-
21 pension
I 1. сущ.страх., эк. тр. пенсия, пенсионное пособие (регулярные денежные выплаты лицам, достигшим определенного возраста, инвалидам, а также лицам, утратившим кормильца; могут осуществляться из государственных или частных пенсионных фондов)ATTRIBUTES:
pension [pensions\] system — пенсионная система
COMBS:
grant [award\] of pension — назначение пенсии
pension entitlement, entitlement to a pension — право на пенсию, право на получение пенсии
pension payment — пенсионный платеж; выплата пенсии
pension of $20000, $20000 pension — пенсия в размере $20000
to receive [to draw\] a pension — получать пенсию
to grant a pension (to smb.) — назначить пенсию (кому-л.)
to give (smb.) a pension — дать (кому-л.) пенсию
to qualify for [to be entitled to\] a pension — иметь право на пенсию
to retire on a pension — уйти [выйти\] на пенсию
The police pension scheme entitles officers to retire on full pension after 30 years service. — Полицейская пенсионная система наделяет полицейских правом после 30 лет службы выйти в отставку с получением полной пенсии.
He retired from the force with a disability pension. — Он уволился из вооруженных сил с получением права на пенсию по инвалидности.
to pay a pension — выплачивать [платить\] пенсию
Syn:See:30-and-out pension, actuarially reduced pension, additional pension, age pension, alternatively secured pension, basic pension, bridging pension, company pension, contributory pension, corporate pension, disability pension, disability support pension, disablement pension, double orphan pension, employer pension, funded pension, future service pension, government pension, graduated pension, group pension, group personal pension, guaranteed minimum pension, incapacity pension, income support pension, individual pension, joint pension, joint-life pension, life pension, long service pension, military pension, non-contributory pension, occupational pension, old age pension, Old Age Security pension, partner service pension, past service pension, personal pension, portable pension, prior service pension, private pension, retirement pension, salary-related pension, self-employed pension, service pension, simplified employee pension, single pension, single-life pension, stakeholder pension, state pension, supplementary pension, thirty-and-out pension, top-hat pension, unfunded pension, veteran's pension, war disablement pension, war pension, widower's pension, widow's pension, pension account, pension actuary, pension A-Day, pension administrator, pension adviser, pension age, pension annuity, pension benefit, pension bomb, pension bonus, pension business, pension company, pension consultant, pension consulting, pension contribution, pension cost, pension credit, pension debit, pension equity plan, pension expenses, pension fund, pension income, pension insurance, pension law, pension lawyer, pension loan, pension management, pension manager, pension market, pension mortgage, pension mutual fund, pension obligation bond, pension parachute, pension partner, pension plan, pension planning, pension portability, pension product, pension professional, pension provider, pension reversion, pension rollover, pension savings, pension obligation bond, superannuation 1) Department for Work and Pensions, Pension and Welfare Benefits Administration, State Earnings-Related Pension Scheme, pensionable, pensioner 1), dearness allowance2. гл.страх., эк. тр. увольнять [отправлять\] на пенсию [в отставку\] ( с предлогом off); назначать пенсиюIn 1854, he was pensioned off from public service. — В 1854 г. он был уволен с государственной службы на пенсию.
to pension smb. off — отправить [уволить\] кого-л. на пенсию
Though they had a competent but elderly manager, they pensioned him off and started fresh, on their own. — Хотя у них был компетентный, но пожилой управляющий, они отправили его на пенсию и начали все заново, полагаясь только на себя.
See:II сущ.общ. пансион; пансионат (вид дома отдыха или гостиницы, в котором за фиксированную плату отдыхающим предоставляется полное содержание)
* * *
пенсия: выплата регулярного дохода человеку, достигшему пенсионного возраста и имеющему право на частное или государственное пенсионное обеспечение за предшествующий период работы; см. funded pension; unfunded pension-* * *. . Словарь экономических терминов .* * *установленная сумма, регулярно выплачиваемая получателю по достижении им определенного возраста или вследствие прекращения работы по найму -
22 line
сущ.1)а) общ. линияSee:б) т. граф. = edge 3),2) общ. граница, пограничная линия, пределthe line of delimitation between the Australian fishing zone and the French Economic Zone — линия делимитации между австралийской рыболовной зоной и французской экономической зоной
See:3) общ. ряд, линияto stand in ( a) line — выстроиться или стоять в ряд
See:picket line, line of command, first-line management, second-line management, line and staff management, line and staff organization, line authority, line management, line manager, line organization, line personnel, line structure4) торг. ассортимент; линия товаров, серия изделийcomplete [full\] line — полный ассортимент (товаров)
See:consumer lines, line extension, product line, product line extension, product line group, line of goods, price line 2)5) общ., амер. очередь, хвост (в магазине и т. п.)to be in line for smth. — быть в очереди на что-л., иметь шанс на что-л.
He is in line for a pay rise. — Ему скоро повысят зарплату.
