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61 Werbeagentur
Werbeagentur f V&M advertising agency, public relations agency, PR agency* * *f <V&M> advertising agency, public relations agency, PR agency* * *Werbeagentur
advertising (publicity, ad, US) agency, advertisement contractor -
62 ardid
m.1 ruse, trick.2 scheme, stratagem, plan, ruse.* * *1 scheme, trick* * *SM ruseardides — tricks, wiles
* * *masculino trick, ruse* * *= gimmick, stunt, ploy, stalking horse, trick, gaff, wheeze.Ex. Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.Ex. People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex. They are using such ploys as citing budget cuts as the reason for making government information more expensive.Ex. Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex. But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex. There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex. Last year's profits were more than halved, so the company has come up with a clever wheeze.----* ardid electoral = election stunt.* ardid político = political stunt.* ardid publicitario = publicity stunt, publicity ploy, advertising ploy.* * *masculino trick, ruse* * *= gimmick, stunt, ploy, stalking horse, trick, gaff, wheeze.Ex: Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.
Ex: People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex: They are using such ploys as citing budget cuts as the reason for making government information more expensive.Ex: Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex: But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex: There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex: Last year's profits were more than halved, so the company has come up with a clever wheeze.* ardid electoral = election stunt.* ardid político = political stunt.* ardid publicitario = publicity stunt, publicity ploy, advertising ploy.* * *trick, rusese valió de ardides femeninos para convencerlo she used her feminine wiles to persuade him* * *
ardid sustantivo masculino
trick, ruse
ardid sustantivo masculino scheme, plot
' ardid' also found in these entries:
Spanish:
juego
- zancadilla
- astucia
- engaño
- trampa
- treta
English:
device
- gimmick
- ruse
- scheme
- trick
- stunt
* * *ardid nmruse, trick* * *m trick, ruse* * *ardid nm: scheme, ruse -
63 department
[dɪˈpɑ:tmənt]accounting department бухгалтерия accounting department главная бухгалтерия компании accounts department бюро отчетности accounts department отдел расчетов accounts department отдел финансовых отчетов accounts receivable department отдел учета дебиторской задолженности advertising department отдел рекламы aerological department аэрологическое отделение appeals department отдел по апелляциям appellate department отдел по апелляциям archives department архивный отдел assistant head of department заместитель начальника отдела audit department ревизионный отдел bank department отделение банка bank investment department отдел банковских инвестиций bank trust department отдел доверительных операций банка bank trust department трастовый отдел банка billing department отдел выписки счетов bookkeeping department бухгалтерия budget department бюджетный отдел cartage department отдел перевозок cash department касса в банке cash department кассово-контрольный пункт cash department кассовый отдел central customs administration department отдел управления центральной таможни city treasurer's department департамент городского казначея claims department отдел претензий claims department отдел рекламаций commercial department коммерческий отдел commercial department торговый отдел complaints department отдел рекламаций correspondence department отдел корреспонденции data processing department вчт. отдел обработки данных department ведомство; департамент department ведомство department войсковой округ department департамент department кафедра department магазин department министерство department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США department область, отрасль (науки, знания) department отдел, министерство, департамент department отдел; отделение; the men's clothing department отдел мужского готового платья (в магазине) department отдел department отделение department отрасль department служба department управление department факультет department цех, отделение department цех Department: Department: Inland Revenue department Управление налоговых сборов (Великобритания) department: department: inspection department отдел технического контроля Department: Department: Prime Minister's department канцелярия премьер-министра department: department: production department производственное подразделение Department: Department: State department государственный департамент (США) department: department: stock department отдел ценных бумаг (банка) Department: Department: Treasury department министерство финансов (США) department: department: trustee department отдел доверительных операций department attr. ведомственный; относящийся к ведомству; department hospital районный госпиталь department attr. ведомственный; относящийся к ведомству; department hospital районный госпиталь department of head office отдел главной конторы department of social affairs and health департамент по социальным вопросам и здравоохранению department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США dispatch department отдел отправки dispatch department