-
1 advertising executive
1) рекл., упр. менеджер по работе с клиентами в рекламном агентствеSee:2) рекл. творческий работник рекламного агентства, творческий рекламный работник* (рекламный работник, специализирующийся на создании рекламы: инициирование идей, составление текстов, графика, дизайн, создание сюжетов для видеороликов и т. д.)Syn:See: -
2 advertising executive
-
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 executive
1. сущ.1) упр. администратор, руководитель, руководящий работник (осуществляет управление организацией в соответствии с решениями, принятыми на более высоком уровне, напр., советом директоров)She is now a senior executive. — Теперь она руководитель высшего ранга.
See:2) гос. упр., амер. чиновник высокого ранга; глава исполнительной власти; амер. президент ( с определенным артиклем и с капитализацией)See:3) гос. упр. исполнительная власть ( с определенным артиклем и с капитализацией)Syn:See:4) исполнительный орган, исполнительный комитет, исполкома) гос. упр. ( орган исполнительной власти)б) упр. ( руководящий и контролирующий отдел в фирме)5) комп. управляющая программа2. прил.1) пол. исполнительный ( относящийся к исполнительной власти)See:executive agent, executive official, executive power, executive authority, legislative, executive director, executive committee, executive agency, executive body, executive office, executive system2) упр. администраторский, организационный, руководящий, распорядительскийHis executive skills will be very useful to the company. — Его навыки руководителя будут очень полезны компании.
See:executive director, executive manager, executive officer, executive session, executive administrative personnel3)а) общ. дорогой, представительского классаб) общ. предназначенный для руководителей
* * *
1) руководитель (менеджер, администратор); ответственный служащий; сотрудник, имеющий право принимать деловые решения в пределах своей компетенции; 2) исполнительная власть.* * *. . Словарь экономических терминов . -
5 advertising personnel
-
6 advertising talent
1) рекл. = advertising executive 2),2) рекл. рекламный талант, способности к рекламной деятельности -
7 Advertising Management Occupations
эк. тр. специальности, связанные с рекламным менеджментом [с менеджментом в области рекламы\]* (раздел 164 в "Словаре названий профессий"; включает в себя 4 профессии)See:Англо-русский экономический словарь > Advertising Management Occupations
-
8 advertising agency
Специализированное учреждение, профессионально готовящее рекламу фирмы, конкретного товара [ product] или услуги [service]; часто готовит рекламу на систематической основе по долгосрочному контракту. В стране свыше 5 тыс. рекламных агентств. Наиболее крупные из них не только делают рекламную кампанию клиента и покупают для него время в эфире, место в печатном органе, но и производят специализированные маркетинговые исследования. Большинство агентств имеют основную прибыль от комиссионных [ agency commission] за продажу рекламного времени или места. Обычно агентство состоит из шефа, ответственных сотрудников [ account executive], авторов текста рекламы [ copy writer], агента по покупке газетно-журнальной площади [space-buyer], имеет отделы маркетинговых исследований [research department] и текущей работы [traffic department].English-Russian dictionary of regional studies > advertising agency
-
9 executive council
1. исполнительный совет; совет, осуществляющий исполнительную власть2. амер. совет при президенте, президентский совет3. канад. совет провинции -
10 executive council
-
11 advertising media executive
Деловая лексика: специалист по размещению рекламыУниверсальный англо-русский словарь > advertising media executive
-
12 account executive
сокр. AE эк. менеджер по работе с клиентами* (лицо, ответственное за работу и поддержание отношений с существующими клиентами, а также за привлечение новых клиентов; обычно речь идет о работнике рекламного агентства, уполномоченном на ведение дел с определенным рекламодателем или несколькими рекламодателями, либо о сотруднике брокерской фирмы, работающем с клиентами; входит в группу "специальности, связанные с менеджментом в области рекламы" DOT)Syn:See:management supervisor, registered representative, brokerage firm, Dictionary of Occupational Titles, Advertising Management Occupations
