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121 עלי
עלי, עָלָה(b. h.) to go up, rise; to come up, arrive. Pes.VIII, 3 מי שיַּעֲלֶה מכםוכ׳ whichever of you shall first arrive at Jerusalem (for the Passover), v. infra. Snh.X, 3 אינה עתידה לַעֲלוֹת shall not rise (from the grave at the time of resurrection). Y.Peah V, end, 19a (ref. to גבול עולם, Prov. 22:28) זו עוֹלֵי מצרים this refers to those who came up from Egypt; Hag. 3b. Ib. עולי בבל those who came back from Babylonia. Ber.20a, a. e. (ref. to Gen. 49:22) א״ת עֲלֵי עין אלא עוֹלֵי עין read not ‘ăle ‘ayin. but ‘ole ‘ayin, those rising above the (evil) eye (whom the evil eye cannot affect). Snh.111a כשע׳ משה למרום when Moses came up to heaven. Keth.61a עוֹלָה עמווכ׳ she rises with him, but does not go down with him, i. e. the wife rises to the husbands social position and can claim its comforts, if it be a higher one than her own, ; a. v. fr.Ḥull.17b עוֹלֶה ויורד בסכין a going up and down in a slaughtering knife, i. e. a curved blade. קרבן עולה ויורד, v. יָרַד. עלה על דעת, v. דַּעַת.Esp. to be put on the altar, be offered. Zeb.IX. 1 אם עָלְתָה לא תרד if it has been offered, it must not be taken down again. Ib. 2. Men.22b מכאן לעוֹלִין שאינן מבטליןוכ׳ this proves that things which are offered up (e. g. blood of several sacrifices that has become mixed up) do not neutralize one another. Ib. 23a חיבורי טלין that which is attached to things which go on the altar; a. fr.Idiomatic uses: a) (sub. לחשבון) to be counted in; to be accounted as. M. Kat. III, 5 שבת עולה ואינהוכ׳ the Sabbath counts as one of the seven days of mourning, and does not discontinue the mourning, i. e. the mourning continues after the Sabbath; רגלים מפסיקין ואינן עולין festivals discontinue (the mourning begun before), but do not count, i. e. if the burial took place on a festive day, the mourning days begin after the festival. Ab. IV, 13 עוֹלָה זדון, v. זָדוֹן. Zeb.I, 3 לא עָלוּ לבעלים משום חובה the owners of the sacrifices are not credited with them as a compliance with their obligation; a. fr.b) to rise in value; to be esteemed. Ab. l. c. וכתר שם טוב עוֹלֶה על גביהן the crown of a good name is worth more than all of them; a. e.c) (to rise on the scale, be outweighed, to be void, be neutralized (cmp. בָּטֵל). Ter. IV, 7 תרומה עולה באחד ומאה Trumah (mixed up in secular matter) is neutralized in one hundred and one (i. e. one against one hundred). Ib. 11 תַּעֲלֶה באחד ומאה is neutralized in ; לא תעלה is not neutralized. Ib. 13; a. fr.d) ע׳ לרגל, or ע׳ to go up (to Jerusalem and the Temple) for the festival. Yoma 21 בשעה שישראל עולין לרגל when the Israelites were in the Temple on the festivals. Ḥag.I, 1. Ib. 4a שאינן ראויין לעלות who are not fit for the pilgrimage. Pes.8b, a. e. עוֹלֵי רגלים pilgrims; a. fr.e) ע׳ בידו to obtain, achieve. Ber.35b עָלְתָה בידן they were successful. Naz.23a מי שנתכוון לעלות בידו בשר חזיר וע׳ בידו בשר טלה he who intended to obtain flesh of the swine, and happened to obtain mutton; a. fr. Pi. עִילָּה. 1) to elevate, exalt, praise. Sabb.33b יהודה שעי׳ יִתְעַלֶּה Judah who elevated (praised the Roman government), shall be elevated (to high office). Y.Snh.X, 29c top שעִילּוּ אותיוכ׳ who exalted me, v. זָבַח. Gen. R. s. 15 (ref. to וישם, Gen. 2:8) עי׳ אותו God raised him (made him a dignitary, by analogy to Deut. 17:15); a. fr. 2) to prize, to acquire at the highest price, bid for. Ib. s. 16 (ref. to ויקח, Gen. 2:15) עי׳ אותו