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81 four Ps
four Ps S&M vier Elemente des Marketing-Mix (Produkt, Preis, Werbung, Kommunikation; product, price, promotion, Public Relations) -
82 PPPP
PPPP (Abk. für price, product, promotion, public relations) ECON, S&M Preis m, Produkt n, Werbung f, Kommunikation f; Preis m, Produkt n, Promotion f, Public Relations f (the 4 elements of marketing mix) -
83 PRODUCT LIFE-CYCLE
Жизненный цикл продукта
Модель динамики продаж продукта с учетом меняющихся вкусов потребителей и появления на рынке новых товаров, превосходящих по своим характеристикам существующие. Модель включает в себя четыре основные этапа: 1) выведение продукта на рынок( объем продаж незначительный); 2) постепенный рост спроса на продукт и его выход на массовый рынок( объем продаж быстро растет); 3) насыщение рынка (объем продаж достигает своего наивысшего уровня); 4) снижение спроса на продукт( объем продаж постепенно падает). Рассмотрим график. Большинство компаний выводит на рынок сразу несколько продуктов, и, следовательно, им приходится разрабатывать стратегию, которая позволила бы обеспечить соответствующую товарную номенклатуру, включающую новые товары, товары, завоевывающие рынок, и «зрелые» товары, приносящие компании основную прибыль (см. Boston matrix). На основе жизненного цикла товара компания может строить свою ценовую (см. Skimming, Penetration price) и маркетинговую (см. Marketing mix) политику. См. также Product performance.Новый англо-русский словарь-справочник. Экономика. > PRODUCT LIFE-CYCLE
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84 WORLDWIDEWEB (WWW)
Всемирная паутина
Мультимедийная система, использующая компьюторные сети и другие средства массовой информации для передачи информации через Интернет. Экономическая роль всемирной паутины заключается в том, что с ее помощью можно быстро и наглядно продемонстрировать потребителю предлагаемые компанией товары. По этой причине потенциальные возможности паутины стали широко использоваться в комплексе маркетинга (см. Marketing mix).Новый англо-русский словарь-справочник. Экономика. > WORLDWIDEWEB (WWW)
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85 four p’s
(product, price, place, promotion)продукт, цена, место, продвижение - четыре составных программы маркетингового комплекса (см. marketing mix) -
86 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
87 product
product ['prɒdʌkt]∎ finished product Industry produit m fini; (piece of work) résultat m final;∎ food products produits mpl alimentaires, denrées fpl alimentaires;∎ product of India (on packaging) produit d'Inde∎ this book is the product of many years' hard work ce livre est le fruit de longues années d'un travail acharné;∎ she's the product of an unhappy childhood elle est le produit d'une enfance malheureuse;∎ the product of our labour le résultat ou le fruit de notre travail;∎ that's the product of a lively imagination c'est le produit d'une imagination débordante;∎ she was a product of her age c'était un pur produit de son époque(c) Mathematics produit m;∎ the product of x and y le produit de x par y►► product advertising publicité f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f du produit, mémorisation f du produit;product awareness advertising publicité f de sensibilisation au produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product champion champion m de produit;product depth profondeur f de produit;product design conception f du produit;product development élaboration f du produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product features caractéristiques fpl du produit;product group manager directeur(trice) m,f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product information sheet fiche f technique;product innovation innovation f de produit;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle m de vie du produit;product line ligne f de produits;product line manager directeur(trice) m,f de ligne de produits;product management gestion f de produits;product manager chef m ou directeur(trice) m,f de produit, responsable mf produit;product mapping carte f perceptuelle de produits;product market marché m de produit;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur f de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product placement placement m de produit;product planning plan m de développement des produits;product policy politique f de lancement de produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits, carte f de l'univers des produits;product promotion communication f produit;product range gamme f de produits;product specialist spécialiste mf produit;product test test m de produit, essai m de produits;product testing essais mpl ou tests mpl de produit;product testing panel panel m d'essayeurs de produits -
88 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
89 retail
1. сущ.1) торг. розница, розничная торговля (предпринимательская деятельность, связанная с продажей товаров и услуг непосредственно конечным потребителям для их личного некоммерческого использования)This is followed by a more detailed description of the IT spending trends in North American retail.