Syn:6) тех. конвейер, поточная линия; сборочная линия; производственная линияSee:7) общ. линия связи; линия сообщения8) общ. происхождение, родословная, генеалогияa descendant in the male/female line — потомок по мужской/женской линии
9) общ. строкаFifteen lines of advertising are available in each issue. — В каждом выпуске может быть размещено пятнадцать строк рекламы.
For your ad copy, you are allowed a title line and two lines of advertising text under the title. — В вашем рекламном тексте вам разрешено использовать одну строку заголовка и две строки рекламного текста под заголовком.
See:10) общ. род занятий, род деятельности (напр., сфера бизнеса, в которой занята компания; в страховании обычно обозначает определенный вид страхования); специальность; область интересовnot in my line, out of my line — не по моей части
line of business — область [специализация\] в бизнесе
See:11) общ. линия поведения, образ действий; курс (напр., в политике)to take a strong [firm\] line over smth. — держаться твердой линии в каком-л. вопросе; действовать энергично
to take a more liberal line on immigration — придерживаться более либеральной линии в вопросах иммиграции
12)а) страх. линия (в перестраховании на базе эксцедента суммы: минимальная величина собственного удержания перестрахователя в каждом риске, подлежащем перестрахованию)See:б) страх. линия*, доля* (при совместном страховании или перестраховании одного риска несколькими страховщиками/перестраховщиками: доля риска, которую принял или выразил желание принять на страхование/перестрахование отдельный страховщик/перестраховщик; обычно выражается в процентах от страховой суммы)See:
* * *
линия: 1) кредитная линия; = bank line; 2) линия ассортимента: продукты одного типа, различающиеся в основном по цвету, размеру моделям (напр., обувь); 3) очередь; = queue; 4) категория (разновидность) страхования.* * *. . Словарь экономических терминов .* * *-----см. agate line -
23 planning
сущ.1) упр. планирование, проектирование, составление плана [проекта, программы\] (составление плана деятельности какого-л. лица или организации на будущий период; одна из функций менеджмента)planning flow — процесс планирования, последовательность процесса планирования
See:CHILD [agent\]: governmental planning, local planning, state planning CHILD [object\]: advanced product quality planning, advertising planning, administrative planning 2), budget planning, business planning, business continuity planning, capacity planning, career planning, contingency planning, corporate planning, cost planning, day-to-day production planning, directive planning, enterprise resource planning, entrepreneurial planning, estate planning, financial planning, human resource planning, insurance planning, inventory planning, investment planning, journey planning, manpower planning, marketing planning, master planning, media planning, new product planning, operational planning, operations planning, pension planning, personnel planning, planning department, price planning, product planning, profit planning, recruitment planning, risk response planning, rough-cut capacity planning, shift planning, social planning, strategic planning, tax planning, urban planning CHILD [method\]: adaptive planning, aggregate planning, backward planning, bottom-up planning, decomposition planning, forward planning, Hoshin planning, network planning, retrospective planning, scenario planning, top-down planning, top-down/bottom-up planning CHILD [time\]: long-term planning, medium-term planning, short-term planning, planning period, planning bureau, planning manager, planning and control cycle, management, programming, plan2) эк. планирование (экономики), экономическое планирование (метод регулирования экономики с помощью постановки долговременных целей развития и выработки программ, направленных на достижение этих целей)See:* * *. . Словарь экономических терминов . -
24 GRP
1) Компьютерная техника: Gentoo Reference Platform2) Военный термин: gamma ray projector, glass reinforced plastic4) Математика: обобщённый случайный процесс (generalized random process)5) Экономика: ВРП; Валовый Региональный Продукт6) Сокращение: Geographic Reference Point, Glass-Reinforced Plastic (e.g., hull material), Glass-reinforced plastic, Guidance Replacement Program (USAF)7) Университет: Gross Research Product8) Физиология: gastrin-releasing peptide9) Нефть: glass-reinforced plastic pipe10) Силикатное производство: glass-reinforced plastic (s)11) Фирменный знак: Grey Raid Productions, Group Risk Plan12) Реклама: Валовый оценочный коэффициент13) СМИ: Gross Rating Point, Gross Rating Points14) Деловая лексика: валовой рейтинг рекламы (gross rating point)15) Глоссарий компании Сахалин Энерджи: fiber-glass reinforced plastic, fiber-glass reinforced polyester, полиэстр, армированный стекловолокном (glass-fiber reinforced polyester), полиэфир, армированный стекловолокном (glass-fiber reinforced polyester)16) Нефтегазовая техника труба из стекловолокна17) Нефтепромысловый: СПТ (стеклопластиковая труба / glass reinforced plastic)18) Образование: Guided Reading Practice19) Сетевые технологии: Globe Replication Protocol20) Полимеры: glass reinforced plastics, government rubber polysulfide21) Пластмассы: Glassfibre Reinforced Plastic22) Сахалин Р: Glass Fibre Reinforced Plastic, glass-fiber reinforced polyester23) Расширение файла: Group file, Windows Program Manager group (PROGMAN.EXE)24) Общественная организация: Grasslands Restoration Project25) ГОСТ: ground reference plane (IEC 61000-4-2, ed. 2.0 (2008-12)) -
