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41 institute
сущ.1) общ. институт, общество (организация, созданная с целью выполнения определенной научной деятельности или общественной миссии)See:Adizes Institute, American Institute in Taiwan, American Institute of Public Opinion, European Monetary Institute, European Telecommunications Standards Institute, Institute for Economic Research, Institute for International Finance, International Institute for the Unification of Private Law, United Nations Institute for Training and Research, institution2) общ. институт (высшее учебное заведение, как правило, с технической специализацией)3) общ., амер. краткосрочные интенсивные курсы -
42 OPI
1) Ботаника: Other Peoples Interviews2) Военный термин: Office of Primary Interest, Oral Presentation Initiative, ordnance procurement instructions3) Техника: orbital position indicator, orbiter payload interrogator4) Полиграфия: open print interface5) Сокращение: Operator Interface6) Университет: Oral Proficiency Interview7) Вычислительная техника: Open Prepress Interface, Open Prepress Interface (DTP)9) Фирменный знак: Occupational Performance Issue, Office Products International10) Экология: Office of Public Information11) Деловая лексика: Online Product Information12) Образование: Office of Public Instruction13) AMEX. Opinion Research Corporation -
43 survey
1. n1) обозрение, обзор; исследование3) инспектирование; осмотр•- continuous surveyto carry out / to conduct / to make / to undertake a survey — делать обзор; проводить исследование / изыскание / обследование / инспектирование
- daily news survey
- economic survey
- exhaustive survey
- exploratory survey
- industrial survey
- judicial survey
- labor force survey
- market survey
- multipurpose survey
- national survey
- pilot survey
- political and economic survey
- population survey
- preliminary survey
- public opinion survey
- questionnaire survey
- regular survey
- sample survey
- selective survey
- sociological survey
- survey by questionnaire
- telephone survey
- verification survey
- Voter Research and Survey
- World Economic Survey 2. vпроводить обзор, проводить исследование, проводить осмотр, проводить инспектирование -
44 state institute
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45 american national standards institute
The English-Russian dictionary general scientific > american national standards institute
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46 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
47 give
1. Ithe door gave дверь подалась; the ice gave лед сломался /не выдержал/; the foundations are giving фундамент оседает; at the height of the storm the bridge gave в самый разгар бури мост не выдержал и рухнул; his knees seemed to give ему казалось, что у него подкашиваются ноги; the branch gave but did not break ветка прогнулась, но не сломалась; а soft chair (a bed, a mattress, etc.) gives [when one sits on it] мягкий стул и т. д. проминается [, когда на него садятся]; the frost is beginning to give мороз начинает слабеть2. II1) give in some manner. give generously /unsparingly, abundantly/ щедро и т. д. давать /дарить, одаривать/; give grudgingly нехотя делать подарки2) give in some manner this chair (the mattress, the bed, etc.) gives comfortably (a lot) этот стул и т. д. приятно (сильно) проминается; the springs won't give enough /much/ пружины довольно тугие; the горе has given a good deal веревка сильно растянулась /ослабла/; give for some time the frost did not give all day мороз не отпускал весь день3. IIIgive smth.1) give food (medicine, L 3, etc.) давать еду и т. д., give presents дарить /делать/ подарки; give a grant давать дотацию /пособие/; give a scholarship предоставлять стипендию; give a medal награждать медалью; give alms подавать милостыню2) give a message передавать записку /сообщение/; give one's regards передать привет3) give a large crop (10 per cent profit, etc.) приносить / давать/ большой урожай и т. д.; give fruit плодоносить; give milk давать молоке; give heat излучать тепло; the lamp gives a poor light лампа светит тускло /дает, излучает тусклый свет/; his work gives good results его