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1 press advertising
Mktgadvertising in newspapers or magazines -
2 advertising media
Mktgthe communication channels used for advertising, including television, radio, the printed press, and outdoor advertising -
3 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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4 prensa,2 la
= press, the.Ex. The rows over Britain's contributions to the Community budget and runaway spending on the the Common Agricultural Policy (CAP), which took up two thirds of the budget, were documented blow by blow in the press.----* archivo de prensa = newspaper morgue.* archivo de recortes de prensa = newspaper clippings archives.* colección de prensa = newspaper collection.* comentario aparecido en la prensa = press comment.* comunicado de prensa = press release, news release, media releases.* conferencia de prensa = news conference, press conference, press statement.* declaración de prensa = press statement.* directorio de prensa = press directory.* fotógrafo de prensa = press photographer.* industria de la prensa, la = newspaper industry, the.* jefe de prensa = press officer.* libertad de prensa = freedom of the press, press freedom.* nota de prensa = press release, press statement.* oficina de prensa = press office.* prensa amarilla = tabloid, newspaper tabloid, tabloid newspaper.* prensa amarilla, la = tabloid press, the, popular press, the.* prensa bibliotecaria, la = library press, the.* prensa de economía, la = business press, the.* prensa diaria, la = daily press, the.* prensa histórica = old newspapers.* prensa local, la = local press, the.* prensa sensacionalista, la = tabloid press, the.* publicidad a través de la prensa = press advertising.* quiosco de prensa = newsagent, newsstand, newspaper stall.* recibir mala prensa = acquire + a bad name.* recorte de prensa = press cutting [press-cutting], press clipping, newspaper clipping.* reseña de prensa = press review.* restricción a la publicación en prensa = press restriction.* reunión informativa de prensa = press briefing.* rueda de prensa = press conference, news conference.* secretario de prensa = press secretary, press spokesman.* tribuna de prensa, la = press box, the. -
5 реклама в прессе
Русско-английский большой базовый словарь > реклама в прессе
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6 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
7 publicidad a través de la prensa
(n.) = press advertisingEx. Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.* * *(n.) = press advertisingEx: Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.
Spanish-English dictionary > publicidad a través de la prensa
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8 publicidad televisiva
f.television advertising.* * *(n.) = television advertising, TV advertisingEx. Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.Ex. Different enquirers might ask for this subject in quite different ways -- eg, is there anything on ' TV advertising of aluminium pressure-cookers'?.* * *(n.) = television advertising, TV advertisingEx: Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.
Ex: Different enquirers might ask for this subject in quite different ways -- eg, is there anything on ' TV advertising of aluminium pressure-cookers'?. -
9 Anzeigenwerbung
Anzeigenwerbung f V&M press advertising* * *f <V&M> press advertising* * *Anzeigenwerbung
[press] advertising;
• klassische Anzeigenwerbung above-the-line advertising;
• Anzeigenwerbung ortsansässiger Geschäfte local advertising;
• Anzeigenwerbung in Teilauflagen split run. -
10 cosmética
1 cosmetics plural* * *f., (m. - cosmético)* * *SF cosmetics pl* * *femenino cosmetics (pl)* * *= cosmetics.Nota: Véanse bajo la entrada "-ics" otras palabras con la misma terminación y usadas en el singular.Ex. Suppose you have a document which has as one of this themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.* * *femenino cosmetics (pl)* * *= cosmetics.Nota: Véanse bajo la entrada "-ics" otras palabras con la misma terminación y usadas en el singular.Ex: Suppose you have a document which has as one of this themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.
* * *cosmetics (pl)* * *
cosmético,-a adjetivo & sustantivo masculino cosmetic
' cosmética' also found in these entries:
Spanish:
mascarilla
- pintura
- brocha
- crema
- leche
- polvo
- rubor
- tónico
English:
cream
* * *cosmética nfcosmetics* * *f cosmetics (industry) -
11 mobiliario
adj.chattel.m.furniture.mobiliario urbano street furniture* * *1 furniture* * *noun m.* * *SM (=muebles) furnituremobiliario de cocina — (=armarios) kitchen units pl
mobiliario sanitario — sanitary ware, bathroom fittings pl
* * *masculino furniture, furnishings (pl)* * *= furniture.Ex. Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.----* conjuntar mobiliario = match + furniture.* especialista en mobiliario = furnisher.* mobiliario de cocina = kitchen furniture.* mobiliario de dormitorio = bedroom furniture.* mobiliario de exterior = outdoor furniture.* mobiliario de jardín = lawn furniture, garden furniture, patio furniture.* mobiliario del hogar = home furniture.* mobiliario de oficina = office furniture.* mobiliario que ocupa mucho espacio = space eater.* mobiliario y decoración interior = home furnishings, furnishings.* * *masculino furniture, furnishings (pl)* * *= furniture.Ex: Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.