25 grp
1) Компьютерная техника: Gentoo Reference Platform2) Военный термин: gamma ray projector, glass reinforced plastic4) Математика: обобщённый случайный процесс (generalized random process)5) Экономика: ВРП; Валовый Региональный Продукт6) Сокращение: Geographic Reference Point, Glass-Reinforced Plastic (e.g., hull material), Glass-reinforced plastic, Guidance Replacement Program (USAF)7) Университет: Gross Research Product8) Физиология: gastrin-releasing peptide9) Нефть: glass-reinforced plastic pipe10) Силикатное производство: glass-reinforced plastic (s)11) Фирменный знак: Grey Raid Productions, Group Risk Plan12) Реклама: Валовый оценочный коэффициент13) СМИ: Gross Rating Point, Gross Rating Points14) Деловая лексика: валовой рейтинг рекламы (gross rating point)15) Глоссарий компании Сахалин Энерджи: fiber-glass reinforced plastic, fiber-glass reinforced polyester, полиэстр, армированный стекловолокном (glass-fiber reinforced polyester), полиэфир, армированный стекловолокном (glass-fiber reinforced polyester)16) Нефтегазовая техника труба из стекловолокна17) Нефтепромысловый: СПТ (стеклопластиковая труба / glass reinforced plastic)18) Образование: Guided Reading Practice19) Сетевые технологии: Globe Replication Protocol20) Полимеры: glass reinforced plastics, government rubber polysulfide21) Пластмассы: Glassfibre Reinforced Plastic22) Сахалин Р: Glass Fibre Reinforced Plastic, glass-fiber reinforced polyester23) Расширение файла: Group file, Windows Program Manager group (PROGMAN.EXE)24) Общественная организация: Grasslands Restoration Project25) ГОСТ: ground reference plane (IEC 61000-4-2, ed. 2.0 (2008-12)) -
26 line
I
1.
noun1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea4) (a groove on the skin; a wrinkle.) arruga5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera6) (a short letter: I'll drop him a line.) cuatro líneas7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea12) (a regular service of ships, aircraft etc: a shipping line.) compañía13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea
2. verb1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola2) (to mark with lines.) dibujar rayas•- lineage- linear
- lined- liner- lines- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar2) (to put a lining in: She lined the dress with silk.) forrar, revestir•- lined- liner- liningline1 n1. línea / raya2. fila / hilera3. tendederoline2 vb1. ponerse en fila2. forrartr[laɪn]1 (in general) línea■ hold the line, please un momento, por favor, no cuelgue2 (drawn on paper) raya4 (row) fila, hilera5 SMALLAMERICAN ENGLISH/SMALL (queue) cola6 (wrinkle) arruga7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino8 (route) vía■ that's not my line! ¡eso no es especialidad mía!■ what's your line? ¿qué haces?, ¿de qué trabajas?11 slang (of cocaine) raya1 (draw lines on) dibujar rayas en2 (mark with wrinkles) arrugar3 (form rows along) bordear■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local\SMALLIDIOMATIC EXPRESSION/SMALLhard lines! familiar ¡qué mala suerte!in line with figurative use conforme ato be in line for estar a punto de recibirto be on the right lines ir por buen caminoto bring somebody into line familiar pararle los pies a alguiento come to the end of the line llegar al finalto draw the line at something decir basta a algoto drop somebody a line familiar mandar cuatro líneas a alguiento fall into line cerrar filasto know where to draw the line saber decir bastato learn one's lines SMALLTHEATRE/SMALL aprenderse el papelto read between the lines leer entre líneasto stand in line SMALLAMERICAN ENGLISH/SMALL hacer colato step out of line salirse de la fila 2 figurative use saltarse las reglasto take a tough line with somebody tener mano dura con alguiendotted line línea de puntosline drawing dibujo linealline of fire línea de fuegoline of vision campo visualline printer impresora de líneasline spacer interlineador nombre masculino————————tr[laɪn]1 (with material) forrar; (pipes) revestir2 (walls) llenar\SMALLIDIOMATIC EXPRESSION/SMALLto line one's pockets familiar forrarse1) : forrar, cubrirto line a dress: forrar un vestidoto line the walls: cubrir las paredes2) mark: rayar, trazar líneas en3) border: bordear4) align: alinearline vito line up : ponerse in fila, hacer colaline n1) cord, rope: cuerda f2) wire: cable mpower line: cable eléctrico3) : línea f (de teléfono)4) row: fila f, hilera f5) note: nota f, líneas fpldrop me a line: mándame unas líneas6) course: línea fline of inquiry: línea de investigación7) agreement: conformidad fto be in line with: ser conforme ato fall into line: estar de acuerdo8) occupation: ocupación f, rama f, especialidad f9) limit: línea f, límite mdividing line: línea divisoriato draw the line: fijar límites10) service: línea fbus line: línea de autobuses11) mark: línea f, arruga f (de la cara)n.• andana s.f.• cola s.f.• cordel s.m.• fila s.f.• línea (Electrónica) s.f.• línea s.f.• ramo s.m.• raya s.f.• renglón s.m.• retahila s.f.• sarta s.f.• trazo s.m.• verso s.m.v.• aforrar v.• alinear v.• arrugar v.• forrar v.• frisar v.• rayar v.