* * *
1) брокер; = registered representative; 2) сотрудник банка или рекламной компании, отвечающий за операции с конкретным клиентом; человек, который ведет данного клиента; = account supervisor; contact person.* * *брокер фондовой биржи; сотрудник фирмы, курирующий данного клиента c урегулированием в следующий расчетный период. . Словарь экономических терминов .* * *ответственный исполнитель, контакторслужащий рекламного агентства, отвечающий за планирование и подготовку рекламы одного или нескольких клиентов-----сотрудник рекламного, маркетингового агентства или агентства по связям с общественностью, ответственный за ведение дел с клиентами -
13 AE
1) Общая лексика: ответственный исполнитель, контактор ((сокр. от) account executive, advertising executive), американский английский (American English), appliance electronics (сокр.) (бытовая электроника; электроника бытовых электроприборов), НЯ (нежелательные явления (Adverse Events/Effects)), adult education (сокр.) (обучение взрослых), assistant engineer (сокр.) (помощник инженера, младший инженер)2) Компьютерная техника: Active Entity3) Биология: aminoethyl4) Морской термин: ( &\#198;) third class (сокр.) (третий класс (по классификации Английского Ллойда))5) Медицина: неблагоприятная реакция на применение лекарства, нежелательное явление (adverse event), aspergillus endophthalmitis6) Американизм: Architect And Engineering7) Военный термин: Aerial Exploitation, Army Europe, Army education, Army in Europe, Attack Electronic, acoustic emission, acquisition executive, added entry, aeromedical evacuation, aerospace education, air engineer, airborne equipment, angle of elevation, armor, artillery, and engineers aptitude area, assistant engineer, atomic energy, auxiliary equipment, aviation engineer, air engineering( сокр.) (1. авиаинженерный 2. авиационно-технической службы ( специализация офицера) (Великобритания)), air electrical (сокр.) (авиационно-электротехнический (НАТО)), auxiliary engineering (сокр.) (инженерно-вспомогательный), availability of equipment (сокр.) (наличие оборудования)8) Техника: abort electronics, activation energy, actual efficiency, air ejector, air-electrical, airborne electronics, aircraft equipment, alkyl polyethoxylate, appliance electronics, atmospheric emission, aviation electrician9) Сельское хозяйство: avian encephalomyelitis, agricultural engineer10) Шутливое выражение: Awesome Entertainment, Awful Entertainment11) Химия: Auger Electron12) Математика: Auxiliary Equation, абсолютная ошибка (absolute error), абсолютный экстенсор (absolute extensor), арифметическое выражение (arithmetic expression), асимптотическая эффективность (asymptotic efficiency), почти всюду (almost everywhere)13) Экономика: All England( сокр.) (всеанглийский), American Express Company (сокр.) (компания «Америкен Экспресс»), Alaska Economic Report (сокр.) (наименование американского периодического издания по экономическим вопросам), accrued expenditure (сокр.) (нарастающие расходы, затраты нарастающим итогом)14) Бухгалтерия: Actual Expense, annual exemption15) Телевидение: audio erase16) Сокращение: (type abbreviation) Ammunition ship (small; L), Aeronautical Engineer, Aircraft Establishment, American English, American Eskimo, Ammunition ship (USA), Application Execution, Armada Espanola (Spanish Navy), Assault Echelon, air escape, armament and electronics, (USN Rating) Aviation Electrician's Mate, ASCII Express, Above Elbow (amputation), Academic Edition (Microsoft), Acceptance Equipment, Access Enforcer (SAP GRC Access Control Product), Accident & Emergency, Acclaim Entertainment, Inc., Account Engineer, Accuracy of Estimation, Acela Express (Amtrak train service), Acoustic Engineer, Acquisition