-
21 cost
1. n1) цена; стоимость; себестоимость2) обыкн. pl расходы, издержки, затраты3) pl судебные издержки, судебные расходы
- absorbed costs
- accident costs
- acquisition cost
- actual cost
- actual costs
- actual manufacturing cost
- added cost
- additional cost
- adjusted historical cost
- administration costs
- administrative costs
- administrative and management costs
- administrative and operational services costs
- advertising costs
- after costs
- after-shipment costs
- aggregate costs
- agreed cost
- airfreight cost
- allocable costs
- allowable costs
- alternative costs
- amortization costs
- amortized cost
- ancillary costs
- annual costs
- anticipated costs
- applied cost
- arbitration costs
- assembly costs
- assessed cost
- average cost
- average costs
- average cost per unit
- average variable costs
- avoidable costs
- back-order costs
- basic cost
- billed cost
- book cost
- borrowing cost
- breakage cost
- break-even costs
- budget costs
- budgeted cost
- budgeted costs
- budgeted operating costs
- building costs
- burden costs
- calculated costs
- capacity costs
- capital costs
- capital floatation costs
- carriage costs
- carrying cost
- carrying costs
- centrally-managed costs
- changeover costs
- cleaning costs
- clerical costs
- closing costs
- collection costs
- combined cost
- commercial cost
- commercial costs
- committed costs
- common staff costs
- comparative costs
- competitive costs
- competitive marginal costs
- complaint costs
- conditional cost
- consequential costs
- considerable costs
- constant cost
- constant costs
- construction costs
- contract cost
- contractual costs
- controllable costs
- court costs
- crane costs
- credit costs
- cumulative costs
- current cost
- current costs
- current outlay costs
- current standard cost
- cycle inventory costs
- debt-servicing costs
- declining costs
- decorating costs
- decreasing costs
- defect costs
- defence costs
- deferred costs
- deficiency costs
- degressive costs
- delivery costs
- departmental costs
- depleted cost
- depreciable cost
- depreciated cost
- depreciated replacement cost
- depreciation costs
- designing costs
- deterioration costs
- development costs
- differential costs
- direct costs
- direct labour costs
- direct operating costs
- direct payroll costs
- discretionary fixed costs
- dismantling costs
- distribution costs
- distribution marketing cost
- domestic resource costs
- double-weighted borrowing cost
- downtime costs
- economic costs
- eligible costs
- engineering costs
- entry cost
- environmental costs
- equipment capital costs
- erection costs
- escalating costs
- escapable costs
- estimated cost
- estimated costs
- evaluation cost
- excess cost
- excess costs
- excessive costs
- exhibition costs
- exploration costs
- extra costs
- extra and extraordinary costs
- extraordinary costs
- fabrication cost
- factor cost
- factor costs
- factory cost
- factory costs
- factory overhead costs
- failure costs
- farm production costs
- farmer's cost
- farming costs
- feed costs
- fertilizing costs
- final cost
- financial costs
- financing costs
- first cost
- fixed costs
- fixed capital replacement costs
- flat cost
- floatation costs
- food costs
- foreign housing costs
- formation costs
- freight costs
- fuel costs
- full cost
- full costs
- funding cost
- general costs
- general running costs
- government-controlled production costs
- guarantee costs
- harvesting costs
- haul costs
- haulage costs
- heavy costs
- hedging cost
- hidden costs
- high cost
- hiring costs
- historical cost
- hospitality costs
- hotel costs
- hourly costs
- idle capacity costs
- idle time costs
- implicit costs
- implied interest costs
- imputed costs
- incidental costs
- increasing costs
- incremental costs
- incremental cost of capital
- incremental costs of circulation
- incremental costs of service
