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41 spersonalizzare
spersonalizzare v.tr. to depersonalize, to make* impersonal: la pubblicità spersonalizza il gusto, advertising depersonalizes taste // un lavoro che spersonalizza, a job that has a depersonalizing effect.◘ spersonalizzarsi v.intr.pron. to lose*one's personality.* * *[spersonalid'dzare]1. vt(persona) to deprive of individuality, (stile, narrazione) to depersonalize2. vip (spersonalizzarsi)(persona) to lose one's individuality* * *[spersonalid'dzare] 1.verbo transitivo to depersonalize2.verbo pronominale spersonalizzarsi to lose* one's personality* * *spersonalizzare/spersonalid'dzare/ [1]to depersonalizeII spersonalizzarsi verbo pronominaleto lose* one's personality. -
42 показатель личностных качеств
1) Psychology: (критерий, мера) personality measure (особенностей)2) Advertising: personality measureУниверсальный русско-английский словарь > показатель личностных качеств
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43 серия тестов для характеристики личности испытуемого
1) General subject: personality inventory2) Advertising: personality inventoriesУниверсальный русско-английский словарь > серия тестов для характеристики личности испытуемого
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44 сильная личность
1) General subject: a man of character, forceful personality, mindbender, strong man (особ. о диктаторе), man on horseback2) Advertising: strong personality -
45 черта характера
1) General subject: an ingredient of a character, idiosyncrasy, strain, strand, touch of nature, aspect of personality, personality trait, streak (1) He has a mean streak. 2) This kindly streak really impressed me.), side of (one's) character2) Medicine: temperamental attribute3) Law: character feature4) Psychology: character trait5) Advertising: personal characteristic6) Makarov: ingredient of character -
46 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
47 media
plurals; see mediummedia n medios de comunicación
Del verbo mediar: ( conjugate mediar) \ \
media es: \ \3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativoDel verbo medir: ( conjugate medir) \ \
medía es: \ \1ª persona singular (yo) imperfecto indicativo3ª persona singular (él/ella/usted) imperfecto indicativoMultiple Entries: media mediar medir
media sustantivo femenino 1 (Indum)◊ medias con/sin costura seamed/seamless stockingsb)medias bombacha(s) (RPl) or (Col, Ven) pantalón panty hose (pl) (AmE), tights (BrE) (pl) 2 (Mat) average; 3a) ( incompleto):me dijo la verdad a medias she didn't tell me the whole truth o storyb) ( entre dos):lo hicimos a medias we did half (of it) each
mediar ( conjugate mediar) verbo intransitivo media EN algo ‹en conflicto/negociaciones› to mediate in sth, to act as mediator in sthb) ( interceder) media POR algn to intercede for sb;media ANTE algn to intercede o intervene with sb
medir ( conjugate medir) verbo transitivo 1 ‹habitación/distancia/velocidad› to measure 2 ( tener ciertas dimensiones) to be, measure;◊ mido 60 cm de cintura I measure o I'm 60 cm round the waist;¿cuánto mide de alto/largo? how tall/long is it?; mide casi 1,90 m he's almost 1.90 m (tall) 3 (calcular, considerar) to consider, weigh up;◊ media los pros y contras de algo to weigh up the pros and cons of sth.medirse verbo pronominal 1 ( refl) to measure oneself; ‹caderas/pecho› to measure 2 (Col, Méx, Ven) ( probarse) to try on
medio,-a
I adjetivo
1 (mitad) half: sólo queda medio melón, there is only half a melon left
una hora y media, an hour and a half
2 (no extremo) middle
a media tarde, in the middle of the afternoon
clase media, middle class
punto medio, middle ground
3 (prototípico) average: la calidad media es baja, the average quality is poor
la mujer media, the average woman
II adverbio half: el trabajo está medio hecho, the work is half done
III sustantivo masculino
1 (mitad) half
2 (centro) middle
en medio de la batalla, in the midst of the battle
en medio de los árboles, among the trees (entre dos) in between the trees
un barco en medio del desierto, a ship in the middle of the desert
sal de ahí en medio, get out of the way
3 (instrumento, vía) means: el fin no justifica los medios, the aim doesn't justify the means
4 (entorno) enviroment
un medio hostil, a hostile enviroment
media sustantivo femenino
1 (hasta el muslo) stocking
2 (hasta la cintura) (pair of) tights
3 (calcetín alto) long socks
4 (cantidad proporcional) average: camino una media de dos horas diarias, I walk an average of two hours a day
ahora saca la media, now calculate the average Locuciones: a medias, (no del todo) unfinished: me convence a medias, I'm only half convinced (a partes iguales) half and half: hicimos el trabajo a medias, we did the essay between us
mediar verbo intransitivo
1 (arbitrar, intervenir) to mediate: España mediará en el conflicto, Spain will mediate in the conflict
2 (interceder) to intercede: mediará por ti, she'll intercede on your behalf
3 (interponerse) media la circunstancia de que..., you must take into account that...
