-
121 см.
-
122 below-the-line advertising
сокр. BTLрекл. внутреннее рекламирование*, рекламирование своими силами*а) (для рекламного отдела компании: рекламные мероприятия, выполняемые сотрудниками компании, а не заказываемые на стороне)б) (для рекламного агентства: стоимость услуг самого агентства, в отличие от стоимости рекламных мероприятий, которые это агентство планирует и организует с участием СМИ, наружной рекламы и т. п.)See:Англо-русский экономический словарь > below-the-line advertising
-
123 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
124 см. выше
1) General subject: vide supra, please see above2) Engineering: as above -
125 jw.
The New English-Polish, Polish-English Kościuszko foundation dictionary > jw.
-
126 अधिक _adhika
अधिक a. [abbreviation of अध्यारूढ; अध्यारूढशब्दात् कन् उत्तरपदलोपश्च P.V.2.73].1 More, additional, greater (opp. ऊन or सम); तदस्मिन्नधिकम् P.V.2.45. (In comp. with numerals) plus, greater by; अष्टाधिकं शतम् 1 plus 8 = 18; चत्वारिंशतो$धिकाः = ˚चत्वारिंशाः more than 4; नवाधिकां नवतिम् R.3.69; एकाधिकं हरेज्जयेष्टः Ms.9.117.-2 (a) Surpassing in quantity, more numerous, copious, excessive, abundant; in comp. or with instr.; श्वासः प्रमाणाधिकः Ś.1.29. more than the usual measure. (b) Inordinate, grown, increased, become greater; abounding in, full of; strong in; ˚क्रोध R.12.9; वयो$धिकः Ms.4.141 senior in years; शिशुरधिकवयाः Ve.3.32. old, advanced in years; भवनेषु रसाधिकेषु v. l. (सुधारितेषु) पूर्वं Ś.7.2; करोति रागं हृदि कौतुकाधिकं K.2.; रसाधिके मनसि Śi.17.48 abounding in.-3 (a) More, greater, stronger, mightier, more violent or intense; अधिकां कुरु देवि गुरुभक्तिम् K.62; ऊनं न सत्त्वेष्वधिको बबाधे R.2.14 the stronger animal did not prey on the weaker; पुमान्पुंसो$धिके शुक्रे स्त्री भवत्यधिके स्त्रियाः Ms.3.49; अधिकं मेनिरे विष्णुम् Rām.; अधिकं मित्रम् Pt.2; यवीयान्गुणतो$धिकः Ms.11.185;9.154. (b) Superior to, better than; higher than [with abl. or in comp.); प्रमाणादधिकस्यापि मत्तदन्तिनः Pt.1.327; सेनाशते- भ्यो$धिका बुद्धिः Mu.1.27 surpassing, more than a match for &c.; विधेरधिकसंभारः R.15.62 more than what was sanctioned by rules; तपस्विभ्यो$धिको योगी Bg.6.46; ब्रह्म प्रदानेभ्यो$धिकम् Y.1.212; अश्वाधिको राजा H.3.77 strong in cavalry; धनधान्याधिको वैश्यः H.4.21 excels in, is supe- rior by reason of; लोकाधिकं तेजः Mu.4.1 superior to; sometimes with gen.; पञ्चदशानां भ्रातणामधिको गुणैः K.136.-4 Later, subsequent, further than (of time); राजन्य- बन्धोर्द्वाविंशे (केशान्तो विधीयते) वैश्यस्य द्वयधिके ततः Ms.2.65.2 years later i. e. in the 24th year; sometimes with gen.; ममाधिका वा तुल्या वा Rām.-5 Eminent, uncommon, special, peculiar (असाधारण); विद्या नाम नरस्य रूपमधिकम् Bh.2.2 superior or uncommon form or beauty; धर्मो हि तेषामधिको विशेषः H. Pr.25; इज्याध्ययनदानानि वैश्यस्य क्षत्रियस्य च । प्रतिग्रहो$धिको विप्रे याजनाध्यनापने तथा ॥ Y.1.118; some- times used in the comparative in the above senses; क्लेशो$धिकतरस्तेषाम् Bg.12.5; ˚तरमिदानीं राजते राजलक्ष्मीः V. 5.22; स्वर्गादधिकतरं निर्वृत्तिस्थानम् Ś.7.-6 Redundant, super- fluous; ˚अङ्ग having a redundant limb; नोद्वहेत्कपिलां कन्यां नाधिकाङ्गीं न रोगिणीम् Ms.3.8.-7 Intercalated, intercalary (as a month &c.)