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121 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
122 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
123 price differentiation
Gen Mgta pricing strategy in which a company sells the same product at different prices in different markets -
124 repositioning
Mktga marketing strategy that changes aspects of a product or brand in order to change market position and alter consumer perceptions -
125 vertical integration
Gen Mgtthe practice of combining some or all of the sequential operations of the supply chain between the sourcing of raw materials and sale of the final product. Vertical integration can be pursued as a strategy through the acquisition of suppliers, wholesalers, and retailers to increase control and reliability. It can also be achieved when a company gains strong control over suppliers or distributors, usually by exercising purchasing power. -
126 algorithm elaboration
English-Russian dictionary of Information technology > algorithm elaboration
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127 differentiation
дифференцирование; дифференциацияThe English-Russian dictionary general scientific > differentiation
См. также в других словарях:
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market-product strategy — See product market strategy … Big dictionary of business and management
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