Syn:See:2) торг. розничная продажа (продажа чего-л. в розницу; обычно употребляется с указанием предмета продажи)Moreover, 84 percent of the sales value was generated from marketing wholesale and 16 percent was generated from direct retail to consumers by growers.
restrictions by law on the retail of spirituous liquors — законодательные ограничения на розничную продажу алкогольных напитков
Syn:2. прил.торг. розничныйretail distribution — розничное распределение, распространение в розницу
See:retail account, retail advertisement, retail advertising, retail audit, retail bakery, retail bank, retail banking, retail broker, retail chain, retail channel, retail cluster, retail competition, retail consolidation, retail credit, retail customer, retail dealer, retail discount, retail enterprise, retail trade, retail firm, retail house, retail investor, retail margin, retail marketing, retail merchandising, retail method, retail outlet, retail pack, retail personnel, retail price, retail salesroom, retail service, retail service company, retail service firm, retail services mix, retail store, retail trade, retail trading, retail transaction, retail trend, retail turnover, retail volume3. нареч.торг. в розницу (о купле-продаже товаров мелкими партиями или поштучно у розничных торговцев и по розничным ценам, которые, как правило, выше оптовых)to sell at [by\] retail — продавать в розницу
Ant:4. гл.1) общ. пересказывать, повторять, распространятьSyn:retell, repeat 2)2) торг. продавать(ся) в розницуWe should be able to retail most of these products to overseas customers. — Мы должны суметь распродать большую часть этой продукции за границей.
See:
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розничный, предназначенный для индивидуальных клиентов или конечных потребителей (в отличие от оптового рынка или операций); см. wholesale.* * *. Индивидуальные и институциональные клиенты в отличие от брокеров и дилеров . Инвестиционная деятельность .* * *розница, розничная продажавид торговли по продаже товаров для личного или домашнего пользования в мелких партиях или поштучно -
90 MMA
1) Общая лексика: смешанные боевые искусства (Mixed Martial Arts), Mixed Martial Arts2) Компьютерная техника: Marked Message Accuracy, Monthly Machine Analysis3) Морской термин: Marine Management Association4) Американизм: Medicare Modernization Act6) Военный термин: Massachusetts Military Academy, Mullah Military Alliance, medical materiel account, military medical academy, missile maintenance area, motor mileage allowance, multimission aircraft7) Техника: manual metal arc (welding), material measurement and accounting, methyl metacrylate, microelectronic-modular assembly, millimeter (antenna) array, monomethylarsonic acid, multi-mission aircraft, multiple module access8) Химия: Methyl Methacrylate A, Метилметакрилат (Methyl methacrylate)9) Биржевой термин: Money Market Account10) Металлургия: сварка покрытым электродом11) Сокращение: Mail Moves America (lobby against Do Not Mail lists, 2008), Major Mailers Association, Metropolitan Museum of Art, Multimission Maritime Aircraft (US Navy), Multimission Maritime Aircraft, Museum of Modern Art12) Электроника: Milli Modulation Amplitude13) Вычислительная техника: MIDI Manufacturers Association, Microcomputer Managers Association, MIDI Manufacturer Association (organization, IMA), Microcomputer Managers Association (organization, USA)14) Фирменный знак: Marketing Management Analytics15) Сварка: manual metal arc, (сокр. от) Manual Metal Arc (welding) = ручная дуговая сварка покрытым электродом (из такого же металла, как и свариваемое изделие)16) Деловая лексика: Manual Metal Arc17) Полимеры: methyl methacrylate18) Контроль качества: minimum measured activity19) Макаров: ММА20) Расширение файла: Microcomputer Managers Association21) Измерительные приборы: minumum/maximum/average22) Нефть и газ: methyl methacrylate23) Маркетология: Mobile Marketing Association24) Общественная организация: Mercy Medical Airlift25) Должность: Mixed Media Artist26) NYSE. Municipal Mortgage & Equity, L L C -
91 analysis
n1) (pl analyses)2) анализ, изучение, исследование3) статистическая таблица (цифровой материал)
- accuracy analysis
- activity analysis
- aggregate analysis
- approximate analysis
- balance-sheet analysis
- batch analysis
- benefit-risk analysis
- break-even analysis
- budget analysis
- business analysis
- business cycle analysis
- careful analysis
- cash flow analysis
- check analysis
- commodity analysis
- comparative analysis
- competitiveness analysis
- complete analysis
- complex analysis
- comprehensive analysis
- computer-aided analysis
- consumer analysis
- continuous analysis
- contrastive analysis
- cost analysis
- correlation analysis
- cost-benefit analysis
- cost-effectiveness analysis
- cost-performance analysis
- cost-sensitivity analysis