Economics, Acquisition Engineer/Executive, Acrodermatitis Enteropathica (zinc deficiency), Action Entry, Action Express (pistol cartridge), Active Emission, Active Enhancement, Activity End Invocation (ITU-T), Adaptive Enterprise (HP), Adaptive Equalizer, Additional Entry (USPS), Address Extension (Sprint), Adult Entertainment, Advanced Exchange, Adverse Effect, Adverse Event, Aero Postale (clothing manufacturer), Aerobic Exercise, Aeronautical Engineering, Aerosol, Aerospace Engineers/Aerospace Engineering, After Earth (Titan A.e.), Age Equivalent, Aggregate Expenditures (economics), Agricultural Engineer/Agricultural Engineering, Ahorristas Estafados (Paraguay), Air Efficiency Award (RAF), Air Entry, Air Europa, Air Evacuation, Akademia Economiczna (Polish), Albert Einstein, Algorithm Enable, Allegheny & Eastern (railroad), Allegheny Energy, Inc., Almost Everywhere (mathematics), Alpha Elites (gaming), Also Eligible (horse racing), Alveolar Echinococcosis, Alzheimer Europe, American Eagle, American Eagle Outfitters, American Express, Ammunition & Explosives, Ammunition Ship, Amplifier Extender (FS-1037c), Amtrak Express (railroad), Analog Equipment, Analytical Equipment, Anchor Site East, Angled End, Angstro"meinheit, Anion Exchange Protein, Ansaldo Energia, Antenna Electronics, Anything Else?, AppleEvent (inter-application communications for Macintosh OS), Applicant Entity, Application Engineer, Application Engineering, Application Engineers, Application Environment, Applications Environment, Applied Entomology, Apportioned Effort, Approved Equal, Aptitude Area, Arbeitseinheit, Arcane Explosion (gaming, World of Warcraft), Arch Enemy (band), Architect Evangelist (Microsoft), Architect and Engineering Firm, Architect-Engineer (also abbreviated A-E), Architectural Engineer, Architectural Engineering, Architecture Engineering, Area of Effect (gaming), Argument from Evil (philosophy), Armed Forces Africa (used with APO/FPO), Armed Forces Canada (used with APO/FPO), Armed Forces Middle East (used with APO/FPO), Armies In Europe (used with APO/FPO), Army Experiment, Articles Editor (law review), Ascent/Entry, Assigned Evaluator, Associate Editor, Associated Electrics, Inc (radio controlled cars), Associated Equipment (EMC testing), Atmospheric Explorer, Atomic Emission, Attenuation Equalizer, Attitude Ephemeris, Auroral Electrojet index, Australian Encephalitis, Australian English, Autechre (band), Auto Estrada (Motorway), Auto Exposure, Automation Equipment, Automotive Extrication (emergency & rescue services), Auxiliary Explosive (US Navy ammunition ship designation), Avian Encephalomalacia (Vitamin E Deficiency), Avian Encephalomyelitis (poultry viral disease), Mandarin Airlines (IATA airline code), United Arab Emirates (Internet TLD), above or equal17) Университет: Academic Enrichment, Agricultural Engineering18) Физика: actual envelope (сокр.) (фактическая огибающая), activation energy (сокр.) (энергия активации)19) Физиология: Above the elbow, Active And Equal, Aryepiglottic Fold20) Вычислительная техника: arithmetic element, arithmetic expression, Application Entity / Environment / Execution / Engineering (APE), Apple Events (Apple)21) Нефть: anode effect22) Иммунология: Adult Equivalent23) Банковское дело: зарегистрированный представитель брокерской фирмы (account executive)24) Фирменный знак: Acoustic Electric, Action Express, Associated Electrics25) СМИ: Abstract Expressionism, After The End26) Почта: Armed Forces Europe, Canada, Middle East (Префикс военной почты для Европы, Канады и Ближнего Востока)27) Образование: Additional Exercise, Alternative Education28) Инвестиции: account executive29) Сетевые технологии: application entity30) Полимеры: absolute error31) Контроль качества: asymptotic efficiency32) Телефония: прикладной объект33) Химическое оружие: Architect engineer, Area engineer, acid ester of methyl-phosphonic acid, methyl-phosphonic acid ester34) Военно-морской флот: Aviation Electrician's Mate (сокр.) (старшина—авиационный электрик)35) Судостроение: площадь спрямлённой поверхности лопастей гребного винта (expanded blade area of a screw propeller)36) Электротехника: accidental error, admissible error37) Майкрософт: асимметричное шифрование38) AMEX. Adams Resources & Energy, Inc.39) Клинические исследования: нежелательное явление -