he acquired him (by analogy to Is. 14:2; v. infra Hithpa.); Yalk. ib. 22. Gen. R. s. 40 (ref. to ויעלו, Jer. 38:13) מְעַלִּין אותו (or מַעֲלִין, Hif.) they bade for him. Hif. הֶעֱלָה 1) to raise, bring up. Makhsh. VI, 1 המַעֲלֶה פירותיווכ׳ if one carries his fruits up to the roof, v. כְּנִימָה; Tosef. ib. III, 1. Pesik. R. s. 26 ובקושי הֶעֱלוּהוּ and with hard work they brought him up (out of the pit); a. v. fr.Esp. to offer on the altar. Zeb.XIV, 3 המַעֲלֶה מבשרוכ׳ he who offers parts of the flesh of a sin offering Ib. XIII, 1 שחט בפנים וה׳ בחוץ if he slaughtered a sacrifice within the Temple precincts, and offered it without; a. v. fr. 2) to raise, promote to a higher dignity. Yoma 20b, a. fr. מַעֲלִין בקדש ולא מורידין we may promote (a person or thing) to a higher grade of sanctity, but must not degrade. Tosef.Ned.VI, 5 שמעלה … מטומאתן which raises (relieves) the unclean from their uncleanness; Ned.75b; Y. ib. X, 42a; a. fr. לא מעלה ולא מוריד, v. יָרַד.Idiomatic uses: a) to cause to go up from the readers place (which was low, v. תֵּיבה); to remove, discharge. Ber.29a ולא הָעֱלוּהוּ and they did not remove him. Ib. טעה … מעלין אותו if a reader makes a mistake in the twelfth section of the Tfillah (v. מִין III), he must be removed; a. fr.b) (v. Kal, c) to neutralize. Ter. IV, 8 תאנים שחורות מַעֲלוֹתוכ׳ black figs help to neutralize in conjunction with white ones, i. e. the black and the white secular figs are counted together against the admixture of figs of Trumah whether black or white; a. fr.c) (v. Kal, a) to account, credit or charge. B. Mets.69b אני אעלה לך סלעוכ׳ I will give thee credit for one Sela each month (as a compensation for the use of the cow). Ab. II, 2 מעלה אני עליכםוכ׳ I (the Lord) shall credit you with a large reward, just as if you had accomplished (the good you had intended to do). Ib. III, 7, sq. מעלה עליו הכתוב כאילווכ׳ the Bible text (the Lord) charges him as if he had endangered his life (v. חוּב). Yoma 81b מעלה עליו הכתוב כאילווכ׳ is accounted to his credit, as if he had fasted on the ninth and the tenth; a. fr.d) (v. Kal, e) to succeed, profit. Snh.90b הֶעֱלֵיתֶם בידכם, v. יָעַל.f) ה׳ חן to effect grace; to find favor. Gen. R. s. 9 הלואי תהא מַעֲלַת חן לפני … כשם שהֶעֱלִיתוכ׳ Oh, that thou wouldst find favor before me (please me) at all times, as thou dost now; a. e.g) ה׳ חֵמָה ( to let anger rise, to become angry. Ib. s. 93 בשעה שהיה יהודה מעלה ח׳וכ׳ whenever Judah got angry, the hair ; a. e.h) (with or sub. ארוכה) to heal up. Ḥull.77a, v. אֲרוּכָה II. Shebi. IV, 6 לא שיַעֲלֶה, v. פָּשַׁח; a. fr. Nif. נַעֲלָה to be removed, withdraw. Tosef. Yoma I, 12 בעון … שכינה נַעֲלַת through the sin of bloodshed has the Divine Presence withdrawn (Sifré Num. 161 מסתלקת). Hithpa. הִתְעַלֶּה, Nithpa. נִתְעַלֶּה 1) to be raised, exalted. Sabb.33b, v. supra; a. e. 2) to be raised in price, to be bargained for at auction. Gen. R. s. 40, end (ref. to וַתֻּקַּח, Gen. 12:15) מִתְעַלָּה והולכת חדוכ׳ higher and higher prices were offered for her; one said, I give ; Esth. R. to II, 16 (ref. to ותלקח, ib.) מתעלה בליקוחין. -
122 עלה
