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  • Odd-Pricing — Beim Odd Pricing werden bewusst gebrochene Preise ausgezeichnet. Hiermit soll der Eindruck günstigerer Preise erzielt werden. z.B. EUR 0,99 EUR 0,69 EUR 19,99 EUR 99,95 Bei einem Preis von 99 Cent greift der Kunde eher zu, EUR 1,01 würde ihn… …   Marketing Lexikon

  • odd-even pricing — /ɒd i:v(ə)n ˌpraɪsɪŋ/ noun the practice of using odd numbers such as 0.95 or 0.99 or even numbers such as 1.00 or 2.50 when pricing, because this seems to be most effective psychologically in persuading customers to buy ● Students can study the… …   Marketing dictionary in english

  • Odd lotter — For other uses, see Odd lot (disambiguation). An odd lotter is an investor who purchases shares or other securities in small or unusual quantities. Stocks are typically traded in increments of 100 shares, a quantity known as a round lot or board… …   Wikipedia

  • odd-even pricing — The pricing of a product so that the price ends in an odd number of pence, which is not far below the next number of pounds. For example, £4. 99 might be used in preference to £5. 00 in order to make the product appear cheaper …   Big dictionary of business and management

  • Psychological pricing — Example of psychological pricing at a gas station Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as odd prices : a little… …   Wikipedia

  • Психологическое ценообразование — Эту статью следует викифицировать. Пожалуйста, оформите её согласно правилам оформления статей. Ценообразование с учётом психологических факторов  маркетинговый метод, основанный на теории о том, что у опре …   Википедия

  • Road space rationing — (Spanish: Restricción vehicular ; Portuguese: Rodízio veicular ) is a travel demand management strategy aimed to reduce the negative externalities generated by peak urban travel demand in excess of available supply or road capacity, through… …   Wikipedia

  • Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …   Wikipedia

  • Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …   Wikipedia

  • List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …   Wikipedia

  • M6 Toll — motorway Route information Part of E05 …   Wikipedia