Federal Cigarette Labeling and Advertising Act
док.рекл., амер. Федеральный закон "О маркировке и рекламе сигарет", 1967 г. (требует обязательного присутствия на упаковке сигарет следующей фразы: “Предостережение: Управление медицинской службы установило, что курение сигарет опасно для Вашего здоровья”)See:Англо-русский экономический словарь > Federal Cigarette Labeling and Advertising Act
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10 PAL
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
11 Pal
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
12 pal
1) Компьютерная техника: Platform Abstraction Layer, Playlist Automation Language, Pooling Allying And Linking, Privileged Architecture Library, Process Assets Library2) Военный термин: Presence And Availability List, Protect All Life, parts authorization list, penetration aids launcher, permissive action link, permissive arming link, personnel accounting level, personnel augmentation list, portable ambush light, prescribed action link, price and availability list, prisoner-at-large, problem action log, pulsed argon laser, ПУЯБ, предохранительное устройство ядерного боеприпаса3) Техника: personnel airlock, ПАЛ (система цветного телевидения, ФРГ), система ПАЛ4) Шутливое выражение: Personal Android Lackey5) Метеорология: Present Atmospheric Level6) Железнодорожный термин: Paducah and Louisville Railroad7) Юридический термин: Police At Last, Protect A Life, patent associated literature8) Бухгалтерия: Passive Activity Loss, Programmatic Adjustment Loan9) Финансы: provisional allotment letter10) Страхование: Particular average loss11) Ветеринария: People And Animals Learning12) Телекоммуникации: Phase Alternate Line (television)13) Сокращение: Pahlavi, Panoramic Annular Lens (Sniper detection/location device), Paradox Application Language, Parcel Air Lift mail service (military space available mail), Phase Alternation Line, Phase Alternation Line-rate, Portable Advanced Laser, Portable, Accurate, Lightweight, Postal Advertising Label (New Zealand Post creates for private concerns, 2004), Postal Answer Line, Psycho-Acoustical Laboratory, Police Athletic League, Paid for Added Luxury, Pale and Lifeless, Peace At Last, Price/Availability List14) Физиология: Power- Assisted Liposuction15) Электроника: Phase Alternate Line16) Вычислительная техника: Programming Application Language, program assembly language, programmable array logic, programmed application library, Paradox Application Language (Borland, DB), Privileged Architecture Library (DEC, Alpha), библиотека прикладных программ, язык программирования приложений Paradox17) Нефть: pipe analysis log18) Транспорт: Philippines Airlines, Pitch, Angle, And Level, Plane Always Late19) Деловая лексика: Productivity, Accountability, And Learning, Professionalism Advocacy And Leadership, Purpose Agenda And Limit20) Бытовая техника: система цветного телевидения PAL21) Глоссарий компании Сахалин Энерджи: pressure alarm low22) Образование: Parents And Literature, Participant Active Learning, Partners At Learning, Partnership Approach To Literacy, Peer Assistance And Leadership, Peer Assistance Leadership, People Animals Learning, Performance Assessment Laboratory, Physically Active Lifestyle, Play And Learn, Positive And Loving, Program For Alternative Learners23) Сетевые технологии: phase alternating line24) Авиационная медицина: psychoacoustical laboratory25) Безопасность: Personal Access List26) Расширение файла: Color palette, Programmed Array Logic, Programming Assembly Language, Paradox Applications Language (Borland), Palette file (Microsoft Draw, Win. Paintbrush)27) Майкрософт: стандарт PAL28) Общественная организация: Physicians Against Landmines29) Должность: Peer Assistance Leader, Personal Assistant For Leisure30) Чат: Personal Assistance Link31) Программное обеспечение: Palmtop Application Library -
13 paper
1) бумага2) газета; журнал3) лист бумаги4) документ5) бумажные деньги6) пакет7) статья; научный доклад8) обои9) папье-маше10) завёртывать в бумагу11) подклеивать форзацАнгло-русский словарь по полиграфии и издательскому делу > paper
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14 paper