- incurred costs
- indirect costs
- indirect labour costs
- indirect manufacturing costs
- indirect payroll costs
- indirect production costs
- individual costs
- industrial costs
- industry-average costs
- initial cost
- inland freight cost
- inspection costs
- installation costs
- insurance costs
- insured cost
- intangible costs
- integrated cost
- interest costs
- inventoriable costs
- inventory cost
- inventory costs
- inventory acquisition costs
- inventory possession costs
- investigation costs
- investment costs
- invoiced cost
- issuing cost
- joint cost
- labour costs
- landed cost
- launching cost
- launching costs
- layoff costs
- legal costs
- legitimate costs
- life cycle costs
- life repair cost
- liquidation cost
- litigation costs
- living costs
- loading costs
- loan cost
- long-run average costs
- long-run marginal costs
- low costs
- low operating costs
- lump-sum costs
- machining cost
- maintenance costs
- maintenance-and-repair costs
- management costs
- man-power cost
- man-power costs
- manufacturing cost
- manufacturing costs
- manufacturing overhead costs
- marginal costs
- marginal-factor costs
- maritime costs
- marketing costs
- material costs
- material handling costs
- merchandising costs
- miscellaneous costs
- mixed cost
- mounting costs
- net cost
- nominal cost
- nonmanufacturing costs
- obsolescence costs
- offering cost
- one-off costs
- one-off costs of acquiring land, buildings and equipment
- one-shot costs
- operating costs
- operation costs
- operational costs
- opportunity costs
- order cost
- ordering cost
- order initiation cost
- ordinary costs
- organization costs
- organizational costs
- original cost
- original cost of the assets
- original cost of capital
- out-of-pocket costs
- overall cost
- overall costs
- overhead costs
- overtime costs
- own costs
- owning costs
- packaging cost
- packing cost
- past costs
- past sunk costs
- payroll cost
- payroll costs
- penalty cost
- penalty costs
- period costs
- permissible costs
- personnel costs
- piece costs
- planned costs
- postponable costs
- predetermined costs
- prepaid costs
- preproduction costs
- prime cost
- processing costs
- procurement costs
- product cost
- production cost
- production costs
- product unit cost
- progress-generating costs
- progressive costs
- prohibitive costs
- project costs
- project development cost
- projected costs
- promotional costs
- protected costs
- publicity costs
- purchase costs
- purchasing costs
- pure costs of circulation
- quality costs
- quality-inspection costs
- real cost
- real costs
- recall costs
- reconstruction cost
- recoverable cost
- recurring costs
- reduction costs
- reimbursable cost
- relative cost
- relevant costs
- removal costs
- renewal cost
- reoperating costs
- reoperation costs
- reorder cost
- repair cost
- repair costs
- replacement cost
- replacement costs
- replacement cost at market rates
- replacement cost of borrowing
- replacement cost of capital assets
- replacement cost of equipment
- replacement depreciation cost
- replenishment cost
- reproduction cost
- reproduction costs
- research costs
- research and development costs
- reservation costs
- rework costs
- rising costs
- road maintenance costs
- running costs
- run-on costs
- salvage cost
- salvage costs
- scheduled costs
- scrap cost
- selling costs
- semi-variable costs
- service costs
- servicing costs
- setting-up costs
- set-up costs
- shadow costs
- shelter costs
- shipping costs
- shortage costs
- single cost
- social costs
- social marginal costs
- social overhead costs
- sorting costs
- special costs
- specification costs
- spoilage costs
- staff costs
- stand costs
- standard cost
- standard costs
- standard direct labour costs
- standard direct materials cost
- standard factory overhead cost
- standing costs
- start-up costs
- stepped costs
