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1 television advertising
s.publicidad en televisión, publicidad televisiva, publicidad por televisión. -
2 advertising
advertising n publicidad / anunciostr['ædvətaɪzɪŋ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLadvertising agency agencia de publicidadadvertising campaign campaña publicitariaadvertising ['ædvər.taɪzɪŋ] n: publicidad f, propaganda fadj.• anunciador adj.• publicitario, -a adj.n.• anuncios s.m.pl.• propaganda s.f.• publicidad s.f.'ædvərtaɪzɪŋ, 'ædvətaɪzɪŋmass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f['ædvǝtaɪzɪŋ]1. N1) (=business) publicidad f2) (=advertisements collectively) anuncios mpl2.CPDadvertising agency N — agencia f de publicidad
advertising campaign N — campaña f publicitaria
advertising manager N — jefe(-a) m / f de publicidad
advertising medium N — medio m de publicidad
advertising rates NPL — tarifa fsing de anuncios
* * *['ædvərtaɪzɪŋ, 'ædvətaɪzɪŋ]mass nouna) (action, business) publicidad f; (before n) <campaign, slot> publicitarioadvertising agency — agencia f de publicidad
b) ( advertisements) propaganda f, publicidad f -
3 Advertising Research
Método a través del cual una empresa examina la publicidad que está realizando o que va a realizar. Hay métodos tanto para la publicidad impresa como para la destinada a radio y televisiónEnglish-spanish dictionary of marketing > Advertising Research
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4 self-respect
selfri'spekt(respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) amor propio, dignidadtr[selfrɪ'spekt]1 amor nombre masculino propio, dignidad nombre femeninoself-respect [.sɛlfri'spɛkt] n: autoestima f, amor m propion.• amor propio s.m.• dignidad s.f.'selfrɪ'spektmass noun dignidad f, amor m propio[ˌselfrɪs'pekt]N amor m propio* * *['selfrɪ'spekt]mass noun dignidad f, amor m propio -
5 TV
,ti: 'vi:( abbreviation) (television: What's on TV tonight?; Turn on the TV; a 21-inch TV.) teleTV n televisión / tele
TV (abr de televisión) television, TV 'TV' also found in these entries: Spanish: animador - animadora - antena - apoltronarse - avance - bastar - cadena - caja - cámara - canal - cierre - corte - diferida - diferido - difusión - directa - directo - divulgar - emisión - emitir - enfoque - espacio - estallar - filmación - fondón - fondona - grúa - guión - hacer - imagen - información - informativa - informativo - interferir - interferencia - intermedia - intermedio - locutor - locutora - montador - montadora - mordaz - pantalla - plató - poner - realizar - realización - realizador - realizadora - receptor English: action replay - advertising - air - anchor - announcer - antenna - audience - beam - blackout - broadcast - broadcasting - bulletin - camera - cartoon - catchphrase - change over - channel - commercial - concentrate - concurrent - credit - crew - cut - definition - dolly - doze off - dub - edit - editor - episode - fade in - fade out - filth - fluff - go out - hook up - hook-up - host - hostess - interfere - interference - introduce - introduction - jingle - link-up - live - mast - miniseries - mixer - monochromeTVtr['tiː'viː]1 ( television) televisión; (abbreviation) TVTV (abbr. for: television)n.• televisión s.f.n.• tele* s.f.count & mass noun (= television) televisión f, tele f (fam), TV f; (before n)1.N ABBR= television tele f, TV f2.CPDTV dinner N — cena precocinada que se vende en el recipiente del que se come
TV licence N — (Brit) licencia que se paga por el uso del televisor, destinada a financiar la BBC
TV licence fee N — (Brit) impuesto que se paga por el uso del televisor, destinado a financiar la BBC
* * *count & mass noun (= television) televisión f, tele f (fam), TV f; (before n) -
6 ver
ver 1 sustantivo masculino 1 ( aspecto):◊ ser de buen ver to be good-looking o attractive2 ( opinión):◊ a mi/su ver in my/his view