14 ae
1) Общая лексика: ответственный исполнитель, контактор ((сокр. от) account executive, advertising executive), американский английский (American English), appliance electronics (сокр.) (бытовая электроника; электроника бытовых электроприборов), НЯ (нежелательные явления (Adverse Events/Effects)), adult education (сокр.) (обучение взрослых), assistant engineer (сокр.) (помощник инженера, младший инженер)2) Компьютерная техника: Active Entity3) Биология: aminoethyl4) Морской термин: ( &\#198;) third class (сокр.) (третий класс (по классификации Английского Ллойда))5) Медицина: неблагоприятная реакция на применение лекарства, нежелательное явление (adverse event), aspergillus endophthalmitis6) Американизм: Architect And Engineering7) Военный термин: Aerial Exploitation, Army Europe, Army education, Army in Europe, Attack Electronic, acoustic emission, acquisition executive, added entry, aeromedical evacuation, aerospace education, air engineer, airborne equipment, angle of elevation, armor, artillery, and engineers aptitude area, assistant engineer, atomic energy, auxiliary equipment, aviation engineer, air engineering( сокр.) (1. авиаинженерный 2. авиационно-технической службы ( специализация офицера) (Великобритания)), air electrical (сокр.) (авиационно-электротехнический (НАТО)), auxiliary engineering (сокр.) (инженерно-вспомогательный), availability of equipment (сокр.) (наличие оборудования)8) Техника: abort electronics, activation energy, actual efficiency, air ejector, air-electrical, airborne electronics, aircraft equipment, alkyl polyethoxylate, appliance electronics, atmospheric emission, aviation electrician9) Сельское хозяйство: avian encephalomyelitis, agricultural engineer10) Шутливое выражение: Awesome Entertainment, Awful Entertainment11) Химия: Auger Electron12) Математика: Auxiliary Equation, абсолютная ошибка (absolute error), абсолютный экстенсор (absolute extensor), арифметическое выражение (arithmetic expression), асимптотическая эффективность (asymptotic efficiency), почти всюду (almost everywhere)13) Экономика: All England( сокр.) (всеанглийский), American Express Company (сокр.) (компания «Америкен Экспресс»), Alaska Economic Report (сокр.) (наименование американского периодического издания по экономическим вопросам), accrued expenditure (сокр.) (нарастающие расходы, затраты нарастающим итогом)14) Бухгалтерия: Actual Expense, annual exemption15) Телевидение: audio erase16) Сокращение: (type abbreviation) Ammunition ship (small; L), Aeronautical Engineer, Aircraft Establishment, American English, American Eskimo, Ammunition ship (USA), Application Execution, Armada Espanola (Spanish Navy), Assault Echelon, air escape, armament and electronics, (USN Rating) Aviation Electrician's Mate, ASCII Express, Above Elbow (amputation), Academic Edition (Microsoft), Acceptance Equipment, Access Enforcer (SAP GRC Access Control Product), Accident & Emergency, Acclaim Entertainment, Inc., Account Engineer, Accuracy of Estimation, Acela Express (Amtrak train service), Acoustic Engineer, Acquisition Economics, Acquisition Engineer/Executive, Acrodermatitis Enteropathica (zinc deficiency), Action Entry, Action Express (pistol cartridge), Active Emission, Active Enhancement, Activity End Invocation (ITU-T), Adaptive Enterprise (HP), Adaptive Equalizer, Additional Entry (USPS), Address Extension (Sprint), Adult Entertainment, Advanced Exchange, Adverse Effect, Adverse Event, Aero Postale (clothing manufacturer), Aerobic Exercise, Aeronautical Engineering, Aerosol, Aerospace Engineers/Aerospace Engineering, After Earth (Titan A.e.), Age Equivalent, Aggregate Expenditures (economics), Agricultural Engineer/Agricultural Engineering, Ahorristas