I laɪn1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up
I [laɪn]1. N•
to draw a line — trazar una línea•
there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil•
to put a line through sth — tachar or (LAm) rayar algo•
the Line — (Geog) el ecuador- draw the line at sth- know where to draw the line- draw a line underto be on the line —
his job is on the line — su puesto está en peligro, se expone a perder su puesto
- lay it on the lineto lay or put one's reputation on the line — arriesgar su reputación
to put one's ass on the line — (US) ** jugársela *
2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropathey threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua
4) [of print, verse] renglón m, línea f"new line" — (in dictation) "otra línea"
•
drop me a line * — (fig) escríbeme•
to learn one's lines — (Theat) aprenderse el papel- read between the lines5) (=row) hilera f, fila f, línea fline of traffic — fila f or cola f de coches
the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas
a line of winning numbers — (in bingo, lottery etc) una línea ganadora
•
to be in line with — estar de acuerdo con, ser conforme a•
to bring sth into line with sth — poner algo de acuerdo con algo•
to be out of line with — no ser conforme conhe was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...
- reach or come to the end of the linestep 2., 1)6) (=series) serie fthe latest in a long line of tragedies — la última de una larga serie or lista de tragedias
7) (=lineage) linaje m•
the title is inherited through the male/ female line — el título se hereda por línea paterna/materna•
he comes from a long line of artists — proviene de un extenso linaje de artistas•
the royal line — el linaje real8) (=hierarchy)9) (Mil) línea fthe (battle) lines are drawn — (fig) la guerra está declarada
•
the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protectorfront 5.•
behind enemy lines — tras las líneas enemigas10) (esp US) (=queue) cola f•
to form a line — hacer una cola•
to get into line — ponerse en la cola or a la cola•
to stand in line — hacer cola11) (=direction) línea fthe main or broad lines — [of story, plan] las líneas maestras
•
along or on the lines of — algo por el estilo desomething along those or the same lines — algo por el estilo
along or on political/racial lines — según criterios políticos/raciales
•
in the line of fire — (Mil) en la línea de fuego12) (Elec) (=wire) cable mto be/come on line — (Comput) estar/entrar en (pleno) funcionamiento
13) (Telec) línea fcan you get me a line to Chicago? — ¿me puede poner con Chicago?
•
it's a very bad line — se oye muy malto keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn
•
hold the line please — no cuelgue, por favor•
Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)hot 4.•
the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante14) (=pipe) (for oil, gas) conducto m15) (=shape) (usu pl)the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche
16) (=field, area)what line (of business) are you in? — ¿a qué se dedica?
we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo
line of research — campo m de investigación
it's not my line — (=speciality) no es de mi especialidad
fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo
17) (=stance, attitude) actitud f•
to take a strong or firm line on sth — adoptar una actitud firme sobre algoto take the line that... — ser de la opinión que...
what line is the government taking? — ¿cuál es la actitud del gobierno?
to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo
- toe the linehard 1., 5)to toe or follow the party line — conformarse a or seguir la línea del partido
18) (Comm) (=product) línea fa new/popular line — una línea nueva/popular
19) (Rail) (=route) línea f; (=track) vía fthe line to Palencia — el ferrocarril de Palencia, la línea de Palencia
•
to cross the line(s) — cruzar la vía•
to leave the line(s) — descarrilar21) (=clue, lead) pista f•
to give sb a line on sth — poner a algn sobre la pista de algothe police have a line on the criminal — la policía anda or está sobre la pista del delincuente
22) (=spiel)- feed sb a line about sthshoot 2., 4)23) (Ind) (=assembly line) línea f24) [of cocaine etc] raya f2.VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar3.CPDline dancing N — danza folclórica en que los que bailan forman líneas y filas
line drawing N — dibujo m lineal
line editing N — corrección f por líneas
line fishing N — pesca f con caña
line judge N — (Tennis) juez mf de fondo
line manager N — (Brit) (Ind) jefe(-a) m / f de línea
line printer N — impresora f de línea
- line up
II
[laɪn]VT1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrirpocket 1., 1)2) (=border)streets lined with trees — calles fpl bordeadas de árboles
* * *
I [laɪn]1) ca) (mark, trace) línea f, raya f; ( Math) recta fto draw a line — trazar* una línea
to put o draw a line through something — tachar algo
to be on the line — (colloq) estar* en peligro, peligrar
to lay it on the line — (colloq) no andarse* con rodeos
to lay o put something on the line — (colloq) jugarse* algo; (before n)
line drawing — dibujo m lineal
b) (on face, palm) línea f; ( wrinkle) arruga f2)a) c (boundary, border) línea fthe county/state line — (AmE) (la línea de) la frontera del condado/estado
to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta
b) c ( Sport) línea f; (before n)line judge — juez mf de línea
c) c u ( contour) línea f3)a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal mpower line — cable m eléctrico
b) c ( Telec) línea fhold the line, please — no cuelgue or (CS tb) no corte, por favor
4) c ( Transp)a) (company, service) línea fshipping line — línea de transportes marítimos, (compañía f) naviera f
5) u ca) (path, direction) línea fit was right in my line of vision — me obstruía la visual; resistance
b) (attitude, policy) postura f, línea fto take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)
she takes the line that... — su actitud es que...