экспедиция export department отдел экспорта finance department финансовый отдел fire department отделение пожарной охраны foreign department иностранный отдел forwarding department экспедиторское отделение goods receiving department отдел приемки товаров government department правительственное ведомство government department правительственное учреждение department: inspection department отдел технического контроля international department международный отдел international sales department отделение международной торговли inventory accounting department отдел учета запасов invoicing department отдел выписки счетов-фактур layout department отдел макетирования legal department юридический отдел loan department ссудный отдел банка machinery department машинное отделение mail department почтовое отделение maintenance department вчт. отдел технического обслуживания maintenance department отдел технического обслуживания marketing department коммерческий отдел marketing department отдел сбыта media department отдел средств рекламы department отдел; отделение; the men's clothing department отдел мужского готового платья (в магазине) municipal department муниципальный отдел municipal treasurer's department финансовый отдел муниципалитета off-line department самостоятельный отдел operational department производственный отдел order department отдел заказов out-patient department амбулаторное отделение packing department отдел упаковки packing department отдел фасовки payroll department отдел труда и зарплаты payroll department финансовая часть pension department пенсионный отдел personnel department отдел кадров personnel: department management руководство кадрами; personnel department отдел кадров или личного состава planning department отдел планирования planning department плановый отдел political department исполнительная и законодательная власть political department политическая власть political department политический отдел postal department почтовое отделение department: production department производственное подразделение production department производственный отдел production department цех основного профиля производства project department проектный отдел public prosecutions department прокуратура public relations department отдел по связям с общественными организациями relations: public department department отдел информации коммерческого предприятия; public relations officer служащий отдела информации; public relations man агент по рекламе public department department пресс-бюро; отдел информации publicity department отдел рекламы и пропаганды purchasing department отдел закупок purchasing department отдел материально-технического снабжения real estate department отдел, ведущий операции с недвижимостью records department отдел учета relevant government department компетентный правительственный орган research department научно-исследовательский отдел safe-custody department отдел охраны банка safe-custody department служба охраны банка safe-deposit department отдел вкладов банка sales department отдел сбыта securities department отдел ценных бумаг security department отдел банка, специализирующийся на управлении портфелем ценных бумаг service department отдел обслуживания shipping department отдел отгрузки продукции social services department отдел социальных услуг spending department отдел расходов staff department отдел главной конторы staff department отдел кадров standards department отдел стандартов department амер. министерство; State Department государственный департамент (министерство иностранных дел США); Department of the Navy военно-морское министерство США Department: Department: State department государственный департамент (США) department: stock department отдел ценных бумаг (банка) systems department вчт. отдел систем trading department торговый отдел department: trustee department отдел доверительных операций vaults department помещение банка для сейфов veterinary department ветеринарное отделение -
64 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
65 sales managers
эк. тр., упр., амер. менеджеры по продажам* (по SOC: направляют фактическое распределение и движение товаров или услуг к потребителю; координируют продажи, назначая территории, ставя цели и разрабатывая программы обучения для торговых агентов; входят в подраздел "менеджеры по маркетингу и продажам" в разделе "менеджеры по рекламе, маркетингу, продвижению, общественным связям и продажам")See: -
66 atención personal al cliente
(n.) = personal sellingEx. The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.* * *(n.) = personal sellingEx: The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.
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67 venta directa
f.direct sale, direct selling, direct marketing, outright sale.* * *(n.) = direct sale, direct marketing, direct sellingEx. Despite what amounts to undercutting by direct sale publishers calling themselves 'book clubs', the British net book agreement has remained in force until the present day.Ex. The author explores the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.Ex. Direct selling has been something of a fringe activity in publishing for many years.* * *(n.) = direct sale, direct marketing, direct sellingEx: Despite what amounts to undercutting by direct sale publishers calling themselves 'book clubs', the British net book agreement has remained in force until the present day.