ver 2 ( conjugate ver) verbo transitivo 1◊ ¿ves algo? can you see anything?;no se ve nada aquí you can't see a thing in here; lo vi hablando con ella I saw him talking to her esa película ya la he visto I've seen that movie before; no poder (ni) ver a algn: no la puede ver he can't stand her 2 (entender, notar) to see;◊ ¿no ves lo que está pasando? don't o can't you see what's happening?;se la ve preocupada she looks worried; hacerse ver (RPl) to show off 3 ¡ya verás lo que pasa! you'll see what happens; ¡ya se verá! we'll see◊ ¡nunca he visto cosa igual! I've never seen anything like it!;¡si vieras lo mal que lo pasé! you can't imagine how awful it was!; ¡hubieras visto cómo se asustaron! (AmL) you should have seen the fright they got! 4◊ a ver: (vamos) a ver ¿de qué se trata? OK o all right, now, what's the problem?;está aquí, en el periódico — ¿a ver? it's here in the newspaper — let's see; apriétalo a ver qué pasa press it and see what happens; a ver si escribes pronto make sure you write soon 5a) ( estudiar):tengo que ver cómo lo arreglo I have to work out how I can fix it; ya veré qué hago I'll decide what to do later◊ ¿la ha visto un médico? has she been seen by a doctor yet?6a) (juzgar, considerar):a mi modo or manera de ver the way I see it no le veo la gracia I don't think it's funny 7 (visitar, entrevistarse con) ‹amigo/pariente› to see, visit; ‹médico/jefe› to see;◊ ¡cuánto tiempo sin verte! I haven't seen you for ages!8◊ tener … que ver: ¿y eso qué tiene que ver? and what does that have to do with it?;no tengo nada que ver con él I have nothing to do with him; ¿qué tiene que ver que sea sábado? what difference does it make that it's Saturday? verbo intransitivo 1 ( percibir con la vista) to see; no veo bien de lejos/de cerca I'm shortsighted/longsighted 2 ( constatar):◊ ¿hay cerveza? — no sé, voy a ver is there any beer? — I don't know, I'll have a look;pues verás, todo empezó cuando … well you see, the whole thing began when … 3 ( pensar) to see; estar/seguir en veremos (AmL fam): todavía está en veremos it isn't certain yet; seguimos en veremos we still don't know anything verse verbo pronominal 1 ( refl) (percibirse, imaginarse) to see oneself 2 ( hallarse) (+ compl) to find oneself; me vi obligado a despedirlo I had no choice but to dismiss him 3 (esp AmL) ( parecer): no se ve bien con ese peinado that hairdo doesn't suit her 4 ( recípr)◊ nos vemos a las siete I'll meet o see you at seven;¡nos vemos! (esp AmL) see you! verse con algn to see sb
ver 1 m (aspecto exterior) aún estás de buen ver, you're still good-looking
ver 2 I verbo transitivo
1 to see: vi tu cartera sobre la mesa, I saw your wallet on the table
no veo nada, I can't see anything
puede ver tu casa desde aquí, he can see your house from here ➣ Ver nota en see; (mirar la televisión) to watch: estamos viendo las noticias de las tres, we are watching the three o'clock news (cine) me gustaría ver esa película, I'd like to see that film
2 (entender) no veo por qué no te gusta, I can't see why you don't like it (considerar) a mi modo de ver, as far as I can see o as I see it
tus padres no ven bien esa relación, your parents don't agree with that relationship (parecer) se te ve nervioso, you look nervous
3 (averiguar) ya veremos qué sucede, we'll soon see what happens fam (uso enfático) ¡no veas qué sitio tan bonito!, you wouldn't believe what a beautiful place!
4 a ver, let's see: a ver si acabamos este trabajo, let's see if we can finish this job
me compré un compacto, - ¿a ver?, I bought a compact disc, - let's have a look!
5 (ir a ver, visitar) to see, visit: le fui a ver al hospital, I visited him in hospital
II verbo intransitivo
1 to see: no ve bien de lejos, he's shortsighted, US nearsighted
2 (dudar, pensar) ¿me prestas este libro?, - ya veré, will you lend me this book?, - I'll see
3 (tener relación) no tengo nada que ver con ese asunto, I have nothing to do with that business
solo tiene cincuenta años, - ¿y eso qué tiene qué ver?, he's only fifty, - so what? Locuciones: no poder ver a alguien: no puede (ni) verle, she can't stand him
¿To see, to watch o to look?
Los tres verbos reflejan tres conceptos muy distintos. To see hace referencia a la capacidad visual y no es fruto de una acción deliberada. A menudo se usa con can o could: I can see the mountains from my bedroom. Puedo ver las montañas desde mi dormitorio.
