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21 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
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1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
22 market
1 noun∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ to put sth on the market mettre qch sur le marché ou en vente;∎ to take sth off the market retirer qch du marché;∎ to be in the market for sth être acheteur de qch, chercher à acheter qch;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to corner a market accaparer un marché;∎ to find a ready market trouver à vendre facilement;∎ there's always a (ready) market for software il y a toujours une forte demande pour les logiciels;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondrémarket analysis analyse f du marché; market analyst analyste m f du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;American market basket panier m de la ménagère;market challenger challengeur m;market choice choix m sur le marché; (product) choix du marché;market competition concurrence f du marché;market conditions conditions f pl du marché;market correction correction f du marché;market demand demande f du marché;market depression dépression f du marché;market development développement m du marché;market division division f du marché;market dynamics dynamique f du marché;market economy économie f de marché;market entry lancement m sur le marché;market expansion extension f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces forces f pl du marché;market forecast prévisions f pl du marché;market growth croissance f du marché;market intelligence information f commerciale;market maker teneur m de marché;market manager directeur(trice) m, f de marché;market mechanism mécanisme m du marché;market minimum ventes f pl de base;market orientation orientation f marché;market participant intervenant(e) m, f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market penetration strategy stratégie f de pénétration;market pioneer pionnier m;market positioning positionnement m sur le marché;market price prix m du marché;market profile profil m du marché;market prospects perspectives f pl commerciales;market rate taux m du marché;market rate of discount taux d'escompte hors banque;market report étude f de marché, rapport m ou bilan m commercial;market research étude de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;market research company société f d'études de marché;British Market Research Society = société d'étude de marché britannique;market researcher = personne qui fait une étude de marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market structure structure f du marché;market study étude de marché;market study report rapport d'étude de marché;market survey étude de marché;market test test m de marché;market thrust percée f commerciale;market trends tendances f pl du marché;market value valeur f marchande(b) STOCK EXCHANGE marché m;∎ to play the market spéculer;∎ the market has risen ten points l'indice est en hausse de dix pointsmarket capitalization capitalisation f boursière; market commentator chroniqueur(euse) m, f boursier(ère);market crisis choc m boursier;market indicator indicateur m de marché;market maker intermédiaire m f;market order ordre m au mieux;market price cours m (de la Bourse);market price list mercuriale f;market quotation cotation f au cours du marché;market rating cours en Bourse;market risk risque m du marché;market size taille f boursière;market trend conjoncture f boursière;market value valeur f boursièrecommercialiser; (launch) lancerThe primary commodity price index, developed by the economists Enzo R. Grilli and Maw Cheng Yang, takes the international cost of a market basket of 24 of the most commonly consumed "renewable and non-renewable resources" -- foodstuffs, non-food agricultural goods, and metals -- and adjusts for inflation.
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23 program
1) программа || программировать, составлять [подготавливать\] программу; разрабатывать программу || программный3) осуществление программы, проекта, плана•to update program — редактировать [исправлять, корректировать\] программу-
absolute program
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ACC control program
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application program
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assembler program
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background program
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benchmark program
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blue-ribbon program
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bootstrap program
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broadcasting program
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bum initiation program
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called program
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calling program
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channel program
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checking program
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CNC inspection program
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compiler program
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composition program
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computer program
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consulting program
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contour milling program
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control program
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conversational program
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conversion program
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coolant dispensing program
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core program
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debugging program
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debug program
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decision program
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despooling program
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development program
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diagnosis program
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DNC program
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drilling bit program
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drilling mud changeover program
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drilling mud program
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drilling program
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drive cycle simulation program
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duplicate program
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earthwatch program
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editing program
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educational program
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emulator program
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energy-optimal program
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entertainment program
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execute-only program
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executive program
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exploration program
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family program
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finished program
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fixed program
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foreground program
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generating program
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geological and engineering program
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Global Atmospheric Research program
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grinding program
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hardware program
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host program
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incremental program
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initial loading program
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initial load program
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input program
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input-output program
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interactive program
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International Geological Correlation program
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International Hydrological program
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international television program
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interpreter program
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learning program
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library program
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linear program
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loading program
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load program
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machine program
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machine-language program
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machining program
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macro generating program
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main program
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maintenance program
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makeup program
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manager program
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man-in-space program
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manned space program
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manufacturer program
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master program
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mathematics program
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MDI part program
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mine supervisory training program
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mining research program
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modified part program
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monitoring program
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monitor program
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movement sequence program
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national program
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natural heritage program
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NC program
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networking program
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news program
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numerically intensive program
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object program
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off-line diagnostic program
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operating program