1. газета; журналbogus paper — газета — призрак
2. лист бумаги3. документsham paper — подложный, фальшивый документ
falsified paper — подложный, фальшивый документ
4. бумажные деньги5. пакетpaper bag — пакет; бумажный мешок
6. статья; научный докладinvited paper — заказная статья; заказной доклад
7. обои8. папье-машеcases, stands, tea-boards all of paper finely varnished and painted — коробки, подставки, чайные подносы из папье-маше, искусно разрисованные и покрытые лаком
9. подклеивать форзацacid-free paper — бескислотная бумага; антикоррозийная бумага
acid-proof paper — кислотоупорная бумага; антикоррозийная бумага
alabaster paper — алебастровая бумага; бумага, покрытая слоем свинцового сахара
Albert note paper — почтовая бумага форматом 9,8?15,2 см
albumenized paper — альбуминизированная бумага; бумага, покрытая слоем альбумина
antique paper — бумага с грубой поверхностью, имитирующая старинную бумагу ручной выделки; бумага с матовой отделкой
10. антикоррозийная бумага11. бумага с нетускнеющей поверхностью12. бумага-основа13. оклеечная бумага14. светозащитная бумага15. бумага для переноса красящего слояbakelite paper — бакелитовая бумага, бумага с наполнителем из фенольной смолы
baryta paper — баритированная бумага, баритовая бумага
bastard paper — грубая бумага; серая бумага; грубая обёрточная бумага
bible paper — словарная бумага, библьдрук
bibulous paper — промокательная бумага; впитывающая бумага
bill paper — бумага для изготовления денежных знаков и других документов строгой отчётности
blotting paper — промокательная бумага; впитывающая бумага
blueprint paper — светокопировальная бумага, бумага для изготовления синих копий, синька
board paper — часть форзаца, приклеиваемая к переплётной крышке
body paper — подложка, субстрат; бумага-основа
paper fff transparency — бумага — пленка
16. бумага для склеивания корешков блоков17. печатная бумага, бумага для печатания книг18. типографская бумагаboxed paper — бумага, уложенная или упакованная в коробку
brownprint paper — светокопировальная бумага, бумага для изготовления коричневых копий
calendered paper — каландрированная бумага, глазированная бумага, лощёная бумага, сатинированная бумага
calf paper — бумага, имитирующая телячью кожу
capsule-carrying paper — копировальная бумага с покрытием, содержащим химический реагент в микрокапсулах
carbonless paper — копировальная бумага, не содержащая пигмента, самокопирующая бумага
chattel paper — бумага, удостоверяющая имущественный интерес
19. чертёжная бумага низкого качестваbutcher paper — кровенепроницаемая бумага; толстый пергамент
20. обложечная бумагаEnglish-finish paper — глазированная, сатинированная бумага
21. бумага, испорченная при изготовленииwood-pulp paper — бумага, изготовленная из древесной массы
22. наружные листы пачки бумаги23. бумага машинного мелованияpaper web — лента бумаги, бумажная лента; бумажный рулон
24. мелованная бумага с повышенным лоскомchroma paper — высококачественная мелованная бумага, бумага высокой степени мелования
chromo paper — бумага, имитирующая хромовую кожу
clay-coated paper — бумага, покрытая слоем каолина
closely made paper with moderate finish — бумага с сомкнутой поверхностью и умеренным каландрированием
coarse paper — грубая бумага, шероховатая бумага, бумага с грубой поверхностью
coated paper — мелованная бумага; бумага с покрытием
coated free-sheet paper — мелованная бумага, не содержащая древесной массы
coated groundwood paper — мелованная бумага, содержащая древесную массу
coordinate paper — бумага с координатной сеткой, миллиметровая бумага
corn raw paper — бумага-основа для корнпапира, бумага-основа для зернёной бумаги
cross-section paper — бумага с координатной сеткой, миллиметровая бумага
cut sized paper — нарезанная бумага, бумага, разрезанная на листы канцелярского формата
Day-glo fluorescent paper — бумага дневного свечения, люминесцентная бумага
25. узорчатая бумага26. чертёжная бумага; рисовальная бумагаdeveloping paper — фотографическая бумага, фотобумага
diazo paper — диазотипная бумага, диазобумага
dielectric paper — изоляционная бумага, диэлектрическая бумага
dielectric coated paper — бумага, покрытая слоем диэлектрика
diffusion-transfer negative paper — негативная бумага, применяемая при диффузионном способе переноса изображения