עלי, עָלָה(b. h.) to go up, rise; to come up, arrive. Pes.VIII, 3 מי שיַּעֲלֶה מכםוכ׳ whichever of you shall first arrive at Jerusalem (for the Passover), v. infra. Snh.X, 3 אינה עתידה לַעֲלוֹת shall not rise (from the grave at the time of resurrection). Y.Peah V, end, 19a (ref. to גבול עולם, Prov. 22:28) זו עוֹלֵי מצרים this refers to those who came up from Egypt; Hag. 3b. Ib. עולי בבל those who came back from Babylonia. Ber.20a, a. e. (ref. to Gen. 49:22) א״ת עֲלֵי עין אלא עוֹלֵי עין read not ‘ăle ‘ayin. but ‘ole ‘ayin, those rising above the (evil) eye (whom the evil eye cannot affect). Snh.111a כשע׳ משה למרום when Moses came up to heaven. Keth.61a עוֹלָה עמווכ׳ she rises with him, but does not go down with him, i. e. the wife rises to the husbands social position and can claim its comforts, if it be a higher one than her own, ; a. v. fr.Ḥull.17b עוֹלֶה ויורד בסכין a going up and down in a slaughtering knife, i. e. a curved blade. קרבן עולה ויורד, v. יָרַד. עלה על דעת, v. דַּעַת.Esp. to be put on the altar, be offered. Zeb.IX. 1 אם עָלְתָה לא תרד if it has been offered, it must not be taken down again. Ib. 2. Men.22b מכאן לעוֹלִין שאינן מבטליןוכ׳ this proves that things which are offered up (e. g. blood of several sacrifices that has become mixed up) do not neutralize one another. Ib. 23a חיבורי טלין that which is attached to things which go on the altar; a. fr.Idiomatic uses: a) (sub. לחשבון) to be counted in; to be accounted as. M. Kat. III, 5 שבת עולה ואינהוכ׳ the Sabbath counts as one of the seven days of mourning, and does not discontinue the mourning, i. e. the mourning continues after the Sabbath; רגלים מפסיקין ואינן עולין festivals discontinue (the mourning begun before), but do not count, i. e. if the burial took place on a festive day, the mourning days begin after the festival. Ab. IV, 13 עוֹלָה זדון, v. זָדוֹן. Zeb.I, 3 לא עָלוּ לבעלים משום חובה the owners of the sacrifices are not credited with them as a compliance with their obligation; a. fr.b) to rise in value; to be esteemed. Ab. l. c. וכתר שם טוב עוֹלֶה על גביהן the crown of a good name is worth more than all of them; a. e.c) (to rise on the scale, be outweighed, to be void, be neutralized (cmp. בָּטֵל). Ter. IV, 7 תרומה עולה באחד ומאה Trumah (mixed up in secular matter) is neutralized in one hundred and one (i. e. one against one hundred). Ib. 11 תַּעֲלֶה באחד ומאה is neutralized in ; לא תעלה is not neutralized. Ib. 13; a. fr.d) ע׳ לרגל, or ע׳ to go up (to Jerusalem and the Temple) for the festival. Yoma 21 בשעה שישראל עולין לרגל when the Israelites were in the Temple on the festivals. Ḥag.I, 1. Ib. 4a שאינן ראויין לעלות who are not fit for the pilgrimage. Pes.8b, a. e. עוֹלֵי רגלים pilgrims; a. fr.e) ע׳ בידו to obtain, achieve. Ber.35b עָלְתָה בידן they were successful. Naz.23a מי שנתכוון לעלות בידו בשר חזיר וע׳ בידו בשר טלה he who intended to obtain flesh of the swine, and happened to obtain mutton; a. fr. Pi. עִילָּה. 1) to elevate, exalt, praise. Sabb.33b יהודה שעי׳ יִתְעַלֶּה Judah who elevated (praised the Roman government), shall be elevated (to high office). Y.Snh.X, 29c top שעִילּוּ אותיוכ׳ who exalted me, v. זָבַח. Gen. R. s. 15 (ref. to וישם, Gen. 2:8) עי׳ אותו God raised him (made him a dignitary, by analogy to Deut. 17:15); a. fr. 2) to prize, to acquire at the highest price, bid for. Ib. s. 16 (ref. to ויקח, Gen. 2:15) עי׳ אותו he acquired him (by analogy to Is. 14:2; v. infra Hithpa.); Yalk. ib. 22. Gen. R. s. 40 (ref. to ויעלו, Jer. 38:13) מְעַלִּין אותו (or מַעֲלִין, Hif.) they bade for him. Hif. הֶעֱלָה 1) to raise, bring up. Makhsh. VI, 1 המַעֲלֶה פירותיווכ׳ if one carries his fruits up to the roof, v. כְּנִימָה; Tosef. ib. III, 1. Pesik. R. s. 26 ובקושי הֶעֱלוּהוּ and with hard work they brought him up (out of the