- country collectibility analysis
- critical path analysis
- cross-impact analysis
- cyclical analysis
- data analysis
- decision analysis
- decision-flow analysis
- demand analysis
- demand-consumption analysis
- demand-supply analysis
- design analysis
- detailed analysis
- diagnostic analysis
- discriminant analysis
- discriminatory analysis
- downward analysis
- ecological analysis
- economic analysis
- economical analysis
- empirical analysis
- end-point analysis
- engineering analysis
- engineering-economic analysis
- environmental analysis
- equipment quality analysis
- error analysis
- ex ante analysis
- expenses analysis
- ex post analysis
- express analysis
- factor analysis
- failure analysis
- feasibility analysis
- field analysis
- field complaint analysis
- field return analysis
- financial analysis
- financial ratio analysis
- financial statement analysis
- fiscal analysis
- flow-of-funds analysis
- formal analysis
- functional-cost analysis
- fundamental analysis
- funds analysis
- game-theoretic analysis
- gap analysis
- global analysis
- graphical analysis
- gross profit analysis
- horizontal analysis
- income analysis
- income-expenditure analysis
- in-depth analysis
- indicator analysis
- input-output analysis
- interaction analysis
- interindustry analysis
- inventory analysis
- investment analysis
- job analysis
- laboratory analysis
- least-square
- liquidity preference analysis
- long-run analysis
- loss analysis
- lot analysis
- macroeconomic analysis
- maintainability analysis
- maintenance analysis
- marginal analysis
- market analysis
- marketing cost analysis
- marketing plan analysis
- market opportunity analysis
- market situation analysis
- market structure analysis
- market trend analysis
- mechanical analysis
- media analysis
- money-flow analysis
- motion analysis
- motivation research analysis
- needs analysis
- network analysis
- normative analysis
- numerical analysis
- observational analysis
- on-line analysis
- operating analysis
- operating cost analysis
- operation analysis
- opportunity analysis
- order analysis
- organizational structure analysis
- overhead analysis
- partial analysis
- performance analysis
- performance degradation analysis
- periodic analysis
- pilot analysis
- population analysis
- portfolio analysis
- preinvestment analysis
- preliminary analysis
- price analysis
- primary analysis
- priority analysis
- process analysis
- product analysis
- product quality analysis
- profit analysis
- profitability analysis
- qualitative analysis
- quality analysis
- quality cost analysis
- quantitative analysis
- queueing analysis
- quick analysis
- ranging analysis
- rapid analysis
- ratio analysis
- real-time analysis
- relevance analysis
- reliability analysis
- reliability variation analysis
- risk analysis
- safety analysis
- sales analysis
- sales mix analysis
- sample analysis
- sampling analysis
- savings-investment analysis
- scrap-cost analysis
- sensitivity analysis
- sequential analysis
- short-cut analysis
- short-run analysis
- short-term analysis
- simulation analysis
- solvency analysis
- statement analysis
- statistical analysis
- stock analysis
- structural analysis
- subjective analysis
- supply analysis
- system's analysis
- tabular analysis
- team analysis
- thorough analysis
- time analysis
- time-series analysis
- total time analysis
- trade-off analysis
- trend analysis
- transaction cost analysis
- upward trend analysis
- value analysis
- value engineering analysis
- variance analysis
- vector analysis
- weather analysis
- worst-case analysis
- workload analysis
- X-ray analysis
- analysis by economic sector
- analysis of accounts
- analysis of assets and liabilities by maturities
- analysis of business activity
- analysis of corporate cash flows
- analysis of economic activity
- analysis of the economic performance of an enterprise
- analysis of feasibility
- analysis of foreign currency position
- analysis of the future development
- analysis of indices dynamics
- analysis of the market situation
- analysis of prediction
- analysis of profitability
- analysis of results
- carry out analysis
- make analysisEnglish-russian dctionary of contemporary Economics > analysis
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92 service
Mktgany activity with a mix of tangible and intangible outcomes that is offered to a market with the aim of satisfying a customer’s need or desire. Early marketing tended to distinguish a service from a physical good, but more recently these two have been seen as interrelated because service delivery frequently has physical aspects. For example, in a restaurant, service is provided by a waiter but physical goods, such as the food and the dining room, are also involved. In modern marketing, all forms of services and goods can be seen as products. -