4 (periodo de tiempo) to pass: mediaron un par de días, two days passed
medir
I verbo transitivo
1 (dimensiones) to measure
2 (ponderar) to weigh up: deberías medir los riesgos, you should weigh up the risks
II verbo intransitivo to measure, be: mide dos metros de alto, he is two metres tall
mide cinco metros de ancho, it is five metres wide ' media' also found in these entries: Spanish: A - abismo - alargarse - almorzar - almuerzo - ambientar - asta - atusarse - carrera - clase - comunicóloga - comunicólogo - datar - debajo - edad - esperar - hora - inferior - jornada - luna - mediar - medio - mediodía - melena - naranja - onda - sala - vasallaje - ver - voz - vuelta - bota - burgués - burguesía - caña - ciencia - correr - diadema - difusión - docena - encima - enganchar - enseñanza - entrada - mañana - penumbra - piano - pie - promedio - retraso English: A - about-face - about-turn - age - average - average out at - back off - barbecue - board - class - earnings - fly - gap - give - GMT - GPA - half - half-a-dozen - half-an-hour - half-board - half-day - half-holiday - half-hourly - half-mast - half-moon - half-pay - half-pint - hour - mass media - mean - media - media studies - medium - mid - Middle Ages - middle-class - midmorning - nelson - past - raise - round - standard - stocking - turn about - turn around - above - around - by - come - crescenttr['miːdɪə]1 los medios nombre masculino plural de comunicación\SMALLIDIOMATIC EXPRESSION/SMALLmedia ['mi:diə] npl: medios mpl de comunicaciónn.pl.• medios n.m.pl.• medios de comunicación s.m.pl.
I 'miːdiəthe media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)
media coverage — cobertura f periodística
II
pl of medium II 1),2['miːdɪǝ]1.N (pl)of medium2.CPDmedia analysis N — análisis m inv de los medios
media circus * N — circo m mediático
media coverage N — cobertura f informativa
media event N — acontecimiento m periodístico
media group N — grupo m de medios de comunicación
media hype N —
•
the media hype surrounding the royals — el bombo que los medios de comunicación le dan a la familia realmedia man N — (=journalist) periodista m ; (in advertising) agente m de publicidad
media person N — (=journalist) periodista mf ; (in advertising) agente mf de publicidad; (=personality) personaje mf de los medios de comunicación
media research N — investigación f de los medios de comunicación
media studies NPL — (Univ) ciencias fpl de la información frm, periodismo * msing
* * *
I ['miːdiə]the media — (+ pl or (crit) sing vb) los medios de comunicación or difusión; (before n)
media coverage — cobertura f periodística
II
pl of medium II 1),2 -
48 televisivo
adj.television, TV.* * *► adjetivo1 television2 (apto para televisar) which is good on television* * *televisivo, -a1. ADJ1) television antes de s2) (=de interés televisivo) televisual; [persona] telegenic2.SM / F television personality* * *- va adjetivo television (before n)* * *----* audiencia televisiva = television viewing figures.* derecho de grabación de ondas sonoras o televisivas = off-air recording right.* empresa televisiva = television company.* programación televisiva de mayor audiencia = prime time television.* programas televisivos de entretenimiento = entertainment television.* publicidad televisiva = television advertising.* serie documental televisiva = television documentary series.* serie televisiva = television series.* * *- va adjetivo television (before n)* * ** audiencia televisiva = television viewing figures.* derecho de grabación de ondas sonoras o televisivas = off-air recording right.* empresa televisiva = television company.* programación televisiva de mayor audiencia = prime time television.* programas televisivos de entretenimiento = entertainment television.* publicidad televisiva = television advertising.* serie documental televisiva = television documentary series.* serie televisiva = television series.* * *televisivo -vatelevision ( before n)* * *
televisivo,-a adjetivo television
' televisivo' also found in these entries:
Spanish:
televisiva
* * *televisivo, -a adjtelevision;concurso televisivo television game show* * *adj television atr* * *televisivo, -va adj: televisionserie televisiva: television series -
49 promotion