pit); a. v. fr.Esp. to offer on the altar. Zeb.XIV, 3 המַעֲלֶה מבשרוכ׳ he who offers parts of the flesh of a sin offering Ib. XIII, 1 שחט בפנים וה׳ בחוץ if he slaughtered a sacrifice within the Temple precincts, and offered it without; a. v. fr. 2) to raise, promote to a higher dignity. Yoma 20b, a. fr. מַעֲלִין בקדש ולא מורידין we may promote (a person or thing) to a higher grade of sanctity, but must not degrade. Tosef.Ned.VI, 5 שמעלה … מטומאתן which raises (relieves) the unclean from their uncleanness; Ned.75b; Y. ib. X, 42a; a. fr. לא מעלה ולא מוריד, v. יָרַד.Idiomatic uses: a) to cause to go up from the readers place (which was low, v. תֵּיבה); to remove, discharge. Ber.29a ולא הָעֱלוּהוּ and they did not remove him. Ib. טעה … מעלין אותו if a reader makes a mistake in the twelfth section of the Tfillah (v. מִין III), he must be removed; a. fr.b) (v. Kal, c) to neutralize. Ter. IV, 8 תאנים שחורות מַעֲלוֹתוכ׳ black figs help to neutralize in conjunction with white ones, i. e. the black and the white secular figs are counted together against the admixture of figs of Trumah whether black or white; a. fr.c) (v. Kal, a) to account, credit or charge. B. Mets.69b אני אעלה לך סלעוכ׳ I will give thee credit for one Sela each month (as a compensation for the use of the cow). Ab. II, 2 מעלה אני עליכםוכ׳ I (the Lord) shall credit you with a large reward, just as if you had accomplished (the good you had intended to do). Ib. III, 7, sq. מעלה עליו הכתוב כאילווכ׳ the Bible text (the Lord) charges him as if he had endangered his life (v. חוּב). Yoma 81b מעלה עליו הכתוב כאילווכ׳ is accounted to his credit, as if he had fasted on the ninth and the tenth; a. fr.d) (v. Kal, e) to succeed, profit. Snh.90b הֶעֱלֵיתֶם בידכם, v. יָעַל.f) ה׳ חן to effect grace; to find favor. Gen. R. s. 9 הלואי תהא מַעֲלַת חן לפני … כשם שהֶעֱלִיתוכ׳ Oh, that thou wouldst find favor before me (please me) at all times, as thou dost now; a. e.g) ה׳ חֵמָה ( to let anger rise, to become angry. Ib. s. 93 בשעה שהיה יהודה מעלה ח׳וכ׳ whenever Judah got angry, the hair ; a. e.h) (with or sub. ארוכה) to heal up. Ḥull.77a, v. אֲרוּכָה II. Shebi. IV, 6 לא שיַעֲלֶה, v. פָּשַׁח; a. fr. Nif. נַעֲלָה to be removed, withdraw. Tosef. Yoma I, 12 בעון … שכינה נַעֲלַת through the sin of bloodshed has the Divine Presence withdrawn (Sifré Num. 161 מסתלקת). Hithpa. הִתְעַלֶּה, Nithpa. נִתְעַלֶּה 1) to be raised, exalted. Sabb.33b, v. supra; a. e. 2) to be raised in price, to be bargained for at auction. Gen. R. s. 40, end (ref. to וַתֻּקַּח, Gen. 12:15) מִתְעַלָּה והולכת חדוכ׳ higher and higher prices were offered for her; one said, I give ; Esth. R. to II, 16 (ref. to ותלקח, ib.) מתעלה בליקוחין. -
123 עָלָה
עלי, עָלָה(b. h.) to go up, rise; to come up, arrive. Pes.VIII, 3 מי שיַּעֲלֶה מכםוכ׳ whichever of you shall first arrive at Jerusalem (for the Passover), v. infra. Snh.X, 3 אינה עתידה לַעֲלוֹת shall not rise (from the grave at the time of resurrection). Y.Peah V, end, 19a (ref. to גבול עולם, Prov. 22:28) זו עוֹלֵי מצרים this refers to those who came up from Egypt; Hag. 3b. Ib. עולי בבל those who came back from Babylonia. Ber.20a, a. e. (ref. to Gen. 49:22) א״ת עֲלֵי עין אלא עוֹלֵי עין read not ‘ăle ‘ayin. but ‘ole ‘ayin, those rising above the (evil) eye (whom the evil eye cannot affect). Snh.111a כשע׳ משה למרום when Moses came up to heaven. Keth.61a עוֹלָה עמווכ׳ she rises with him, but does not go down with him, i. e. the wife rises to the husbands social position and can claim its comforts, if it be a higher one than her own, ; a. v. fr.