- stocking cost
- stockout costs
- storage costs
- sunk costs
- supervision costs
- supplementary costs
- supplementary costs of circulation
- tangible costs
- target cost
- target costs
- taxable cost of shares
- tentative cost
- time-related cost
- total cost
- training cost
- training costs
- transaction costs
- transfer costs
- transhipment costs
- transport costs
- transportation costs
- travel costs
- travelling costs
- trim costs
- true cost
- true costs
- trust cost
- unamortized cost
- unavoidable costs
- underwriting cost
- unexpired costs
- unit cost
- unit costs
- unloading costs
- unrecovered cost
- unscheduled costs
- upkeep costs
- upward costs
- utility's costs
- variable costs
- variable capital costs
- wage costs
- war costs
- warehouse costs
- warehousing costs
- weighted average cost
- welfare costs
- wintering costs
- working cost
- working costs
- costs for bunker
- costs for storing
- costs of administration
- cost of appraisal
- cost of arbitration
- cost of borrowing
- cost of boxing
- cost of bunker
- cost of capital
- cost of capital deeping
- cost of carriage
- cost of carry
- cost of carrying inventory
- costs of circulation
- cost of civil engineering work
- cost of construction
- cost of a contract
- cost of credit
- cost of delivery
- cost of demonstration
- cost of discounting
- cost of disposal
- cost of education
- cost of equipment
- cost of equity capital
- cost of filing
- cost of financing
- cost of fixed capital
- cost of funds
- cost of goods
- cost of haulage
- cost of hotel accommodation
- costs of housing
- costs of idleness
- cost of installation
- cost of insurance
- costs of inventory
- cost of issue
- cost of labour
- cost of a licence
- cost of living
- cost of manpower
- cost of manufacture
- cost of manufactured goods
- cost of manufacturing
- costs of material
- costs of material inputs
- cost of money
- cost of obtaining funds
- costs of operations
- cost of an order
- cost of packaging
- cost of packing
- cost of postage
- costs of production
- cost of product sold
- cost of a project
- cost of publication
- cost of putting goods into a saleable condition
- cost of reclamation
- cost of reinsurance
- costs of reliability
- cost of renting
- cost of renting a trading post
- cost of repairs
- costs of routine maintenance
- cost of sales
- costs of sales
- cost of scrap
- cost of service
- cost of servicing
- costs of shipping
- cost of storage
- cost of a suit
- costs of supervision
- cost of tare
- costs of trackage
- costs of transportation
- cost of work
- cost per inquiry
- costs per unit
- above cost
- at cost
- at the cost of
- at extra cost
- below cost
- less costs
- minus costs
- next to cost
- under cost
- with costs
- without regard to cost
- exclusive of costs
- free of cost
- cost of market, whichever is lower
- cost plus percentage of cost
- absorb costs
- allocate costs
- assess the cost
- assess costs
- assume costs
- award costs against smb.
- bear costs
- calculate costs
- charge cost
- compute the cost
- cover the cost
- cover costs
- curb costs
- curtail costs
- cut down on costs
- cut production costs
- decrease the cost
- defray the costs
- determine the cost
- disregard costs
- distort the cost
- distribute costs
- entail costs
- estimate costs
- exceed the cost
- impose costs
- increase cost
- incur costs
- inflict economic and social costs
- involve costs
- itemize costs
- keep down costs
- meet the cost
- meet costs
- offset the cost
- offset the costs
- offset high interest costs
- overestimate production costs
- pay costs
- prune away costs
- push up costs
- recompense the cost
- recoup the cost
- recover costs
- reduce costs
- refund the cost
- revise the cost
- save costs
- sell at a cost
- share the cost
- slash costs
- split up the cost
- trim costs
- write off costs
- write off costs against revenues