1. марк., рек. сприяння; заохочення; стимулювання; стимулювання збуту; 2. кадр. підвищення; просування; підвищення в посаді1. діяльність, націлена на просування продукту (product), що передбачає ознайомлення споживачів (consumer) з його якостями, користю, властивостями тощо; ♦ мета стимулювання — переконати споживачів, поширювати відомості і т. п. про позитивні якості продукту; 2. переведення працівника (employee) на вищу посаду (position²), де йому присвоюється вище звання та більший оклад (salary), підвищується його відповідальність, авторитет тощо═════════■═════════advertising promotion стимулювання за допомогою реклами; circulation promotion стимулювання зростання тиражу • сприяння зростанню тиражу; consumer promotion стимулювання споживчого попиту; direct response promotion стимулювання в рамках прямого маркетингу; end-of-year promotion сприяння на кінець року; export promotion сприяння розвитку експорту; in-store promotion стимулювання збуту, що проводиться в крамниці; job promotion просування/підвищення в посаді; joint promotion спільне стимулювання; industry promotion сприяння промисловості; local promotion стимулювання збуту на місцевому рівні • місцеве стимулювання; national promotion стимулювання в загальнонаціональному масштабі; one-shot sales promotion разовий захід стимулювання збуту; personality promotion сприяння розвитку особистості; price promotion цінове стимулювання • стимулювання збуту за допомогою цін; product promotion сприяння збуту продукту; retailer promotion стимулювання зусиль роздрібних торговців; safety promotion сприяння безпеці; sales force promotion стимулювання торговельного персоналу; sales promotion; seasonal promotion сезонний захід стимулювання збуту; special promotion спеціальне сприяння • спеціальний захід стимулювання збуту; special price promotion пропозиція пільгової ціни; summer promotion літня рекламна кампанія; tie-in promotion супровідне стимулювання; tourist promotion заохочення туризму; trade promotion стимулювання збуту • стимулювання торговельних замовників • стимулювання сфери торгівлі; umbrella promotion всебічне стимулювання; weekly promotions тижнева рекламна кампанія; word-of-mouth promotion реклама «з уст в уста»═════════□═════════promotion by seniority підвищення згідно з досвідом • підвищення за трудовим стажем; promotion mix комплекс заходів рекламної кампанії; promotion models моделі стимулювання збуту; to be due for a promotion чекати підвищення • очікувати підвищення • бути на черзі на підвищення; to be in line for promotion сподіватися підвищення; to do a promotion влаштовувати/влаштувати рекламну кампанію; to get a promotion діставати/дістати підвищення; to run a promotion провадити/провести рекламуpromotion ‡ A. four principles of marketing (386)▹▹ advertising▹▹ packaging* * *стимулювання збуту; просування товарів на ринок; реклама; знижка на новий товар ( тимчасова) -
50 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
51 television
television ['telɪ‚vɪʒən]1 noun(a) (system, broadcasts) télévision f;∎ to watch television regarder la télévision;∎ we don't watch much television on ne regarde pas souvent la télévision;∎ to go on television passer à la télévision;∎ to work in television travailler à la télévision;∎ a film made for television un téléfilm;∎ it makes/doesn't make good television ça a/n'a pas un bon impact télévisuel∎ I saw her on (the) television je l'ai vue à la télévision;∎ to turn the television up/down/off/on monter le son de/baisser le son de/éteindre/allumer la télévision;∎ is there anything good on television tonight? qu'est-ce qu'il y a de bien à la télévision ce soir?;∎ colour/black-and-white television télévision f (en) couleur/(en) noir et blanc∎ to make a television appearance passer à la télévision►► television advertisement publicité f télévisée;television advertising publicité f télévisée;television audience (reached by advertising) audience f télévisuelle;television broadcaster télédiffuseur m;television broadcasting network réseau m de télédistribution;television camera caméra f de télévision;∎ it's my first time in front of the television cameras c'est la première fois que je suis devant les caméras;television campaign campagne f télévisuelle;television channel chaîne f de télévision;television commercial spot m;television drama drame m télévisé;television film téléfilm m, film m pour la télévision;television guide journal m de télévision;television interview interview f télévisée ou à la télévision;television journalist journaliste mf de télévision;television lounge salle f de