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Operational Hydrology program
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output program
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overlays program
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overlay program
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packaged programs
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part inspection program
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part program
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partitioned program
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PC program
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portable program
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preprepared program
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preset program
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prime time program
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processing program
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product improvement program
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product update program
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production program
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proved NC program
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punched tape program
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radio program
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read-in program
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recovery program
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reenterable program
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relocatable program
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resident program
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reverse program
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robot program
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robot-independent program
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rolling program
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routine program
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routing program
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sample program
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scheduling program
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self-test program
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sensor-based program
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service program
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sorting program
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sort program
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sortware program
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sound program
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source program
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sponsored program
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sports program
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spreadsheet program
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stand-alone program
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standard program
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star program
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stored program
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stress analysis program
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structured program
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style width program
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subject program
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supervisor program
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support program
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suspended program
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swarf clearing program
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symbolic program
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system program
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target program
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teaching program
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televised program
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television program
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temporary diagnostic program
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test program
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three-dimensional surface program
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tool part program
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trace program
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training program
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translating program
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typesetting program
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unilateral program
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unsupported program
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up-to-date program
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user program
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utility program
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video-tape program
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video program
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well casing program
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well program
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word processing program
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work station program
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World Climate Applications program
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World Climate Data program
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World Climate Impact Studies program
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World Climate program
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World Climate Research program -
24 department
сущ.сокр. dept1) эк., упр. отдел, отделение, подразделение, бюро; цех (специализированная часть организации, напр., компании, магазина)grocery department — продовольственный [продуктовый\] отдел ( в магазине)
factory department — отдел [цех\] предприятия
head of department [department head\] — начальник отдела
Syn:See:account department, accounting department 2), advertisement department, advertising department, analysis department, assembling department, audit department, budget department, claims department, compliance department, customer service department, export department, food department 2), headache department, inspection department, investor relations department, new product department, personnel department, planning department, purchasing department, organization department, functional department, segment, service department, shipping department, traffic department, proxy department, department manager 1), department supervisor2)а) гос. упр. департамент, управление, министерство (в Великобритании и некоторых других странах: правительственный орган, специализирующийся на работе в определенной области; входит в название некоторых министерств)Syn:See:Department of State 2), Cabinet Office, Department for Constitutional Affairs, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport 1), Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department of State 2)б) гос. упр., амер. министерствоSyn:See:Commerce Department, Department of Agriculture, Department of Commerce, Department of Commerce and Labor, Department of Defense, Department of Education, Department of Energy, Department of Health and Human Services, Department of Homeland Security, Department of Housing and Urban Development, Department of Justice, Department of Labor, Department of State 1), Department of the Interior, Department of the Treasury, Department of Transportation, Department of Veterans Affairs, State Department, Treasury Department, US Department of Commerce, Department of the Army3) общ. область, сфера, отрасль (область знаний кого-л., сфера деятельности или ответственности кого-л.)Cooking is not my department. — Кулинария — это не для меня [это не моя область\].
Paying the bills is not my department. — Оплата счетов — не мое занятие.
Getting the kids to bed is my department. — Укладывать детей спать — моя обязанность.
4) обр. кафедра, факультет (колледжа, университета)Syn:division 1)See:5) гос. упр., франц. департамент ( административный округ во Франции)See:
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департамент, отдел: группа сотрудников компании, которая имеет определенный круг обязанностей.* * *. . Словарь экономических терминов . -
25 value chain
1. Gen Mgtthe sequence of activities a company performs in order to design, produce, market, deliver, and support its product or service. The concept of the value chain was first suggested by Michael Porter in 1985, to demonstrate how value for the customer accumulates along the chain of organizational activities that make up the final customer product or service. Porter describes two different types of business activity: primary and secondary. Primary activities are concerned principally with transforming inputs, such as raw materials, into outputs, in the form of products or services, delivery, and after-sales support. Secondary activities support the primary activities and include procurement, technology development, and human resource management. All of these activities form part of the value chain and can be analyzed to assess where opportunities for competitive advantage may lie. To survive competition and supply what customers want to buy, the firm has to ensure that all value chain activities link together, even if some of the activities take place outside the organization.2. HRthe most traditional approach to exploring career prospects, which involves identifying the next, most obvious, move in a career path. The next step is usually assumed to be the role occupied by a manager. -
26 research
1. сущ.общ. исследование, научное исследование, изучениеATTRIBUTES: continuous research, point-in-time, descriptive, duplicable, experimental, leading edge, one-off, quantitative, qualitative
to conduct [do, pursue, carry out\] research — проводить исследования
Syn:See:action research, ad hoc research, audience research, advertising research, anamnestic research, applied research, armchair research, attitude research, attitudinal research, background research, causal research, causal research, confirmative research, consumer research, development research, disaster research, field research, frame research, Hawthorne research, in-house research, investment research, jury research, leading edge research, market research, marketing research, media research, observation research, omnibus research, operations research, primary research, product research, public opinion research, research and development, segmentation research, strategic research, syndicated research, director of research, research analyst, research director, research management, research manager, research officer2. гл.общ. исследовать, заниматься (научными) исследованиями3. прил.I'm researching marketing strategies in medicine. — Я занимаюсь исследованием маркетинговых стратегий в медицине.
