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21 IOC as lead partner
МОК в роли ведущего партнера
Выступая в роли ведущего партнера, МОК:
• Предоставляет фонды, системы и решения: через программу спонсорства ТОП, другие маркетинговые программы и продажу телевизионных прав, МОК может собирать и выделять значительные фонды, а также предоставлять организаторам Игр информационные системы и решения для сложных проектов (например, системы информации о результатах). Из-за имеющихся особых обязательств перед спонсорами, маркетинг-партнерами и вещателями-правообладателями, МОК должен обеспечить информирование организаторов обо всех контрактных обязательствах и их строгое выполнение.
• Реализует образовательные программы и программы поддержки: посредством программы УЗОИ и своей сети консультантов, МОК предлагает организаторам образовательные, консультационные и информационные услуги.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC as lead partner
In its role as lead partner, the IOC:
• Provides funds, systems and solutions: through the TOP sponsor program, other marketing programs and the sale of television rights, the IOC is able to collect and allocate substantial funds, and provide information systems and solutions to complex projects (such as the results information systems) for the Games organizers. As there are specific commitments made to sponsors, marketing partners and rights holding broadcasters, the IOC must ensure that all contractual obligations and commitments are communicated to the organizers and strictly fulfilled.
• Delivers education and support programs: through the OGKM program and its network of advisors, the IOC offers training, advisory and information services to organizers.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > IOC as lead partner
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22 international communications plan
международный план по коммуникациям
Необходимо, чтобы у ОКОИ была четкая стратегия по увеличению влияния на международные СМИ. Внимание СМИ быстро переключится по завершению предыдущих Игр и ОКОИ следует воспользоваться этим преимуществом или он упустит такой хороший шанс для продвижения. ОКОИ должен предоставить на утверждение МОК свой международный план по коммуникациям.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
international communications plan
It is important that the OCOG has a clear strategy for maximizing its impact in the international media. The media spotlight will quickly switch once the previous edition of the Games are over and the OCOG must be able to take advantage of this or risk missing out on a huge promotional opportunity. The OCOG must provide the IOC with its international communications plan for approval.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > international communications plan
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