to toe o (AmE also) hew the line — acatar la disciplina
c) (method, style)line of inquiry — línea f de investigación
I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...
6) cthey formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor
to wait in line — (AmE) hacer* cola
to get in line — (AmE) ponerse* en la cola
to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)
all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line
b) ( series) serie fhe's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales
c) ( succession) línea f7) c ( Mil) línea f8)new line — ( when dictating) punto y aparte
to read between the lines — leer* entre líneas
c) ( note)to drop somebody a line — escribirle* a algn unas líneas
9) ca) ( area of activity)what line are you in? — ¿a qué te dedicas?
in my line of business — en mi trabajo or profesión
b) ( of merchandise) línea f
II
1)a) \<\<skirt/box\>\> forrarb) ( form lining along) cubrir*books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros
2) ( mark with lines) \<\<paper\>\> rayar3) ( border)•Phrasal Verbs:- line up -
27 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
28 line
line [laɪn]━━━━━━━━━━━━━━━━━1. noun3. compounds━━━━━━━━━━━━━━━━━1. nounb. ( = boundary) frontière fc. ( = wrinkle) ride ff. (for phone) ligne f• Mr Smith is on the line j'ai M. Smith en ligne• to learn one's lines [actor] apprendre son textei. ( = row) [of trees, parked cars, hills] rangée f ; [of cars in traffic jam] file f ; [of people] (side by side) rang m ; (one behind another) file f ; ( = assembly line) chaîne f• to fall into line with sb ( = conform) se ranger à l'avis de qnk. ( = route) ligne fl. ( = track) voie f• they voted against the government line ils ont voté contre la position adoptée par le gouvernement• to take a strong line on... se montrer ferme sur...• you must be very aware of that in your line of business vous devez en être très conscient dans votre métier• what's your line of business? que faites-vous dans la vie ?p. ( = product) this lager is the shop's best selling line cette bière blonde est ce qui se vend le mieuxq. ( = course) in the line of duty dans l'exercice de ses (or mes etc) fonctionss. (in battle) ligne f• didn't I tell you that all along the line? c'est ce que je n'ai pas arrêté de te dire• somewhere along the line he got an engineering degree je ne sais pas exactement quand, il a décroché son diplôme d'ingénieur► along... lines• along political/racial lines selon des critères politiques/raciaux► in line• if the Prime Minister fails to keep the rebels in line si le Premier ministre ne réussit pas à maîtriser les éléments rebelles• our system is broadly in line with that of other countries notre système correspond plus ou moins à celui des autres pays► into line• to come on line [power station, machine] entrer en service► on the line ( = at stake) (inf) en jeuhe was completely out of line to suggest that... ( = unreasonable) il n'aurait vraiment pas dû suggérer que...• he is out of line with his party ( = in conflict) il est en décalage par rapport à son parti• their debts are completely out of line with their incomes leur endettement est tout à fait disproportionné par rapport à leurs revenusa. ( = mark) [+ face] marquer3. compounds• to keep the lines of communication open with sb ne pas rompre le dialogue avec qn ► line of fire noun ligne f de tir► line-up noun [of people] file f ; ( = identity parade) séance f d'identification (d'un suspect) ; (Football) composition f de l'équipe f► line upa. ( = stand in row) se mettre en rang(s) ; ( = stand in queue) faire la queueb. ( = align o.s.) to line up against sb/sth se liguer contre qn/qch• most senators lined up in support of the president la plupart des sénateurs ont soutenu le présidenta. [+ people, objects] alignerb. ( = find) (inf)• we must line up a chairman for the meeting il faut que nous trouvions un président pour la réunion• have you got something lined up for this evening? est-ce que tu as prévu quelque chose pour ce soir ?• have you got someone lined up? avez-vous quelqu'un en vue ?* * *[laɪn] 1.1) gen, Sport ligne f; (shorter, thicker) trait m; Art trait ma straight/curved line — une ligne droite/courbe
the line AB — ( in geometry) la droite AB
2) (of people, cars) file f; ( of trees) rangée fin straight lines — [plant, arrange] en lignes droites
to be in line — [buildings] être dans l'alignement
3) fig4) ( queue) file fto stand in ou wait in line — faire la queue
to form a line — [people] faire la queue
5) ( on face) ride f6) Architecture ( outline shape) ligne f (of de)7) ( boundary) frontière fthere's a fine line between knowledge and pedantry — de la culture à la pédanterie il n'y a qu'un pas
8) ( rope) corde f; ( for fishing) ligne f9) ( cable) Electricity ligne f (électrique)10) Telecommunications ( connection) ligne fto get off the line — (colloq) raccrocher
11) ( rail route) ligne f ( between entre); ( rails) voie f; (shipping company, airline) compagnie f12) ( in genealogy) lignée fa line from — une citation de [poem etc]
to learn one's lines — Theatre apprendre son texte
14) ( conformity)to bring regional laws into line with federal laws — harmoniser les lois régionales et les lois fédérales
our prices are out of line with those of our competitors — nos prix ne s'accordent pas avec ceux de nos concurrents
you're way out of line! — (colloq) franchement, tu exagères!