* conjuntar mobiliario = match + furniture.* especialista en mobiliario = furnisher.* mobiliario de cocina = kitchen furniture.* mobiliario de dormitorio = bedroom furniture.* mobiliario de exterior = outdoor furniture.* mobiliario de jardín = lawn furniture, garden furniture, patio furniture.* mobiliario del hogar = home furniture.* mobiliario de oficina = office furniture.* mobiliario que ocupa mucho espacio = space eater.* mobiliario y decoración interior = home furnishings, furnishings.* * *1 ‹industria/mercado› furniture ( before n)2 ( Fin) ‹bienes› movable; ‹hipoteca› on intangible assetsmercado de valores mobiliarios market in transferable securitiessociedad de inversión mobiliaria mutual fund, unit trust (in UK)furniture, furnishings (pl)quiero renovar el mobiliario del comedor I want to refurnish the dining roomya forma parte del mobiliario she's part of the furniture here, she's a permanent fixture hereCompuestos:bathroom furnishings (pl)kitchen fittings o units (pl)bathroom furnishings (pl)street furniture (benches, streetlamps, etc)* * *
mobiliario sustantivo masculino
furniture, furnishings (pl);
mobiliario de baño bathroom furnishings (pl);
mobiliario de cocina kitchen fittings o units (pl)
mobiliario sustantivo masculino furniture
mobiliario urbano, street furniture and fixtures
' mobiliario' also found in these entries:
Spanish:
renovación
- consistir
- despacho
- renovar
English:
antique
- furnishings
- equipment
- furniture
* * *mobiliario nmfurnituremobiliario de baño bathroom furniture;mobiliario de cocina kitchen furniture;mobiliario de oficina office furniture;mobiliario urbano street furniture [litter bins, shelters, plant displays etc]* * *m furniture* * *mobiliario nm: furniture -
12 muebles
m.pl.furniture, set of furniture, furnishings, house furnishings.pres.subj.2nd person singular (tú/usted) Present Subjunctive of Spanish verb: moblar.* * *1 furniture sing* * *noun m. plural* * *= furniture.Ex. Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.----* abrillantador de muebles = furniture polish.* abrillantador para muebles = furniture polish.* cera para muebles = furniture wax.* depósito de muebles = furniture warehouse, furniture repository.* fábrica de muebles = furniture factory.* muebles de cocina = kitchen furniture.* muebles de dormitorio = bedroom furniture.* muebles de jardín = garden furniture, patio furniture.* muebles del hogar = home furniture.* muebles de oficina = office furniture.* tenda de muebles = furniture store.* tienda de muebles = furniture shop.* * *= furniture.Ex: Suppose you have a document which has as one of its themes 'the television advertising of cosmetics' and, as another, 'the press advertising of furniture'.
* abrillantador de muebles = furniture polish.* abrillantador para muebles = furniture polish.* cera para muebles = furniture wax.* depósito de muebles = furniture warehouse, furniture repository.* fábrica de muebles = furniture factory.* muebles de cocina = kitchen furniture.* muebles de dormitorio = bedroom furniture.* muebles de jardín = garden furniture, patio furniture.* muebles del hogar = home furniture.* muebles de oficina = office furniture.* tenda de muebles = furniture store.* tienda de muebles = furniture shop.* * *muebles npl furnituretenemos que comprar muebles nuevos we've got to buy some new furniture furniture es un nombre incontable; un mueble en singular se dice a piece of furniture -
13 Anzeigenwerbung
f; nur Sg.1. durch Anzeigen: press advertising2. von Anzeigenkunden: canvassing for advertisers* * *Ạn|zei|gen|wer|bungfnewspaper and magazine advertising* * *1. durch Anzeigen: press advertising2. von Anzeigenkunden: canvassing for advertisers -
14 prensa,
prensa,2 la= press, the.Ex: The rows over Britain's contributions to the Community budget and runaway spending on the the Common Agricultural Policy (CAP), which took up two thirds of the budget, were documented blow by blow in the press.