работа дает хорошие результаты; two times two /two multiplied by two/ gives four дважды два give четыре4) give facts (news, details, the following figures, etc.) приводить /сообщать/ факты и т. д.; give an example /an instance/ приводить /давать/ пример: the dictionary doesn't give this word в словаре нет этого слова; the list gives ten names в списке [приведено /указано/] / список содержит/ десять имен; he gave a full account of the event он все рассказал /дал полный отчет/ об этом событии; he gave no particulars он не сообщил никаких подробностей; give a portrait (a character, the scenery of the country, etc.) нарисовать портрет и т. д.; in his book he gives a description of their customs в своей книге он описывает их нравы; give evidence /testimony/ давать показания; give one's name and address дать /назвать/ свой фамилию и адрес5) the thermometer gives forty degrees термометр показывает сорок градусов; the barometer gives rain барометр пошел на дождь; give no sign of life не подавать признаков жизни; give no sign of recognition a) не подать виду, что узнал; б) не узнать; give no sign of embarrassment нисколько не смутиться6) give a dinner (a dinner party, a ball, a party, a concert, a performance, etc.) давать /устраивать/ обед и т. д.7) give lessons (instruction, exact information, etc.) давать уроки и т. д., give smth. in smth. give lessons in mathematics (instruction in golf, etc.) давать уроки по математике и т. д.; give smth. on smth. give lectures on psychology (on biology, on various subjects, etc.) читать лекции по психологии и т. д., give a lecture прочитать лекцию, выступить с лекцией; give a song (one of Beethoven's sonatas, a concerto, etc.) исполнять песню и т. д., give a recital (a recitation) выступать с сольным концертом (с художественным чтением)8) give one's good wishes желать всего доброго / хорошего/; give one's blessing давать свое благословение: give a toast провозглашать тост; give smb.'s health /the health of smb./ поднимать тост за чье-л. здоровье9) give a point in the argument уступить по одному какому-л. вопросу в споре; give way /ground/ отступать, сдавать [свои] позиции; the army (our troops, the crowd, etc.) gave way армия и т. д. отступила; the door (the axle, the railing, etc.) gave way дверь и т. д. подалась; the bridge (the ice, the floor, the ground, etc.) gave way мост и т. д. провалился; the rope /the line/ gave way веревка лопнула; my legs gave way у меня подкосились ноги; his health is giving way его здоровье пошатнулось; his strength is giving way силы оставляют его; if he argues don't give way если он будет спорить, не уступайте10) give a decision сообщать решение; give judg (e)ment выносить приговор; give notice а) предупреждать о предстоящем увольнении; б) уведомлять11) semiaux give a look /а glance/ взглянуть, бросить взгляд; give a jump /а leap/ (под)прыгнуть, сделать прыжок; give a push (a pull) толкнуть (потянуть); give a kick ударить ногой, лягнуть; give a smile улыбнуться; give a kiss поцеловать; give a loud laugh громко засмеяться /рассмеяться/; give a cry /а shout/ издавать крик; give a sigh вздохнуть; give a groan застонать; give a sob всхлипнуть; give a start вздрогнуть; give a nod кивнуть; give a shake [of one's head] отрицательно покачать головой; give an injection делать укол; give a shrug of the shoulders пожать плечами; give a wave of the hand махнуть рукой; give a blow ударить; give a rebuff давать отпор; give a beating задать порку, избить; give chase пускаться в погоню; give a wag of the tail вильнуть хвостом; give an order (a command, instructions, etc.) отдавать приказ /распоряжение/ и т. д.; give an answer /а reply/ давать ответ, отвечать; give help оказывать помощь; give the alert объявлять тревогу; give a warning делать предупреждение; give advice советовать, давать совет; give a suggestion предлагать, выдвигать предложение; give a promise (one's word, one's pledge, etc.) давать обещание и т. д.; give shelter давать /предоставлять/ убежище; give a volley дать залп; the gun gave a loud report раздался громкий ружейный выстрел; give offence обижать, наносить обиду; give battle давать бой; give a chance (an opportunity, power, etc.) предоставлять /давать/ возможность и т. д.4. IVgive smth. somewhere1) give back the books you borrowed (my pen, my newspaper, etc.) возвращать книги, которые вы взяли и т. д.; give smth. in some manner give money generously (grudgingly, freely, etc.) щедро и т. д. давать деньги; regularly give presents регулярно делать подарки2) give smth. at some time give a message immediately немедленно передать записку3) give smth. at some time give profit (10 per cent, etc.) regularly (annually, etc.) регулярно и т. д. приносить прибыль и т. д.4) give smth. in some manner give an extract in full (at length, in detail, etc.) приводить отрывок полностью и т. д.5) semiaux give smth. in some manner give aid willingly охотно оказывать помощь; give one's answers loudly (distinctly, etc.) давать ответы /отвечать/ громко и т. д.5. V1) give smb. smth. give me your pencil (him this book, her your hand, me a match, the child a glass of milk, the boy his medicine, etc.) дайте мне ваш карандаш и т. д., give smb. a present сделать кому-л. подарок; give him watch (her a ring, etc.) подарить ему часы и т. д.; give her a bunch of flowers преподнести ей букет цветов; what has he given you? что он вам подарил /преподнес/?; give him a letter from his mother (her a note from me, etc.) передавать ему письмо от матери и т. д.; give an actor a role (him a job, etc.) предлагать /давать/ актеру роль и т. д.; give smb. the place of honour отвести кому-л. почетное место; give me long distance дайте мне междугородную; I give you my word (my promise, my consent, etc.) 'даю вам слово и т. д.; give smb. smth. for smth. give smb. a watch for a present преподнести кому-л. часы в качестве подарка; give women equal pay with men for their work оплачивать труд женщин наравне с трудом мужчин; give smb. smth. in smth. give them parts in his new play распределять между ними роли в его новой пьесе; give smb. smb. she gave him a beautiful baby boy она родила ему прекрасного мальчика2) give smb. smth. give him the message (me the letter, etc.) передавать ему записку и т. д.; give smb. one's love (one's compliments, one's kind regards, etc.) передавать кому-л. привет и т. д.; give him my thanks передайте ему мою благодарность; I give you my very best wishes желаю вам всего самого лучшего3) give smb. smth. give smb. an illness (measles, a sore throat, etc.) заразить кого-л. какой-л. болезнью и т. д.; you've given me your cold вы заразили меня насморком, я от вас заразился насморком4) give smb., smth. smth. give us warmth and light (us fruit, people meat, us milk, us wool and leather, etc.) давать нам тепло и свет и т. д.; give men pleasure (him joy, the children enjoyment, her satisfaction, etc.) доставлять людям удовольствие и т. д.; give smb. [much] pain (much trouble, sorrow, etc.) причинять кому-л. боль и т. д.; too much noise gives me a headache от сильного шума у меня начинается головная боль; give smb. courage (me patience, him strength, her more self-confidence, etc.) придавать кому-л. мужество и т. д.; that gave me the idea of travelling это навело меня на мысль о путешествии; give smth. flavour придавать чему-л. вкус5) give smb. smth. give the commission an account of his trip (us a good description of the man, him wrong information, him good proof, etc.) давать комиссии отчет /отчитываться перед комиссией/ о своей поездке и т. д.; give me your opinion сообщите мне свое мнение; give us human nature truthfully (the reader a true picture of his age, etc.) описать /воссоздать/ для нас подлинную картину человеческой природы и т. д.6) give smb. smth. give the child a name дать ребенку имя; give smth. smth. give the book a strange title дать книге странное заглавие /название/; this town gave the battle its name эта битва получила название по городу, близ которого она произошла7) give smb. smth. give smb. lessons (music lessons, lessons in French, consultations, instruction, etc.) давать кому-л. уроки и т. д., give smb. a concerto (a play, etc.) исполнить для кого-л. концерт и т. д.; give us Bach (us another song, etc.) исполните нам /для нас/ Баха и т. д.; who will give us a song? кто вам споет? || give smb. an example служить кому-л. примером; give