- write off capital costs2. v1) стоить -
22 plan
1. план; проект; схема; чертёж; диаграмма || составлять план, чертить схему или диаграмму; проектировать; планировать2. система
* * *
1. план2. проект3. схема; чертёж; диаграмма
* * *
план, чёртеж; горизонтальная проекция
* * *
1) план2) проект3) схема; чертёж; диаграмма•- continuous inspection plan
- continuous sampling plan
- dependability plan
- development field plan
- evaluation plan
- failure reporting plan
- incentive plan
- inspection plan
- kill plan
- life-test plan
- maintainability plan
- maintenance plan
- maintenance support plan
- quality-and-reliability plan
- recall plan
- reliability demonstration plan
- reliability engineering plan
- reliability evaluation plan
- reliability growth plan
- reliability improvement plan
- reliability program plan
- reliability qualification plan
- reliability sampling plan
- reliability testing plan
- reliable life plan
- repair-and-maintenance plan
- replacement plan
- safety plan
- seismic zoning plan
- sequential life test plan
- standard test plan
- technical improvement plan
- test plan
- test management plan
- warranty plan* * *• 1) запланированный; 2) планировать• план -
23 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
24 ratio
1) отношение; соотношение; пропорция5) матем. частное•-
4:1:1 ratio
-
abundance ratio
-
activity ratio
-
adjacent-channel protection ratio
-
advance ratio
-
air/oil ratio
-
air-fuel ratio
-
alumina ratio
-
amplitude ratio
-
anamorphic ratio
-
anode-to-cathode ratio
-
aperture ratio
-
apparent slip ratio
-
aspect ratio
-
atomic ratio
-
attenuation ratio
-
augmentation ratio
-
availability ratio
-
axial ratio
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axle ratio
-
balance ratio
-
balanced steel ratio
-
beam aspect ratio
-
beam-depth ratio
-
beam-draft ratio
-
bearing ratio
-
best power mixture ratio
-
blade aspect ratio
-
blade-area ratio
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blending ratio
-
blip-scan ratio
-
blocking-to-forward resistance ratio
-
blowup ratio
-
boilup-feed ratio
-
boost pressure ratio
-
boosting ratio
-
boss-diameter ratio
-
boss ratio
-
braking ratio
-
breeding ratio
-
brush coverage ratio
-
burnout ratio
-
by-pass ratio
-
C/B ratio
-
cancellation ratio
-
capacity/deadweight ratio
-
capture ratio
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carbon ratio
-
carrier-to-interference ratio
-
carrier-to-noise ratio
-
cascade pitch-chord ratio
-
catalyst-oil ratio
-
catalyst ratio
-
cement-aggregate ratio
-
cetane ratio
-
charge ratio
-
charge-to-mass ratio
-
circulation ratio
-
coal-to-coke replacement ratio
-
coherence ratio
-
common ratio
-
common-mode rejection ratio
-
compression ratio
-
contact ratio
-
continuous casting ratio
-
contrast ratio
-
control ratio
-
convergence ratio
-
conversion ratio
-
copper-to-superconductor ratio
-
correlation ratio
-
cost/performance ratio
-
critical power ratio
-
cross-ratio
-
crown diameter ratio
-
cumulative fatigue ratio
-
current instability ratio
-
current ratio
-
current transfer ratio
-
current unbalance ratio
-
cutoff ratio
-
damping ratio
-
deadweight-displacement ratio
-
deadweight ratio
-
defective ratio
-
defect ratio
-
delivery ratio
-
dependability ratio
-
desired-to-undesired signal ratio
-
developed blade-area ratio
-
deviation ratio
-
disk-area ratio
-
distortion ratio
-
disturbance ratio
-
disturb ratio
-
double ratio
-
downtime ratio
-
drafting ratio
-
drop-off-to-pickup ratio
-
drowning ratio
-
dryout ratio
-
duty ratio
-
effective pitch ratio
-
effective slip ratio
-
electric/heat output ratio
-
elongation ratio
-
empty run ratio
-
empty weight-to-carrying capacity ratio
-
energy-to-volume ratio
-
energy-to-weight ratio
-
engine displacement to horsepower ratio
-
engine pressure ratio
-
enhancement ratio
-
error ratio
-
escape ratio
-
excess noise ratio