* archivo de prensa = newspaper morgue.* archivo de recortes de prensa = newspaper clippings archives.* colección de prensa = newspaper collection.* comentario aparecido en la prensa = press comment.* comunicado de prensa = press release, news release, media releases.* conferencia de prensa = news conference, press conference, press statement.* declaración de prensa = press statement.* directorio de prensa = press directory.* fotógrafo de prensa = press photographer.* industria de la prensa, la = newspaper industry, the.* jefe de prensa = press officer.* libertad de prensa = freedom of the press, press freedom.* nota de prensa = press release, press statement.* oficina de prensa = press office.* prensa amarilla = tabloid, newspaper tabloid, tabloid newspaper.* prensa amarilla, la = tabloid press, the, popular press, the.* prensa bibliotecaria, la = library press, the.* prensa de economía, la = business press, the.* prensa diaria, la = daily press, the.* prensa histórica = old newspapers.* prensa local, la = local press, the.* prensa sensacionalista, la = tabloid press, the.* publicidad a través de la prensa = press advertising.* quiosco de prensa = newsagent, newsstand, newspaper stall.* recibir mala prensa = acquire + a bad name.* recorte de prensa = press cutting [press-cutting], press clipping, newspaper clipping.* reseña de prensa = press review.* restricción a la publicación en prensa = press restriction.* reunión informativa de prensa = press briefing.* rueda de prensa = press conference, news conference.* secretario de prensa = press secretary, press spokesman.* tribuna de prensa, la = press box, the. -
15 régie
régie [ʀeʒi]feminine nouna. ( = société) régie (d'État) state-owned company* * *ʀeʒi1) ( gestion) ( par l'État) state control; ( par la commune) local government control2) ( entreprise)3) ( de spectacle) Théâtre stage management; Cinéma, Télévision production department; ( salle) central control room* * *ʀeʒi nf1) COMMERCE, INDUSTRIE state-owned company2) THÉÂTRE, CINÉMA production3) RADIO, TV control room* * *régie nf1 ( gestion) ( par l'État) state control (de over); ( par la commune) local authority control GB, local government control US (de over); en or à régie directe ( de l'État) under state control; ( de la commune) under local authority GB ou government US control;2 ( entreprise) régie d'État public corporation, state-owned company; ( de spectacle) Théât stage management; Cin, TV production department;3 local central control room.régie d'abonné Télécom switchboard; régie directe Admin ( mode de gestion) direct management of a public service; ( service) directly managed public service; régie intéressée Admin ( mode de gestion) management of a public service on a concessionary basis; ( service) public service managed on a concessionary basis; régie de presse advertising agency (handling press advertising only); régie publicitaire advertising agency (selling advertising space); Régie française des tabacs French State tobacco industry.[reʒi] nom féminin1. [d'une entreprise publique]a. [par l'État] state-controlled (corporation)b. [par le département] local authority controlled (company)c. [par la commune] ≃ local district controlled (company)2. [pièce - dans un studio de télévision ou de radio] control room ; [ - dans un théâtre] lighting box4. ÉCONOMIE -
16 régisseur
régisseur, -euse [ʀeʒisœʀ, øz]masculine noun, feminine noun* * *ʀeʒisœʀnom masculin1) ( de domaine) steward, manager2) Théâtre stage manager•Phrasal Verbs:* * *ʀeʒisœʀ nm1) [domaine] steward2) CINÉMA, TV assistant director3) THÉÂTRE stage manager* * *1 ( de domaine) steward, manager;2 Théât stage manager;régisseur de plateau Cin studio manager; TV floor manager; régisseur de presse Pub advertising director (of an agency selling press advertising); régisseur publicitaire Pub advertising director (of an agency selling multi-media advertising).[reʒisɶr] nom masculin1. [d'un domaine] steward -
17 реклама в прессе
1) Economy: advertisement in the press2) Advertising: press advertising -
18 рекламное объявление
1) General subject: advertisement, commercial2) Economy: ad (см. тж. advertisement)3) Cinema: dodger, promotional announcementУниверсальный русско-английский словарь > рекламное объявление
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19 avisreklame
subst. newspaper advertising subst. press advertising -
20 publicidad en prensa
• newsmonger• newspaper advertising• newspaper clipping• press advertising
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