Estafados (Paraguay), Air Efficiency Award (RAF), Air Entry, Air Europa, Air Evacuation, Akademia Economiczna (Polish), Albert Einstein, Algorithm Enable, Allegheny & Eastern (railroad), Allegheny Energy, Inc., Almost Everywhere (mathematics), Alpha Elites (gaming), Also Eligible (horse racing), Alveolar Echinococcosis, Alzheimer Europe, American Eagle, American Eagle Outfitters, American Express, Ammunition & Explosives, Ammunition Ship, Amplifier Extender (FS-1037c), Amtrak Express (railroad), Analog Equipment, Analytical Equipment, Anchor Site East, Angled End, Angstro"meinheit, Anion Exchange Protein, Ansaldo Energia, Antenna Electronics, Anything Else?, AppleEvent (inter-application communications for Macintosh OS), Applicant Entity, Application Engineer, Application Engineering, Application Engineers, Application Environment, Applications Environment, Applied Entomology, Apportioned Effort, Approved Equal, Aptitude Area, Arbeitseinheit, Arcane Explosion (gaming, World of Warcraft), Arch Enemy (band), Architect Evangelist (Microsoft), Architect and Engineering Firm, Architect-Engineer (also abbreviated A-E), Architectural Engineer, Architectural Engineering, Architecture Engineering, Area of Effect (gaming), Argument from Evil (philosophy), Armed Forces Africa (used with APO/FPO), Armed Forces Canada (used with APO/FPO), Armed Forces Middle East (used with APO/FPO), Armies In Europe (used with APO/FPO), Army Experiment, Articles Editor (law review), Ascent/Entry, Assigned Evaluator, Associate Editor, Associated Electrics, Inc (radio controlled cars), Associated Equipment (EMC testing), Atmospheric Explorer, Atomic Emission, Attenuation Equalizer, Attitude Ephemeris, Auroral Electrojet index, Australian Encephalitis, Australian English, Autechre (band), Auto Estrada (Motorway), Auto Exposure, Automation Equipment, Automotive Extrication (emergency & rescue services), Auxiliary Explosive (US Navy ammunition ship designation), Avian Encephalomalacia (Vitamin E Deficiency), Avian Encephalomyelitis (poultry viral disease), Mandarin Airlines (IATA airline code), United Arab Emirates (Internet TLD), above or equal17) Университет: Academic Enrichment, Agricultural Engineering18) Физика: actual envelope (сокр.) (фактическая огибающая), activation energy (сокр.) (энергия активации)19) Физиология: Above the elbow, Active And Equal, Aryepiglottic Fold20) Вычислительная техника: arithmetic element, arithmetic expression, Application Entity / Environment / Execution / Engineering (APE), Apple Events (Apple)21) Нефть: anode effect22) Иммунология: Adult Equivalent23) Банковское дело: зарегистрированный представитель брокерской фирмы (account executive)24) Фирменный знак: Acoustic Electric, Action Express, Associated Electrics25) СМИ: Abstract Expressionism, After The End26) Почта: Armed Forces Europe, Canada, Middle East (Префикс военной почты для Европы, Канады и Ближнего Востока)27) Образование: Additional Exercise, Alternative Education28) Инвестиции: account executive29) Сетевые технологии: application entity30) Полимеры: absolute error31) Контроль качества: asymptotic efficiency32) Телефония: прикладной объект33) Химическое оружие: Architect engineer, Area engineer, acid ester of methyl-phosphonic acid, methyl-phosphonic acid ester34) Военно-морской флот: Aviation Electrician's Mate (сокр.) (старшина—авиационный электрик)35) Судостроение: площадь спрямлённой поверхности лопастей гребного винта (expanded blade area of a screw propeller)36) Электротехника: accidental error, admissible error37) Майкрософт: асимметричное шифрование38) AMEX. Adams Resources & Energy, Inc.39) Клинические исследования: нежелательное явление -
15 AE
см. account executive; advertising executive -
16 copywriter
сущ.рекл. копирайтер, текстовик, составитель рекламных текстов (творческий работник, составляющий рекламные тексты)See: -
17 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
18 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
19 manager
ˈmænɪdʒə сущ.