Ex: The author explores the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.Ex: Direct selling has been something of a fringe activity in publishing for many years. -
68 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
* * *
директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией -
69 отдел по связям с общественностью
1) General subject: communications department2) Military: public relations division3) Advertising: public relations department4) Management: public relations officeУниверсальный русско-английский словарь > отдел по связям с общественностью
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70 специалист по связям с общественностью
1) Economy: public relations consultant2) Advertising: public relations man, public relations officerУниверсальный русско-английский словарь > специалист по связям с общественностью
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71 Unterstützung
Unterstützung f 1. COMP support; 2. GEN aid, boost, backing, backup, encouragement, promotion, subsidization, sponsorship; 3. MGT support; 4. SOZ assistance, support, benefit; 5. WIWI backing, support (finanziell); maintenance payments, maintenance allowances, relief payments (ZB) • mit Unterstützung von GEN through the agency of* * *f 1. < Comp> support; 2. < Geschäft> aid, boost, backing, backup, encouragement, promotion, subsidization, sponsorship; 3. < Mgmnt> support; 4. < Sozial> assistance, support, benefit; 5. <Vw> finanziell backing, support, ZB maintenance payments, maintenance allowances, relief payments ■ mit Unterstützung von < Geschäft> through the agency of* * *Unterstützung
(Arbeitslose) unemployment benefit, dole (Br.), (Förderung) furtherance, encouragement, patronization, boost, promotion, support, arm, (Fürsorge) relief, (Hilfe) support, help[ing], assistance, aid, (Sozialversicherungsleistung) benefit, (Spende) contribution, sign-up, (Subvention) grant, (Unterhaltsgewährung) maintenance, alimony;
• auf Ihre Unterstützung angewiesen depending on you for support;
• auf städtische Unterstützung angewiesen on the parish (town, US);
• mit Unterstützung von with the support of, (Rundfunkprogramm) presented by courtesy of;
• mit mit kommunaler Unterstützung rate-aided (Br.);
• mit Unterstützung aus staatlichen Mitteln state-aided, bountyfed;
• ohne Unterstützung unbacked, unhelped, (Wohlfahrtsempfänger) unaided, unrelieved;
• zur Unterstützung von in aid of;
• anstaltsinterne Unterstützung institutional (indoor) relief (Br.);
• von der Gewerkschaft ausgehandelte Unterstützung union benefit;
• bar ausgezahlte Unterstützung cash assistance;
• fachliche Unterstützung technical aid;
• finanzielle Unterstützung pecuniary assistance, financial help (backing), accommodation, (durch kommunale Stellen) municipal aid;
• maßgebliche finanzielle Unterstützung substantial funding;
• gegenseitige Unterstützung mutual aid (assistance), log-rolling (US);
• geldliche Unterstützung pecuniary aid (assistance);
• von der Gemeinde gewährte (gemeindliche) Unterstützung parish relief (Br.), community support;
• in der arbeitslosen Zeit gezahlte Unterstützung off-season subsidy;
• kommunale Unterstützung rate aid (Br.), parish relief;
• mangelnde Unterstützung lack of support;
• öffentliche Unterstützung pauper (poor) relief (Br.), public welfare (aid, assistance), outdoor (Br.) (public, US) relief;
• politische Unterstützung endorsement, political backing;
• staatliche Unterstützung government support (backing), government[al] assistance, grant, subsidy, subsidizing, subvention, state-aid (US), (für Kommunalaufgaben) municipal support, grant-in-aid (US), Exchequer equalization grant (Br.);
• tatkräftige Unterstützung strong-arm treatment;
• technische Unterstützung technical aid;
• vorläufige Unterstützung interim relief;
• vorübergehende Unterstützung temporary relief;
• weitgehende Unterstützung large support;
• werbliche Unterstützung advertising support;
• wesentliche Unterstützung material support;
• projektgebundene wirtschaftliche Unterstützung (Entwicklungsländer) commodity (tied) aid;
• zuerkannte Unterstützung affirmative relief;
• zusätzliche Unterstützung additional benefit;
• Unterstützung durch die Aktionäre shareholder (stockholder, US) support;
• Unterstützung durch Anstaltsfürsorge indoor (institutional, Br.) relief;
• Unterstützung eines Antrags seconding a motion;
• Unterstützung durch Arbeiterstimmen im ganzen Land labo(u)r’s national support;
• Unterstützung der Armen contribution to the poor, pauper (poor) relief (Br.);
• staatliche Unterstützung für die Beschäftigung von Kurzarbeitern temporary employment subsidy;
• Unterstützung eines Bewerbers backing up of a candidate;
• Unterstützung für Familien mit abhängigen Familienangehörigen aid to families with dependent children;
• Unterstützung der obersten Führungskräfte durch Arbeitnehmervertreter multiple management;
• Unterstützung örtlicher Gebietskörperschaften help to local authorities;