-
excitation response ratio
-
extraction ratio
-
extrusion ratio
-
false alarm ratio
-
fat-to-lean ratio
-
field-forcing ratio
-
filter open area ratio
-
flow ratio of mold
-
flowing fluid ratio
-
focal ratio
-
frame aspect ratio
-
freeboard ratio
-
free-fluid ratio
-
frequency multiplication ratio
-
frequency ratio
-
friction ratio
-
front-to-back ratio
-
fuel ratio
-
fuel-air equivalence ratio
-
fuel-air ratio
-
fuel-oil consumption ratio
-
gas ratio
-
gas recovery ratio
-
gas-condensate ratio
-
gas-oil ratio
-
gasoline-oil consumption ratio
-
gas-water ratio
-
geometric pitch ratio
-
grain-to-air mass ratio
-
gross-to-net ratio
-
harmonic ratio
-
heat sharing ratio
-
hit ratio
-
hub-diameter ratio
-
hub ratio
-
humidity ratio
-
hydrogen carbon ratio
-
idle mixture ratio
-
image ratio
-
image signal-to-noise ratio
-
image-frequency rejection ratio
-
image rejection ratio
-
input-to-output frequency ratio
-
intensifier ratio
-
interference-to-noise ratio
-
internal breeding ratio
-
inversion level ratio
-
inversion ratio
-
ionization ratio
-
irregularity ratio
-
isolation ratio
-
jamming-to-signal ratio
-
jam-to-signal ratio
-
lay ratio
-
length-beam ratio
-
length-depth ratio
-
length-draft ratio
-
lift/drag ratio
-
light output ratio
-
likelihood ratio
-
limiting drawing ratio
-
line-interlace ratio
-
liquor ratio
-
load ratio
-
locked rotor current ratio
-
luminance ratio
-
magnetoresistive ratio
-
main-beam-to-sidelobe ratio
-
mark-to-space ratio
-
mark-space ratio
-
meander ratio
-
melting-speed ratio
-
metal-restitution ratio
-
mismatch ratio
-
miss ratio
-
mixing ratio
-
mobility ratio
-
moderating ratio
-
modular ratio
-
molar ratio
-
mold ratio
-
negative sequence current ratio
-
negative sequence voltage ratio
-
noise-power ratio
-
noise-to-signal ratio
-
notch yield ratio
-
notched-unnotched tensile strength ratio
-
n-ratio
-
nutritive ratio
-
offset ratio
-
oil-steam ratio
-
one-to-zero ratio
-
on-off ratio
-
operating ratio
-
output voltage ratio
-
output-input ratio
-
overall combined feed ratio
-
overall gear ratio
-
overburden ratio
-
overvoltage ratio
-
partition ratio
-
peak ratio
-
peak-to-average ratio
-
penetration shape ratio
-
pin-to-gate ratio
-
pitch damping ratio
-
pitch ratio
-
pitch-diameter ratio
-
pluviometric ratio
-
Poisson's ratio
-
power amplification ratio
-
power-loss ratio
-
precipitation-evaporation ratio
-
press ratio
-
pressure-viscosity ratio
-
processing ratio
-
producing water-oil ratio
-
proof ultimate ratio
-
propagation ratio
-
propane-oil ratio
-
propeller solidity ratio
-
protection ratio
-
pulse-compression ratio
-
pulse-smoothing ratio
-
pulsing ratio
-
rated voltage ratio
-
ratio of break to reduction
-
ratio of enrichment
-
ratio of flow
-
ratio of foreshortening
-
ratio of similitude
-
ratio of slope
-
ratio of specific heats
-
reactance ratio
-
reactivity ratio
-
real slip ratio
-
recall ratio
-
recirculation ratio
-
recovery ratio
-
rectification ratio
-
recycle ratio
-
reduction ratio
-
reflux ratio
-
reflux-to-product ratio
-
reinforcement ratio
-
rejection ratio
-
reproduction ratio
-
reserve-buoyance ratio
-
resetting ratio
-
reset ratio
-
resolution ratio
-
retrace ratio
-
returning ratio
-
ripple ratio
-
roll damping ratio
-
ruffling ratio
-
runner ratio
-
scaling ratio
-
scrap-metal ratio
-
seasonal ratio
-
secondary-emission ratio
-
seizure ratio
-
serviceability ratio
-
setting ratio
-
shooting ratio
-
short-circuit ratio
-
shrinkage ratio
-
shutter-to-pulldown ratio
-
sidelobe ratio
-
signal-to-clutter ratio
-
signal-to-crosstalk ratio
-
signal-to-distortion ratio
-
signal-to-interference ratio
-
signal-to-jamming ratio
-
signal-to-jam ratio
-
signal-to-noise ratio
-
signal-to-quantization noise ratio
-
silica ratio
-
sinad ratio
-
size ratio
-
skin-to-brine ratio
-
skip-stitch ratio
-
slenderness ratio
-
slip ratio
-