-8 Inferior, secondary.-कम् 1 Surplus, excess, more; लाभो$धिकं फलम् Ak.-2 Abun- dance, redundancy, superfluity.-3 A figure of speech equivalent to hyperbole; आश्रयाश्रयिणोरेकस्याधिक्ये$धिक- मुच्यते । किमधिकमस्य ब्रूमो महिमानं वारिधेईरिर्यत्र । अज्ञात एव शेते कुक्षौ निक्षिप्य भुवनानि ॥ अत्र आश्रयस्याधिक्यम् । युगान्तकालप्रतिसंहृता- त्मनो जगन्ति यस्यां सविकाशमासत । तनौ ममुस्तत्र न कैटभद्विपस्तपो- धनाभ्यागमसंभृता मुदः ॥ S. D; महतोर्यन्महीयांसावाश्रिताश्रययोः क्रमात् । आश्रयाश्रयिणौ स्यातां तनुत्वे$यधिकं तु तत् ॥ K. P.1. -adv.1 More, in a greater degree; स राज्यं गुरुणा दत्तं प्रतिपद्याधिकं बभौ R.4.1; shone the more; 3.18; यस्मिन्नैवा- धिकं चक्षुरारोपयति पार्थिवः Pt.1.243; oft. in comp.; इयम- धिकमनोज्ञा Ś.1.2; ˚सुरभि Me.21.-2 Exceedingly, too much.-Comp. -अङ्ग a. (-ङ्गी f.) having a redundant limb. Ms.3.8. (see above-6) (-ङ्गम्) [अधिको$ङ्गात्] a sash, girdle or belt worn over the mail coat.-अधिक a. more and more, out-doing one another.-अर्थ a. exaggerated; ˚वचनम् exaggeration, an exag- gerated statement or assertion (whether of praise or of censure); कृत्यैरधिकार्थवचने P.II,1.33; (˚नम् = स्तुति- निन्दाफलकमर्थवादवचनम्; e. g. वातच्छेद्यं तृणम् i. e. so light and weak; काकपेया नदी so deep and full).-ऋद्धि a. abun- dant, prosperous; ऋद्धिमन्तमधिकर्द्धिरुत्तरः पूर्वमुत्सवमपोहदुत्सवः R.19.5.-तिथिः, f.-दिनं, -दिवसः an intercalated day.-दन्तः = अधिदन्तः-मांसार्मन् = अधिमांस q. v.-वाक्योक्तिः f. exaggeration, hyperbole.-षाष्टिक- साप्ततिक a. containing or costing more than 6 or 7. -
127 MJÓR
(mjó, mjótt), a.1) thin, slender, slim; mjótt band, a slender cord;2) pointed (m. knífsoddr);* * *adj., fem. mjó, neut. mjótt, with a characteristic v, which reappears before a vowel, thus mjóvan, mjóvar, mjóvir, mjóvum; often spelt with f, mjófan, etc.; in mod. usage by elision, mjóan, etc. The forms vary in three ways, mjór, mjár, mær, analogous to sjór, sjár, sær, α. mjár, mjá, mjátt; mjá (acc. n. pl.), Stj. 201, and foot-note 21; mjár farvegr, Fms. ix. 366, v. l.; mjátt, Js. 55, Thom. 153; miaua (= mjáva) vatni, D. N. i. 81. β. mær; mævar skeiðir, the slim, narrow ships, Fms. i. 170 (in a verse),—certainly thus, not as explained in Lex. Poët. p. 567, col. 1; as also mævar hlaupsíldr, the slim herrings, in Eyvind’s verse (Hkr. i. 185); in me-fingr = mæ-fingr = mjó-fingr, taper-fingered, epithet of a lady, Hðm.: af þeim meiði er mer (i. e. mær) sýndisk, of the twig which was slim to behold, Vsp.; in the spelling of Cod. Reg. of Sæm. Edda e, ę, or æ are freq. all written with the letter e, so that mér ( mihi) and mær ( tenuis) would all be spelt alike; this reading was suggested as early as by Rask in the edition of 1818, see Bugge’s remarks in Philol. Tidsskr. 