93 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
94 micro-merchandising
сущ.марк. точечное выкладывание* (определение товарного ассортимента и способа его выкладывания для каждого магазина или локального рынка отдельно)See: -
95 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
96 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
97 promotional
прил.общ. содействующий, способствующий, стимулирующий, рекламный, пропагандистскийSee:promotional advertising, promotional allowance, promotional brochure, promotional campaign, promotional competition, promotional discount, promotional expenditure, promotional gift, promotional goods, promotional label, promotional ladder, promotional mailing, promotional manager, promotional marketing, promotional material, promotional mix, promotional price, promotional pricing, promotional products, promotional spot, promotional strategy, Promotional Products Association International, promotion 1) -
98 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
99 ABMS
1) Общая лексика: Audit Bureau of Marketing Services2) Медицина: American board of medical specialties3) Военный термин: Assault Breach Marking System4) Техника: advanced ballistic missile system5) Металлургия: American Bureau of Metal Statistics6) Полимеры: automated batch mix system7) Автоматика: automated batch manufacturing system -
100 CMI
1) Общая лексика: cold missile inventory, Chartered Management Institute2) Компьютерная техника: Component Model Infrastructure3) Авиация: cold missile inventory (неготовые к запуску ракеты)4) Морской термин: Международный Морской Комитет (Comitee Maritime International)5) Медицина: Case Mix Index, Consumer Medication Information, cell-mediated immunity (клеточный иммунитет)6) Военный термин: civil-military integration, classified military information, command maintenance inspection, computer-managed instruction, cruise-missile interception, cumulative monthly issue7) Техника: care and maintenance instruction8) Шутливое выражение: Cruel Memory Institution9) Грубое выражение: Crapping My Imaginary10) Сокращение: Cockerill Mechanical Industries (Belgium), Compilation, Mission support, Integration & training facility (Australia), Cruise Missile Interface11) Электроника: California Microwave Incorporated12) Вычислительная техника: Coded Mark Inversion, обучение с использованием компьютера, обучение, направляемое компьютером, программированное обучение, Connection Manager Interface (IBM, SNA)13) Нефть: code mark inversion14) Биохимия: Cell Medicated Immunity15) Пищевая промышленность: Cold Meat Industry16) Фирменный знак: California Modified Imports, Chicago Music Industries, Creating Memorable Images17) Деловая лексика: Consumer Marketing Initiative18) Программирование: Clobber Monitor Immediate19) Океанография: Caribbean Meteorological Institute20) Химическое оружие: corrective measures implementation21) Логистика: запас, управляемый заказчиком (customer managed inventory)22) Фантастика Confederation Military Intelligence23) Общественная организация: Club Management Institute24) Должность: Certified Mechanical Inspector, Certified Medical Illustrator25) NYSE. C M I Corporation of Oklahoma26) Аэропорты: Champaign, Illinois USA27) СМС: Cannot Make It28) Международная торговля: Commerce Management Interface
См. также в других словарях:
Marketing-mix — Mix marketing Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise… … Wikipédia en Français
Marketing Mix — Mix marketing Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise… … Wikipédia en Français
Marketing mix — Mix marketing Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise… … Wikipédia en Français
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing mix — noun The combination of variables (product, price, promotion and place) that determines the demand for a product • • • Main Entry: ↑market * * * ˈmarketing mix 7 [marketing mix] noun (business … Useful english dictionary
marketing mix — ➔ mix … Financial and business terms
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Marketing mix — Los responsables de marketing utilizan cuatro variables cuando definen una estrategia de marketing o diseñan un plan de marketing. Son precio, publicidad, producto y distribución (posicionamiento). Genéricamente, se les denomina las cuatro P . El … Enciclopedia Universal
Marketing Mix — Usually referring to E. Jerome McCarthy s 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it s a consumer centric marketing mix, it has been… … Investment dictionary
marketing mix — The factors controlled by a company that can influence consumers buying of its products. The four components of a marketing mix (often called the four Ps) are: • the product quality, branding, packaging, and other features; • pricing recommended… … Big dictionary of business and management