1) а) управляющий, заведующий;
глава, директор, руководитель account manager ≈ амер. рекламный агент assistant manager ≈ помощник заведующего, администратора, управляющего branch manager ≈ заведующий отделением, заведующий филиалом business manager ≈ управляющий делами;
коммерческий директор, заведующий коммерческой частью campaign manager ≈ руководитель избирательной кампании city manager ≈ амер. управляющий городом (невыборное должностное лицо) general manager ≈ генеральный директор hotel manager ≈ управляющий гостиницей office manager ≈ управляющий офисом sales manager ≈ менеджер по продажам service manager ≈ менеджер по обслуживанию stage manager ≈ помощник режиссера Syn: chief, head б) муз. импресарио, менеджер
2) владелец, хозяин
3) парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат управляющий, заведующий, руководитель, администратор;
директор;
менеджер - canteen * заведующий или директор столовой - sales * заведующий отделом сбыта (юридическое) управляющий имуществом хозяин - good * хороший хозяин - my wife is an excellent * моя жена - отличная хозяйка - she is not much of a * она не очень хорошая хозяйка импрессарио (парламентское) представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат (американизм) деятель политической партии, занимающийся, в основном, организационными вопросами account ~ заведующий отделом рекламы accounting ~ главный бухгалтер administrative ~ директор-распорядитель advertising ~ руководитель рекламного агентства assistant general ~ заместитель генерального директора assistant ~ заместитель директора assistant ~ заместитель заведующего assistant ~ помощник руководителя bank ~ управляющий банком branch ~ руководитель отделения branch ~ руководитель филиала brand ~ ответственный за рекламирование торговой марки budget ~ руководитель бюджетного отдела business ~ коммерческий директор business ~ менеджер по торгово-промышленной деятельности business ~ управляющий делами;
коммерческий директор, заведующий коммерческой частью chief general ~ генеральный управляющий chief general ~ главный управляющий chief general ~ директор предприятия chief ~ главный менеджер city ~ (амер.) управляющий городом colead ~ один из банков - организаторов займа complaints ~ начальник отдела рекламаций configurator ~ вчт. конфигуратор construction ~ руководитель строительных работ contract ~ руководитель отдела контрактов cooperative store ~ директор кооперативного магазина corporate ~ руководитель корпорации cost-accounting ~ менеджер по калькулированию издержек data ~ руководитель отдела обработки данных data processing ~ руководитель отдела обработки данных database ~ вчт. система управления базой данных departmental ~ заведующий отделом deputy ~ заместитель директора deputy ~ заместитель управляющего district ~ районный менеджер district ~ управляющий сбытовым районом компании division ~ начальник отдела division ~ руководитель отделения компании division ~ руководитель филиала divisional ~ заведующий сектором divisional ~ начальник отдела divisional ~ руководитель отделения компании divisional ~ руководитель подразделения divisional ~ руководитель филиала executive bank ~ управляющий банком executive general ~ генеральный директор executive general ~ главный управляющий executive ~ управляющий export ~ руководитель экспортного отдела factory ~ руководитель предприятия factory ~ управляющий заводом file ~ вчт. файловая система finance ~ руководитель финансовой службы financial ~ финансовый менеждер foreign exchange ~ руководитель валютных операций functional ~ руководитель функционального подразделения fund ~ руководитель фонда general ~ генеральный менеджер general ~ генеральный управляющий general ~ главный управляющий general ~ директор предприятия ~ хозяин;
good (bad) manager хороший (плохой) хозяин heap ~ вчт. программа управления динамической областью hotel ~ управляющий гостиницей information ~ администратор потоков информации joint lead ~ смешанное управление joint lead ~ совместное управление junior ~ помощник управляющего lead ~ банк, являющийся главным организатором и гарантом займа lead ~ ведущий менеджер line ~ вчт. программа управления строками lock ~ вчт. администратор защиты данных manager вчт. администратор ~ администратор ~ деятель политической партии, занимающийся организационными вопросами ~ директор ~ заведующий ~ импресарио, менеджер ~ менеджер ~ парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат ~ распорядитель ~ руководитель ~ управляющий, заведующий;
директор ~ управляющий, директор, руководитель ~ управляющий ~ управляющий имуществом ~ хозяин;