15) (colloq) ( piece of information)16) ( stance)17) ( type of product) gamme f18) Militaryenemy lines — lignes fpl ennemies
19) ( equator)20) (colloq) ( of cocaine) ligne (colloq) f (of de)2.in line with prepositional phrase en accord avec [policy, trend]3.transitive verb doubler [garment] ( with avec); tapisser [box, shelf] ( with de); [spectators] border [route]Phrasal Verbs:- line up••all along the line —
somewhere along the line — ( at point in time) à un certain moment; ( at stage) quelque part
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29 technology
сущ.1) общ. технология (область знаний, которая занимается доработкой и усовершенствованием различных научных разработок и технических приспособлений, чтобы их можно было безопасно использовать в обычной жизни и в коммерческих целях)See:2) упр. технология, техника (совокупность знаний о способах обработки материалов, изделий, о методах осуществления каких-л. производственных и других процессов с использованием машин и других технических приспособлений)construction technology — технология строительства [строительных работ\]
refrigeration technology — технология охлаждения [замораживания\]
growth of technology — технический [технологический\] прогресс
technology factor — технологический фактор; фактор технического прогресса
advanced technology — передовая технология; передовые методы
See:technology manager, advanced technology products, agricultural technology, group technology, human-centred technology, intensive technology, intermediate technology, new technology, long-linked technology, mediating technology, packing technology, product technology, Woodward's technology classification, Thompson's technology categories3) общ. методика, технология (совокупность способов и операций (процедур), используемых для осуществления какой-л. деятельности)payment technology — техника [технология\] расчетов
advanced technology — передовая технология; передовые методы
See:disruptive technology, appropriate technology, information technology, technology management, technology manager, terotechnology, Agency for Instructional Technology
* * *
технология: совокупность знаний и методов, используемых для преобразования сырья в готовую продукцию. -
30 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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31 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
32 risk
1. сущ.1) общ. риск, опасность (как ситуация, которая может привести к материальным убыткам или другим нежелательным последствиям)fire risk — риск пожара [возгорания\]; пожароопасность
risk to smb./smth. — риск для кого-л./чего-л.
at risk to smb./smth. — с риском для кого-л./для чего-л.
minimization of risk, risk minimization — минимизация риска
to mitigate risks — смягчать [ослаблять\] риски
avoidance of risk, risk avoidance — избежание риска
to limit the risk of (smth.) — ограничивать риск (чего-л.)
limited risk — ограниченный (какой-л. риск)
to increase the risk of (smth.) — увеличивать риск (чего-л.)
to run a [the\] risk, to run risks — рисковать
to put smb./smth. at risk — подвергать риску кого-л./что-л.
to incur a risk — подвергаться риску, рисковать
to face a risk — сталкиваться с риском, подвергаться риску
to take [to undertake\] a risk, to take [undertake\] risks — рисковать, идти на риск; брать [принимать\] на себя риск
to assume a risk — брать [принимать\] на себя риск
assumption of risk, risk assumption — принятие риска
to reject [to decline\] a risk — отказаться от риска, отказаться принять риск
to carry [to bear\] a risk — а) нести риск; подвергаться риску; б) нести риск, быть источником риска
Floodwaters can carry the risk of typhoid or other dangerous diseases. — Наводнение может нести риск распространения тифа или других опасных заболеваний.