• werbliche Unterstützung des Händlers dealer-aid advertising;
• Unterstützung der Industrie encouragement of industry;
• Unterstützung der Informationskampagnen in den Mitgliedstaaten support of member states’ information campaigns;
• Unterstützung der Minderheit minority support;
• Unterstützung in Notfällen emergency support;
• Unterstützung durch Öffentlichkeitsarbeit public-relations support;
• Unterstützung beider Parteien bipartisan support;
• Unterstützung vonseiten der Regierung government support;
• Unterstützung der kleinen und mittleren Unternehmen (KMU) support for small and medium enterprises (SMEs);
• Unterstützung durch die Werbewirtschaft advertiser support;
• Unterstützung aus Wirtschaftskreisen business support;
• Unterstützung bei der Wohnungsbeschaffung subsidized housing;
• j. um Unterstützung angehen to call upon s. o. to give assistance;
• sich um Unterstützung bemühen to gun for support (US);
• Unterstützung beziehen (erhalten) to obtain (receive) state relief, to be (go) on the parish (town, US), to receive aid from a public poor fund, to be on relief, (Arbeitsloser) to draw unemployment benefit (Br.), to receive unemployment compensation (US), to be on (draw) the dole (Br.);
• Unterstützung einstellen to pull the plug (sl.);
• Unterstützung empfangen to go on relief rolls (US);
• Unterstützung entziehen to siphon support away;
• Geld zur Unterstützung für Sozialfälle geben to spend money in alms;
• allgemeine Unterstützung genießen to enjoy popular support;
• Unterstützung gewähren to grant relief;
• finanzielle Unterstützung gewähren to extend pecuniary assistance;
• j. zur Unterstützung heranziehen to enlist the services of s. o.;
• mit der vollen Unterstützung eines Ausschusses rechnen können to be solid with a committee;
• einem Unternehmen seine Unterstützung angedeihen lassen to confer one’s patronage upon an undertaking;
• der Exportwirtschaft jedmögliche Unterstützung zuteil werden lassen to shore up export industries;
• von staatlicher Unterstützung leben to live off government aid (assistance);
• auf Unterstützungen angewiesen sein to be dependent on alms;
• auf öffentliche Unterstützung angewiesen sein to be thrown upon the parish (on the town, US), to be a public charge;
• sich zur Unterstützung verpflichten to pledge one’s support;
• durch Unterstützungen unterhalten werden to be supported by voluntary contributions.
durch Anstaltsfürsorge indoor (institutional, Br.) relief -
72 рекламное дело
1) General subject: commercial2) Advertising: advertising business, advertising profession3) Business: advertising, advertising industry4) Makarov: public relations -
73 treta
f.1 trick (engaño).2 artifice, ruse, frame-up, scheme.* * *1 trick, ruse* * *SF1) (=truco) trick; (=ardid) ruse, stratagem; (Com) stunt, gimmick2) (Esgrima) feint* * *a) ( ardid) trick, ruseb) ( en esgrima) feint* * *= gimmick, ruse, stalking horse, trick, gaff, wheeze.Ex. Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.Ex. The library did not burn and the purchase of Thomas Jefferson's library as a replacement was a ruse to help pay the former President's debts.Ex. Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex. But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex. There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex. Last year's profits were more than halved, so the company has come up with a clever wheeze.----* con tretas = by cunning.* tretas = crafty ways.* * *a) ( ardid) trick, ruseb) ( en esgrima) feint* * *= gimmick, ruse, stalking horse, trick, gaff, wheeze.Ex: Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.
Ex: The library did not burn and the purchase of Thomas Jefferson's library as a replacement was a ruse to help pay the former President's debts.Ex: Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.Ex: But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex: There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex: Last year's profits were more than halved, so the company has come up with a clever wheeze.* con tretas = by cunning.* tretas = crafty ways.* * *1 (ardid) trick, rusese valió de una treta para convencernos she tricked us into believing her2 (en esgrima) feint* * *
treta sustantivo femenino
treta sustantivo femenino ruse
' treta' also found in these entries:
English:
ploy
- ruse
* * *treta nfruse, trick* * *f trick, ploy* * *treta nf: trick, ruse -
74 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
75 агент по рекламе
1) General subject: press agent, press-agent (спектаклей, концертов и т.п.), public relations man, publicist, publicity agent, publicity man, public man2) American: drumbeater3) Economy: advertising agent4) Diplomatic term: publicly man5) Makarov: public relations officer -
76 specialist
1) эк. специалист, профессионал (человек, профессионально занимающийся определенной деятельностью); эксперт (в какой-л. области)She's a specialist in modern French literature. — Она специализируется на современной французской литературе.