télévision;television network réseau m télévisuel;television news journal m télévisé, JT m;television personality vedette f de la télévision;television programme émission f de télévision, programme m télévisé;television receiver récepteur m de télévision;television rights droits mpl de télédiffusion;television room salle f de télévision;television set téléviseur m, (poste m de) télévision f;television show spectacle m télévisé;television sponsoring parrainage-télévision m;television studio studio m de télévision;(a) (film) = téléfilm tiré d'un livre ou d'un film; (series) = série télévisée tirée d'un livre ou d'un film(b) (at conference, public event) retransmission f;∎ there will be a television tie-in at the conference la conférence sera retransmise à la télévision;television tube tube m cathodique;television viewer téléspectateur(trice) m,f;Marketing television viewing panel panel m de téléspectateurs -
52 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
53 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
54 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
55 trade character
рекл. рекламный персонаж, корпоративный герой, торговый персонаж, рекламное лицо (человек, животное, мультипликационный персонаж, предмет и т. д., используемый в рекламе фирменной продукции и ставший символом этой продукции также, как торговая марка ассоциируется с продукцией)Syn:* * *визуальный персонаж, идентифицирующий товар или фирму -
56 деятель
1) General subject: actor, agent, character, doer, man, personality, representative, worker, ambassador, action boy2) Rare: facient3) Law: public figure4) Advertising: marketer5) Makarov: doer (и т.п.) -
57 оригинал
1) General subject: a queer sort of fellow, an excentric man, archetype, base sheet, character, cough drop, crank, eccentric, erratic, excentric, fantast, flake, foul ball, foul copy, master, matter, maverick, nonconformist, oddball, original, progenitor, progenitor (рукописи и т.п.), quiz, rough copy, freak (person with an unusual personality)2) Geology: protoplast3) Military: manuscript (документа), script (документа), top copter-borne4) Engineering: art (изобразительный), art work, artwork (изобразительный), copy, manuscript, master copy, master drawing, original copy, original document (документа), original image (при копировании), original text, principal, script, source document (документа), subject copy (в факсимильной связи)5) Mathematics: inverse transform, pre-image, pro-image6) Religion: autographic copy, autographical copy7) Law: (контракта) white copy8) Economy: camera-ready, first10) Polygraphy: (изобразительный) art (кроме изготовленного фотографическим способом), (издательский) copy, form (для копирования), picture (изобразительный), subject11) Electronics: artwork master, drawing13) Information technology: literary work14) Cartography: basic design (карты), overlay (в негативном гравировании), run15) Advertising: master (с которого осуществляется тиражирование или готовятся печатные формы и клише), master disk, original picture (изображения), text, work of art16) Patents: master (при тиражировании), original copier17) SAP. facsimile18) Microelectronics: mask artwork, master mask, master-circuit layout19) Makarov: an eccentric man, an original man, artwork master (фотошаблона), eccentric man, original (художественного произведения), original (чудак), original man, original version, original work, preimage, printing master, source, source text, the original version20) Electrochemistry: master form (в гальванопластике)21) SAP.tech. orig. -
58 персона
1) General subject: big wig, person, personage, personality2) Jocular: a piece of goods3) Law: persona4) Australian slang: vegemite (данное слово используется с определяющим прилагательным)5) Diplomatic term: figure6) Advertising: fish -
59 политический деятель
1) General subject: pol, professional politician, public servant, politician, statesman, political leader2) Law: political figure3) Politics: policy maker4) Advertising: political personalityУниверсальный русско-английский словарь > политический деятель
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60 творческая личность
1) General subject: creative personality, artist2) Advertising: creative individualУниверсальный русско-английский словарь > творческая личность
См. также в других словарях:
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