All funds carry the risk of losing money — some more than others. — Все фонды рискуют потерять деньги — некоторые в большей степени, чем другие.
to underwrite risks — страховать риски, принимать риски на страхование
underwriting of risks, risk underwriting — андеррайтинг рисков
calculation of risk, risk calculation — расчет риска
to evaluate [to estimate\] risk — оценивать риск
risk evaluation [valuation\], evaluation [valuation\] of risk — оценка риска
to identify risk — идентифицировать [распознавать\] риск
to prioritize risks — приоритезировать риски, ранжировать риски по приоритету
to measure risk — измерять [оценивать\] риск
risk model, model of risk — модель риска
risk modelling, modelling of risk — моделирование риска
risk coverage, coverage of risk — покрытие риска
distribution of risk, risk distribution — распределение риска
to entail risk — быть связанным с риском, влечь за собой риск
Bonds also entail the risk of default, or the risk that an issuer will be unable to make income or principal payments. — Облигации также связаны с риском неплатежа, или риском, что эмитент будет неспособен выплачивать доходы по облигациям или погашать основную сумму облигаций.
risk disclosure, disclosure of risk — раскрытие информации о риске
to transfer risks — перекладывать [передавать\] риски
risk retention, retention of risk — удержание риска
risk sharing, sharing of risk — разделение риска
diversification of risk, risk diversification — диверсификация риска
admissible [allowed\] risk — допустимый риск
maximum [maximal\] risk — максимальный риск
minimal [minimum\] risk — минимальный риск
negligible risk — пренебрежимо малый риск, незначительный риск
degree of risk, risk degree — степень риска
level of risk, risk level — уровень риска
element of risk, risk element — элемент риска
source of risk, risk source — источник риска
It's not worth the risk. — Это не стоит риска.
See:accounting risk, amount at risk, at risk, at risk rules, basis risk, bond-yield-plus-risk-premium approach, Business Environment Risk Information Index, business risk, buyer's risk, call risk, capital risk, cash flow risk, collection risk, commercial credit risk, concentration risk, country risk, credit risk, currency risk, default risk, delivery risk, earnings-at-risk, event risk, exchange risk, exchange rate risk, export risk, financial credit risk, financial risk, high-risk automobile insurer, high-risk product, inflation risk, interest rate risk, investment risk, legal risk, liability risk, liquidity risk, margin risk, market risk, maturity risk, prepayment risk, price of risk, price risk, producer's risk, property risk, pure risk, regulatory risk, reinvestment rate risk, reinvestment risk, return on risk-adjusted capital, seasonal risk, settlement risk, speculative risk, stand-alone risk, systematic risk, transaction risk, underwriting risk, unlimited risk, unsystematic risk, value-at-risk, vega risk, yield curve risk, risk analysis, risk analyst, risk arbitrage, risk-averse, risk aversion, risk capital, risk investment, risk lover, risk management, risk manager, risk measure, risk-neutral, risk premium, price of risk, risk response planning, risk transfer, risk/return indifference curve, risk/return trade-off, risk-adjusted discount rate, risk-adjusted rate of return, risk-adjusted return, risk-adjusted return on capital, risk-adjusted return on risk-adjusted capital, risk-averse investor, risk-free, risk-free rate, risk-free return, riskless arbitrage, riskless transaction, risk-neutral investor, risk-seeking investor, risk-weighted assets2) общ. риск (как количественная мера вероятности наступления какого-л. неблагоприятного события)See:3) общ. объект риска ( о человеке или предмете)security risk — риск для безопасности, угроза безопасности (о человеке, объекте, действии или состоянии); неблагонадежный человек
See:4)а) страх. риск (событие, в отношении которого заключается договор страхования)Syn:See:insurable risk, covered risk, insured event, all risk insurance, builders risk insurance, war risk insurance, risk retention groupб) страх. застрахованное лицо; застрахованная вещь; риск (лицо или вещь, которые могут пострадать в результате какого-л. события и в отношении которых заключается договор страхования)See:assigned risk plan, preferred risk, standard risk, substandard risk, hard-to-place risk, highly protected risk5) мет. риск (ситуация, когда результат какого-л. экономического выбора имеет случайный характер, но при этом известно вероятностное распределение значений этого результата)See:2. гл.общ. рисковать (чем-л.)to risk one's life [one's health\] — рисковать жизнью [здоровьем\]
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риск: вероятность понести убытки или упустить выгоду (вероятность наступления неблагоприятного события); количественно измеряемая неуверенность в получении соответствующего дохода или убытка; существует множество классификаций рисков: 1) капитальный риск - риск того, что невозврат кредитов ухудшит состояние капитала банка и ему придется выпускать новые акции; 2) кредитный риск, или риск погашения, - риск невозврата кредита, непогашения обязательства; 3) риск поставки - риск непоставки финансового инструмента (иностранной валюты); 4) валютный риск - риск потерь из-за изменения валютного курса; 5) процентный риск - риск уменьшения дохода по активу и роста расходов по обязательству из-за изменения процентных ставок; также риск уменьшения цены облигации с фиксированной ставкой в результате роста рыночных ставок; 6) риск ликвидности - риск нехватки наличности и краткосрочных активов для выполнения обязательств, невозможности быстро купить или продать товар или финансовый инструмент; 7) операционный риск - риск того, что будет нарушена работа операционных систем банка и он не сможет вовремя выполнять обязательства; 8) политический риск - риск того, что политическая нестабильность в стране приведет к невыполнению обязательств по кредитам (если государственных крдитов - "суверенный" риск); также риск национализации и др. неблаго-приятных действий властей; 9) риск платежной системы (системный риск) - риск того, что банкротство или неспособность крупного банка функционировать вызовет цепную реакцию в банковской системе; 10) актуарный риск - риск (вероятность) наступления неблагоприятного события, которое страховая компания покрывает в обмен на стразовую премию; 11) инфляционный риск - риск снижения стоимости активов или доходов в результате общего роста цен в стране; 12) инвентарный риск - риск обесценения запасов компании в результате снижения цен, морального старения товара; 13) риск основной суммы - риск обесценения основной суммы инвестиций; 14) риск андеррайтинга - риск - принимаемый на себя андеррайтером в случае неразмещения новых бумаг среди инвесторов; также риск падения рыночной цены в момент размещения; см. absorbable/ actuarial /basis /capital /commercial /concentration /contagion /country /credit /del credere /delivery /exchange /financial /inflation /insurable /interest rate /inventory /investment risk /limited /liquidity /manufacturing /market /market liquidity /operational /payments system /political /price /pure /refinance /reinvestment /repayment /settlement /sovereign /standard /systematic /systemic /transaction /translation /transfer /underwriting /uninsurable /unlimited /unsystematic /warehouse risk and risk of principal.* * *риск; клиент (страх.). измеримая вероятность потери; . exposure to uncertainty Глоссарий финансовых и биржевых терминов .* * *Финансы/Кредит/Валюта -
33 ICB
Individual Case Basis.Qwest and the customer will negotiate the due date for larger quantities which will vary depending on circumstances such as facilities, project management, work group availability, etc. Contact your Service Manager regarding specific questions related to a specific product ICB interval.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > ICB
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34 financial
financier(ère)financial accountant comptable m f financier(ère);financial accounting comptabilité f financière;financial administration gestion f financière;financial adviser conseiller(ère) m, f financier(ère);financial aid aide f financière;financial analyst analyste m f financier(ère);financial appraisal évaluation f financière;financial arrangement montage m financier;financial assistance appui m financier;financial authorities autorités f pl financières;financial backer bailleur(eresse) m, f de fonds;financial backing financement m, aide f financière;financial centre place f financière;financial chart graphique m financier;financial circles milieux m pl financiers;financial community communauté f financière;financial compensation contrepartie f financière;financial consultant conseiller(ère) financier(ère);financial control contrôle m financier;financial controller contrôleur(euse) m, f financier(ère);ACCOUNTANCY financial costs frais m pl financiers;financial crisis crise f financière;ACCOUNTANCY financial deal opération f financière;financial difficulties difficultés f pl financières, difficultés de trésorerie;financial director directeur(trice) m, f financier(ère);financial engineering ingénierie f financière;financial expenses charges f pl financières;STOCK EXCHANGE financial future instrument m financier à terme;STOCK EXCHANGE financial futures market marché m d'instruments financiers à terme;financial gearing effet m de levier financier;financial group groupe m financier;financial healthcheck diagnostic m financier;financial imbalance déséquilibre m financier;financial institution établissement m financier;financial instrument instrument financier;financial intermediary intermédiaire m f financier(ère);financial journal revue f financière;financial management direction f ou gestion f financière;financial manager directeur(trice) financier(ère);financial market marché financier;financial means moyens m pl financiers;financial news chronique f financière;financial ombudsman arbitre m financier;financial partner partenaire m f financier(ère);financial period période f comptable;financial plan plan m de financement;financial planning planification f financière;financial pool groupement m financier;financial position position f ou situation f financière;financial press presse f financière;financial pressure problèmes m pl financiers;financial product produit m financier;ACCOUNTANCY financial ratio ratio m de gestion;ACCOUNTANCY financial report rapport m financier;ACCOUNTANCY financial reporting communication f de l'information financière;British Financial Reporting Council = commission de contrôle de la qualité de l'information financière publiée par les entreprises;financial resources ressources f pl financières;financial review examen m financier;financial services services m pl financiers;Financial Services Authority = organisme gouvernemental britannique chargé de contrôler les activités du secteur financier;financial situation situation financière;financial statement état m financier, déclaration f de résultats;financial strategy stratégie f financière;financial support soutien m financier;financial syndicate syndicat m financier;Financial Times All-Share Index = indice boursier du Financial Times basé sur la valeur de 700 actions cotées à la Bourse de Londres;Financial Times-(Industrial) Ordinary Share Index = indice boursier du Financial Times basé sur la valeur de 30 actions cotées à la Bourse de Londres;Financial Times-Stock Exchange 100 Share Index = principal indice boursier du Financial Times basé sur la valeur de 100 actions cotées à la Bourse de Londres;financial transaction opération financière;British financial year exercice m (comptable) -
35 sales force
Mktga group of salespeople or sales representatives responsible for the sales of either a single product or the entire range of an organization’s products. A sales force normally reports to a sales manager.
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