specialist advice [help\] — совет [помощь\] эксперта
Syn:See:advertising specialist, agricultural extension specialist, agricultural specialist, computer specialists, contract specialist, creative specialist, customs import specialist, design specialist, financial specialists, functional specialist, go-ahead specialist, graphics specialist, job development specialist, market specialist, marketing specialist, media specialist, nutritional specialist, pricing specialist, public relations specialists, recreation specialist, sales promotion specialist, skin care specialists, takeover specialist, tax specialist, technical specialist, training specialist, trash-collection specialist, specialist buyer, specialist contractor, specialist farm, specialist farmer, specialist unit, specialist's book2) бирж., амер. специалист (член фондовой биржи, зарегистрированный как специалист по одному или нескольким видам ценных бумаг; поддерживает рынок по этим бумагам, проводя операции за свой счет)Syn:See:3) ауд. специалист (консультант аудитора по не связанным с бухгалтерией вопросам, напр., оценщик или эколог)See:
* * *
"специалист" (США): члены фондовой биржи, зарегистрированные как специалисты по одному или нескольким видам ценных бумаг (примерно 400 на Нью-Йоркской фондовой бирже); поддерживают рынок по этим бумагам (оперируя за свой счет) и выступают в роли посредников между брокерскими фирмами, исполняя ограниченные приказы за часть комиссии брокеров; к специалистам предъявляются жесткие требования относительно собственного капитала и правил проведения операций; = specialist unit.* * *Специалист, первичный дилер. Компания - член фондовой биржи, которая зарегистрирована как специалист по одному или нескольким видам ценных бумаг, поддерживает рынок по этим бумагам (оперируя за свой счет) и выступает посредником между брокерскими фирмами. На один вид акций может быть назначен лишь один 'специалист', однако дилеры по обращающимся на бирже обычным акциям могут быть 'специалистами' по нескольким видам акций. В противоположность этому, на внебиржевом рынке может быть несколько компаний, специализирующихся на одном и том же виде ценных бумаг . Инвестиционная деятельность . -
77 собственная реклама
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > собственная реклама
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78 консультант по связям с общественностью
1) General subject: media consultant2) Advertising: public relations consultant, public relations counselorУниверсальный русско-английский словарь > консультант по связям с общественностью
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79 общественные отношения
1) General subject: intercourse2) Law: social relations3) Psychology: public relation4) Advertising: public relationsУниверсальный русско-английский словарь > общественные отношения
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80 представитель
1) General subject: advocate, agent, ambassador, assignee, commissioner, delegate, deputy, disciple (определённой школы), embassador, executive, exponent (теории, направления и т. п.), member, negotiator, nominee, representative, secondary, spokesman, spokesman (класса, эпохи и т.п.), spokesperson (группы лиц, организации), spokeswoman, vakeel, vicar, representant, spokeperson2) Biology: (типичный) representative3) Obsolete: legate5) Mathematics: one of, representer, sample, specimen6) Religion: contact person7) Law: authorized agent, broker, proxy, substitute8) Economy: canvasser9) Accounting: resident10) Linguistics: instance11) Diplomatic term: speaker (организации, партии и т.п.)12) Indian language: vakil13) Polygraphy: rep (издательства)14) Jargon: mother15) Oil: quoter16) Advertising: rep., spokesman (официально выступающий от имени группы, организации), spokesperson (официально выступающий от имени группы, организации)17) Business: contact man, envoy, factor, negotiant18) Oceanography: (какого-л.семейства) member (напр. the Arctic Char is a member of the Salmon family, арктический голец - представитель семейства лососевых)19) leg.N.P. attorney (in a broad sense), proxy (parliamentary practice)20) Makarov: negotiator (в переговорах), public relations man (кинозвезды и т.п.), public relations officer (кинозвезды и т.п.), representative (издательства), type (чего-л.)22) Logistics: advance agent
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