-
41 advertising
1. n рекламирование, рекламаadvertising media such as newspapers and television — такие средства рекламы, как газеты и телевидение
2. n публикация объявлений3. n оплаченное объявление; рекламный анонс4. n рекламное делоСинонимический ряд:1. marketing (noun) announcing; creating advertisements; marketing; plugging; posting; proclaiming; promoting2. promotion (noun) advertisement; broadcasting; buildup; fanfare; notice; press-agentry; promotion; propaganda; publicity; puffery; pushing3. declaring (verb) advertising; announcing; annunciating; blazing; blazing abroad; blazoning; broadcasting; bruiting; bruiting about; declaring; disseminating; noising; proclaiming; promulgating; publishing; sounding; tooting; vending4. promoting (verb) advertising; boosting; build up; building up; crying; enhancing; plugging; promoting; publicising; publicizing; puffing; pushing; talk up; touting -
42 ballyhoo
1. n сл. шумиха2. n чепуха3. v сл. шумно и назойливо рекламировать; поднимать шумиху; раздуватьСинонимический ряд:1. advertising (noun) advertising; broadcasting; buildup; notoriety; promotion; publicity; puffery2. tout (verb) herald; tout; trumpet -
43 buildup
1. нарастание; наращивание; реклама; формирование; развертывание2. построение; увеличение; накоплениеСинонимический ряд:advertising (noun) advertising; ballyhoo; broadcasting; notoriety; press-agentry; promotion; publicity; puffery -
44 promotion
1. n содействие; поощрение, поддержка2. n подстрекательство3. n продвижение по службе, повышение в должности; производство в чинsales promotion — стимулирование сбыта; продвижение товара
4. n учреждение, основаниеpromotion money, expenses of promotion — расходы по учреждению
5. n реклама; рекламная кампания; рекламирование; рекламно-пропагандистская деятельностьpromotion man — посредник, агент
6. n шахм. продвижение пешкиabove-the-line promotion — продвижение товаров и услуг посредством рекламы в средствах массовой информации
Синонимический ряд:1. advance (noun) advance; betterment; graduation; move up; raise; rise2. advancement (noun) advancement; elevation; jump; preference; preferment; prelation; upgrading3. advertising (noun) advertisement; advertising; broadcasting; buildup; fanfare; notice; plugging; pr job; press-agentry; propaganda; publicity; puffery; pushing4. encouragement (noun) aid; boosting; encouragement; enhancement; furtherance; help; improvement; patronage; sanction; support -
45 publicity
1. n публичность, гласность2. n известность, слава3. n реклама, рекламированиеpublicity bureau — рекламное бюро, бюро рекламы и информации
publicity department — отдел рекламы; бюро рекламы
4. n рекламные материалыСинонимический ряд:advertising (noun) advertisement; advertising; attention; ballyhoo; broadcasting; buildup; coverage; fanfare; notice; notoriety; press; press-agentry; promotion; propaganda; public notice; puffery; pushing
См. также в других словарях:
puffery — puff·ery / pə fə rē/ n: puffing Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. puffery … Law dictionary
Puffery — Puff er*y, n. The act of puffing; bestowment of extravagant commendation. [1913 Webster] … The Collaborative International Dictionary of English
puffery — inflated laudation [OED], 1782, from PUFF (Cf. puff) in its figurative sense + ERY (Cf. ery) … Etymology dictionary
puffery — ► NOUN ▪ exaggerated praise … English terms dictionary
puffery — [puf′ərē] n. exaggerated praise, as in advertising … English World dictionary
Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… … Wikipedia
puffery — noun Date: 1782 exaggerated commendation especially for promotional purposes ; hype … New Collegiate Dictionary
puffery — /puf euh ree/, n., pl. pufferies. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. [1775 85; PUFF + ERY] * * * … Universalium
puffery — noun a) An act of puffing. b) Fulsome public praise … Wiktionary
puffery — (Roget s Thesaurus II) noun A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity. Informal: pitch, plug. Slang: hype. See KNOWLEDGE … English dictionary for students
puffery — puff·er·y || pÊŒfÉ™rɪ n. exaggerated praise, extravagant commendation … English contemporary dictionary