Ḥull.17b עוֹלֶה ויורד בסכין a going up and down in a slaughtering knife, i. e. a curved blade. קרבן עולה ויורד, v. יָרַד. עלה על דעת, v. דַּעַת.Esp. to be put on the altar, be offered. Zeb.IX. 1 אם עָלְתָה לא תרד if it has been offered, it must not be taken down again. Ib. 2. Men.22b מכאן לעוֹלִין שאינן מבטליןוכ׳ this proves that things which are offered up (e. g. blood of several sacrifices that has become mixed up) do not neutralize one another. Ib. 23a חיבורי טלין that which is attached to things which go on the altar; a. fr.Idiomatic uses: a) (sub. לחשבון) to be counted in; to be accounted as. M. Kat. III, 5 שבת עולה ואינהוכ׳ the Sabbath counts as one of the seven days of mourning, and does not discontinue the mourning, i. e. the mourning continues after the Sabbath; רגלים מפסיקין ואינן עולין festivals discontinue (the mourning begun before), but do not count, i. e. if the burial took place on a festive day, the mourning days begin after the festival. Ab. IV, 13 עוֹלָה זדון, v. זָדוֹן. Zeb.I, 3 לא עָלוּ לבעלים משום חובה the owners of the sacrifices are not credited with them as a compliance with their obligation; a. fr.b) to rise in value; to be esteemed. Ab. l. c. וכתר שם טוב עוֹלֶה על גביהן the crown of a good name is worth more than all of them; a. e.c) (to rise on the scale, be outweighed, to be void, be neutralized (cmp. בָּטֵל). Ter. IV, 7 תרומה עולה באחד ומאה Trumah (mixed up in secular matter) is neutralized in one hundred and one (i. e. one against one hundred). Ib. 11 תַּעֲלֶה באחד ומאה is neutralized in ; לא תעלה is not neutralized. Ib. 13; a. fr.d) ע׳ לרגל, or ע׳ to go up (to Jerusalem and the Temple) for the festival. Yoma 21 בשעה שישראל עולין לרגל when the Israelites were in the Temple on the festivals. Ḥag.I, 1. Ib. 4a שאינן ראויין לעלות who are not fit for the pilgrimage. Pes.8b, a. e. עוֹלֵי רגלים pilgrims; a. fr.e) ע׳ בידו to obtain, achieve. Ber.35b עָלְתָה בידן they were successful. Naz.23a מי שנתכוון לעלות בידו בשר חזיר וע׳ בידו בשר טלה he who intended to obtain flesh of the swine, and happened to obtain mutton; a. fr. Pi. עִילָּה. 1) to elevate, exalt, praise. Sabb.33b יהודה שעי׳ יִתְעַלֶּה Judah who elevated (praised the Roman government), shall be elevated (to high office). Y.Snh.X, 29c top שעִילּוּ אותיוכ׳ who exalted me, v. זָבַח. Gen. R. s. 15 (ref. to וישם, Gen. 2:8) עי׳ אותו God raised him (made him a dignitary, by analogy to Deut. 17:15); a. fr. 2) to prize, to acquire at the highest price, bid for. Ib. s. 16 (ref. to ויקח, Gen. 2:15) עי׳ אותו he acquired him (by analogy to Is. 14:2; v. infra Hithpa.); Yalk. ib. 22. Gen. R. s. 40 (ref. to ויעלו, Jer. 38:13) מְעַלִּין אותו (or מַעֲלִין, Hif.) they bade for him. Hif. הֶעֱלָה 1) to raise, bring up. Makhsh. VI, 1 המַעֲלֶה פירותיווכ׳ if one carries his fruits up to the roof, v. כְּנִימָה; Tosef. ib. III, 1. Pesik. R. s. 26 ובקושי הֶעֱלוּהוּ and with hard work they brought him up (out of the pit); a. v. fr.Esp. to offer on the altar. Zeb.XIV, 3 המַעֲלֶה מבשרוכ׳ he who offers parts of the flesh of a sin offering Ib. XIII, 1 שחט בפנים וה׳ בחוץ if he slaughtered a sacrifice within the Temple precincts, and offered it without; a. v. fr. 2) to raise, promote to a higher dignity. Yoma 20b, a. fr. מַעֲלִין בקדש ולא מורידין we may promote (a person or thing) to a higher grade of sanctity, but must not