общ. исследовательский, научно-исследовательский
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исследования, анализ, изучение (положения компании или отрасли).* * *. . Словарь экономических терминов . -
27 Johnson, Eldridge Reeves
SUBJECT AREA: Recording[br]b. 18 February 1867 Wilmington, Delaware, USAd. 14 November 1945 Moorestown, New Jersey, USA[br]American industrialist, founder and owner of the Victor Talking Machine Company; developer of many basic constructions in mechanical sound recording and the reproduction and manufacture of gramophone records.[br]He graduated from the Dover Academy (Delaware) in 1882 and was apprenticed in a machine-repair firm in Philadelphia and studied in evening classes at the Spring Garden Institute. In 1888 he took employment in a small Philadelphia machine shop owned by Andrew Scull, specializing in repair and bookbinding machinery. After travels in the western part of the US, in 1891 he became a partner in Scull \& Johnson, Manufacturing Machinists, and established a further company, the New Jersey Wire Stitching Machine Company. He bought out Andrew Scull's interest in October 1894 (the last instalment being paid in 1897) and became an independent general machinist. In 1896 he had perfected a spring motor for the Berliner flat-disc gramophone, and he started experimenting with a more direct method of recording in a spiral groove: that of cutting in wax. Co-operation with Berliner eventually led to the incorporation of the Victor Talking Machine Company in 1901. The innumerable court cases stemming from the fact that so many patents for various elements in sound recording and reproduction were in very many hands were brought to an end in 1903 when Johnson was material in establishing cross-licencing agreements between Victor, Columbia Graphophone and Edison to create what is known as a patent pool. Early on, Johnson had a thorough experience in all matters concerning the development and manufacture of both gramophones and records. He made and patented many major contributions in all these fields, and his approach was very business-like in that the contribution to cost of each part or process was always a decisive factor in his designs. This attitude was material in his consulting work for the sister company, the Gramophone Company, in London before it set up its own factories in 1910. He had quickly learned the advantages of advertising and of providing customers with durable equipment and records. This motivation was so strong that Johnson set up a research programme for determining the cause of wear in records. It turned out to depend on groove profile, and from 1911 one particular profile was adhered to and processes for transforming the grooves of valuable earlier records were developed. Without precise measuring instruments, he used the durability as the determining factor. Johnson withdrew more and more to the role of manager, and the Victor Talking Machine Company gained such a position in the market that the US anti-trust legislation was used against it. However, a generation change in the Board of Directors and certain erroneous decisions as to product line started a decline, and in February 1926 Johnson withdrew on extended sick leave: these changes led to the eventual sale of Victor. However, Victor survived due to the advent of radio and the electrification of replay equipment and became a part of Radio Corporation of America. In retirement Johnson took up various activities in the arts and sciences and financially supported several projects; his private yacht was used in 1933 in work with the Smithsonian Institution on a deep-sea hydrographie and fauna-collecting expedition near Puerto Rico.[br]BibliographyJohnson's patents were many, and some were fundamental to the development of the gramophone, such as: US patent no. 650,843 (in particular a recording lathe); US patent nos. 655,556, 655,556 and 679,896 (soundboxes); US patent no. 681,918 (making the original conductive for electroplating); US patent no. 739,318 (shellac record with paper label).Further ReadingMrs E.R.Johnson, 1913, "Eldridge Reeves Johnson (1867–1945): Industrial pioneer", manuscript (an account of his early experience).E.Hutto, Jr, "Emile Berliner, Eldridge Johnson, and the Victor Talking Machine Company", Journal of AES 25(10/11):666–73 (a good but brief account based on company information).E.R.Fenimore Johnson, 1974, His Master's Voice was Eldridge R.Johnson, Milford, Del.(a very personal biography by his only son).GB-NBiographical history of technology > Johnson, Eldridge Reeves
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28 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка
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