the other boys an example подавать другим мальчикам пример8) give smb. smth. give smb. good morning (him good day, us good evening, etc.) пожелать кому-л. доброго утра и т. д., give smb. one's blessing благословлять кого-л.; give smb. smth., smb. give them our country (our host, the Governor, etc.) предложить им выпить за нашу страну и т. д.9) give smb. smth. give smb. six months' imprisonment (five years, two years of hard labour, etc.) приговорить кого-л. к пяти месяцам тюремного заключения и т. д.10) semiaux give smb., smth. smth. give smb. a look (a fleeting glance, etc.) бросить на кого-л. взгляд и т. д.; give smb. a smile улыбнуться кому-л.; give smb. a kiss поцеловать кого-л.; give smb. a blow нанести кому-л. удар, стукнуть кого-л.; give smb. a push толкнуть кого-л.; give smb. a kick лягнуть, ударить кого-л. ногой; give smb. a nod кивнуть кому-л. [головой]; give smb. a beating избить /поколотить/ кого-л.; give one's hat a brush почистить шляпу; give a blackboard a wipe стереть с доски; give smb.'s hand a squeeze сжать или пожать кому-л. руку; give them our support (him help, him a hand, them every assistance, etc.) оказать им поддержку и т. д.; give the matter every care внимательно отнестись к вопросу; give smb. a warning предупреждать кого-л.; give smb. an order (instructions, etc.) отдать кому-л. приказ и т. д.; give smb. an answer /а reply/ давать кому-л. ответ, отвечать кому-л.; my old coat gives me good service мое старое пальто все еще служит мне; give me a chance (him another opportunity, etc.) предоставьте мне возможность и т. д.6. VII1) give smth. to do smth. give a signal to start (notice to leave, etc.) давать сигнал к отправлению и т. д.; give a push to open the door толкнуть дверь, чтобы она открылась; give a lot to know it (anything to know what happened, the world to have it, the world to secure such a thing, etc.) многое отдать, чтобы узнать это и т. д. || give smb. to understand дать кому-л. понять2) give smb. smth. to do give him a book to read (me something to eat, her a glass of water to drink, him the right to complain, him a week to make up his mind, us an hour to get there, myself time to think it over, etc.) дать ему прочесть книгу и т. д.; give a porter one's bags to carry (a groom one's horse to hold, etc.) попросить носильщика отнести вещи и т. д.; give him a letter to mail дать /велеть/ ему отправить письмо; give her a message to deliver дать ей записку для передачи7. XI1) be given smth. he was given a job (quarters, a rest, etc.) ему дали /предложили/ работу и т. д., he was given a book (a watch, L 50, a ring, etc.) ему подарили книгу и т. д.; be given to smb., smth. a book (a watch, etc.) was given to him ему подарили книгу и т. д., he was given a contract с ним заключили контракт; be given in some manner our services are given free of charge мы оказываем услуги бесплатно; invitations are given gratuitously (periodically, willingly, etc.) приглашения рассылаются бесплатно и т. д., be given somewhere articles (books, etc.) must be given back статьи и т. д. должны быть возвращены2) be given to smb. of all the books that have been given to the public on the problem из всех выпущенных по данному вопросу книг3) || semiaux I was given to understand that... мне дали понять, что...4) be given to smth. be given to idleness (to luxury and pleasure, to drink, to these pursuits, etc.) иметь склонность к безделью и т. д., he is much given to music он увлекается музыкой; be given in so me manner I am not given that way у меня не такой склад /характер/; be given to doing smth. be given to drinking (to day-dreaming, to lying, to contradicting, to swearing, to shooting and hunting, etc.) любить выпить, иметь пристрастие к выпивке и т. д.; he is given to stealing он нечист на руку; he is given to boasting он хвастлив || semiaux (not) be given to smb. to do smth. it is not given to him to understand it (to appreciate beauty, to express his thoughts eloquently, to become famous, etc.) ему не дано понять это и т. д.5) be given somewhere the figures (the data, the results, etc.) are given below ( above) цифры и т. д. приведены ниже (выше); as given below (above) как показано /сказано/ ниже (выше); the word (this phrase, etc.) is not given in the dictionary словарь не дает /не приводит/ этого слова и т. д., be given in some manner the prices are given separately цены даются отдельно; this is given as a hypothesis это приводится в виде гипотезы6) be given smth. he was given the name of John его назвали Джоном; be given in some manner the subtitle is given rather grandiloquently дан очень пышный подзаголовок7) be given at some place the opera (the play, etc.) was first given in Paris (on this stage, etc.) эта опера и т. д. была впервые поставлена в Париже и т. д.; be given at some time the play is to be given again next month пьеса вновь пойдет /пьесу снова покажут/ в следующем месяце8) be given smth. be given six years' imprisonment (a severe punishment, a stiff sentence, a reprieve, etc.) получить шесть лет тюрьмы и т. д.; be given for (against) smb. the decision (the judg(e)ment, etc.) was given for (against) the defendant ( the plaintiff, etc.) решение и т. д. было вынесено в пользу (против) обвиняемого и т. д.8. XVI1) give to /for/ smth., smb. give to the Red Cross (to charity, to the poor, for the relief of the victims of the flood, etc.) жертвовать [средства] в пользу Красного Креста и т. д.2) give under smth. the fence (the beam, etc.) may give under the weight забор и т. д. может рухнуть под такой тяжестью; the earth /the soil/ (the marshy ground, etc.) gave under the vehicle под тяжестью машины почва и т. д. осела; the step gave under his feet ступенька сломалась у него под ногами; the lock gave under hard pushing мы напирали на дверь, пока замок не сломался; give on smth. we can't negotiate until each side is willing to give on some points успешные переговоры невозможны [до тех пор], пока каждая сторона не пойдет на определенные уступки3) give (up)on (into, onto) smth. the window ( the door, the gate, etc.) gives (up)on the street (on the garden, on the side street, into /on(to)/ the yard, on the sea, etc.) окно и т. д. выходит на улицу и т. д., the road gave onto the highway дорога выходила на шоссе9. XVIIIgive oneself to smth. give oneself to mathematics (to study, to science, etc.) посвятить себя математике и т. д.; give oneself to thought (to meditation, to prayer, etc.) предаваться размышлениям и т. д.; the invaders gave themselves to plunder захватчики занимались грабежом10. XXI11) give smth. to smb., smth. give a book to each of the boys (food to the hungry, medicine to a patient, money to a beggar, etc.) давать каждому мальчику по книге и т. д.; money to the Red Cross (all his books to the library, his collection to the college, etc.) передать /( пожертвовать/ деньги Красному Кресту и т.; give one's hand to the visitor подать / пожать, протянуть/ руку посетителю; give a part to an actor дать актеру роль; give place to the old woman (to new methods, etc.) уступить место пожилой женщине и т. д.; give her face to the sun подставить лицо солнцу; give smth. for smb., smth. give his life for his friends (for his country, for a cause, etc.) отдать свою жизнь за друзей и т. д.; give smth. to smth., smb. give (no) thought to it (не) задумываться над этим; give [one's] attention to smb. оказывать кому-л. внимание; give credit to smth. прислушиваться к чему-л.; give credit to the report доверять сообщению || give one's ear to smb., smth. прислушиваться к кому-л., чему-л.; give ear to the rumour прислушиваться к тому, что говорят; give one's daughter in marriage выдавать /отдавать/ дочь замуж2) give smth. to smb. give the command of the regiment to him поручить ему командование полком; give my love /my kind regards, my compliments/ to her (to your family, etc.) передавать ей и т. д. привет; give smb., smth. into smb., smth. give the children into smb.'s hands (into smb.'s care, into smb.'s charge, etc.) передавать детей в чьи-л. руки и т. д., поручать детей кому-л. и т. д., give the thief into the hands of the police передать вора в руки полиции; give the prisoner into custody отдать заключенного под стражу3) give smth. to smth., smb. give perfume to the linen (an edge to the appetite, brilliance to the thing, etc.) придавать белью аромат и т. д.; give a disease