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21 политика производства печатных и других материалов
политика производства печатных и других материалов
политика производства материалов для пунктов продажи
Внутренние инструкции для всех ФНД, в которых содержится описание процессов производства конструкций и материалов, формирующих зрительный образ Игр, включая создание заказов на производство и сроки поставок.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
POS materials production policy
Internal regulations for all FAs, which contain process for Look of the events production including creation of order for production and timelines.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > политика производства печатных и других материалов
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22 разработка бренда
разработка бренда
Данный процесс закладывает основы для управления брендом и зрительной презентации бренда, определяя основную идею и ценности бренда, обеспечивающие его особое место в Олимпийском мире. Разработка бренда начинается за шесть лет до Игр и заключается в создании комплекта атрибутики Игр, который будет определять стратегию и задавать тон всем программам и программным продуктам, создаваемым в ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand development
This process sets the foundations of the brand management and visual brand presentation with the definition of the brand’s central idea and the values that create its distinct positioning in the Olympic world. Brand development starts six years before the Games and it’s about the creation of a set of applications that defines the strategy and the tone for all programs and applications the OCOG produces.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > разработка бренда
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