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81 below-the-line advertising
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82 corporate advertising
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83 indirect advertising
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84 point-of-sale advertising
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85 media advertising
Glossaire des termes pour l'organisation d'événements > media advertising
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86 bait advertising
Comm. publicité mensongèreEnglish-French dictionary of law, politics, economics & finance > bait advertising
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87 deceptive advertising
Pub., Comm. publicité fallacieuse/trompeuse/ mensongère/de nature à induire la clientèle en erreurEnglish-French dictionary of law, politics, economics & finance > deceptive advertising
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88 hard-sell advertising
[Publicit] matraquage publicitaireEnglish-French dictionary of law, politics, economics & finance > hard-sell advertising
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89 misleading advertising
Pub., Comm. publicité fallacieuse/trompeuse/ mensongère/de nature à induire la clientèle en erreurEnglish-French dictionary of law, politics, economics & finance > misleading advertising
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90 subliminal advertising
publicité subliminale; "persuasion clandestine" [cf. l'ouvrage éponyme de Vance Packard]English-French dictionary of law, politics, economics & finance > subliminal advertising
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91 corporate advertising
noun publicité f institutionnelle -
92 point-of-sale advertising
noun publicité f sur les lieux de vente, PLV f -
93 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
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94 airport advertising
publicité f dans les aéroports -
95 below-the-line advertising
publicité f hors-médiaEnglish-French business dictionary > below-the-line advertising
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96 billboard advertising
publicité f sur panneau -
97 brand advertising
publicité f de marque ou sur la marque -
98 cinema advertising
publicité f au cinéma -
99 comparative advertising
publicité f comparativeEnglish-French business dictionary > comparative advertising
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100 comparison advertising
publicité f comparative
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
Advertising — Advertising,das:⇨Werbung(1) … Das Wörterbuch der Synonyme
advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità … Sinonimi e Contrari. Terza edizione
advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… … Modern English usage
advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… … New thesaurus