degrade. Tosef.Ned.VI, 5 שמעלה … מטומאתן which raises (relieves) the unclean from their uncleanness; Ned.75b; Y. ib. X, 42a; a. fr. לא מעלה ולא מוריד, v. יָרַד.Idiomatic uses: a) to cause to go up from the readers place (which was low, v. תֵּיבה); to remove, discharge. Ber.29a ולא הָעֱלוּהוּ and they did not remove him. Ib. טעה … מעלין אותו if a reader makes a mistake in the twelfth section of the Tfillah (v. מִין III), he must be removed; a. fr.b) (v. Kal, c) to neutralize. Ter. IV, 8 תאנים שחורות מַעֲלוֹתוכ׳ black figs help to neutralize in conjunction with white ones, i. e. the black and the white secular figs are counted together against the admixture of figs of Trumah whether black or white; a. fr.c) (v. Kal, a) to account, credit or charge. B. Mets.69b אני אעלה לך סלעוכ׳ I will give thee credit for one Sela each month (as a compensation for the use of the cow). Ab. II, 2 מעלה אני עליכםוכ׳ I (the Lord) shall credit you with a large reward, just as if you had accomplished (the good you had intended to do). Ib. III, 7, sq. מעלה עליו הכתוב כאילווכ׳ the Bible text (the Lord) charges him as if he had endangered his life (v. חוּב). Yoma 81b מעלה עליו הכתוב כאילווכ׳ is accounted to his credit, as if he had fasted on the ninth and the tenth; a. fr.d) (v. Kal, e) to succeed, profit. Snh.90b הֶעֱלֵיתֶם בידכם, v. יָעַל.f) ה׳ חן to effect grace; to find favor. Gen. R. s. 9 הלואי תהא מַעֲלַת חן לפני … כשם שהֶעֱלִיתוכ׳ Oh, that thou wouldst find favor before me (please me) at all times, as thou dost now; a. e.g) ה׳ חֵמָה ( to let anger rise, to become angry. Ib. s. 93 בשעה שהיה יהודה מעלה ח׳וכ׳ whenever Judah got angry, the hair ; a. e.h) (with or sub. ארוכה) to heal up. Ḥull.77a, v. אֲרוּכָה II. Shebi. IV, 6 לא שיַעֲלֶה, v. פָּשַׁח; a. fr. Nif. נַעֲלָה to be removed, withdraw. Tosef. Yoma I, 12 בעון … שכינה נַעֲלַת through the sin of bloodshed has the Divine Presence withdrawn (Sifré Num. 161 מסתלקת). Hithpa. הִתְעַלֶּה, Nithpa. נִתְעַלֶּה 1) to be raised, exalted. Sabb.33b, v. supra; a. e. 2) to be raised in price, to be bargained for at auction. Gen. R. s. 40, end (ref. to וַתֻּקַּח, Gen. 12:15) מִתְעַלָּה והולכת חדוכ׳ higher and higher prices were offered for her; one said, I give ; Esth. R. to II, 16 (ref. to ותלקח, ib.) מתעלה בליקוחין. -
124 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
125 заключаться в
•The essential difference between an incompressible and a compressible fluid is in the speed of sound.
•The key to the structure lay with the arrangement of the heterocyclic amines.
•This operation consists in heating the material to 50°C above...
•The chief advantage of the new device lies in its versatility.
•The answer resides in the fact that...
•Another series of tests involved drawing of hard steel wire.
Русско-английский научно-технический словарь переводчика > заключаться в
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126 проверять
•It can be easily verified that Eq. (15-29) reduces to Eq. (15-28) when...
•The level of radioactivity is carefully monitored.
•In this way a check on the accuracy of the gauge-glass reading is made.
•The magnetic field was checked against that of a permanent magnet.
•The pressure recorded was checked periodically against a water manometer.
••To keep check on the angle of bend,...
•The interior of the boiler should be examined for tools that might have been left inside.
•Steam lines should be examined frequently for corrosion.