slope ratio
-
solvent ratio
-
speed ratio
-
spreading ratio
-
spread-to-elongation ratio
-
squareness ratio
-
squeeze ratio
-
stall torque ratio
-
standing-wave ratio
-
starting current-to-rated current ratio
-
starting current ratio
-
starting torque-to-nominal torque ratio
-
static forward current transfer ratio
-
steel ratio
-
steering ratio
-
step-down ratio
-
step-up ratio
-
stock-catalyst ratio
-
stoichiometric ratio
-
storage ratio
-
strength-to-weigth ratio
-
stress ratio
-
stretch ratio
-
stripping ratio
-
sugar-acid ratio
-
suppression ratio
-
surface-to-volume ratio
-
swirl ratio
-
swirl-to-squish ratio
-
T/D ratio
-
tall gear ratio
-
tapping voltage ratio
-
target-to-clutter ratio
-
thermal conductivity ratio
-
thickness ratio
-
thickness-to-diameter ratio
-
throughput ratio
-
thrust-deduction ratio
-
torque-to-inertia ratio
-
torque-to-weight ratio
-
transfer ratio
-
transformation ratio
-
transient overvoltage ratio
-
transmission ratio
-
transport ratio
-
traveling-wave ratio
-
tree-area ratio
-
trigonometric ratio
-
trim ratio
-
true slip ratio
-
tuning ratio
-
turn-on ratio
-
turns ratio
-
unbalance ratio
-
unbalance reduction ratio
-
up-time ratio
-
useful-to-takeoff load ratio
-
utilization ratio
-
valve ratio
-
vapor volumetric flow ratio
-
vapor-liquid ratio
-
variance ratio
-
vertical retrace ratio
-
virtual pitch ratio
-
viscosity/density ratio
-
voids ratio
-
voltage instability ratio
-
voltage nonsinusoidality ratio
-
voltage ratio
-
voltage standing-wave ratio
-
voltage transfer ratio
-
voltage unbalance ratio
-
waste-to-ore ratio
-
water use ratio
-
water-oil ratio
-
water-to-cement ratio
-
wide-band ratio
-
wind-to-coke ratio
-
wing taper ratio
-
xanthate ratio
-
yield ratio
-
zero-sequence current ratio
-
zero-sequence voltage ratio
-
zoom ratio -
25 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
26 layout
сущ.тж. lay-out1) планировка, план ( размещения); схемаа) общ. (в самом общем смысле: определенное сочетание и размещение элементов какого-л. объекта, напр., планировка здания, схема компьютерной сети и т. д.)He tried to recall the layout of the farmhouse. — Он пытался вспомнить планировку жилого здания на ферме.
This boat has a good deck layout making everything easy to operate. — У этого судна очень удобная планировка палубы, что позволяет легко управлять всем оборудованием.
See:б) общ. (расположение какого-л. оборудования в помещении, напр., размещение прилавков, витрин и т. д. в магазине, размещение станков в цехе и т. д.)в) полигр. (расположение текста и иллюстраций на странице; макет книги, газеты и т. п.)г) полигр. (последовательность печатного материала, напр., последовательность страниц в каталоге)д) рекл. (расположение текста, иллюстраций и других элементов на рекламном объявлении)2) общ. (разработка плана размещения чего-л.)we use the same technique in the layout of this magazine — при составлении макета журнала мы используем эти же методы
* * *
расположение элементов рекламного объявления (текст, торговая марка, иллюстрация и т. д.), которое должно способствовать эффективности воздействия на потребителей.* * ** * *эскиз, макетрабочий набросок рекламного объявления, дающий представление о замысле автора
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См. также в других словарях:
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product recall — /ˌprɒdʌkt ri:kɔ:l/ noun the removal from sale of products that may constitute a risk to consumers because of contamination, sabotage or faults … Marketing dictionary in english
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Recall — may refer to:*Product recall *Recall election *Letter to recall sent to return an ambassador from a country, either as a diplomatic protest or because the diplomat is being reassigned elsewhere and is being replaced by another envoy *Recall to… … Wikipedia