to smb. (a cold to the boy, measles to a whole school, etc.) заразить кого-л. какой-л. болезнью и т. д.; give motion to the wheel привести колесо в движение; give currency to smth. пускать что-л. в обращение; give currency to rumours распускать слухи; his novel gave currency to this phrase после выхода в свет его романа это выражение стало крылатым; give rise to smth. породить /вызвать/ что-л.; his behaviour gave rise to rumours его поведение дало повод разговорам4) give smth. for smth. give five pounds for the hat (as much as L 3 for this book, a good price for the car, etc.) (заплатать пять фунтов за шляпу и т. д.; how much /what/ did you give for that? сколько вы за это заплатили?; give prizes /premiums/ for the best exhibits выдавать призы за лучшие экспонаты; give smth. to smb. give good wages to the workers хорошо платить рабочим5) give smth. to smth., smb. give one's free time to golf (one's mind to scientific research, one's attention to study, one's heart to art, one's energy to political affairs, one's love to her, etc.) отдавать все свое свободное время игре в гольф и т. д.; give one's life to science (to the cause of peace, to study, to one's duty, etc.) отдать /посвятить/ свой жизнь науке и т. д.6) give smth. with smth. give the story with many unnecessary particulars (a description with many side remarks, evidence with no trace of bias, etc.) рассказать эту историю со многими ненужными подробностями и т. д.; give the scenery with great fidelity описывать /воспроизводить/ пейзаж с большой точностью; give smth. for smth. give his reasons for his absence (for the delay, for her lateness, etc.) объяснять свое отсутствие и т. д.7) give smth. at smth. the bulletin gives the population of the country at 90 millions (the average number of attempts at 3, the number of instances at 8, etc.) в бюллетене указывается, что население этой страны ранки девяноста миллионам и т. д.; give smth. in smth. give 30° in the shade (in the sun) показывать /регистрировать/ тридцать градусов в тени (на солнце)8) give smth. to smth. the city gave its name to the battle эта ботва получила название по городу, близ которого она произошла; the largest city gave its name to the province эта область названа по самому большому городу9) give smth. for smb. give a dinner (a party, etc.) for 20 guests давать обед и т. д. на двадцать человек /персон/10) give smth. to smb. give instruction to a class of adults (lessons to children, interviews to journalists, etc.) давать уроки группе взрослых и т. д., give a talk to the recruits провести беседу с новобранцами11) give smth. to smb. give three hearty cheers to the winners встречать победителей троекратным "ура"12) || give way to smth., smb. отступать перед чем-л., кем-л.; give way to а саг (to traffic coming in from the right, to the man, etc.) пропускать автомобиль и т. д., давать дорогу автомобилю и т. д.; give way to despair впасть в отчаяние; give way to temptation (to grief, etc.) поддаться соблазну и т. д.; give way to emotions уступить чувствам, быть не в состоянии справиться со своими чувствами; give way to tears не сдержать слезы, расплакаться; give way to his whims (to him, to these impudent demands, etc.) уступать его капризам и т. д., give way to anger не сдержать гнева, дать волю гневу; give place to smth., smb. отступать перед чем-л., кем-л.; spring gave place to summer на смену весне пришло лето13) semiaux give smth., to smb., smth. give a blow to smb. нанести кому-л. удар; give a signal to the guard подавать сигнал часовому; give a turn to a key in the lock повернуть ключ в замке; give help to the needy оказывать помощь нуждающимся; give an order to the servants (a command to the soldiers. etc.) отдать распоряжение слугам и т. д.; give an answer to the man ответить этому человеку; give encouragement to the boy ободрить /подбодрить/ мальчика; give chase to a ship [начать] преследовать корабль11. XXIV1give smth. as smth. give a book (a jack-knife, etc.) as a present давать книгу и т. д. в качестве подарка, дарить книгу и т. д., give smth. as a keepsake дарить что-л. на память
См. также в других словарях:
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