27. прокладочная бумагаBible paper — библьдрук, особо тонкая непрозрачная бумага
28. промокательная бумагаsamurai commercial paper — коммерческая бумага "самурай"
29. эстампная бумага, бумага для художественной печати30. глазированная бумага; мелованная бумага31. конвертная бумагаoil tracing paper — бумага — основа для чертежной кальки
32. обёрточная бумагаextra-supercalendered paper — глазированная бумага высшего качества, суперкаландрированная бумага
fanfold paper — бумага, сфальцованная гармошкой
33. филигранная бумага, филигрань; бумага с водяными знаками34. тонкая бумага с прозрачным узором35. бумага с клеевым желатиновым слоем36. пигментная бумагаglass paper — наждачная бумага; бумага из стекловолокна
37. атласная бумагаglazed imitation paper — тонкая прочная глазированная бумага, имитирующая пергамент
38. «золотая» бумага39. бумага, окрашенная бронзовой краскойgraph paper — бумага с координатной сеткой, миллиметровая бумага
40. невыдержанная бумага41. свежевыработанная бумага; неотлежавшаяся бумагаhand-made paper — бумага ручного производства, бумага ручного отлива
hard paper — плотная бумага; картон
heat seal paper — бумага, приклеивающаяся при нагреве
heavy paper — плотная бумага, бумага с большой объёмной массой
hotmelt coated paper — бумага с покрытием, нанесённым из расплава
illustration printing paper — иллюстрационная бумага, бумага для печатания иллюстраций
image bearing paper — запечатанная бумага; бумага, несущая изображение
42. импрегнированная бумагаto rule lines on paper, to rule paper — линовать бумагу
43. изоляционная пропиточная бумагаone-side art paper — бумага, мелованная с одной стороны
metal base paper — бумага — основа для металлизирования
44. ротаторная бумага45. бумага для множительных машинIndian paper — бумага из волокон бамбука; тонкая печатная бумага
Indian Oxford paper — словарная бумага, библьдрук
46. японская бумага, японский пергамент47. имитация японской бумагиjob paper — контрольный лист ; приправочный лист
label paper — этикеточная бумага, бумага для печатания этикеток
laminated paper — многослойная бумага; ламинированная бумага
waxed paper — вощанка, вощёная бумага
48. форзацlegal paper — бумага формата 33?40,7 см
letter paper — почтовая бумага формата 25,4?40,7 см
light-weight paper — бумага с малой плотностью; неплотная бумага
49. цветная обложечная бумага50. форзацная бумага51. бумага для склеивания корешковlinty paper — бумага, пылящая при печатании
woodfree paper — бумага, не содержащая древесной массы
52. неплотная бумага53. свободная бумагаmachine-glazed paper — бумага, глазированная с одной стороны
metal paper — металлизированная бумага; фольга; станиоль
54. металлизированная бумага; фольга; станиоль55. металлописная бумагаmica paper — бумага, покрытая слюдой, слюдяная бумага
mill-conditioned paper — бумага, акклиматизированная на фабрике
mill-tinted paper — бумага фабричной окраски; бумага, окрашенная в массе
negative paper — негативная бумага, фотобумага для получения негативов
rag paper — бумага, содержащая хлопчатобумажное тряпье
paper waste — бумажный брак; макулатура; отходы бумаги
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15 environmental declaration
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > environmental declaration
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16 Fair Packaging and Labeling Act
док.торг., юр., амер. закон "О добросовестной упаковке и маркировке", 1966 г. (требует, чтобы упаковка продукции и имеющаяся на ней информация предоставляли покупателю точные данные о производителе и качестве товара)Syn:See:Англо-русский экономический словарь > Fair Packaging and Labeling Act
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17 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
18 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
19 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
20 deceptive
прил.общ. обманчивый, вводящий в заблуждение; обманный, мошенническийdeceptive practice — обманная [мошенническая, нечестная\] деятельность
Syn:See:
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См. также в других словарях:
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