6th vol.: in Mæv-eið (= the narrow isthmus) in Shetland, Mk. 98, called Mawid in a Videsse of 1516 A. D.; at present Mawie or Mavis-grind, as opp. to another isthmus called Brae, i. e. Breið-eið = the Broad isthmus; cp. also Moorness = the little ness, in Shetl.II. compar., an older form mjóvari, mjávari, Ýt.; superl. mjóvastr, but obsolete, and replaced by a contracted mjóri, mjóstr, in mod. usage mjórri, mjóstr.B. Thin, slim, taper; svá mjó, so slim in the waist, Bs. ii. 168; mjórar konu, Bjarn. (in a verse); mjóva mey, Korm.; mjótt band, Edda 20; mjór kvistr, Fas. iii. 33; með mjófu járni, Fær. 238; mjór Mistilteinn, Vsp.; mjófum knífsoddi, Fs. 144; mjófum fléttingum, Karl. 335; yxn mjá ok mjök visin, Stj. 201; þar sem hann var mjóstr, Fms. vii. 264:—of cloth, stiku breið en eigi mjóri, Grág. i. 498; jaðarflá vara eðr mjó, 499; sitja mjótt, Band. 38 new Ed.: sayings, mjór er mikils vísir, Fms. v. 176 (in a verse); mjótt er mundangs-hóf, Bs. i. (in a verse), Js. 55 (mjátt).2. narrow; stigrinn var mjór ok þröngr, Fær. 48; skipit var heldr mjótt, Fms. ii. 50; mjótt sund, Grett. 83; mjór farvegr, Fms. ix. 366; grafir djúpari ok mjóri, Sks. 426: a nickname, Mjóvi, the Slim, or en Mjóva. II. in local names, Mjóvi-dalr, Mjóvi-fjörðr, Mjóva-nes, Mjó-sund or Mý-syndi, Dan. Mysunde in Slesvig; Mæv-eið, Munch’s Norg. Beskr.C. COMPDS: mjó-beina or mjó-beinn, adj. slim leg, a nickname, Landn., Korm. mjó-eygr, adj. narrow-eyed, of one whose eyes are set close together, Eb. 258, see the remarks s. v. auga. mjóf-dœlingr, m. a man from Mjóvidalr, Landn. mjó-fingraðr, adj. taper-fingered, Rm. (Bugge), of a lady. mjó-hljóðaðr, adj. thin-voiced. mjó-hryggr, m. the small of the back. mjó-hundr, m. [Dan. mynde], a greyhound, Sks. 81. mjó-leitr, adj. narrow-faced, referring to the distance between the eyes, Bergb.-þ. 124, Fas. ii. 118. mjó-nefr, adj. thin nose, a nickname for a close man, Ó. H. 31. mjó-skíð, n. the slim wand, for this must be the true reading in the verse in Bjarn., the miðskipa of the MSS. = miôsciþa; and mjóskið rökra = the slim twilight wand, = a taper, is a poët. circumlocution of a lady’s name, Ey-kyndill (= Island-taper), mjó-slegin, part. beaten thin. Fas. ii. 581. mjó-syndi, n. a narrow sound, straight lane, see above. -
128 nefnd
* * *f.1) a levy or contribution in men and ships (hann vill nefnd hafa ór hverju fylki bæði at liði ok skipum);3) name, designation (rare).* * *f. [early Swed. nämd], denomination, Stj. 11.II. as a law term in the Norse (not Icel.) law, nomination, delegation:1. a fixed amount of levy or contribution in men and ships; hann görði ok nefnd í hverju fylki, hversu mörg skip … skyldi vera ór hverju fylki at mönnum ok vápnum ok vistum fyrir útlenzkum her, Fagrsk. 20; konungr stefndi þing í bænum, hann görði þá bert fyrir allri alþýðu at hann mun leiðangr hafa úti um sumarit fyrir landi, ok hann vill nefnd hafa ór hverju fylki bæði at liði ok skipum, Fms. ii. 245; stefndi hann til lendum mönnum sínum ok hafði nefndir ór landi, x. 94; almenniligar nefndir, N. G. L. i. 446.2. a body of daysmen or arbitrators to give judgment in a case; in the old Swed. law the nämd was composed of twelve members (see Schlyter), cp. early Dan. nævning; in this strictly legal sense the word hardly occurs in ancient Icel. law, but it bears a close resemblance to old Icel. görð and görðar-menn, esp. as described in Nj. ch. 75, 123, 124, see görð II: in the Sagas the word occurs in one or two instances, kvað þat mundi mál manna, at þeir hefði góða nefnd um sættir, Bjarn. 56: in the old laws of Norway it is rare, except in the sense of a levy, see above; at þingit sé skipat, ok nefndir skoðaðar, lögréttu-menn kosnir, Gþl. (pref. vii).3. mod. a committee.COMPDS: nefndardagr, nefndarlið, nefndarmaðr, nefndarstefna, nefndarsæri, nefndarvitni, nefndarvætti.