good (bad) manager хороший (плохой) хозяин ~ хозяин ~ of securities department руководитель отдела ценных бумаг ~ of trust руководитель доверительного фонда marketing ~ агент по сбыту marketing ~ заведующий отделом сбыта memory ~ вчт. программа управления памятью middle ~ руководитель среднего звена municipal ~ муниципальный управляющий nominee executive ~ кандидат на должность директора-распорядителя office ~ руководитель конторы office ~ управляющий конторой operations ~ директор-распорядитель overlay ~ вчт. администратор оверлейной загрузки personal ~ управляющий персоналом( начальник управления кадров) personnel ~ начальник отдела кадров personnel ~ руководитель отдела кадров plant ~ директор предприятия plant ~ руководитель предприятия portfolio ~ брокер, отвечающий за управление инвестициями клиента portfolio ~ сотрудник банка, отвечающий за управление инвестициями клиента presentation ~ вчт. администратор представлений product ~ руководитель, ответственный за конструирование, производство и реализацию изделия production ~ начальник производственного отдела production ~ руководитель производства project ~ руководитель проекта project ~ управляющий проектом prospective ~ перспективный руководитель public relations ~ руководитель отдела по связям с общественными организациями purchasing ~ начальник отдела снабжения regional ~ управляющий сбытовым районом resource ~ вчт. администратор ресурсов sales ~ заведующий отделом сбыта sales ~ коммерческий директор sales ~ руководитель службы сбыта sales ~ управляющий службой сбыта shop ~ директор магазина software product ~ вчт. администратор программного изделия special ~ руководитель, занимающийся специальными вопросами stage ~ режиссер syndicate ~ руководитель синдиката system ~ вчт. системный программист technical sales ~ заведующий отделом сбыта top ~ главный управляющий vice ~ заместитель директора vice ~ заместитель управляющего window ~ вчт. администратор окон works ~ директор предприятия works ~ руководитель предприятия -
20 manager
[ˈmænɪdʒə]account manager заведующий отделом рекламы accounting manager главный бухгалтер administrative manager директор-распорядитель advertising manager руководитель рекламного агентства assistant general manager заместитель генерального директора assistant manager заместитель директора assistant manager заместитель заведующего assistant manager помощник руководителя bank manager управляющий банком branch manager руководитель отделения branch manager руководитель филиала brand manager ответственный за рекламирование торговой марки budget manager руководитель бюджетного отдела business manager коммерческий директор business manager менеджер по торгово-промышленной деятельности business manager управляющий делами; коммерческий директор, заведующий коммерческой частью chief general manager генеральный управляющий chief general manager главный управляющий chief general manager директор предприятия chief manager главный менеджер city manager (амер.) управляющий городом colead manager один из банков - организаторов займа complaints manager начальник отдела рекламаций configurator manager вчт. конфигуратор construction manager руководитель строительных работ contract manager руководитель отдела контрактов cooperative store manager директор кооперативного магазина corporate manager руководитель корпорации cost-accounting manager менеджер по калькулированию издержек data manager руководитель отдела обработки данных data processing manager руководитель отдела обработки данных database manager вчт. система управления базой данных departmental manager заведующий отделом deputy manager заместитель директора deputy manager заместитель управляющего district manager районный менеджер district manager управляющий сбытовым районом компании division manager начальник отдела division manager руководитель отделения компании division manager руководитель филиала divisional manager заведующий сектором divisional manager начальник отдела divisional manager руководитель отделения компании divisional manager руководитель подразделения divisional manager руководитель филиала executive bank manager управляющий банком executive general manager генеральный директор executive general manager главный управляющий executive manager управляющий export manager руководитель экспортного отдела factory manager руководитель предприятия factory manager управляющий заводом file manager вчт. файловая система finance manager руководитель финансовой службы financial manager финансовый менеждер foreign exchange manager руководитель валютных операций functional manager руководитель функционального подразделения fund manager руководитель фонда general manager генеральный менеджер general manager генеральный управляющий general manager главный управляющий general manager директор предприятия manager хозяин; good (bad) manager хороший (плохой) хозяин heap manager вчт. программа управления динамической областью hotel manager управляющий гостиницей information manager администратор потоков информации joint lead manager смешанное управление joint lead manager совместное управление junior manager помощник управляющего lead manager банк, являющийся главным организатором и гарантом займа lead manager ведущий менеджер line manager вчт. программа управления строками lock manager вчт. администратор защиты данных manager