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1 advertising
• propagace• reklama• reklamní• inzerce• inzertní -
2 circular
['sə:kjulə] 1. adjective1) (having the form of a circle: a circular piece of paper.) kruhový, kruhovitý2) (leading back to the point from which it started: a circular road.) okružní2. noun(a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) oběžník* * *• kulatý• kruhový -
3 ballyhoo
[bæli'hu:, ]( American[) 'bælihu:](noisy or sensational advertising or publicity: a lot of ballyhoo about the filmstar's visit.) barnumská reklama, povyk* * *• zbytečný povyk -
4 bill
[bil] I noun(a bird's beak: a bird with a yellow bill.) zobákII 1. noun1) (an account of money owed for goods etc: an electricity bill.) účet2) ((American) a banknote: a five-dollar bill.) bankovka3) (a poster used for advertising.) plakát2. verb(to send an account (to someone): We'll bill you next month for your purchases.) vyúčtovat- billfold
- fill the bill* * *• účet• výkaz• zobák• plakát• návrh zákona• bankovka -
5 billboard
noun (a large board on which advertising posters are displayed: He stuck posters on the billboard.) plakátovací plocha/tabule* * *• bilboard -
6 crusade
[kru:'seid] 1. noun1) (Medieval wars against the Muslims in the Middle Ages, led by Christian kings.) křížová výprava2) (a campaign in support of a good cause: the crusade against cigarette advertising.) kampaň2. verb(to take part in a crusade.) účastnit se křížové výpravy- crusader* * *• podniknout křížovou výpravu• tažení• křížová výprava• křížová výprava -
7 display
[di'splei] 1. verb1) (to set out for show: The china was displayed in a special cabinet.) vystavit2) (to show: She displayed a talent for mimicry.) ukázat, prokázat2. noun1) ((an) act of showing or making clear: a display of military strength.) ukázka, předvedení2) (an entertainment etc intended to show the ability etc of those taking part: a dancing display.) předvedení3) (something which shows or sets out something else: an advertising display.) výstava, předvedení4) (the part of a video recorder, calculator, digital watch etc that shows numbers, the date, time, or other information.) displej* * *• vykládat• vyložit• zobrazovat• projev• projevovat• projevit• display -
8 flyer
1) (a person who flies an aeroplane etc or is in one.) letec2) (a sheet of paper advertising a product, event etc: handing out flyers to passers-by.) leták* * *• letec• leták -
9 gimmick
['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) trik, chyták, nápad- gimmicky* * *• nápad -
10 jingle
['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) cinkání2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) rýmovačka2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) cinkat* * *• zvonit• břinkat• cinkot -
11 neon
['ni:on](an element, a colourless gas used in certain forms of electric lighting, eg advertising signs.) neon* * *• neon -
12 poster
['pəustə](a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) plakát* * *• plakát -
13 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) první; nejdůležitější2) (best: in prime condition.) nejlepší2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) nejkrásnější doba- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) reklama v hlavním vysílacím časeII verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) nabít; nanést podklad- primer* * *• začátek• základní• podbarvit• první• prvočíslo• primární• prvotní• hlavní -
14 promotion
[-ʃən]1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) povýšení2) (encouragement (of a cause, charity etc): the promotion of world peace.) podpora3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) propagace* * *• povýšení• postup• propagace -
15 publicity
[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) propagace2) (the state of being widely known: Film stars usually like publicity.) veřejná známost* * *• reklama -
16 self-respect
[selfri'spekt](respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) sebeúcta* * *• sebeúcta -
17 slogan
['sləuɡən](an easily-remembered and frequently repeated phrase which is used in advertising etc.) reklamní heslo* * *• heslo -
18 splash
[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) pocákat2) (to (cause to) fly about in drops: Water splashed everywhere.) stříkat3) (to fall or move with splashes: The children were splashing in the sea.) šplouchat se, brouzdat se4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) vystavit2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) šplíchnutí2) (a mark made by splashing: There was a splash of mud on her dress.) stříkanec3) (a bright patch: a splash of colour.) skvrna* * *• pocákat• skvrna• skandál• šplíchanec• flek -
19 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) financovat2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) být sponzorem2. noun(a person, firm etc that acts in this way.) sponzor* * *• sponzor -
20 tool
[tu:l](an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) nástroj, nářadí* * *• nástroj
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См. также в других словарях:
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