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41 above-the-line advertising
1) Общая лексика: реклама в СМИ2) Реклама: реклама в СМИ, приносящая рекламному агентству комиссию, реклама с агентской скидкой (приносящая рекламному агентству комиссию обычно 15%)Универсальный англо-русский словарь > above-the-line advertising
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42 above-the-line budget
Техника: смета на творческие расходы -
43 above-the-line costs
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44 above-the-line deduction
Экономика: "выше черты"Универсальный англо-русский словарь > above-the-line deduction
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45 above-the-line items on balance sheet
Универсальный англо-русский словарь > above-the-line items on balance sheet
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46 above-the-line personnel
2) Реклама: высокооплачиваемый творческий персонал (режиссёры, актёры), творческий персоналУниверсальный англо-русский словарь > above-the-line personnel
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47 above-the-line promotion
1) Экономика: косвенное продвижение товараУниверсальный англо-русский словарь > above-the-line promotion
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48 above-the-line advertising expenditure
Англо-русский экономический словарь > above-the-line advertising expenditure
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49 above the line marketing
сущ.экон. реклама в СМИ (маркетинговый термин, но не ясно, почему так называется)Универсальный немецко-русский словарь > above the line marketing
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50 above-the-line promotion
promosi atas garis -
51 Above the line expenses
مصروفات حكومية خارجة(تدون فوق خط فاصل) -
52 above the line promotion
n.Verkaufsförderung f. -
53 above-the-line medium
s mitjà convencionalDef. del Termcat: Nota: Generalment es consideren mitjans convencionals la televisió, els diaris, els suplements, els dominicals, les revistes, la ràdio, la publicitat exterior i el cinema. -
54 above-the-line accounts
comptes m pl de résultats courantsEnglish-French business dictionary > above-the-line accounts
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55 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
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56 above-the-line costs
coûts m au-dessus de la lignecoûts m média -
57 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
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58 above-the-line promotion
promotion f médiaEnglish-French business dictionary > above-the-line promotion
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59 above-the-line costs
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60 above-the-line personnel
См. также в других словарях:
above the line — aˌbove the ˈline , above the line adjective 1. ACCOUNTING relating to a figure included in a statement of a company s profits and losses before tax has been paid, not after tax: • The acquisitions will be treated as above the line exceptional… … Financial and business terms
above-the-line — UK US adjective ► MARKETING relating to advertising on television, in newspapers, on the internet, etc. rather than to other ways of telling people about a company or product: »There has been a shift in advertising away from traditional above the … Financial and business terms
Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… … Wikipedia
above-the-line — above the lineˈ adjective 1. Of or relating to the Government s expenditure and revenue allowed for in its original estimates and provided for by taxation 2. Of or relating to the expenditure and revenue detailed in a company s profit and loss… … Useful english dictionary
above the line — Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On client invoices advertising agencies historically charged for advertising in the media above the line and for the agency s creative… … Law dictionary
ABOVE-THE-LINE — Выше линии расходы на рекламу в средствах массовой информации, в связи с которыми рекламному агентству выплачиваются комиссионные Словарь бизнес терминов. Академик.ру. 2001 … Словарь бизнес-терминов
Above the line — Mit dem Attribut above the line (englisch „über der Linie“, Abkürzung „ATL“) versieht man im Marketing die so genannte „klassische“ oder „traditionelle“ Werbung, also die überwiegend direkt erkennbare Werbung in Printmedien (Zeitungen,… … Deutsch Wikipedia
above-the-line — Denoting those entries printed above the horizontal line on a company s profit and loss account that establish the profit (or loss). Compare below the line. Prior to the introduction of Financial Reporting Standard (FRS) 3, Reporting Financial… … Accounting dictionary
above-the-line — 1) Denoting those entries printed above the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries showing how the profit is distributed. Prior to the introduction of … Big dictionary of business and management
above the line — adverb (or adjective) or above line əˈbəvˌlīn 1. : in that part of the score sheet in bridge that is reserved for the scoring of honors, penalties, and premiums used of any score that does not count toward game; compare contract bridge 2. :… … Useful english dictionary
above the line — In a position in an *income statement that directly affects *net income. The line is the point in the income statement that separates items that determine net income from items that determine *funding and the *distribution of net income.… … Auditor's dictionary