вчт. администратор manager администратор manager деятель политической партии, занимающийся организационными вопросами manager директор manager заведующий manager импресарио, менеджер manager менеджер manager парл. представитель одной из палат, уполномоченный вести переговоры по вопросу, касающемуся обеих палат manager распорядитель manager руководитель manager управляющий, заведующий; директор manager управляющий, директор, руководитель manager управляющий manager управляющий имуществом manager хозяин; good (bad) manager хороший (плохой) хозяин manager хозяин manager of securities department руководитель отдела ценных бумаг manager of trust руководитель доверительного фонда marketing manager агент по сбыту marketing manager заведующий отделом сбыта memory manager вчт. программа управления памятью middle manager руководитель среднего звена municipal manager муниципальный управляющий nominee executive manager кандидат на должность директора-распорядителя office manager руководитель конторы office manager управляющий конторой operations manager директор-распорядитель overlay manager вчт. администратор оверлейной загрузки personal manager управляющий персоналом (начальник управления кадров) personnel manager начальник отдела кадров personnel manager руководитель отдела кадров plant manager директор предприятия plant manager руководитель предприятия portfolio manager брокер, отвечающий за управление инвестициями клиента portfolio manager сотрудник банка, отвечающий за управление инвестициями клиента presentation manager вчт. администратор представлений product manager руководитель, ответственный за конструирование, производство и реализацию изделия production manager начальник производственного отдела production manager руководитель производства project manager руководитель проекта project manager управляющий проектом prospective manager перспективный руководитель public relations manager руководитель отдела по связям с общественными организациями purchasing manager начальник отдела снабжения regional manager управляющий сбытовым районом resource manager вчт. администратор ресурсов sales manager заведующий отделом сбыта sales manager коммерческий директор sales manager руководитель службы сбыта sales manager управляющий службой сбыта shop manager директор магазина software product manager вчт. администратор программного изделия special manager руководитель, занимающийся специальными вопросами stage manager режиссер syndicate manager руководитель синдиката system manager вчт. системный программист technical sales manager заведующий отделом сбыта top manager главный управляющий vice manager заместитель директора vice manager заместитель управляющего window manager вчт. администратор окон works manager директор предприятия works manager руководитель предприятия
Страницы
См. также в других словарях:
advertising executive — ➔ executive1 … Financial and business terms
advertising executive — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
Rod Allen (advertising executive) — Roderick Howard Allen (May 16, 1929 August 22, 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the jingle king .Allen was born in Consett, County… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
executive — ▪ I. executive ex‧ec‧u‧tive 1 [ɪgˈzekjtɪv] noun [countable] 1. JOBS someone who has an important job as a manager in a company or business: • She is Scottish Power s most senior woman executive. • a senior executive with a major pharmaceuticals… … Financial and business terms
executive — [[t]ɪgze̱kjʊtɪv[/t]] ♦♦ executives 1) N COUNT An executive is someone who is employed by a business at a senior level. Executives decide what the business should do, and ensure that it is done. ...an advertising executive. ...Her husband is a… … English dictionary
executive — 01. She works as a senior [executive] in a large telecommunications firm. 02. Her husband is a senior bank [executive] with the Bank of Hong Kong. 03. They gave him an expensive [executive] briefcase as a gift on his fifth anniversary with the… … Grammatical examples in English
advertising — ad|ver|tis|ing [ ædvər,taızıŋ ] noun uncount ** the business of making advertisements: He works in advertising. an advertising agency an advertising executive a. advertisements in general: We spend $5 million a year on advertising alone … Usage of the words and phrases in modern English
advertising manager — reklamos skyriaus vadovas statusas T sritis profesijos apibrėžtis Asmuo, prižiūrintis reklamos ir naujovių diegimo specialistų veiklą. Jis palaiko ryšius su reklamos, naujovių agentūromis ir su jomis pasirašo sutartis. atitikmenys: angl.… … Lithuanian dictionary (lietuvių žodynas)
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
executive — {{Roman}}I.{{/Roman}} noun 1 person with an important job in business ADJECTIVE ▪ chief, senior ▪ high flying (esp. BrE), high level (esp. AmE), high powered, high ranking (esp. AmE), top … Collocations dictionary