To look at implica una acción deliberada: I saw an old atlas, so I opened it and looked at the maps. Vi un atlas antiguo, así que lo abrí y miré los mapas.
To watch también se refiere a una acción deliberada, a menudo cuando se tiene un interés especial por lo que ocurre: I watched the planes in the sky with great interest. Miraba los aviones en el cielo con gran interés. Igualmente puede indicar el paso del tiempo (we watched the animals playing for half an hour, durante media hora observamos cómo jugaban los animales), movimiento (they stood there watching the cars drive off into the distance, se quedaron allí de pie viendo cómo se marchaban los coches) o vigilancia (the policemen have been watching this house because they thought we were thieves, los policías estaban vigilando la casa porque pensaban que éramos ladrones). Para hablar de películas u obras de teatro usamos to see: Have you seen Hamlet?, ¿Has visto Hamlet? To watch se refiere a la televisión y los deportes en general: I always watch the television in the evening. Siempre veo la televisión por las noches. I like to watch football. Me gusta ver el fútbol. Al hablar de programas o partidos específicos podemos usar tanto to watch como to see: I like to see/watch the news at 9:00. Me gusta ver las noticias a las 9.00. Did you see/watch the match last night?, ¿Viste el partido anoche? ' ver' also found in these entries: Spanish: A - abundante - acabar - aclararse - aconsejar - acordar - acordarse - acostumbrada - acostumbrado - actual - actualmente - acuerdo - adentro - adición - advertir - agradecer - aguantar - aguardar - ahora - alegre - almuerzo - alquiler - alta - alto - amarilla - amarillo - americanada - amplia - amplio - añadir - anexa - anexo - añorar - apartamento - apellido - apetecer - apreciar - arrepentirse - arriesgarse - atreverse - aún - ausente - ayudar - bajar - bastante - burra - burro - cachorra - cachorro - caliente English: able - add - add up - addition - advertising - afloat - afraid - afternoon - aghast - ajar - akin - alight - alike - alive - all - allow - alone - already - although - among - amongst - and - another - apartment - appear - appendix - arouse - as - ashamed - asleep - assassin - assassinate - assassination - associate - attorney - averse - awake - awaken - aware - bar - barrister - bath - be - beat - beer - beg - benefit - between - billion - bite -
7 medium
'mi:diəm
1. plurals - media; noun1) (something by or through which an effect is produced: Air is the medium through which sound is carried.) medio2) ((especially in plural) a means (especially radio, television and newspapers) by which news etc is made known: the news media.) medio3) (a person through whom spirits of dead people are said to speak: I know a medium who says she can communicate with Napoleon.) médium4) (a substance in which specimens are preserved, bacteria grown etc.) medio
2. adjective(middle or average in size, quality etc: Would you like the small, medium or large packet?) medio, medianomedium1 adj medianowhat size do you want, large, small or medium? ¿qué tamaño quieres, grande, pequeño o mediano?medium2 n mediotr['miːdɪəm]1 (average) mediano,-a, regular, normal2 (pl media) (environment) medio (ambiente)3 (pl media) (middle position) punto medio, término medio\SMALLIDIOMATIC EXPRESSION/SMALLto strike a happy medium hallar un término mediomedium dry (wine) semiseco,-a, abocado,-amedium wave onda mediamedium ['mi:diəm] adj: medianoof medium height: de estatura mediana, de estatura regular1) mean: punto m medio, término m mediohappy medium: justo medio2) means: medio m3) substance: medio m, sustancia fa viscous medium: un medio viscoso4) : medio m de comunicación5) : medio m (artístico)adj.• al punto (Carne) expr.adj.• a medio asar adj.• intermedio, -a adj.• mediano, -a adj.• medio, -a adj.• regular adj.n.• medio s.m.• médium s.m.