См. также в других словарях:
SEE ABOVE — … Useful english dictionary
above-the-fold — UK US adjective business used for describing the part of an Internet document that you see without moving the page downwards. It is considered the most important part of the page because everyone who goes to that document sees it. Thesaurus:… … Useful english dictionary
Above — A*bove , prep. [OE. above, aboven, abuffe, AS. abufon; an (or on) on + be by + ufan upward; cf. Goth. uf under. [root]199. See {Over}.] 1. In or to a higher place; higher than; on or over the upper surface; over; opposed to {below} or {beneath}.… … The Collaborative International Dictionary of English
above all — Above A*bove , prep. [OE. above, aboven, abuffe, AS. abufon; an (or on) on + be by + ufan upward; cf. Goth. uf under. [root]199. See {Over}.] 1. In or to a higher place; higher than; on or over the upper surface; over; opposed to {below} or… … The Collaborative International Dictionary of English
Above the line (filmmaking) — See Above the line for other meanings and uses of the phrase. In the movie industry, above the line expenditures are those that are negotiated or spent before filming begins. These costs can include rights for the material on which the screenplay … Wikipedia
above and beyond — In addition to, more than is required • • • Main Entry: ↑above * * * above and beyond phrase apart from something, or outside the normal range of something The agency is asking for $2 million above and beyond the $16 million it has already been… … Useful english dictionary
above — 1 preposition 1 in a higher position than something: Our office is above the hairdresser s. | Raise your: arms above your head. see also: over 1, opposite below1 (1) 2 more than a particular number, amount, or level: 500 feet above sea level |… … Longman dictionary of contemporary English
above */*/*/ — UK [əˈbʌv] / US adjective, adverb, preposition Summary: Above can be used in the following ways: as a preposition (followed by a noun): The birds were flying high above the trees. as an adverb (without a following noun): She stared up at the… … English dictionary
Above (Mad Season album) — For the Pillar album of the same name, see Above (Pillar album). For the Samael album of the same name, see Above (Samael album). Above Studio album by … Wikipedia
see — see1 [ si ] (past tense saw [ sɔ ] ; past participle seen [ sin ] ) verb *** ▸ 1 notice with eyes/look at ▸ 2 meet/visit someone ▸ 3 for more information ▸ 4 understand something ▸ 5 consider particular way ▸ 6 imagine someone/something ▸ 7 find… … Usage of the words and phrases in modern English
see — I UK [siː] / US [sɪ] verb Word forms see : present tense I/you/we/they see he/she/it sees present participle seeing past tense saw UK [sɔː] / US [sɔ] past participle seen UK [siːn] / US [sɪn] *** 1) [transitive, never progressive] to notice… … English dictionary