•The crankcase should be inspected for excessive gases.
•To test these conclusions, we carried out several experiments.
•The above theory was tested by results of three experiments.
•This formula permits verification of the value of .
Русско-английский научно-технический словарь переводчика > проверять
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127 заключаться в
•The essential difference between an incompressible and a compressible fluid is in the speed of sound.
•The key to the structure lay with the arrangement of the heterocyclic amines.
•This operation consists in heating the material to 50°C above...
•The chief advantage of the new device lies in its versatility.
•The answer resides in the fact that...
•Another series of tests involved drawing of hard steel wire.
Русско-английский научно-технический словарь переводчика > заключаться в
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128 price
1 nounprix m; STOCK EXCHANGE (of shares) cours m, cote f;∎ to rise or increase or go up in price augmenter;∎ the price has risen or increased or gone up by ten percent le prix a augmenté de dix pour cent;∎ to fall or decrease or go down in price baisser;∎ the price has fallen or decreased or gone down by ten percent le prix a baissé de dix pour cent;∎ to pay a high price for sth payer qch cher;∎ to sell sth at a reduced price vendre qch à prix réduit;price agreement accord m sur les prix; price bid offre f de prix;price bracket fourchette f de prix;price break baisse f de prix;price cartel cartel m de prix;price ceiling plafond m de prix;price comparison comparaison f des prix;price competitiveness compétitivité-prix f;price control contrôle m des prix;price curve courbe f des prix;price cut réduction f (des prix), baisse f des prix;price cutting baisse de prix;price differential écart m de prix;price discount remise f sur les prix;price discrimination tarif m discriminatoire;price elasticity élasticité f des prix;price escalation flambée f des prix;price ex warehouse prix à la production;price ex works prix départ usine;STOCK EXCHANGE price fluctuation mouvement m des cours;price freeze gel m des prix;price hike hausse f de prix;prices and incomes policy politique f des prix et des salaires;price increase hausse ou augmentation f des prix;price index indice m des prix;price inflation inflation f des prix;price label étiquette f de prix;price labelling étiquetage m de prix;price leader prix directeur;price leadership = position dominante en matière de fixation des prix;price level niveau m de prix;price limit limite f de prix;price list tarif, liste f des prix;STOCK EXCHANGE price maker fixeur m de prix;price markup majoration f de prix;price mechanism mécanisme m des prix;BANKING price of money prix ou loyer m de l'argent;ECONOMICS price pegging soutien m des prix;MARKETING price plan plan m prix;MARKETING price point prix (de référence);price policy politique des prix;MARKETING price positioning positionnement m des prix;price promotion promotion f;price proposal proposition f de prix;price range échelle f des prix, gamme f des prix;price reduction réduction (des prix);price regulation réglementation f des prix;price ring monopole m des prix;price scale barème m des prix, échelle des prix;MARKETING price sensitivity sensibilité f aux prix;price setting détermination f ou fixation f des prix;STOCK EXCHANGE price spreads écarts m pl de cours;price stability stabilité f des prix;MARKETING price step écart de prix;price structure structure f des prix;price survey enquête f sur les prix;price tag étiquette de prix;price threshold seuil m de prix;price ticket étiquette de prix;price undercutting gâchage m des prix;price war guerre f des prix∎ the book is priced at £17 le livre coûte 17 livres(b) (indicate cost of) mettre le prix sur;∎ these goods haven't been priced ces articles n'ont pas reçu de prix ou n'ont pas été étiquetés;∎ all goods must be clearly priced le prix des marchandises doit être clairement indiqué(c) (ascertain cost of) s'informer du prix de; (estimate value of) évaluer qch, estimer la valeur de qch;∎ she priced it in several shops before buying it elle a vérifié le prix dans plusieurs magasins avant de l'acheter(d) to price competitors out of the market éliminer la concurrence en pratiquant des prix déloyaux;∎ to price oneself out of the market perdre sa clientèle en pratiquant des prix trop élevés;∎ we've been priced out of the Japanese market nous avons perdu le marché japonais à cause de nos prixNational Power and its partner in duopoly, PowerGen, are the only game in town. Buy from them or buy candles. They can name their price and they do. One recent Friday, for example, generators raised the price bid into the pool at noon by 440 per cent above the sale price at 7am.
baisser le prix de;∎ all items have been priced down by ten percent tous les articles ont été démarqués de dix pour centaugmenter le prix de
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