I 'miːdiəm1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio['miːdɪǝm]1. ADJ1) (=not small or large) [object] mediano; [length, size] mediano, medioavailable in small, medium and large — disponible en talla pequeña, mediana y grande
of medium build — de constitución mediana or media
2) (Culin)2. N1) (pl media or mediums)a) (=means of communication) medio mthe advertising media — los medios publicitarios or de publicidad
through the medium of television/the press — por medio de la televisión/la prensa, a través de la televisión/la prensa
b) (=intervening substance) medio m ; (=environment) medio ambiente mc) (for growing culture) caldo m de cultivo; (for preserving specimens) sustancia usada para conservar muestras de laboratoriod) (=solvent) diluyente me) (Art) (=technique, materials used) medio mf) (=midpoint)happy medium — término m medio
2) (pl mediums) (=spiritualist) médium mf3.CPDmedium wave N — (Rad) onda f media
* * *
I ['miːdiəm]1) ( intermediate) < size> medianoof medium height/build — de estatura or talla media or mediana/de complexión normal
2) ( Culin)a) < steak> a punto, término medio (Méx)b) (as adv)medium rare — < steak> poco hecho, a la inglesa (Méx)
medium dry — < wine> semi-seco
II
1) c (pl media) (means, vehicle) medio mthrough the medium of — a través de or por medio de
2) (pl media)a) c ( environment) medio m (ambiente)b) c ( for growing cultures) caldo m de cultivo3) ( middle position) (no pl) punto m medio -
8 regulate
- leit1) (to control: We must regulate our spending; Traffic lights are used to regulate traffic.) regular2) (to adjust (a piece of machinery etc) so that it works at a certain rate etc: Can you regulate this watch so that it keeps time accurately?) regularregulate vb regulartr['regjʊleɪt]2 (impose rules) reglamentar, regularv.• ajustar v.• arreglar v.• compasar v.• normalizar v.• reglamentar v.• regular v.• tasar v.'regjəleɪt, 'regjʊleɪta) \<\<speed/temperature/prices\>\> regularto regulate one's life/habits — poner* orden en su (or mi etc) vida
b) ( Law) \<\<industry/profession\>\> regularc) \<\<apparatus/instrument\>\> regular['reɡjʊleɪt]VT1) (=control) [+ expenditure, prices, temperature, level, pressure] regular2) (=make rules for) [+ industry, products] regularself-regulatinga new body to regulate TV advertising — un nuevo organismo que regula la publicidad que se emite por televisión
3) (Tech) [+ machine, mechanism] regular* * *['regjəleɪt, 'regjʊleɪt]a) \<\<speed/temperature/prices\>\> regularto regulate one's life/habits — poner* orden en su (or mi etc) vida
b) ( Law) \<\<industry/profession\>\> regularc) \<\<apparatus/instrument\>\> regular -
9 slot
slot
1. noun1) (a small narrow opening, especially one to receive coins: I put the correct money in the slot, but the machine didn't start.) ranura2) (a (usually regular) position (in eg the schedule of television/radio programmes): The early-evening comedy slot.) hueco, cuña
2. verb((with in or into) to fit (something) into a small space: He slotted the last piece of the puzzle into place; I managed to slot in my tea-break between two jobs.) insertar, introducirslot n ranuratr[slɒt]2 (programme) espacio; (position, place) puesto, hueco1 (insert) insertar, introducir\SMALLIDIOMATIC EXPRESSION/SMALLslot machine (vending machine) distribuidor nombre masculino automático 2 (for gambling) máquina tragaperrasslot meter contador nombre masculinoslot ['slɑt] n: ranura fn.• entalladura s.f.• hendidura s.f.• ranura s.f.• rastro s.m.v.• entallar v.slɑːt, slɒt
I
1)a) ( opening) ranura fb) ( groove) ranura f, muesca f2) (Rad, TV) espacio m
II
1.
2.
slot viPhrasal Verbs:- slot in[slɒt]1. N2) (=space) (in timetable, programme etc) hueco m ; (=advertising slot) cuña f (publicitaria); (=job slot) vacante f2.VTto slot in(to) — [+ object] introducir or meter en; (fig) [+ activity, speech] incluir (en)
we can slot you into the programme — te podemos dar un espacio en el programa, te podemos incluir en el programa
3.VI introducirseit slots in here — entra en esta ranura, encaja aquí
4.CPDslot machine N — (at funfair) tragaperras f inv ; (=vending machine) máquina f expendedora
slot meter N — contador m
* * *[slɑːt, slɒt]
I
1)a) ( opening) ranura fb) ( groove) ranura f, muesca f2) (Rad, TV) espacio m
II
1.
2.
slot viPhrasal Verbs:- slot in
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